Akrivia Automation 

Building Product Marketing @ Akrivia Automation

Senior Product Marketing Manager

The Qube

Head of Product Marketing

WoWExp

Product Marketing Manager

Product Marketing Associate

ProductHood

Associate Product Fellow

Stealth Startup

-Launched an e-learning startup in the analytics and data science space.
-Scaled to 500+ paid customers
-Exited, to learn more about startups, finance, marketing, and sales.

Founder

Hi, I’m Manish.

A Product Marketing Enthusiast 

👨🏼‍💻 Current Company: Akrivia Automation
💼 Work Experience: 4+ Years

Manish Todi

Thinkproject

Product Marketing Manager Kairnial – Thinkproject SAAS Plateform
- Responsible for product and regional key positioning and messaging (Kairnial, TP PLM)
- Responsible for the Go-To-Market (GTM): coordinating group product launches in regions 
(research, campaign planning, value proposition, Marketing Mix).
- Roadmap planning
- Creation & updating marketing materials and OAV (Online Audio and Video) materials.
- Content planning based on market objectives and trends, optimizing content for lead 
generation, creating product content for web and campaigns, and tracking performance.

Global Product Marketing Manager

Sage

Construction - BtoB 
- Responsible for the product budget (annual revenue target for the product: ARR & PS).
- Defining and executing the product strategy in alignment with the group portfolio.
- Conducting competitive analysis and building the product roadmap.
- Defining pricing and product mix, managing the launch plan for new products (Batigest 
Connect), and major new versions (quarterly).
- Responsible for the complementary offering strategy: onboarding Alobees - a white-label brand 
in the Sage portfolio, including the business model, legal contracts, etc.
- Serving as an expert and primary point of contact for internal teams (sales, technical, 
marketing, legal) and external partners (distribution partners).
- Defining the marketing and communication plan and ensuring alignment with the sales strategy 
(distribution channels, acquisition strategies, promotional offers, etc.).
- Defining the product content editorial plan: awareness, thought leadership, etc.
- Writing and creating product materials (value propositions, articles, whitepapers, product 
sheets, functional breakdowns, videos, infographics, etc.).
- Managing institutional partners and manufacturers (prescription).

- Management of the cross-channel and multi-market digital marketing plan in line with revenue 
objectives: achieving a 37% contribution to business.
- Implementation of lead generation tactics for prospects and identification of client 
opportunities (upsell, cross-sell, migrations, content nurturing campaigns).
- Proactive in creating value-added content (whitepapers, articles, testimonials, videos, 
infographics) on the blog, website, and social media.
- Sourcing new suppliers and innovative communication channels (digital and social media): 
LinkedIn groups, BATINFO, etc.
- Management of institutional partnerships in the construction industry (CAPEB, FFB, SONEPAR, 
TEREVA) and oversight of local events.
- Budget management and evaluation of annual marketing operations (~50K per quarter)

Senior Field Marketing Manager

- Project Management: Database and communication optimization.
- Development and implementation of a new marketing project: Customer Ambassadors.
- Statistical analysis of customer behavioral data to refine actions.
- Design of the loyalty program and customer promotional materials

Field Marketing Manager

Salon De Safi

Marketing Project Manager

I am the Global Product Marketing Manager at Thinkproject, a European leader in software solutions for the construction sector. I have over 12 years of marketing experience, with 5 years specifically in product marketing, particularly within the construction industry, where I have developed a solid understanding of the market and customer needs.

My mission is to define and implement the new positioning and launch of the group's new product strategy, in coordination with regional teams and external partners. I am responsible for the messaging guide, as well as creating and updating marketing materials and content. Additionally, I contribute to product roadmap planning and defining the product mix. I am passionate about creating value for users and the impact of technological innovation in customers' daily lives.

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Je suis Global Product Marketing Manager chez Thinkproject, un leader européen des solutions logicielles pour le secteur de la construction. Je dispose de plus de 12 ans d'expérience en marketing et 5 ans en marketing produit, notamment dans l'industrie de la construction, où j'ai développé une solide connaissance du marché et des besoins des clients.

Ma mission est de définir et de mettre en œuvre le nouveau positionnement et le lancement de la nouvelle stratégie produit du groupe, en coordination avec les équipes régionales et les partenaires externes. Je suis responsable du messaging guide, ainsi que de la création et de la mise à jour des supports et des contenus marketing. Je contribue également à la planification de la roadmap produit et à la définition du mix produit. Je suis passionnée par la création de valeur pour les utilisateurs et par l'impact de l'innovation technologique dans le quotidien des clients.

taplio

The Battle

Manish Todi

Emilie Batista Fernandes

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