building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

My barber asked me what I do for a living last week and I said I write LinkedIn posts for founders.  He looked at me like.... 


I just said I sell air for a living. 

Then he goes people pay for that? and I said yeah good money actually. 

He went quiet for a second and said so what you're like a rapper but for business guys. 

Honestly that's the best description of ghostwriting anyone's ever given me. 

I'm not even mad. That's exactly what it is.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

I swear half of us start writing a post and somehow end up questioning our entire personality, career, and childhood. 

Then the 3-minute post casually walks in and outperforms everything.

People don't trust social proof on LinkedIn anymore and honestly, can you blame them?

Screenshots of revenue dashboards that could belong to anyone, testimonials that sound like they were written by a copywriter because they were, just hit 6 figures with a laptop on the beach photo.

This was supposed to build trust. 

You show your work, let results speak, let other people vouch for you so you don't have to beat your own chest. 

But the more people faked it the less real proof worked and now when someone posts a genuine testimonial from a client whose business actually changed, it gets the same tired scroll and the same yeah sure buddy energy.

The people doing great work aren't the ones paying the price here, their work still speaks. 

Social proof isn't dead either, it never will be. 

But what builds trust now looks nothing like what it used to. 

It's not the polished screenshot or the formatted testimonial anymore, it's how you talk about your work when you're not trying to prove anything. 

The ordinary, unfiltered, almost boring specifics that no one would bother making up.

I've spent hunders of hours studying what makes personal brands actually convert into revenue and it comes down to one structural element most people ignore,

Narrative consistency, meaning every post, every comment, every story ladders up to one central belief that your audience starts adopting as their own.


Not content consistency. Narrative consistency, there's a difference.

Posting every day means nothing if Monday you're talking about hiring, Tuesday about mindset, Wednesday about AI, and Thursday about cold outreach. 

That's not a brand, that's a content mill with your face on it.

The founders I've worked with who actually generate inbound from LinkedIn all have one thing in common. 

You could read any 5 of their posts picked at random and walk away with the exact same understanding of what they believe and who they help. That's not an accident, that's engineered.

When I build a founder's brand the first thing I do isn't write posts. 

I sit with them and figure out what is the one narrative they want to own. What's the worldview they want their audience to absorb over 30, 60, 90 days of reading their content. 

Once that's locked in everything else becomes easy because now every post has a job. 

Every story has a purpose, every comment reinforces the same belief.

Your audience doesn't convert because they liked one post. 

They convert because over weeks of reading you they started thinking the way you think and then buying from you felt like the obvious next step.

That's narrative consistency, that's the craft.

The amount of founders who think changing their headline to Helping X achieve Y is a personal brand strategy is genuinely concerning.

You grabbed that format from some viral LinkedIn thread in 2024 and thought cool positioning done, it's not. 

It's the same template every other founder in your space is using word for word. 

The guy running a 200 crore business and the guy who started last Tuesday literally sound the same on a profile visit.

But to be honest, your headline doesn't matter that much anyway.

Seriously, six words at the top of a profile, that's what you're spending your energy on? 

Meanwhile your last 20 posts say nothing, no opinion, no stance, nothing that would make someone reading them go oh this person actually thinks differently.

That's the gap, not the headline. The stuff underneath it.

I've had founders come to me with the most generic headlines you've ever seen and their inbound is insane because their posts do the actual work and then there's founders who've A/B tested their headline fourteen times and still hear crickets because their content is just noise.

Nobody ever DM'd a founder saying your headline really spoke to me, that's not how it works.

People binge 3-4 of your posts, something clicks, and then they reach out. 

The headline had nothing to do with it.

Figure out what you actually want to say, the headline is the least interesting problem you have right now.

LinkedIn

LinkedIn Personal Brand Strategist 

I've been writing online since the age of 14

-I've been given awards 
-I've been featured in books 
-I've been praised for all of it 

But I never thought that i will turn that hobby as career 
I've been a script writer (officially) for a while, 

helping high-profile coaches, yoga trainers, and wellness creators 
turn their ideas into impactful Instagram Reels.

My goal is 
To make your content feel real, human, and impossible to scroll past.

I don’t believe writing fluff gimmicks, or trends that fade overnight.
I write stories that hold attention, that connects that deliver value, 
and reflect your unique personality 

Over the past few months, I’ve:

Written 100s of scripts across different niches
Helped creators consistently hit desired views 
Built engaging content formats that actually works

If you’re someone who is tired of blending in, I can help you sound like you but sharper.
DM to know more

Script Writer

LinkedIn Brand Designer 

Social Media Manager

CollegeTips.in

Content Creator

LEADSHIP Media Corporation 

Digital Marketing Intern

You want to build your authority 
You want to attract clients without chasing them.

You want to inspire and help people with your story 
You want to be your most authentic self and still convert.

But you're not sure where to start.


And let me tell you I know exactly how that feels  
because I’ve been there.

When I started building my personal brand, I had zero 
connections, no fancy titles, and no idea how to position 
myself online.

What I did have?
A deep love for storytelling and belief that showing up 
consistently with the right strategy could change everything.


Fast forward to today, 

I've built my personal brand from scratch, 
helped 30+ founders & coaches, build, position, 
and saw my clients reaching their highest potential 

And here’s how I can help you too:

→ Simplify your message so your content feels like YOU
→ Create a content strategy that attracts the right audience
→ Design a visual identity that reflects your brand personality
→ Build content systems so you're not always stuck on what to post
→ Managing your social media so you can focus on the ACTUAL business


So if you are ready to take charge of your sales pipeline, fill it and grow  
Book a call with me

Tanushka Shrivastava

Hiring Alert!!!!! 

Looking for a mid level Scriptwriter and Content Strategist for Instagram Personal Brands 

We need somebody who has 
- Creative Direction
- Storytelling skills 
- Understands Content 
- And great Research skills 

If you feel you are a good fit for this role please fill up this form -  https://lnkd.in/d6xw2W6Q

I'll see you in the call, cheers 🥂 

#hiring #scriptwriters #contentstrategist

Just trying not to lose my shit and ya ya I handle your social media and do a lot of writing stuff | Building - Epiaard Media

Okay, it's been more than 80 days 
since I've been active here. 

And honestly, I have nothing to blame 
but my own procrastination. 

Even after endless bets and threats from my
girl Jeinisha I couldn't keep up with it. 

But yesterday, when I sat with that and actually asked myself,

How did I go from writing a post at 4 am, even through the worst days of my life, to not writing at all for 4 months straight? 

And after around 40 mins, I got my answer, 
back then I used to write because 

I simply liked it. It was something that always made me feel empowered and seen. 

But what I didn't realise was when it became an unsaid pressure. 
When things shifted from "will" to "algorithm." 
From being a voice to chasing clients. 

And in all that chaos, I lost my WHY. 
I lost the girl who didn't want to fit in. 

But well, the past has passed. 
So here I am again, 

trying to be as brave as the girl I used to be, 
To be messy, bold, opinionated, sweary, and abso-fucking-unfiltered. 

And my question is, will you hold me accountable for this? 
Or will you just scroll past and not actually care? 

I will appreciate you anyway 
Love T ❤️

taplio

The Battle

Yashvardhan .

Tanushka Shrivastava

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Performance ScoreYashvardhan .'s LinkedIn Performance

Performance ScoreTanushka Shrivastava's LinkedIn Performance

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taplio

The Battle

Yashvardhan .

Tanushka Shrivastava

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yashvardhan .'s LinkedIn Performance

Performance ScoreTanushka Shrivastava's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYashvardhan .'s LinkedIn Performance