Parox Media

Building Profitable personal brands on Linkedin & Twitter

Personal Brand Manager & Social Media Strategist

Stealth Startup

Co-Founder

Enozi Digital Marketing Agency

Social Media Strategist 
Instagram Organic growth & Content research.

Digital Marketing Executive

Shority

- Social Media Management 
- Competitive  Research 
- Content Research & Creation

Digital Marketing Intern

Nokia

- Referred complex issues to senior HR staff
- Proactive communication and collaboration skills
- Assisted departments with recruitment needs
- Liaised with agencies and advertisers for talent sourcing
- Streamlined recruitment process, reducing time-to-hire
- Improved candidate quality through effective networking
- Conducted comprehensive inductions for new staff
- Ensured successful integration and growth of new employees

Human Resources Trainee

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I disappeared from social media for two weeks.

Where did I go?
 
Back home.

To the small town near Jawai in Rajasthan, the place I grew up.
This time, it was for a wedding.

A friend I’d studied with my entire school life was getting married.
I don’t even remember when we first met, maybe Class 1, maybe earlier.
We just… always knew each other.

When I reached, it wasn’t just a wedding.
It was like life had pressed pause and rewind at the same time.


And of course, those evenings after tuition,
when we’d grab snacks and cold drinks from the same stall,
three of us squeezed onto one bike, roaming aimlessly through the streets,
laughing about things that made no sense, but made life feel full.

Now, one of us lives in the US.
Another’s in Mexico.
One’s in Bangalore.
And one’s in Pune.

But somehow, when we meet, it still feels like nothing has changed.
It’s a simple town.

But it grounds me in ways the city never can.
No validation. No noise. Just roots.
Every year, I make this trip.

And every time, it gives me something new,
a reminder of where I came from,
a sense of peace I can’t buy, and the warmth of being known not for what I’ve achieved, but for who I’ve always been.

It’s nostalgic, yes. But also strangely energising.
It recharges me in a way that nothing else does.

By the time I return, I’m full of memories, of meaning, of quiet strength.

Ready to go again. For a whole year.

Started my one-person business 2 years ago.

Here's what nobody told me:

Year 1: Exciting chaos

Every client feels like a win
Every dollar feels significant
Learning curve is steep
Everything is new

Year 2: Profitable plateau

Clients are predictable
Income is stable
Learning curve is flat
Nothing is new

I'm in year 2 right now.
And it's weird.

I have everything I said I wanted

Freedom to work when I want
Clients I like
Enough money to be comfortable
No boss

But the thing that drove me in year 1 the uncertainty is gone.
And I miss it.

I know exactly how much I'll make this month. 
I know exactly what my week looks like. 
I know exactly how to deliver results.

Certainty is the goal until you get it. 
Then it's the problem.

I built a predictable income. 
Now I need an unpredictable challenge.

Not sure what that is yet.

But I'm starting to understand why successful founders start new companies.

It's not about the money. 
It's about the uncertainty.

Comfort is overrated.

Personal brands in 2026 aren't about how many people follow you.

Nobody cares anymore. 

The whole follower count thing is dead.

What matters is if the right 100 people know who you are. 

The ones who can actually do something for your business.

I see it with every client. 

The guy with 50k followers gets nothing. Other with 3k followers but all the right people watching? He's closing deals left and right.

2026 is going to separate people who are just making content from people who are actually building something. 

Your personal brand either opens doors or it's just you talking to yourself.

Audience behavior is shifting hard.

People don't want to be educated anymore. 

They're drowning in information.

What they want is someone to make sense of it all.

To have a strong opinion about what matters and what doesn't.

Future is going to reward curation over creation. 

The founders who can say "ignore all this noise, here's what actually matters" are going to win.

Stop trying to teach. 

Start having a point of view.

Nobody's paying attention anymore.

Everyone's skimming. 
Half reading while they're doing five other things.

So if your first sentence doesn't make someone actually stop, you're done. 

They're gone.

Not some clever hook. 
Not a question. 

Just something that makes them go wait, what?

Most people will fail at this. 
They'll keep writing the same boring intros. 

"Here's 5 things" or "Let me tell you about" or whatever.

And nobody will read it.

The bar is going up. Way up. Most people won't clear it.

What’s the point of being a great coach
If your content makes people scroll past you?

Most coaches aren’t lacking expertise
They’re lacking a way to show it

Here’s the cycle you already know:

You post consistently
You try hooks
You try carousels
You try “value posts”

And still:

▪ Leads are inconsistent.
▪ Engagement is low.
▪ Your content looks messy.
▪ Your voice gets lost.
▪ Your profile doesn’t show your authority.

Worse?

You’ve worked with Social Media Managers before.
No systems.
No strategy.
No understanding of your voice.

Now you trust the platform less.
You trust the process less.
And sometimes, you even trust yourself less.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗱𝗲𝗲𝗽 𝗱𝗼𝘄𝗻, 𝘆𝗼𝘂’𝗿𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴:

“Why would someone choose me when there are 1000s of coaches saying the same thing?”
“What if my content will never stand out?”
“What if no one can replicate my voice?”

Here’s the truth that no one tells coaches:

Your content didn’t fail because of you.
It failed because the system was never built for you

Most coaches are pushed into templates that look good
but do nothing for trust, clarity, or authority.
Your content becomes a routine
𝗻𝗼𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹.
𝗧𝗵𝗮𝘁’𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗲𝗿𝗲 𝗺𝘆 𝘄𝗼𝗿𝗸 𝘀𝘁𝗮𝗿𝘁𝘀.

I don’t force coaches into a system.
I build the system around the coach.

That’s why I created the 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗙𝗶𝘁 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗙𝗙𝗧)

A framework built around coaches
so their content finally matches the depth of their work

𝗙𝗙𝗧 𝗯𝗹𝗲𝗻𝗱𝘀:

• Emotional anchors that make people stop.
• Voice recalibration so your content sounds like you.
• Platform psychology that matches how people consume.
• Human design aligned with your natural expression.
• Story-led messaging that builds trust without pressure.
• Offer-aligned content that brings consistent, aligned leads.

When you stop forcing yourself into someone else’s system…
Your content finally feels natural.

This isn’t theory.
It’s what I’ve done for 20+ coaches in the last 3 years

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗮𝘃𝗲 𝗿𝗲𝗮𝗰𝗵𝗲𝗱:

• 1.1M+, 2M+, and 3M+ views on reels
• 120K+ followers grown organically
• $20K–$30K+ months
• Consistent inbound leads
• Fully booked calendars without launching

And the feedback is always the same:

“You understood my voice instantly”
“My content finally feels like me”
“I wish I found you earlier"

Because great content isn’t about posting more
It’s about posting what fits

If you want content that reflects your voice,
pulls in aligned clients and builds a brand that feels like you

𝗗𝗠 𝗺𝗲 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸

Simran Kour

She had 4 offers, 12 saved Reels ideas, and a launch doc titled “final-final-v3.”

But no sales.

As her social media manager, I wasn’t just scheduling content!
I was watching the backend sabotage her front end.

Every caption we wrote felt like it was pointing in a different direction.
Every “promo post” confused more than it converted.

Because her business didn’t have a content problem.

It had an offer problem.

So we paused.

And we audited everything.
→ 4 offers, but no real demand map.
→ A mini course launched off panic, not research.
→ Freebies scattered across three different platforms.

She was drained.

Not because she wasn’t working hard, but because her work was scattered.

Here’s the truth:
🧠 A cluttered backend creates a cluttered brain.

And your audience can feel that energy even through the content.

So we stripped it back:
✅ One clear offer.
✅ One aligned freebie.
✅ A weekly content plan built to convert not confuse.

The result?
→ She started getting DMs again.
→ Her audience finally got what she does.
→ She told me: “This feels peaceful. Like I can breathe and sell.”

That’s what streamlining gives you.
Not just revenue clarity but mental freedom.

You don’t need more digital products.
You need space to think.

And systems that sell even when you’re not “on.”

Clean offer.
Clean content.
Clean mind.

That’s how you scale without burning out.

Simran Kour, Social media manager

Social Media Manager and Launch Strategist for Coaches | 3x Business Growth & 5x Followers on LinkedIn & Instagram | AI-Loving

Your profile is a billboard. 
Why’s it giving ghost town energy?

Last post? 2020.
Banner? Still says “Coming soon.”
Headline? Trying to say everything, and ends up saying nothing.

But somehow…
You’re still wondering why no one’s reaching out.

Let me say this loud:
If your profile feels abandoned clients assume you are too.

People don’t scroll your content first.
They stalk your profile.

And if what they see doesn’t reflect who you are right now
you’re silently signaling that you’re out of business.

I've seen it firsthand.
Someone with killer offers.
Great testimonials.

But a profile that makes them look like they ghosted the internet in 2021.

Here's what a fresh profile should do:

→ Instantly tell me who you help and how
→ Reinforce your current offer (not your last one)
→ Visually back it up with a banner, photo, and pinned content
→ Make it painfully easy to connect or reach out

If your dream client landed on your profile right now:

Would they stay? 
Would they scroll? 
Would they know what to do next?

If not, this isn’t a strategy issue.
It’s a first-impression problem.

And in 2025 (OR SHALL I SAY 2026), attention isn’t the issue.
Alignment is.

Ready to stop hiding in plain sight?

Let’s fix your profile before it costs you another client.
👀 DM me “profile glow up” and I’ll tell you exactly what’s missing.

I don’t hate writing content.

I hated what I believed I had to become to create it.

The version of me who:

→ Posted for “consistency,” not connection

→ Burned out after every batch

→ Doubted everything because the algorithm didn’t clap back

But that wasn’t a content problem.

It was a clutter problem.

Clutter in my backend.

Clutter in my head.

Clutter in my expectations of how content “should” be created.

I remember one night sitting at my desk, staring at a blank doc for two hours.

I had ideas plenty.

But none of them felt right.

None of them felt like me.

And I realized… it wasn’t the content itself that was draining me.

It was the pressure to force it into some pre-approved format.

So I stopped trying to create like everyone else.

I built a system around my brain, my energy, my voice.

Now?

I speak.

It gets turned into content.

Simple, clear, done.

And I see this with clients all the time too.

They tell me:

> “I’m exhausted before I even open the doc.”

> “I don’t know what I’m supposed to say anymore.”

> “It feels like I’m writing just to keep up, not to stand out.”

So now, on every onboarding call, I ask one thing:

👉 How long does it take you to create a post?

Not because I care about speed.

But because your energy tells me everything.

One client told me:

“It used to take me hours just to get started… now I just send a voice note, and you turn it into something that sounds like me but clearer."

Because that’s the system:

You speak, I write.

No stress. No second-guessing.

Just content that actually reflects who you are.

Because content isn’t just about output.

It’s about ownership.

🧠 When your backend is clear, your message lands.

💸 When your offers are simple, people say yes faster.

🧘🏽‍♀️ When your system supports you, you stop forcing it.

That’s the real shift:

From content stress → to content that sells you (without draining you).

Want that kind of clarity?

DM me “RESET” and I’ll send you the details.

No alternative text description for this image

The Notion doc was open.
12 saved Twitter threads.

3 content templates I promised myself I’d “make my own.”

A voice note I recorded mid-walk that felt like a breakthrough.
A Google Doc titled “for when I finally feel ready.”

It looked like I was working.
Curating. Planning. Doing the thing.

But I wasn’t posting.

Not because I didn’t want to.
But because I was in a loop.

“This time, I won’t follow the format."
"This time, I’ll write what I actually want to say.”

And then I’d scroll.

I’d see a post with 10k followers.
100 comments.

Clean carousels. Crisp one-liners.
And suddenly I’d spiral.

Maybe I do need more structure.
Maybe I should sound more like them.
Maybe my way is too messy, too soft, too small.

And in my head, I’d whisper
“Is that what it takes to matter here?”

Just like that I’d close the doc. Again.

It wasn’t burnout from creating.
It was burnout from performing.

From carrying everyone else’s rules into my writing space.

From constantly asking:
“Will this make me sound legit enough to be seen?”

I thought I was tired of content.
But really?

I was just tired of not sounding like me.

So no the threads didn’t get repurposed.
The templates stayed blank.
The voice note still lives in my Drive.

But today I’m posting.

Not for reach.
Not for a CTA.
Not to “get back into the game.”

But because I missed hearing my own voice
without the templates breathing down my neck.
And weirdly?

That feels like enough right now.
Peace out ✌️

taplio

The Battle

Yashvardhan .

Simran Kour

Followers

Posts

Engagements

Likes

Performance ScoreYashvardhan .'s LinkedIn Performance

Performance ScoreSimran Kour's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Yashvardhan .

Simran Kour

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yashvardhan .'s LinkedIn Performance

Performance ScoreSimran Kour's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYashvardhan .'s LinkedIn Performance