building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I used to think corporate meeting culture was bullshit.

Then the last 3 months happened.

And I realised I was wrong about something important.

October through December was chaos for me. The kind where you're moving so fast you forget to breathe.

I invested in 2 early-stage startups (still figuring out if that was smart or stupid).

Closed 20 new clients for Parox Media

Offboarded a few who weren't the right fit anymore.

Lost some important things in my personal life that I'm still processing.

And somewhere in all of that noise, I had a crisis,

Am I a LinkedIn ghostwriter? 
Or am I building a video production company? 

What the hell am I actually doing?
Classic founder identity crisis.

But what changed my mind about meetings, 

When everything feels like it's spinning out of control, structure becomes oxygen.

Those 30-minute client calls, forced me to slow down and actually listen.

Those internal team syncs,  reminded me I'm not building this alone.

Those uncomfortable offboarding conversations, taught me that clarity is kindness.

I'm not saying I love hour long meetings with no agenda, still hate those.

But I've started to appreciate the ritual of showing up for people.

Of blocking time to think together instead of just reacting alone.
Of using conversation to cut through the noise in my own head.

Maybe that's what corporate meeting culture was always supposed to be.

Just humans trying to figure shit out together.
Anyway, that's where I'm at.

Still messy. Still figuring it out. Still building.

But at least now I show up to my calendar invites without resentment.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

The client who ghosted you in 2025 just referred three people to you.

That's the compound interest of treating people well.

Most professionals track closing rates, revenue per client, quarterly targets.

But they miss the one metric that actually scales, how people feel after working with you.

I've watched this pattern repeat for years.

The founder who responds thoughtfully to every message even from people who can't afford their services builds a reputation that attracts inbound leads forever.

The consultant who goes silent after the contract ends? 
Always hunting for the next client.

Here's what treating people well actually means,

Responding to messages when there's no immediate opportunity. 

Sharing credit publicly. 

Delivering more than you promised. 

Being honest when something isn't working. 

Following up on people, not just deals.

It's not about being nice for the sake of it.

It's about understanding that every interaction is building or eroding your long-term reputation.

The investment compounds in ways you can't predict,

Referrals from people you worked with 3 years ago. 

Opportunities from someone who saw how you handled a difficult situation.

Trust that shortens sales cycles because people already know your character.

You can't fake this. You can't treat people well"as a tactic.

But when it's genuine it becomes the unfair advantage no competitor can replicate.

Most people never get past Level 1 with AI.

They throw in Write me a post and wonder why the output feels robotic.

Here's what actually separates amateur prompts from professional results,

Level 1: The Commander 

→ Write me a post.
→ You get speed, but zero substance. 
→ The AI is guessing what you want.

Level 2: The Architect 

→ Act as a content strategist. Build a LinkedIn post using this brief, audience, and tone.

→ Now you're adding structure. 
→ Quality jumps immediately because context exists.

Level 3: The Strategist 

→ Here's the audience, style, and examples. 
Build three options, critique them, and improve the best one. 

This is where iteration happens. 
You're not accepting first drafts, you're refining until it's right.

Level 4: The Master 

You are my Growth Engineer. Use context from Notion, Google Drive, and previous brand frameworks to draft this week's content plan. 

AI becomes part of your workflow. 
It learns your voice, references your data, and scales your output.

The difference between these levels?

Context.

Most people treat AI like a vending machine, input request, get output.

But the real power unlocks when you treat it like a collaborator who needs briefing.

Give it your:

Brand voice examples
Target audience details
Desired outcomes
Past work to reference

The ladder isn't about using fancier tools.

It's about how much context you're willing to provide.

What level are you operating at?

Image credits : Chris Donnely

Ideas don't fail because they're wrong, they fail because founders can't execute fast enough.

You're sitting on something that could work, overthinking every detail, waiting for the perfect moment that doesn't exist.

Meanwhile someone else ships a worse version and takes the entire market while you're still in planning mode.

The market rewards speed, not perfection. 

Your customers don't need your product to be flawless, they need it to solve their problem right now.

Every day you wait is another day your competition gets ahead, learns from real users, and builds momentum you'll never catch.

Stop treating execution like it's optional, stop hiding behind strategy when you're just scared to ship something imperfect.

The founders who win aren't the ones with the best ideas, they're the ones who move fastest and fix problems in real time instead of trying to predict everything upfront.

Ship now, iterate later, or watch someone else do it first.

Tired of your LinkedIn profile being lost in the crowd?

For the TL;DR crowd:

I help build strong personal brands on LinkedIn with digital leverage. DM me to discuss your personal brand!

Now the longer version:

Are you struggling to achieve your goals on LinkedIn like:

→ Becoming an authority in your industry?
→ Building your personal brand?
→ Generating more leads?

You have two options on LinkedIn:

Option 1: Handle your LinkedIn profile yourself

→ Inconsistent results
→ Hours trying content strategies
→ Wasted time figuring out what works

Option 2: Hire me as your LinkedIn expert

→ My proven system helps you stand out
→ I turn your unique voice into authority-building content
→ You can focus on your business while I handle your brand

But don't just take my word for it. Here's what my clients are saying:

Client Testimonial:
"Siddhi takes pride in telling impactful stories through content on LinkedIn. I recommend her copywriting skills for any busy entrepreneur who wants to launch out to a larger audience on LI."

And the results? They speak for themselves. 

Client Success Story:
With one of my clients, here's what we achieved:

→Before: 2 likes, 0 comments, 100 impressions per post
→After: 40+ likes, 30+ comments, 1000+ impressions per post

...all this within just three weeks of working together!

If you want to build a strong personal brand on LinkedIn with digital leverage, let's connect!

DM me to discuss your personal brand - I'm open to connecting.

Looking forward to helping you leverage LinkedIn to build your personal brand!

Siddhi Maheshwari

this is how personal brands scale on linkedin.

if i had to grow authority from scratch again, i’d simplify everything.

i’d explain less.
and share my story more.

most founders try to grow by teaching.
frameworks, breakdowns, long explanations.

it sounds smart.
but it rarely builds trust.

what actually works:

1. story-led content that shows how you think
2. a repeatable format people start to recognize

stories get attention.
structure builds credibility.

too many people do just one.
that’s why growth feels inconsistent.

the real shift looks like this:

share the moment that changed your perspective.
use the same structure every time.
end with something people can apply.

that’s how your audience learns your lens.
that’s how authority compounds.

when your stories help others make better decisions,
you don’t just grow.
you convert.

consistency comes from formats.
revenue comes from transformation.

p.s. i’m opening a few 1:1 slots for linkedin content and positioning. book here: https://lnkd.in/g6JyYQtn

I help you build and grow your personal brand on LinkedIn | Ghostwriter and Personal Brand Strategist

Siddhi Maheshwari stands by the waterfront, smiling, with the ocean and distant mountains in the background. In this LinkedIn post, she reflects on how personal brands grow through storytelling, consistency, and lived experience rather than over-explaining. The image complements her message about building authority on LinkedIn by showing a calm, real moment from her life, reinforcing the idea that credibility comes from experience, not performance.

i’ve never run out of content ideas.

not because i’m more creative.
but because i don’t rely on inspiration.

i use a simple system.
one i come back to every time ideas feel scattered.

this is how i generate 50–60 post ideas in minutes
without forcing it.

step 1: find your message

ask yourself:
- where do i have a slightly different take
- what do people already come to me for help with

that’s your authority.
you don’t invent it. you clarify it.

step 2: choose your content pillars

keep it simple.

3 pillars around your interests or expertise
1 pillar around your story

your story isn’t extra.
it’s what makes people trust you.

step 3: list topics under each pillar

brain dump everything.
volume first. clarity later.

step 4: write down struggles and desires

things like:

– no time
– no clarity
– no consistency
– wants authority
– wants inbound leads

most people skip this.
that’s why their content feels random.

step 5: build the posts

combine everything in this order:

struggle → topic → desire

examples:
- no time → short framework → faster content
- making $0 → one product → first real revenue

you’re not “thinking of ideas”.
you’re assembling them.

this is how i’ve shown up consistently for years
without burnout or pressure.

authority doesn’t come from posting more.
it comes from having a structure you can repeat.

♻️ repost this to help someone stuck with content

p.s. your girl is back for 2026 💗 happy new year. how was yours? i spent mine in bali 🌴

Siddhi Maheshwari explains how she never runs out of LinkedIn content ideas by using a simple, repeatable system instead of relying on inspiration. She breaks down how founders and professionals can build authority by clarifying their message, choosing content pillars, understanding audience struggles, and turning them into structured posts. The image shows Siddhi standing on a quiet beach in Bali, reflecting clarity, ease, and intentional thinking, which mirrors her approach to building sustainable personal brands on LinkedIn.

linkedin’s rules changed going into 2026.

and if your content feels harder to grow,
it’s not because you’re doing something wrong.

this is a 2-minute read.
save it if you want to come back later.

here’s what actually changed, and how to adjust.

1. content is no longer the advantage

you’re not losing because you’re bad at writing.
you’re losing because content is easy now.

ai removed the effort barrier.
anyone can publish a decent post in minutes.

linkedin doesn’t reward effort anymore.
it rewards perspective.

2. “how to” stopped building authority on its own

if your post sounds like a guide, it blends in.
if it sounds like lived experience, it stands out.

the shift is simple:

how to → how i
advice → decisions
frameworks → context

you don’t need to explain more.
you need to show how you think.

3. consistency alone won’t save you

you can “add value.”
you can post regularly.
you can follow best practices.

and still see reach drop.

because linkedin now resurfaces old posts, rotates visibility, and shows content to new audiences constantly.

posting alone isn’t enough anymore.

4. distribution is part of the strategy now

authority grows faster when you stop waiting.

what works better:

- targeted connections
- intentional comments
- showing up where your ICP already spends time

comments are content.
they just come with built-in distribution.

5. what actually compounds in 2026

- clear positioning
- repeatable formats
- a point of view that’s hard to copy

when people recognize your lens, trust builds naturally.

TL;DR

• ai made content cheap
• perspective made authority expensive
• how i beats how to
• distribution is no longer optional

your experience is the asset.
your lens is the strategy.

p.s. february slots are open for fully done-for-you linkedin content focused on authority and inbound. dm me to know more 💗

Siddhi Maheshwari shares her perspective on how LinkedIn is evolving in 2026 and what it now rewards. This long-form post breaks down why effort alone no longer builds authority and why perspective, experience, and intentional distribution matter more than ever. In the photo, Siddhi is seen taking a mirror selfie in a blue top and white skirt, standing confidently in front of a lotus mural, reflecting a personal and grounded approach to building credibility on LinkedIn.

My most unhinged LinkedIn tips (that actually work)

Everyone talks about strategy. But no one talks about what actually gets people to notice you here.

So here’s what’s worked for me and my clients 👇

1. Stop writing for approval.
Half of LinkedIn sounds like a college essay.
When you write like a person, people actually read.

2. Talk about your work more.
You think you’re repeating yourself.
They’re hearing it for the first time.

3. Post when it feels cringe.
That’s usually the one that lands best.
Because it feels honest.

4. Don’t copy what worked for someone else.
It worked for them because it sounded like them.
Make it sound like you.

5. Show, don’t claim.
Saying you’re an expert is boring.
Stories do the job better.

If you want to build authority here, stop aiming for perfect. Start aiming for presence.

(Repost for others ♻️)

P.S. Be honest, which of these do you still ignore?

taplio

The Battle

Yashvardhan .

Siddhi Maheshwari

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Performance ScoreYashvardhan .'s LinkedIn Performance

Performance ScoreSiddhi Maheshwari's LinkedIn Performance

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taplio

The Battle

Yashvardhan .

Siddhi Maheshwari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yashvardhan .'s LinkedIn Performance

Performance ScoreSiddhi Maheshwari's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYashvardhan .'s LinkedIn Performance