building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

My barber asked me what I do for a living last week and I said I write LinkedIn posts for founders.  He looked at me like.... 


I just said I sell air for a living. 

Then he goes people pay for that? and I said yeah good money actually. 

He went quiet for a second and said so what you're like a rapper but for business guys. 

Honestly that's the best description of ghostwriting anyone's ever given me. 

I'm not even mad. That's exactly what it is.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

A CEO sent me his new headshots yesterday and asked which one made him look more founder-y 

and I had to resist the urge to tell him that's exactly the problem.

Personal brand photography has gotten so polished that everyone looks like they're about to sell you a course on passive income, even if they're actually running a legitimate $8M ARR company.

You know the aesthetic. Arms crossed, slight smirk, standing in front of a brick wall that cost the photographer an extra $200 to scout.

The I'm casually leaning against this desk where I definitely don't do any actual work pose. 

Perfect lighting that makes you look like you're about to drop a masterclass on quarterly vision boarding.

My friend partner scrolls LinkedIn sometimes (against her better judgment) and she'll stop on someone's profile and go okay, what are they selling? 

And half the time the answer is nothing. 

They're just a VP of Product at a Series B startup who hired a brand photographer and now looks like they're launching a $2,997 cohort-based course.

I've worked with 100+ founders at this point and the ones who convert best usually have photos that look like... they just existed near a camera at a decent moment. 

Conference hallway. 
Office with good natural light. 
Outside somewhere that wasn't scouted by a location manager.

The ultra produced shoot sets a vibe whether you want it to or not and that vibe is "I'm about to ask for your email in exchange for my free guide." 

Which is fine if that's your business model, but if you're trying to close enterprise deals or raise a Series A, looking like everyone's LinkedIn coach isn't helping.

The goal isn't perfection, it's credibility and sometimes those are opposite things.

A founder told me yesterday his content needs to be more authentic and when I asked what that meant he sent me three viral vulnerability posts from other founders, 

which is the least authentic thing you can do but nobody wants to hear that.

This happens constantly now. 

Someone sees a post about a mental health struggle or a failed startup that got 200K impressions and thinks that's it, I need to be vulnerable too and then they sit down to manufacture a vulnerable moment that fits the format.

The structure is always identical. 

Rock bottom story. 
Darkest moment. 
Breakthrough realization. 
Lesson learned. 
Tag someone who needs to hear this. 

And it reads exactly like what it is,  a performance of authenticity, not actual authenticity.

Real vulnerability in content is admitting you don't have it figured out without wrapping it in a tidy lesson. 

It's saying I'm struggling with this decision and I genuinely don't know what to do and leaving it there. 

No redemption arc, no breakthrough moment that happened at exactly the right narrative beat.

But that doesn't perform as well because people want the struggle to have been worth it. 

They want proof that vulnerability pays off. 

Which turns the whole thing into inspiration porn instead of actual honesty.

The manufactured low point. 
The perfectly timed breakthrough. 
The lesson that lands a little too clean. 

You can feel when someone's performing sadness versus actually being honest about where they are.

Authentic content isn't about sharing your darkest moments. 

It's about sounding like yourself when you write. 

Having opinions that aren't borrowed from whoever went viral yesterday. 

Being willing to say something 80% of your audience might disagree with because it's actually what you think.

But that's harder than copying the vulnerability format, so most people just reverse engineer the last viral post they saw and wonder why it feels hollow.

#personalbrand #storytelling

I've spent hunders of hours studying what makes personal brands actually convert into revenue and it comes down to one structural element most people ignore,

Narrative consistency, meaning every post, every comment, every story ladders up to one central belief that your audience starts adopting as their own.


Not content consistency. Narrative consistency, there's a difference.

Posting every day means nothing if Monday you're talking about hiring, Tuesday about mindset, Wednesday about AI, and Thursday about cold outreach. 

That's not a brand, that's a content mill with your face on it.

The founders I've worked with who actually generate inbound from LinkedIn all have one thing in common. 

You could read any 5 of their posts picked at random and walk away with the exact same understanding of what they believe and who they help. That's not an accident, that's engineered.

When I build a founder's brand the first thing I do isn't write posts. 

I sit with them and figure out what is the one narrative they want to own. What's the worldview they want their audience to absorb over 30, 60, 90 days of reading their content. 

Once that's locked in everything else becomes easy because now every post has a job. 

Every story has a purpose, every comment reinforces the same belief.

Your audience doesn't convert because they liked one post. 

They convert because over weeks of reading you they started thinking the way you think and then buying from you felt like the obvious next step.

That's narrative consistency, that's the craft.

The amount of founders who think changing their headline to Helping X achieve Y is a personal brand strategy is genuinely concerning.

You grabbed that format from some viral LinkedIn thread in 2024 and thought cool positioning done, it's not. 

It's the same template every other founder in your space is using word for word. 

The guy running a 200 crore business and the guy who started last Tuesday literally sound the same on a profile visit.

But to be honest, your headline doesn't matter that much anyway.

Seriously, six words at the top of a profile, that's what you're spending your energy on? 

Meanwhile your last 20 posts say nothing, no opinion, no stance, nothing that would make someone reading them go oh this person actually thinks differently.

That's the gap, not the headline. The stuff underneath it.

I've had founders come to me with the most generic headlines you've ever seen and their inbound is insane because their posts do the actual work and then there's founders who've A/B tested their headline fourteen times and still hear crickets because their content is just noise.

Nobody ever DM'd a founder saying your headline really spoke to me, that's not how it works.

People binge 3-4 of your posts, something clicks, and then they reach out. 

The headline had nothing to do with it.

Figure out what you actually want to say, the headline is the least interesting problem you have right now.

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI

Marketing isn’t about selling stuff
It’s about connecting people through stories, vibes, and experiences.

Hi there, I’m Insha 👋
A firm believer that Stories + Creativity sells more than Features. 

I don’t just do marketing.
I build meaningful connections. 

From brand building to digital strategy to media relations - I help brands sound more human and sell more smartly.

I love turn products into brands and visions into ventures.

And let’s be honest: pushy ads are dull and Boring.
Now! It's all about trust, emotion, and strategy - and that’s where the real connections are built.

Whether it’s crafting a go-to-market plan, running a multichannel campaign, or turning audience data into insights I do it with passion and purpose.

I turn ideas into stories. And stories into loyal fans.

My not-so-secret Skill Toolkit
⚡️Marketing Mix Modeling
⚡️Go-To-Market Strategy
⚡️B2B + B2C Digital Campaigns
⚡️Product Lifecycle Management 
⚡️Roadmap Creation 
⚡️PR & Media Relations
 ⚡️Data-Driven Insights
 ⚡️Project Management, Leadership & Negotiation

My vibe?
 ✨ Make it Connect
 ✨ Make it non-boring
 ✨ Make it unforgettable

Tools I treat like close friends:
AI Tools, Power BI, Google Analytics (a dream team, really).

Let’s connect if you:
 1️⃣Want human-sounding, high-impact marketing.
 2️⃣Need someone who can lead, execute & strategize like a boss.
 3️⃣Or just wanna yap about branding, media, or the latest trend everyone’s pretending not to like.

P.S. My DMs are open.
And no, you won’t get a “Thanks for connecting” reply. Promise.🔒

Insha Manzoor Khan

If I woke up sipping matcha and creating Valentine’s ideas for these brands…
This is how I’d approach it

Quick note: This is a marketing daydream, not real brand campaigns

Spotify 
A day before Valentine’s Spotify drops a personal love letter
Based on your music taste
but introduces you to underrated artists that feel like you

rhode skin
Valentine’s, but self-love coded.
Galentine’s skincare in a chocolate heart box.
Same dopamine. Zero guilt.

Duolingo 
A Love Language × Language Quiz.
Find out which language matches how you love.

If these were real campaigns which one would you pick to be fav? 
Drop your sticky notes in the comments!

Brand Strategist || Mentor || Marketer ~ Boosting Brands Visibility, Impact & ROI

Valentine's Marketing - 2

Have you ever noticed this weird switch?
The moment something becomes too popular…it suddenly stops feeling special

There’s a reason you lose interest when something goes mainstream
And no ... it’s not your taste
It’s psychology

And in marketing it’s called the Snob Effect (I know the name is so apt)
Well the rule is quite Simple: Less access = more desire

And that’s the reason why luxury brands:
• don’t chase mass reach
• limit supply on purpose
• do controlled drops
• stay distant from trends

From the outside, it may look like they’re bad at scaling.
In reality? They’re protecting perception

Marketing matcha take:
Exclusivity isn’t about being expensive.
It’s about being unavailable.

Because once everyone can have it
The Aspiration of owning a luxury brand quietly dies down

So… confession time 😌
Do you also lose interest the moment something goes too mainstream?

Drop your sticky notes in the comments

Knock knock
It's time for Friday's thoughtful screenshot......and today is Day 3

I think we all need to learn to skip some people... the same way we skip annoying ads

Sounds controversial, I know But sometimes it's the best thing to do
Because as Taylor Swift would say ...Your energy is expensive, So you should spend it carefully

Not everyone deserves your time, attention, or emotional bandwidth
Some people are just... skippable. And that's okay

Protecting your peace isn't rude It's self-respect.

So it's confession time 
What's one thing you've started skipping to protect your expensive energy? 
Drop your sticky notes in the comments

In 2026 brands aren’t doing more marketing.
They’re doing less… but better

Instead of shouting, they’re leaning into art.
Notice the pattern 👀

Skims × Nike × Lisa → dance as the language.
Hermès → hand-drawn visuals, collages, craft.
rom&nd → anime worlds instead of basic beauty shots.

Different Brands. Same move.
Because art doesn’t interrupt.

It pauses people.
It earns attention without forcing it.
And in a feed full of noise,

The brands that feel like art… get remembered

So the real question is 
Do you think art will become the new normal in marketing?
Drop your sticky notes in the comments!

Art Marketing 

I was scrolling through my socials (like any other normal day) and………I noticed a pattern 

Let’s call this pattern Cheeky Romance Collab season 

It’s Valentine’s month and brands are finally flirting
not with boring lines like
“Celebrate love with our special gifts”
 or
“Make her heart melt with chocolates and flowers.”

Cute. But forgettable.

This time brands chose banter over clichés

Tinder × Blinkit  - Playfully flirty
KitKat × Instamart - Hilarious 
Nykaa x Shaadi - Cute helpful conversation 

My Marketing Matcha take:
People remember brands that make them smile

So the real question is according to you who flirted best this Valentine’s? 

Drop your sticky notes in the comments

Valentine's Marketing 

Something’s off with most brand launches because they go all out on Day 1
…and then they go for Full maun-vrat mode

And it’s Not because the product is bad or that people didn’t care about products 

But because brands still think a launch is a moment
On today’s internet a launch is just a phase

A launch isn’t an announcement. It’s sustained visibility

Here’s the 6-step launch flow most brands start -- and quietly abandon after step 3 

1️⃣ Tease
Don’t explain. Create curiosity.
Think peekaboo not full exposure like go for blurred or peekaboo visuals 

2️⃣ Unveil
Reveal it… but don’t sell yet always go for waitlists over buy now strategy 
Because Desire loves anticipation

3️⃣ Launch
The big day... Everything finally comes together here can you offer discounts or sometimes even lucky contests 

But after this step most brands go on a full maun-vrat mode and that’s a big NO NO 

4️⃣ Extend
Think of it like UGC Demos FAQs Stories
Repeat yourself because One post is never enough.

5️⃣ Perform
Run ads after people recognize you.
Ads don’t create trust -- they scale it.

6️⃣ Refresh
Same product but with New angle.
Relevance needs updates, not reinvention.

My Marketing Matcha take:
A launch that only works once isn’t a plan, It’s just hype
The six steps are what make a launch more sustainable

So the real question is…
At which step do you usually see brands go into maun-vrat mode?
Drop your sticky notes in the comments

Last night I read a line from #PurpleCow by Seth Godin
And that line just stuck into my brain like a sticky note 

So imagine you’re on a long car ride 
not driving, just in your passenger seat (ik passenger princess energy)
  
Now you are looking out the window to see what’s around
At first you spot cows sooooooo many cows

You feel excited for a moment…Buuuuut after a while
Cow-gazing kinda gets boring for you
 
Because it’s getting repetitive and the same 
Nothing feels worth remembering

And then suddenly --- You see a PURPLE COW
Your eyes widen. You sit up.
You actually feel curious again

You even told someone “Wait… I just saw a purple cow”
That’s exactly how Marketing works today

Being normal gets ignored and being slightly better gets forgotten
But being weird --- That makes people pause, notice, and talk

Think of Crocs staying weird on purpose
Or Duolingo behaving like an internet celebrity

They’re not just selling products
They’re choosing to be the Purple Cow in the field

My final Marketing Matcha Notes:
Safe is invisible. But being Different and weird is memorable

Any brands that instantly come to mind as Purple Cow? 👀
Drop your sticky notes in the comments

Dearest gentle reader this author must confess
#Bridgerton is not just a show, It is a masterclass in world building

It doesn’t rely on plot alone It surrounds you.
And once you enter, you stay

Allow me to pour some Marketing Matcha

First: the casting.
Diversity exists without explanation.
Inclusive Brand Positioning.
Lesson: Belonging builds loyalty.

Second: the music.
Modern pop, dressed in Regency gowns.
Familiarity Bias.
Lesson: Familiar cues pull people in.

Third: the visuals.
Bright colors. Florals. Drama.
Distinctive Brand Assets.
Lesson: Consistency builds recognition.

My Marketing Matcha take:
Great brands don’t chase attention.
They build worlds people don’t want to leave.

Now it’s confession time
Which world-building point was your favourite?
Drop your sticky notes in the comments

Netflix

taplio

The Battle

Yashvardhan .

Insha Manzoor Khan

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The Battle

Yashvardhan .

Insha Manzoor Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yashvardhan .'s LinkedIn Performance

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