Positioning B2B leaders as authorities on LinkedIn • Storytelling-driven ghostwriter & personal brand strategist • Gain 500+ followers & 50% more leads per month

Struggling to stand out and attract clients as an executive/founder? You're not alone.

I know what it's like to feel lost on social media - especially as an introvert.

I struggled with finding my unique voice, sharing my story, and gaining clients too. 
Being a huge introvert, the idea of opening up and sharing my story felt daunting.

It probably didn't help that I went straight into freelancing after graduating University in 2022, but hey ho I digress. You can't win them all, am I right!?

And before you ask, I got a first-class honours BSc in marketing from the University of Kent. Not that it matters when working for myself!

So anyway...

With the constant hustle for new clients and the lack of fulfilment, I knew something needed to change.

That's when I began a journey of self-discovery. 

When I dug deep to uncover my purpose, my expertise, and why my perspective mattered, everything changed. 

I began showing up with confidence, not being afraid to express myself, and started attracting a consistent flow of clients.

It's at this point that I noticed something...

I had accidentally become a millionaire influencer! 

Okay, so maybe that wasn't quite it,
but what I did discover was...

I had built a strong personal brand!

Now, I help executives and founders like you do the same!

Through crafting a magnetic Linkedin presence that reflects who you truly are, I help you:

1) Build a standout personal brand that positions you as an authority.

2) Develop a content strategy that builds trust and attracts warm leads.

3) Optimise your profile to showcase your expertise and win high-paying clients.

Whether you need one or all three of these options - it doesn't matter.

What does matter is that i'm here to help you show up with confidence and get the results you deserve on LinkedIn.

Ready to build a magnetic personal brand on LinkedIn?

Book a FREE discovery call today! (in my featured section)

Ryan Keeler

Almost Sated

Bi-weekly publication devoted to helping women embrace mid-life, quit diets and stop measuring their worth by their appearance.

Bi-weekly posts + weekly support

Founder + Managing Editor

Sulit Press

Led marketing and content strategies for woman-owned Austin hybrid publisher in her first years of business, focusing on branded content, messaging, and product promotion strategies.

Marketing Director + Editor

Co-Author, Amazon Bestseller “Show Your Work” 

Kristi Koeter Consulting

Content marketing strategies to help entrepreneurs small businesses scale their brands using the power of authenticity

Skills: B2C and B2B Digital Marketing, Audience Building, Content Strategy & Creation, Email Marketing, Thought Leadership, Publishing Strategy, Video Scripting & Ideation, Writing, Editing, SEO, SEM, Social Media Marketing, Adobe Photoshop, Content Management, Online Marketing, Google Analytics, Google AdWords, Graphic Design, Press Releases PR, Marketing Communications, E-Commerce, Content Management (CMS), WordPress & Blogging Platforms, Project Management, HTML

Founder + Fractional Content Marketer

240 Tutoring

Led company-wide customer acquisition strategy for eLearning SaaS startup during market downturn and established content & social media marketing programs. Oversaw $1MM marketing budget (75% of company revenue).

KEY COMPETENCIES: A/B TESTING, COPY WRITING, ANALYTICS, REVENUE PROJECTING, DESIGN

Oversaw redesign of highest-converting product, content and AdWords landing pages using UI/UX best practices
●	A/B tested product page and hero image improvements that increased conversions 55.6% 
●	Conservatively estimated a 25% increase in conversion across the site, bringing in an additional projected revenue of $170k annually

Marketing Director

Grew audience, reach and engagement across informational website (120+ pages) by implementing comprehensive SEO and content growth strategies. 

KEY COMPETENCIES: MARKETING & CONTENT STRATEGY, CROSS-FUNCTIONAL LEADERSHIP, MESSAGING, BUSINESS GROWTH

●	Steered site migration to new platform and created strategies to improve SERP positioning and bounce rate for organic traffic in shrinking market; established social media strategy & community building on active channels
●	Grew referrals from social 23%, email 133% and paid search 630% YoY; increased conversion on YouTube 74%

Content Director

Clean Harbors

Directed B2B multi-channel content marketing messaging and strategy across 55+ LOBs. Developed understanding of target customers and analyze needs. Collaborated with Creative and Digital in marketing campaigns to support go-to-market strategy and business goals. Developed email marketing calendar to increase customer contact.

KEY COMPETENCIES: PROJECT MANAGEMENT, RESEARCH, CROSS-FUNCTIONAL LEADERSHIP, TEAMWORK, MESSAGING, BUSINESS GROWTH

Increased visibility and improved positioning of brand through comprehensive marketing plan

● Consulted client SVP of healthcare to understand needs, challenges, competitors, and key positioning
● Created plan with multiple marketing tactics, including video showcasing technology to promote client services
● Arranged meetings with SVP and marketing stakeholders to assign and manage deliverables

Undercover Tourist

Headed content and video strategies for B2C site moving into new markets. Set content creation and digital publishing strategy, and created master editorial calendars.

KEY COMPETENCIES: ANALYTICS, RESEARCH, STRATEGY, WRITING, SEO, RECRUITING

Boosted website visitors 500% and grew blog traffic to 1M views per month with 88% Google organic referrals

●	Researched analytics for trends and approaches to design publishing strategy
●	Formulated content and recruited freelancers to fill content gaps
●	Measured performance, looked for winning formula, studied SEO and news topics, then revised and improved

KEY COMPETENCIES: HIRING & TRAINING STAFF, CONTENT STRATEGY, PEOPLE MANAGEMENT 

Ensured meeting growth objectives by building video and digital content team from ground up

●	Hired in-house content and video editors, allowing time to focus on strategy and high-level content functions
●	Recruited and hired guest bloggers and videographers to relieve pressure on internal staff 
●	Attracted additional remote content creators to cover increasing workload due to successful promotions

KEY COMPETENCIES: WRITING, EDITING, STRATEGIC PLANNING, METRICS, PRODUCT IMPROVEMENT, SOCIAL MEDIA

Revitalized YouTube channel to 1M+ subscribers and won Silver Creator Award

●	Devised new content-rich video formats to build viewership and audience 
●	Formulated video script templates including writing and editing, VOs and visuals
●	Focused scripts on educational, consumer-friendly content that matches brand messaging

KEY COMPETENCIES: PUBLISHING PROCESSES, BEST PRACTICES, TEAM DEVELOPMENT, RECRUITING, PROJECT DEVELOPMENT

Expanded blog publishing frequency 161% by creating custom editorial schedule and evergreen content calendar

●	Determined content strategy to double publishing and expand subject matter expertise 
●	Produced schedule for incremental growth and strategized optimal content mix to achieve goals
●	Recruited freelance contributors to create content for new products

Content Marketing Director

Established authoritative editorial direction for site while maintaining beloved site personalities. Devised content strategy for blog, app, and planning pages, directed content curation, collaborated with PR team on vacation planning pitches, and managed in-house and freelance content and video editors.

KEY COMPETENCIES: RESEARCH, ANALYSIS, SOUND JUDGMENT, EDITING, WRITING, SEO

Maximized brand profile by creating most popular post on site, hitting 5M+ page views since publication

●	Evaluated competitor publications, analyzed internal data, and integrated best SEO keyword terms
●	Authored and promoted post and responded to comments and feedback
●	Revised post based on common questions and continued to promote to ensure ongoing relevance of post

Sr. Content Strategist

Created content to increase engagement. Collaborated with marketing, social media, and business development on campaigns for key partners and implemented new content topics with guest bloggers.

KEY COMPETENCIES: COLLABORATION, PROJECT MANAGEMENT, TECHNOLOGY, END USERS, DATA MANAGEMENT, WRITING, EDITING

Strengthened theme park planning app to 4.5/5 approval rating for 10K+ downloads

●	Assessed content needs, image specifications, copy length, and other parameters from stakeholder consultation
●	Established content formula for audience needs and devised process for content creations and CMS uploading 
●	Tested app in park pre- and post-launch, reviewed content, and revised as needed

KEY COMPETENCIES: REVENUE GENERATION, CONTENT PRODUCTION, TARGET AUDIENCE SATISFACTION, MARKETING

Elevated ticket conversions directly from blog 150% by creating content that resonated with users

●	Introduced plan to create core content focused on families wanting vacation planning assistance
●	Designed content for blog that offered vacation planning advice and ideas
●	Measured results and established strong tie between content marketing efforts and direct sales

Content Marketing Manager

Austin American-Statesman

Headed editorial coverage for award-winning news and entertainment websites. Directed staff of content and multimedia producers, set long-term strategy, and piloted development of online editorial initiatives.

KEY COMPETENCIES: BREAKING NEWS, INNOVATION, NICHE MARKETING, AUDIENCE GROWTH, CONTENT IMPROVEMENT 

Created additional engagement opportunities through launch of innovative projects targeting niche audiences

●	Examined niche audience opportunities that were being missed
●	Strategized methods of connecting with niche markets to create sales opportunities
●	Launched projects to target markets including REAL magazine and Longhorns GameWeek pages

Editor, Statesman.com & Austin360.com

•	Steered section-by-section redesign of the site by highlighting the most important news and offering in-depth coverage of key topics and major events. User experience was greatly improved, resulting in an immediate increase in key metrics — unique visitors and time on site.

•	Led a number of high-profile online projects and special sections. One of those projects, Leave or Die about America’s hidden history of racial expulsions, won a National Headliners Award in 2006. 

•	Carried out day-to-day site updates, curating and packaging news from a number of local and wire sources — thus gaining a hands-on knowledge of what resonates with readers. 

•	Served as a liaison between print and online as statesman.com expanded its operations and Content Management System throughout the newsroom, instituting the standards and guidelines as well as training for writers and editors.

Online News Editor

Online Producer

Line Editor/Copy Editor, Technpolis

YMCA of Austin

Personal Trainer

Contra Costa Times, Walnut Creek, California

Copy Editor

Press-Enterprise, Riverside, California

I am an accomplished journalist, writer, editor, and editorial leader with over 15 years of experience driving content strategy and innovation across print and digital platforms. My work has been dedicated to crafting compelling stories, leading high-performing teams, and transforming content into a powerful tool for brand growth and audience engagement.

Throughout my career in journalism and marketing, I’ve served as a change agent for teams navigating new challenges and opportunities, bringing a strong digital background to complement traditional editorial expertise. As the Editor of Statesman.com and Austin360.com for over seven years, I oversaw round-the-clock coverage of breaking news and high-profile events like the Bastrop wildfires (for which my team was awarded the Star Online Package of the Year by the Texas Associated Press Managing Editors), SXSW, and the ACL Festival.

During my seven years at Undercover Tourist, an online travel agency, I was instrumental in building the content strategy from the ground up, significantly increasing site traffic and driving blog traffic to 1 million page views per month, with 88% of that traffic coming from Google organic search. Under my leadership, our team earned the prestigious YouTube Silver Creator Award for growing the channel to over 140,000 subscribers. I developed and executed strategic content initiatives across multiple channels, collaborating with partners such as Disney, Universal, and Vail Ski Resorts. Additionally, I had the honor of serving as the first blog ambassador for Universal Orlando Resort, further enhancing our brand’s visibility and influence.

In addition to my professional roles, I founded Almost Sated, a personal media site on Substack that delves into detoxing from diet culture. Through this platform, I publish weekly content, featuring stories from myself and other individuals who have found body liberation by quitting diets. I’ve grown Almost Sated from the ground up, reaching 2.27K monthly views with a 66% email open rate. This venture underscores my passion for creating meaningful content that resonates deeply with audiences and drives engagement.

I am also the bestselling co-author of Show Your Work, where I write about ditching my well-planned career—and diets—after one of my children faced a life-threatening illness.

I am passionate about inspiring and empowering audiences through innovative content that resonates across platforms. My expertise includes long-form feature writing, quick-turn digital storytelling, SEO, team leadership, and strategic collaboration.

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The Battle

Ryan Keeler

Kristi Koeter

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