Positioning B2B leaders as authorities on LinkedIn • Storytelling-driven ghostwriter & personal brand strategist • Gain 500+ followers & 50% more leads per month

Struggling to stand out and attract clients as an executive/founder? You're not alone.

I know what it's like to feel lost on social media - especially as an introvert.

I struggled with finding my unique voice, sharing my story, and gaining clients too. 
Being a huge introvert, the idea of opening up and sharing my story felt daunting.

It probably didn't help that I went straight into freelancing after graduating University in 2022, but hey ho I digress. You can't win them all, am I right!?

And before you ask, I got a first-class honours BSc in marketing from the University of Kent. Not that it matters when working for myself!

So anyway...

With the constant hustle for new clients and the lack of fulfilment, I knew something needed to change.

That's when I began a journey of self-discovery. 

When I dug deep to uncover my purpose, my expertise, and why my perspective mattered, everything changed. 

I began showing up with confidence, not being afraid to express myself, and started attracting a consistent flow of clients.

It's at this point that I noticed something...

I had accidentally become a millionaire influencer! 

Okay, so maybe that wasn't quite it,
but what I did discover was...

I had built a strong personal brand!

Now, I help executives and founders like you do the same!

Through crafting a magnetic Linkedin presence that reflects who you truly are, I help you:

1) Build a standout personal brand that positions you as an authority.

2) Develop a content strategy that builds trust and attracts warm leads.

3) Optimise your profile to showcase your expertise and win high-paying clients.

Whether you need one or all three of these options - it doesn't matter.

What does matter is that i'm here to help you show up with confidence and get the results you deserve on LinkedIn.

Ready to build a magnetic personal brand on LinkedIn?

Book a FREE discovery call today! (in my featured section)

Ryan Keeler

Marketing Nerdy

DFY Lead Magnets That Grow Your LinkedIn & Fill Your Sales Calendar

Chief Executive Officer

ASC English

Since 1993, we have built a strong community of international students in historic Boston. Using our decades of ESL experience, we have created a legacy of successful, fluent English speakers who confidently succeed in their goals and dreams.

We have developed a diverse range of English classes and test prep courses that support your success in the American educational system. Our commitment to you fosters a strong understanding of your needs as a foreign student embarking on an exciting journey.

Our broad foreign language programs are taught by highly experienced teaching staff. Our warm and welcoming environment is enriched with resources that are tailored to your individual needs, including English test prep, tutoring, and speaking training.

A few factors that make ASC’s English language school a great place to learn English:

• Professional and passionate test preparation instructors with years of experience teaching international students

• A set of programs that addresses the specific language and academic skills you will need as a student in an American university

• Flexible schedules for all programs, including weekend and summer courses

• Guaranteed personal attention from dedicated instructors and staff

• Familiarity with the specific needs of students from nations all over the world

• High-quality services for adults, from recent high school graduates through college and post-graduate students

We offer the following English Programs at ASC english school:

• ESL Classes

• TOEFL IBT Preparation

• Skills Classes

• Private English Lessons

Chief Marketing Officer

Mailbox Power

Mailbox Power is THE all-in-one platform for automating business direct mail and gifting.
If you do any direct mail for your marketing, you can now
-Send Unlimited Thoughtful Cards & Gifts Automatically.
-Wow Your Customers With Highly Personalized Mail At Scale.
-Track & Analyze Your Direct Mail Campaign Performance With
  Dynamic QR Codes.
- Integrate Direct Mail Into Your Funnels & Websites.

If you want to automate direct mail into your marketing strategy, check out Mailbox Power.

VP of Marketing

Ukiyo-e Heroes

This company transforms popular stories from video games and internet culture into the old Japanese Ukiyo-e style. They hired me to help me increase their influence and grow their internal lists utilizing funnels. Currently, I have been able to increase their large internal list by an additional 22% with my front-end funnels. shop.ukiyoeheroes.com

Funnel Campaign Manager, Funnel Designer, & Sales Copywriter

Well Fed Illustrators

Well Fed Illustrators creates info products to help illustrators learn how to use their art skills to make money in the real world. In our Kickstarter campaign, my sales copy and design earned this company $219,000 in one month and $150,000 later through our funnels. This company is helping a lot of artists out there. www.wellfedillustrators.com

Campaign Manager, Funnel Designer, Sales Copywriter

Little Heroes

Absolutely amazing Kickstarter campaign to work on. This company created beautiful art inspired by pop culture. On average in a month of comic-cons, this company would earn around $20,000+. I was able to earn them $47,000 in a week from this Kickstarter Campaign.

Campaign Manager, Funnel Designer, and Sales Copywriter

Viceroy Kicks

I handled the product development, shipments, and inventory of the products for Viceroy Kicks. I have personally designed products and established connections with factory representatives in China to bring these products to life. I tested ideas, validate with potential customers, and iterate where needed efficiently & leanly as possible.

Product Development Manager

Leading a group of students in Academic enrichment activities.
I was in charge of a particular age group of students varying from grades 2-8 where I would lead them through Academic activities to further their knowledge and learning.

Academic Advisor

Lead Magnet Specialist | Award-winning Marketer | VP of Marketing - Mailbox Power

Here's a well-kept secret about those lead magnet posts crushing it on LinkedIn...





Many of those 20+ page documents with frameworks, scripts, & trainings weren't actually created by the person posting them... 

They hired us to build it for them.

(GASP!)


Hi, I'm Ian Nelson. I'm a Lead Magnet Specialist. 

What that means is we're a DFY service that builds you lead magnets that grow your LinkedIn...

AND fill your sales calendar with booked appointments. 

(This last part is a secret)


We've built over 200 lead magnets to date and we're not stopping.


If you're looking for help with your lead magnet, I'll help you map out your entire lead magnet strategy for free (normally I charge $2000).

https://www.marketingnerdy.com

Ian Nelson

Hey LinkedIn. It's been a minute. Actually, it's been a year.

I disappeared. Completely. But I’m back with news:

Hormozi said go do some cool stuff, then talk about it. (Only he didn't use the word "stuff.")

So that's exactly what I did.

Here's what happened while I was gone:

First, I jumped on as CMO for my parents' company, ASC English and A-Plus Program.

They needed help navigating a really tough market. We hit some real challenges along the way. But we’re figuring it out, and now we've got serious momentum heading into 2026.

I'm proud of what we're building there.

Then, months later, I started a second company. Marketing Nerdy.

I went from a one-man team to an eleven-person team.

And I grew. Fast.

Maybe too fast.

Because then I had to figure out operations. How to clone myself. How to not be the bottleneck in two businesses at once.

That part? Not glamorous. Not LinkedIn-post-worthy. Just hard.

But during that year, my team and I went deep on lead magnets and go-to-market strategy.

We served companies I never imagined I'd be working with:

Reddit.

Bill.com.

Pilothouse.

Stride/K12.

Plus B2Linked, marketing agencies, home service companies, kitchen remodelers, naturopathic clinics, ecommerce brands, ADU builders, Sales Dojo, Tribe, and more.

We've now built over 600 lead magnets.

I figured out how to use lead magnets to enhance EVERY channel of marketing. Cold outreach. Paid ads. LinkedIn. All of it.

And I couldn't have done any of it without some incredible people.

Shoutout to Cory Blumenfeld, AJ Wilcox, Trenton Hughes, and Scott Frazier. For helping me get a strong footing. Thank you guys!

So why am I back?

Because I finally feel like I'm flying. Operations figured out. Team in place. And a year's worth of frameworks, lessons, and strategies that I haven't shared with anyone yet.

That changes now.

For those who don't know me: I'm Ian Nelson. I'm a GTM & Lead Magnet Specialist. I help businesses reduce their cost per lead while increasing bookings and lead quality.

My goal this year? Help you win.

I'm going to share everything I know about lead magnets, funnels, go-to-market strategy, and turning cold leads into booked calls. All of it. Right here.

But enough about me.

I want to hear from YOU.

Whether we go way back or you're brand new here.

Drop a comment and tell me: Who are you and what are you working on right now? I'd love to get to know the people in this community.

Let's make 2026 the year we all win.

Lead Magnet Specialist | DFY GTM Strategy & Lead Magnets That Get You More Leads, Bookings, & Sales.

Who are you beyond your work? Here's me.
Father of two amazing kids.

Husband to a wife who is genuinely my equal in every way. She's incredible and I wouldn't be building any of this without her.

I'm a nerd. Like, fully. I analyze stories the way most marketers analyze funnels. Movies, video games, shows. I break down why the good ones are good and why the bad ones are bad. It's just how my brain works. I can't turn it off.

I'm also way too into fashion for a guy who runs a lead magnet company. I have the body type of a mannequin, literally as skinny as the display model, so whatever it's wearing, I can wear. Taft, Joss and Murphy, Banana Republic, Bronxton. Are they smart purchases? Absolutely not. But the aura you get from a great fit? Worth every penny.

Here's what I'm starting:
Fun Fridays.

Every Friday, I'm going to step away from marketing and just share hot takes, random thoughts, and things I'm into. Movies. Stories. Fashion. Life. Whatever's on my mind.

Because business is what I do. But it's not all of who I am.

Your turn. Who are you beyond your work? Drop it below.

Your lead magnet isn't converting. You know it's valuable. You put real work into it.

But downloads are low. Or worse, people download and then disappear.

After mapping out lead magnet strategies for 300+ companies, I can tell you the #1 reason this happens:

Your lead magnet doesn't match your target's inner story.

Not their demographics. Not their job title. Their inner story, the thoughts, fears, and questions running through their head RIGHT NOW.

I built a 7-part framework for mapping this. It changed everything about how I build lead magnets.

Full breakdown in the carousel. Swipe through, and if it clicks, save it. You'll want to come back to this one.

Carousel Framework

Some lead magnet posts on LinkedIn generate thousands of comments & leads.

Others get crickets.

After 600+ builds, here's the difference.

I've spent the past year building lead magnet posts for top LinkedIn creators and dozens of founders trying to break through.

And I can tell you it's not the design.
It's not the "value" inside.
It's not luck.

There are two factors that separate the ones that blow up from the ones that go nowhere.

Swipe through for the honest breakdown.

Save this if you're planning a lead magnet post anytime soon.

Why Some Lead Magnet Go Viral

A potential client slapped me in the face at a networking event.
Point blank. No warmup.

Good, got your attention Heheh.

No it was not a physical slap. But it was psychological:

The slap: "Why should I care about your business?"

I froze.

Then I started listing features. "Well, we do XYZ, and we've got this, and we also offer..."

Their eyes glazed over in about three seconds.

It wasn't until later that I realized I completely blew it.And the lesson changed how I talk about what I do forever.

Swipe through.

This might change how you talk about what you do too.

taplio

The Battle

Ryan Keeler

Ian Nelson

Followers

Posts

Engagements

Likes

Performance ScoreIan Nelson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Keeler

Ian Nelson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ian Nelson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIan Nelson's LinkedIn Performance