Mark Johnson

Michigan Software Labs

Michigan Software Labs develops custom mobile, AI, web, and Internet of Things (IoT) software for clients ranging from locally owned businesses to Fortune 500 companies. Recognized as a leader in UX/UI design, with millions of end users to date, Michigan Software Labs was named one of the Top UX Design Companies in the U.S. by Clutch and the Inc. Best Places to Work Award.

Co-founder and Partner

TED Conferences

TEDx Speaker Keynote on:

• How to innovate through a crisis
• How 1-day away from your phone can change your life
• How to build a mindset of innovation

TEDx Speaker

Forbes Technology Council

Michigan Software Labs, a software consulting company in West Michigan, has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives.
 
Michigan Software Labs was vetted and selected by a review committee based on the depth and diversity of their experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as professional achievements and honors.
 
“We are honored to welcome Michigan Software Labs into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Official Member

Fast Company Executive Board

Fast Company Executive Board is an invitation-only professional network of company founders, executives, and leaders who are defining the future of business. Fast Company Executive Board provides members with the exclusive opportunity to publish on FastCompany.com.

Developing Software for Fortune® 500 and High-Growth Companies | Managing Partner and Co-Founder at Michigan Software Labs | Forbes Technology and Fast Company Executive Board

At Michigan Software Labs, we believe in building software with a purpose. When we work with clients, our goal is simple: create solutions that we'd be proud to use ourselves.

Our approach is straightforward:

1. Focus on what truly adds value.
2. Keep the user experience at the heart of everything we build.
3. Collaborate closely with clients to ensure we're solving the right problems.

If you're looking for a partner who's committed to making technology work better for your business, I would be happy to introduce you to a colleague on our team.

Please send me a DM or schedule a call: 
https://meetings.hubspot.com/mjohnson24

Managing Partner

Michigan Software Labs develops custom mobile, web, and Internet of Things (IoT) software for clients ranging from locally owned businesses to Fortune 500 companies. Recognized as a leader in UX/UI design, with millions of end users to date, Michigan Software Labs was named one of the Top UX Design Companies in the U.S. by Clutch and the Inc. Best Places to Work Award.

Webb Fontaine

Head of Marketing Communications

•	Directed regional marketing programs and developed comprehensive marketing strategies & plans for Networking & SDCC, Data Center Facilities, and Cyber Security practices.
•	Hosted successful regional GBM Security Summits attracting 1000 participants annually, and an online “Journey to Cloud” event with 250 participants.
•	Participated in the annual strategic planning process, alliance partner-specific plans, and opportunity development.
•	Created and implemented alliance marketing strategies with key partners such as Cisco, IBM, f5, and Schneider, and identified impactful go-to-market activities for regional pipeline growth.
•	Worked as the single point of contact internally and with key partners to deliver high-quality digital and traditional marketing campaigns for demand generation.
•	Formed authentic success stories, newsletters, landing pages, out-of-the-box social media campaigns, ask-the-expert videos, e-mailers, blogs, and sales enablement materials to support pipeline and revenue growth.
•	Owned and orchestrated GBM’s flagship Security Summit across the region, achieving $2M in MQLs.
•	Launched GBM’s first research-based IP, GBM Security Report, with 360 PR and communications activities.
•	Shaped the brand identity, architecture, and 360 PR and communications strategy for a new brand: GBM Shield.
•	Conducted digital marketing strategies resulting in a 25% increase in website traffic and 100k LinkedIn followers.
•	Enabled GBM branches for co-marketing activities, generating $500K worth of MQLs per branch.

Regional Alliance Marketing Manager

Expandi Group

•	Governed Cisco and Microsoft partner ecosystems in GCC and Türkiye generating $900K in marketing leads. 
•	Orchestrated impactful partner enablement sessions and blitz days, driving a 20% increase in partner-generated leads, and securing 20 meetings per day through 100+ daily cold calls. 
•	Conducted thorough assessments and validation of partners' requirements, aligning their business priorities to formulate effective marketing strategies for goal attainment. 
•	Facilitated strategic customer account plans, managed relations with key partners, and participated in channel recruitment and enablement for channel marketing.

Senior Account Manager - Marketing, Middle East and Turkey

InfoFort - Data . Technology . Analytics

Digital/Content marketing for 18 countries InfoFort operated in:
Managed SEM/SEO activities and governed content management of www.infofort.com.
Social media management of InfoFort, enVision, and the new brand.
Handled digital marketing (Google Adwords, campaign performances, lead conversions, inbound leads).
Created new websites, micro sites, HTML; content management.

Marketing communications: Planned and executed inbound and outbound marketing campaigns. Managed third parties for communicating the marketing campaigns with the relevant target markets.

Product management & Business Development: Governed the new brand and specific products; strategic planning, pricing, identifying target markets, building pipeline, planned and executed all channels of marketing communications to reach potential clients. 

Marketing Communications for InfoFort's paper recycling initiative "GreenBox": Helped companies recycle at the office and expand the reach of the paper recycling campaign in UAE, KSA, and Egypt; planned and executed mar-com activities to reach target markets. Partnered with influential organizations for joint campaigns.  Managed social and digital marketing and teaser campaigns.

Senior Marketing Executive - MEA

Innova

Inbound / outbound lead generation:
Telemarketing,
E-mail marketing,
Content development and management (micro sites, videos, brochures, success stories, landing pages, newsletters, blogs, HTMLs and more),
Content marketing,
SEO, SEM.

Developing, creating and updating marketing collateral (videos, brochures, flyers, slideshows, presentations and more),
Planning, coordinating and executing exhibitions, customer events, trade shows, 
Coordinating with vendors for co-marketing activities, training, workshops,
Lead nurturing activities,
Managing third party agencies for creative development, service delivery, and logistics.

Internal communications: Newsletters, internal e-mailings, and kick-off events.
Countries covered: Turkey, UAE

taplio

The Battle

Mark Johnson

Irmak Parlat Yilmaz, CDMP, MCIM

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