B2B Growth Alliance

We're in the lab cooking up something pretty epic for small B2B service-based businesses.

It's going to help founders sign clients consistently, without sales friction, assisted by the wizardry of AI and the elegance of streamlined systems.

Successful client acquisition systems have a lot of moving parts -- lead gen, sales, funnels, nurturing, converting, etc.

One person cannot be expected to be an expert in all disciplines.

It's an intricate dance that demands a maestro at every turn.

That's where we flip the script. 

We've rallied a legion of the finest subject matter experts available to deliver the trainings for our members.

This means you're getting first-class training in everything:

→ LinkedIn
→ Outbound lead generation
→ Nurturing prospects 
→ Pre-selling
→ Signing clients without being salesy
→ And everything else in between. 

It's the full A to Z of B2B client acquisition.

We are launching in June 2024. 

If you'd like details of our founding members' offer, drop me a DM.

Thanks.

-David

Co-Founder

Fusion Scaling

Fusion Scaling was a B2B Cold Email Agency.

We grew to a team of 6 and specialised in performance-based lead generation and appointment setting services using innovative cold email strategies. 

Our main clients included:

- B2B Coaches and Consultants
- SaaS
- Agencies
- B2B professional service businesses 

We also white-labelled our cold email services for several well-known lead gen agencies. 

We ended our Done-For-You services late 2023 to embark on building the B2B Growth Alliance.

Founder

Red Agency

The Red Agency burst onto the digital scene in 2016 and I joined 3 months into its journey. 

The agency specialised in lead generation for financial service businesses.

We worked with over 200 clients in the UK and US, including some household names.

We ran ads across multiple platforms, including...

- Facebook
- Instagram 
- Google Display
- YouTube
- Twitter
- Native ads

... and had an annual client spend of £3m.

We closed the doors in 2020 shortly after the start of the pandemic.

Head of Strategy

Deloitte

I was part of a consulting team tasked to streamline the workflows of the UK's financial services giants. 

We worked with HBoS, CYBG, RBS, UK Government and a plethora of SMEs, leaving trails of efficiency in our wake.

Consultant

Halifax

Mortgage Advisor

We Help B2B Founders Generate 10-12 Hot Leads Every Week Using Simple Systems & A Dash Of AI 🚀

We're in the lab cooking up something pretty epic for small B2B service-based businesses.

It's going to help founders and owners sign clients consistently, ably assisted by AI and streamlined systems.

Successful client acquisition machines have a lot of moving parts -- lead gen, sales, funnels, nurturing, etc.

One person cannot be expected to be an expert in all disciplines.

And that’s where we flip the script. 

We've rallied the finest subject matter experts available to deliver the trainings for our members.

This means you're getting first-class training in everything:

→ LinkedIn Inbound & Outbound
→ Personalised Cold Email
→ High Converting Sales Assets
→ Signing clients without sales friction 
→ And everything else in between. 

It's the full A to Z of B2B client acquisition.

We are launching in June 2024. 

If you'd like details of our founding members' offer, drop me a DM.

Thanks.

-David

David O'Neill

Launchtools

Launchtools is a Prototype Factory and Coding Studio building custom AI projects. We are building a self-service platform for Conversational AI Voice Agents for outbound sales calls and inbound support. AI is now able to hold human-like conversations, and at the same time, it's more cost-effective than hiring a $10 VA. Never sleeps, never off script, and never sick.

CMO / AI Automation Specialist @ Launchtools.ai

ViSPR

ViSPR is an SEO WordPress plugin for newbies. As a B2B SaaS startup, it creates a network of backlinks with ready-made and UNIQUE partner directories. 750 registered users and 100+ professional agencies are using our tool to help rank their client websites.  

Ranking one result above the competition is the bread & butter of hardcore SEO experts. We developed ViSPR so ANYONE is able to do the same WITHOUT experience or breaking the bank. 

Some of our advanced SEO features include:
- Filters by main- and sub-category, language, domain authority, and SPAMscore. 
- Use advanced blacklisting functionality to one-way block individual users that do not match your ideal partner profile. This option creates a completely UNIQUE partner directory and link scheme for you.
- Protection from Google Penalties. Several security layer checks, guarantee only real, active, and pre-approved partners - no reciprocal links, PBNs, bot links, scams, or fake directories.

CMO / Founder @ ViSPR.net // SOLD > Successful EXIT

Super Ads

With 2 decades of experience, I am ranked in the Top 1% of more than 2.6 million people in Advertising Services on LinkedIn. I provide transformational business consulting, mentoring, and live workshops for C-level executive teams and sales & marketing decision-makers. I focus on business model & process optimization and introducing generative AI models like ChatGPT to increase your sales & marketing team´s productivity. 
Done-for-you services include highly targeted Lead Generation and Growth at Scale with fully managed Sales Funnels, Paid Advertising, and Email Marketing Automation. Let´s talk!

CMO / Head of Marketing @ Super-Ads.net

Zalon by Zalando 

Zalon was developing new software to optimize a dedicated B2C customer service process. My main tasks included continuous feedback loops for the ongoing software optimization and business process improvement to substitute a manual workflow of 90 minutes with an AI-based system to enhance the customer service and user experience. With the finished product, the customer service agent was able to execute the original 90-minute task in just 5 minutes.

Consulting & Software Process Optimization

Startup-School.net

Live Workshops and Marketing Automation Services. Supercharge your Sales with a proven Lead Generation Process using Sales Funnel Automation, Landing Pages & Viral List Building, Content Promotion, Email Marketing Automation, Facebook Advertising & Retargeting.  
Reference Customers: Audi, VW, Zalando, VHS Cologne, Vodafone, Congstar, Sparkasse, IHK Münster, t3n, Startplatz CoWorking Space Cologne, R-Pharm, ...

CMO / Project Manager @ Startup School

FakeScouts

FakeScouts has won 6 international awards and was nominated Top 100 International Retail Startup by Silicon Valley accelerator Plug`n`Play. It is a SaaS brand protection solution for omnichannel eCommerce. We offer a digital trust certificate that enables brands to verify their authorized resellers and make that fact visible to consumers in any multichannel situation. Our SaaS solution works with every shopping cart system. It even works with international online marketplaces such as Amazon, eBay, and Alibaba.

The problem we solve
80% of all consumer brands worldwide are affected by counterfeits valued at 500 Billion USD in economic damage each year. With every 1 in 5 items sold online being a fake product, consumers are increasingly losing trust in online shopping as marketplaces open up to international sellers.

CMO / Project Manager / Founder @ FakeScouts - The Firewall for Online Shopping

FOM Hochschule für Oekonomie & Management

Docent for Strategic Marketing Planning and Multichannel eCommerce Projects @ FOM University, Dortmund

Marketing Planning / Lecturer @ FOM University

Business Academy Ruhr GmbH

Business Coach for IHK Certification course in Online Marketing

Business Coach for IHK Certification as Online Marketing Manager

Xiega

Leading the Inhouse-Team of 12 online marketers at Xiega Online Marketing Agency, SCRUM, Wordpress Development, WP Multisite, Multichannel eCommerce, Advanced Sales Funnels, Email Marketing Automation, Direct Marketing Newsletter, List Building, Paid Advertising (AdWords, YouTube, Facebook, Retargeting), SEO, Social Media Marketing

Project Manager & Team Lead Online Marketing

Lacoste

Responsible for recruiting, leading, training, and developing a team of 10 sales staff members. Visual Merchandising, loss prevention, NOOS controlling, warehousing, seasonal orders. Managed In-Store VIP customer lists, new customer acquisition, and direct campaign newsletters. Responsible for increasing overall sales revenue, pieces per customer, and floor conversion rates. Increased footwear sales three years in a row by an average of +80% per year becoming the leading store for selling Lacoste shoes in the German unit.  

My shoe merchandising display system was so successful that I made the responsible impact of creating a new visual merchandising display system to focus on shoe sales and promotions, now used in all 3.500 Lacoste stores worldwide.

Store Manager

I help B2B businesses and startup founders avoid the most expensive startup mistake there is: Building the wrong thing.

Over the last 15+ years, I’ve worked as a B2B coach, startup mentor, and growth consultant across multiple industries, startup competitions, and early-stage programs.

I’m also a 𝟲𝘅 𝗮𝘄𝗮𝗿𝗱-𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘀𝗲𝗿𝗶𝗮𝗹 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 with 3 exits, and was selected as one of the Top 100 International Retail Startups by Plug and Play Tech Center Accelerator Program.

Again and again, I saw the same founder problem play out:

❌ Too many ideas, but no clarity which one actually fits.
❌ Chasing features instead of addressing real risks.
❌ Wasting months (and cash) before validating founder fit.

That’s why I created 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗜𝗱𝗲𝗮 𝗙𝗶𝗻𝗱𝗲𝗿 (𝗦𝗜𝗙) — a visual heatmap idea scoring system that helps founders evaluate, pressure-test, and find idea-founder fit to avoid going all-in on the wrong thing. 

The system combines:

✅ Scoring dimensions (runway, monetization speed, personal fit, market access, scaling friction…)
✅ Idea-founder fit analysis (not possible with a generic business model canvas)
✅ AI-powered scoring & coaching (SIF 𝗔𝗜 𝗠𝗲𝗻𝘁𝗼𝗿 to be released soon)
✅ Real-world validation through live founder sessions (and the 𝗣𝗶𝘁𝗰𝗵𝗳𝗶𝗴𝗵𝘁 YouTube Channel)

I also offer hands-on consulting, lead generation system builds, and marketing strategy projects for SaaS founders and early-stage startups who need practical traction, not theory.

✅ LinkedIn Lead Generation Systems
✅ Cold Outreach Automation Setup
✅ SaaS Go-To-Market Playbooks
✅ Startup Validation Workshops (Heatmap Scoring Method)

If you're building anything but want to build smarter, feel free to reach out.

taplio

The Battle

David O'Neill

Thorsten Hunsicker

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