Q Squared Ltd

Q Squared is a family owned business consultancy, providing coaching, facilitation, advisory and speaking services for our global client base

Founder

David McQueen

I work with high performing executives, entrepreneurs and boards as a coach. My work is mainly but not exclusively to clients working in finance, tech and energy related industries.

Executive Coach

I am a professional speaker delivering keynotes, masterclasses and webinars to audiences around the world. I focus on inclusive leadership, culture change, effective communication and mentoring.

Check out www.davidmcqueen.co.uk for further information.

Professional Speaker

I have moderated hosted and chaired conferences, facilitated panels, link presented and  hosted awards for a number of clients including Morgan Stanley, Unltd, Virgin Media, The Social Enterprise Coalition, Igenius and LBO Merton.

I have been the host of the Virgin Startups Hothouse Tour, a UK wide tour of entrepreneurial funding and mentoring for startups. 

Hosted enterprise awards for the likes of Startups.co.uk, Shell Livewire, SFEDI and NFTE. Hosted panels for The Retail Conference, Virgin Media and the BBC.

I bring experience and candour to my role, with the sole aim of making my clients look good.

Conference Moderator & Awards Host

Black Unity BIke Ride

Board Trustee

Social Ark

Working with young people from under-resourced communities to use their lived experiences to lead sustainable change!

Trustee

Chisenhale Gallery

Chisenhale Gallery is one of London's most innovative galleries for contemporary visual art, promoting national and international developments in visual culture.

Patron

Black Founders Hub

Black Founders Hub is the peer network for high growth, black owned, service businesses. It's a non-profit membership organisation for black owners of service businesses who want to generate significant wealth, growth and sustainability.

Non Executive Director

Forbes Family Group

Forbes Family Group (FFG) are active capital investors, executive coaches and mentors, and community activists. We believe that with the right networks, support, investment and collaboration we can help more organisations to do good and do more and take a prominent role in driving positive social mobility from the communities that we serve

Legacy71 Ltd

LEGACY71 was a startup platform for Black Tech Founders based in the UK.

Managing Director

Magnificent Generation

Magnificent Generation was a youth leadership company providing empowerment programmes for young people and those who work with them.

We worked in schools, colleges and organisations outside mainstream education delivering speeches, workshops and coaching programmes , as well as providing consultation and delivery with other youth focused organisations. 

Our clients included 
PiXL ★ SSAT ★ Teach First ★ Schools Network ★ Channel 4 ★ Livity ★ Enterprise Education Trust ★ Youth for Today ★ Young Enterprise ★ Speakers Trust ★ First Give

We have delivered at over 1000 schools, colleges, youth groups and conferences around the world.

The Kiyan Prince Foundation

We work with young people to increase awareness and address the consequences of gun and knife crime through education. KPF aims to empower young people by promoting a sense of belonging, self-worth and purpose that can be found outside of gang culture and offending behaviour through providing access to diversionary and preventative activities

Member Board of Trustees

Thanks for stopping by so let’s jump in.

I help high performing individuals and organizations achieve clarity, strategy, and action across three critical areas:

🔹 Personal Mastery – Mindset, habits, self-discipline, and resilience.
🔹 Professional Excellence – Leadership, career strategy, executive presence.
🔹 Business Growth & Wealth – Entrepreneurship, decision-making, scaling impact.

As a curator, storyteller, and community builder, I integrate personal, professional, and business development into a cohesive framework for transformation. My work spans leadership, sustainability, and creative expression, all driven by a commitment to excellence and meaningful impact.

For me, leadership is not just about titles, it’s about courage, conviction, and action. My book, The BRAVE Leader, alongside my articles and podcast, explores what it means to lead courageously, strategically and with resilience/anti-fragility in an evolving world.

I collaborate with executives, founders, and boards to refine leadership strategies, build high-performance cultures, and navigate complexity with confidence. I also run group programmes for senior managers and directors looking to accelerate their leadership

I am increasingly focused on businesses that balance economic, environmental, and social responsibility, especially energy, food security, wellness and housing. True sustainability isn’t just about compliance, it’s about creating long-term value while safeguarding the planet and the communities we serve. Through advisory work, speaking engagements, and coaching, I support mission-driven enterprises committed to innovation and sustainable impact.

Beyond leadership and business, I host QED, a series of invite-only dining clubs for people in my network. I’m a passionate collector of African and Caribbean art, curating stories and cultural legacies through visual narratives. Creativity fuels my approach to problem solving and vision building, whether in leadership or in the arts.

And for lifelong balance? You’ll find me cheering on Liverpool FC, where passion, resilience, and strategy are always at play.

Let’s connect if you’re building something bold, impactful, and sustainable.

david mcqueen

Worldline

Sales & Business Development Director for Worldline MeTS UK&I. Worldline is a global leader in secure payments and trusted transactions. Within MeTS, we are at the forefront of the digital revolution that is shaping new ways of paying, living, doing business. Tech for Good, Beyond Payments encompasses a wide range of solutions that we provide to B2B and B2G customers to help them enhance performance, deliver growth and create trust with their customers. Core markets are transport, retail, hospitality and public sector.

Sales & Business Development Director UK&I

Senior leadership and management of five key client accounts; Department for Transport, Office of Rail and Road, Transport for London, West Midlands and Greater Manchester across full sales cycle. 

Responsible for understanding customer needs and shaping solutions to meet those needs.  I engage with customers and lead bids and proposals to drive revenue growth.

Account Director

Drop a Pin Limited

Strategic Advisor

Drop a Pin Ltd (DAPL) specialises in developing and harnessing alternative transport models and technologies that address societal, economic, health & climate agendas through consultancy and delivery of innovation and transformation projects, with specialist expertise in on demand, ride sharing services in the global public transport market. 

We provide project and programme management, product, service design, technology, operations, business development and strategy consulting services to help our clients to design, procure, test, launch and grow new mobility products and services that ideally integrate with public transport. 
DAPL consultants are highly experienced senior professionals with direct experience of developing, procuring, operating and growing mobility solutions that integrate with and complement public transport.

Director & Consultant

Arriva Bus (UK)

Director responsible for a complex programme of growth and integration of a start up division of Demand Responsive Transport across the wider Arriva UK Bus business. 

•	Led development and growth of a new product for demand responsive transport across Arriva UK Bus - ArrivaClick.
•	Managed BD team on a new business sales and bidding pipeline with a multi million annual value relating to Demand Related Transport.
•	Developed and delivered a successful go to market strategy through a complex programme to ensure delivery of multiple projects with interdependencies across multi disciplines
•	Owned a product roadmap that continues to improve UX, efficiency and efficacy of product, based on customer insight
•	Led marketing & growth strategy of product in the market, working closely with the revenue strategy director to determine pricing strategy
•	Internal and external stakeholder management from the C-suite to Government officials and politicians to garner support for the product 
•	Third party and supplier management of key integrators to the product
•	Responsible for regular forecasting of product roadmap outputs with full P&L responsibilities.

Director of New Product & Business Development

Arriva Transport Solutions

National position at Arriva Transport Solutions, a specialist transport provider within the Arriva group, serving public sector markets.  

Part of the business development division, I was responsible for the development of tender pipelines, bid responses, corporate communications and engagement strategy and stakeholder management plans to grow the profile and size of the business and protect the reputation of the brand and maximise the success of the business.  

Also responsible for marketing communications including online and new media, commissioning and managing delivery of a new website and establishment of social media strategy.  

Work stream lead for several complex mobilisations across the UK, contributing to a seamless transition of services between providers.

Main contributor for several bid submissions to NHS procurement opportunities including bid writing and oversight of bid submissions. Part of a winning bid presentation team.

Head of Business Development & Stakeholder Relations

North West Ambulance Service NHS Trust

Managed a communications and engagement team across the largest ambulance service in the UK.  Responsibilities included reputation management, stakeholder relationship management, media relations, public affairs, PR, marketing, engagement, internal communications, crisis and issues management and new media.

Head Of Marketing & Communications

Communications and public involvement lead and member of Area Management Team for Merseyside
Delivery of Trust strategy and policy for internal and external communications and public involvement
Implementation and evaluation of activities including external stakeholder engagement, staff communications, media relations, events, campaigns, briefings and consultations
Event management of staff and external Trust events for 200-1000 attendees 
Production and editing of Trust newsletters and magazines
Leadership of a busy press office
Development of a major incident communications toolkit and other media protocols and procedures

Communications & Patient Public Involvement Lead

Communications officer responsible for:
Internal staff bulletins to ensure staff appropriately engaged with Trust matters.
An Ask the Exec facility that enabled staff to ask questions directly to the senior management team.
Intranet and Internet sites ensuring engagement with all stakeholders. Trust awards ceremony, celebrating staff achievement. 
Speeches and presentations for Chairman and Chief Executive.
Local/regional press enquiries.
Staff notices and press statements from the Chief Executive.

Communications Officer

North-West Regional Development Agency

Member of a busy press office of the regional development agency, specifically focussed on business development, regeneration and inward investment divisions.  Responsibilities included:
Producing and distributing press releases and case studies, organising interviews and handling media enquiries and preparing press statements to protect reputation of public body.
Engaging with external stakeholders within the business community to ensure views were heard.
Preparing speeches and presentations for Chairman and Chief Executive.
Organising corporate events.
Proof reading marketing materials to ensure corporate message was reflected.

Press Officer

Berkeley Public Relations

Provision of business – to- business PR consultancy services for clients in the hi-tech e-media sector.  This included:
Management of client to ensure they were kept fully informed of results.
Assisting account manager with mapping PR activity to client fees.
Line management of Account Executives and Trainee Account Executives.
Editing the production and placement of press releases, case studies and articles in national trade, business and daily media.
Handling media enquiries and preparing/approving press statements.
Organisation of media interviews and press tours.
Presenting at new business pitches.

Junior Account Executive to Senior Account Executive

Asiya has over 20 years’ experience, across sales, business development, marketing, communications, engagement, commercial revenue growth and innovation. Over the last 10 years, she has focused on revenue growth by launching new products and driving solution sales in the transport sector.

Asiya has previously led teams to win three industry awards for innovation in bus, using her experience from working for and with a global transport operator, transport research, services and software consultancy, Government, transport & local authorities, housing developers, charities and NHS commissioners, giving her a diverse and unique set of skills.  She is interested in solutions that solve problems related to new mobility, shared mobility, decarbonisation and active travel.

Asiya is an engaging and focused individual, passionate about equality and is a Member for Women in Transport and a member of Northern Power Women, and Women in Mobility. 

Why not contact Asiya to discuss your objectives and challenges on 07854 368498 or Asiya.jelani@worldline.com

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david mcqueen

Asiya Jelani

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