WESTconsin Credit Union

Social Media and Digital Marketing Coordinator

ToyVentive

- Managed marketing efforts with effective planning and execution for a seven-figure Amazon seller
- Led the development and implementation of six new products
- Created and optimized graphics, photos, and videos throughout 26 listing variations
- Communicated effectively while managing graphic designers by turning rough concepts into detailed instructions
- Conducted product research by analyzing competitors and identifying opportunities
- Managed and analyzed digital advertising with emphasis on Amazon, Pinterest, Facebook, and Instagram
- Implemented new social media strategy and created video content, causing a dramatic increase in organic reach
- Executed Amazon Live strategy for platform optimization, resulting in over 50 hours of livestreaming
- Created email marketing campaigns for direct connection with existing subscribers
- Repurposed existing chat marketing automation, leading to a daily increase of social media followers

Marketing Manager

Spee Dee Delivery Service, Inc.

- Responsibly operated a combination vehicle equipped with air brakes and a manual transmission
- Picked up and delivered freight for commercial and residential customers
- Loaded and unloaded trailers with a pallet jack, and by hand as needed

CDL LTL Driver

- Safely navigated a delivery route while demonstrating excellent organization and problem-solving skills
- Provided exceptional customer service while picking up and delivering packages weighing up to 150 pounds

Route Driver

Eau Claire Ford Lincoln Quick Lane

- Managed company websites, social media accounts, and reputation management platforms to ensure accuracy, engagement, and visibility during a period of record-breaking vehicle sales
- Created videos, photos, graphics, and written content to build online presence
- Exceeded a daily average of 24 hours of watch time from video content on YouTube
- Contributed graphic design work for a variety of in-house design projects
- Led and organized events including an annual community event for 2,300 people
- Managed inventory photography process while providing training and materials to Sales and Reconditioning teams
- Represented company at various seminars, trade shows, job fairs, and promotional events including SEMA
- Built email marketing campaigns for continued connection with customers
- Developed sales skills at ongoing training sessions
- Worked with digital advertising specialists for regular monitoring and optimization

Marketing Assistant

High Roller Skating Center of Eau Claire

Served as a team leader while engaging with customers in a high-energy recreational environment.

Shift Supervisor

Hoffy's Skate America

Delivered excellent customer service in multiple departments while providing a fun and safe recreational experience for people of all ages and backgrounds.

Head DJ & Floor Guard

Porter's/Jewel of India Restaurant

Independently provided exceptional service in a diverse, fast-paced environment.

Server

Years before I understood what “marketing” meant, I was editing videos, designing logos, and selling branded apparel to friends. In favor of my natural interest, I committed to earning my BBA and studied Marketing at University of Wisconsin-Eau Claire. After graduating with four consecutive semesters on the Dean’s List, I dove into three years of hands-on marketing experience at Eau Claire Ford Lincoln Quick Lane. Most recently, I was the Marketing Manager at ToyVentive. At this point in my career, I’ve organically generated over 3 million views on YouTube, planned a major event for over 2,300 people, and brought six new products to life.

Brian Szymanski

Fat Brain Toys

Manage the existing Fat Brain Toy Co. line and distributed lines (300+ SKUs across the Games, Early Learning, Building, and Creative categories) and participate in the development and marketing processes for new products.

Assist with inventor relations, including evaluating submissions, communicating with a network of 150+ professional and amateur inventors, and receiving and evaluating prototypes.

Spearhead consumer research initiatives, including developing consumer surveys and conducting playtests as a part of the product development process.

Analyze sales data by SKU, product category, and retail channel to make strategic line recommendations. 

Analyze POS data from mass and key retailers to track SKU performance trends and make pitch recommendations to expand store footprint. 

Collaborate with sales team to plan, execute, and evaluate promotional programs for retail partners.

Associate Brand Manager

TOMY International

Conducted market research and presented on new potential million-dollar product category.

Evaluated SKUs to drop from line to decrease on-hand inventory ahead of expected economic recession.

Developed a new marketing strategy for existing toy tractor line, including analysis of potential line expansion and partnership opportunities.

Completed day-to-day assignments quickly and accurately, freeing up multiple hours a day for my direct supervisor and other coworkers.

Uploaded 50+ sell sheets to company portal, saving company time and potentially resulting in increased sales.

Managed licensing portal submissions for products in the Farm Toys, Monster Treads, and John Deere Preschool lines.

Jr. Brand Manager Intern

Provide a variety of copywriting services, including blogging, social media posts, marketing emails and podcast episodes.

Clients include: The Toy Coach | Awaken Career

Freelance Writer

People of Play

Wrote 14 blog posts that brought over 50k views in 2022.

Increased toy and game brand database content by 250% by researching and writing entries on 50+ toy and game brands from Mattel, Hasbro, Spin Master, and PlayMonster.

Improved search appearances and engagement by using SEO best practices (keyword inclusion, internal linking) in blog posts, with top two posts viewed by 94% new users.

Created 10+ blog posts, 50+ toy database entries, and 15+ social media graphics to raise brand awareness for People of Play and its business sponsors.

Intern Content Writer

The Daily Egyptian

Trained team of reporters to write articles that meet Daily Egyptian brand standards while using creativity to attract and engage consumers.
Copy edited and proofread 4-6 articles a week for print and online publication.
Developed on-brand social media posts and callouts weekly, using keywords and hashtags to increase post reach and gather consumer perspectives.

Features Editor

Oversaw content production and publication through the Daily Egyptian website, print newspaper and social media accounts.
Performed administrative duties, including scheduling meetings, sending emails, and creating weekly schedules.
Produced articles, graphics, photos and page layouts for publication.
Copy edited print and website content.

Managing Editor

Developed and implemented innovative systems to streamline workflow and increase project lead time, resulting in a 100% increase in weekly online content output in February and early March.
Led editorial team in collaborating with advertising and design teams in delivering finished print product on deadline.
Utilized digital tools to aid in project management and increase team communication.

Editor In Chief

Oversaw content production and publication through the Daily Egyptian website, print newspaper and social media accounts
Produced articles, graphics, photos and page layouts for publication
Copy edited print and website content

Interviewed, hired and trained 3 new reporters, doubling the size of reporting staff
Developed a new schedule and procedures for the print cycle, making deadlines and online publishing more consistent while redistributing workload more evenly throughout the cycle
Worked closely with the Editorial Board to produce a weekly print paper and online content

News Editor

Worked closely with editors to deliver a finished product 
Pitched, researched and wrote 2-3 articles a week
Contacted and interviewed students and community members

News Reporter

VintageDancer

Wrote informational articles on men’s and women’s vintage fashion trends to promote sale of vintage-style fashion products.
Developed creative on-brand promotional social media copy for over 60 blog articles.
Curated and created captions for over 120 fashion product images.

Kohl's

Merchandising: Merchandised hardlines (toys, shoes, housewares) and softlines weekly according to merchandising planogram. Set up, maintained, and updated promotional displays and signage.

Processing: Received, processed, and sorted Amazon returns efficiently and accurately, preventing the store from being charged fees due to missing or improperly sorted items.

Customer Service: Assisted 30-50 customers per day with returns, sales, locating merchandise, and use of Kohl’s mobile app.

Sales Associate

Hi, I'm Rana! I'm so glad you stopped by my profile.

Currently, I'm an Associate Brand Manager at Fat Brain Toy Co., which means I get to work behind the scenes to bring toy ideas from concept to shelf. Isn't that the coolest?

I love toys and the toy industry -- not only do I work in the industry, but I also collect toys! 

Besides toys, another passion of mine (if you haven't already guessed!) is writing. I love writing fiction and released my debut novel in February 2024.

I'm on LinkedIn to build a community, and I'd love to have you join me! Feel free to check out my content, and if you like what you see, shoot me a connection request and let's chat!

taplio

The Battle

Brian Szymanski

Rana Schenke

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