🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Product Marketing Alliance

- Writes articles for PMA blog and newsletters.
- Mentors other product marketers
- Presenter at Denver PMA Summit
- Instructor for core product marketing certification.

Expert In Residence and Brand Ambassador

Sabbatical

Access Development

- Owns GTM and product messaging and positioning.
- Focuses heavily on producing positive outcomes centered around customer experience.
- Supports customer acquisition and retention initiatives for enterprise, mid touch, and tech touch customers.
- Member of executive team.
- Manages a high performing team of product marketers, designers, and coders.
- Creates comprehensive GTM strategies for all product updates and releases. 
- Partners with sales and client success teams to create sales enablement and communication plans that increase demand for new and existing products, accelerate product adoption, and increase customer growth and loyalty. 
- Works with DevOps and IT to develop scalable and repeatable Martech processes and communications. 
- Uses competitive and customer research to determine effective product positioning and messaging. 
- Works with product to develop and deliver highly personalized customer experiences across the entire customer journey. 
- Runs lifecycle marketing program, which focuses heavily on improving customer success at every step of their journey with the product.  
- Utilizes OKR methodology to set company and team objectives and goals. 
- Develops and leads multi marketing strategies. 
- Creates ongoing communication and engagement plans for B2C, B2B, B2B2C, audiences and verticals.

Director of Product Marketing

Streampage

• Developed and lead comprehensive marketing strategies for Streampage and its enterprise-level clients.  
• Built marketing team and functions from the ground up.
• Collaborated with cross-functional leaders to identify marketing and communication opportunities
• Successfully scaled marketing team and functions to support business growth revised. 
• Developed and executed online sales strategy to acquire low touch SMBs. 
• Expert-level copywriter, who is hands-on if needed. Also uses writing skills to create and publish articles to leading publications
• Built multi-channel marketing strategies improved customer retention and CLV. 
• Focused heavily on helping the sales team develop high-value strategic partnerships, increasing customer acquisition while keeping CAC low
• Worked with product team to determine roadmap and identify product-market fit.
• Developed and lead campaigns that helped increase sales velocity and generate awareness and interest in new markets.
• Ensured brand consistency across all channels
• Supported demand generation, thought leadership, product marketing, and content marketing initiatives

Director of Marketing

Data-driven #contentmarketer, who uses quantitative and qualitative research to personalize content and create powerful stories that resonate with each audience, including 35 different industries, both B2B and B2C. Built customer engagement from the ground up and maintained an average 50+ percent monthly email engagement (emails clicked/emails sent) for four straight years. Also, grew subscriber list from 30,000 to one million while maintaining above average engagement rates.   

Managed a creative team that included content writers, a graphic designers, social media manager, videographer, and web designer. 

Managed video content strategy and messaging for all BBB branded videos that include those featuring Vera Bradley, Overstock.com, and The Honest Company. 

Developed and managed  #contentmarketingstrategy and creative for all lead generation and customer retention campaigns for BBB brand and Farmers Insurance. Content included messaging and design for banner ads, social media ads, billboards, bus ads, email campaigns, newsletters, nurturing campaigns, landing pages, sales sheets, infographics, feature articles, e-books, guides, websites, and social media.

Helped develop effective strategic and creative processes that lead to increased collaboration and creativity, eliminated egregious errors and brand inconsistencies, and sped up production without compromising quality. 

Helped manage national consumer-facing "AskBBB" campaign that included a large-budget commercial, billboard ads, video, and website.

Track Record: Created TOFU and MOFU landing pages that drove 20 to 40 percent lead conversion rates (guide downloads, consultation requests, and applications). Created two ebooks that generated more than 100,000 downloads combined.

Director of Content Marketing and Digital Marketing 

Club Solutions Magazine

Contributing Writer

Healthy Utah Magazine

Treehouse Athletic Club

- Brought in the second highest amount of monthly revenue from personal training for two consecutive years. 
- As a personal trainer, average retention rate MOM (month over month) was 97 percent, highest out of all 20+ trainers. 
- Developed, marketed, and ran several successful group training programs, including Operation Lose It.
- Appeared as a fitness expert on Good Things Utah and Fox 13.
- Contributed articles for Healthy Utah Magazine and Club Solutions Magazine
- Lead several fitness classes that included strength training, kickboxing, hip-hop, Tabata, and bootcamp, and TRX. 
- Certified in nutrition and wellness and carried NASM sports performance certification, NASM personal training certification, TRX group training certification, and others.

Personal Trainer/Group Fitness Instructor

Bootcamp 4 Moms

- Created and ran an outdoor boot camp exclusively for moms in the Santa Clarita area.
- Used guerilla marketing tactics and word-of-mouth to grow the business.
- Hired and managed a staff of personal trainers
- Achieved an average of 300 percent growth MOM (month over month) the first year.

Owner

F.A.R.M.S. (Foundation For Ancient Research and Mormon Studies)

Student Copyeditor/Copywriter

An experienced and accomplished product marketing director with 12 years experience in Go-to-Market Strategy (GTM), Positioning and Messaging, and Sales Enablement for B2B and B2B2C SaaS companies. I am also a 2x founding PMM and people manager with 12 years experience. 

I approach each project by putting the customer at the center and building out strategy to drive early product awareness, adoption, and affinity. I also lean in on my abilities to analyze and translate data to drive desired goals and outcomes. 

1. Created VOC from scratch. This involved getting on the phone with customers, collecting data through call centers and surveys, speaking to customers at live and virtual events, conducting focus groups, and looking at reviews. Out of this program, we were able to create persona profiles and improve our positioning and messaging. 

2. Built and managed a product marketing function that became a well-oiled machine. This combined hiring the smart and capable people, creating streamlined and automated processes to help company scale, and building a tech stack to support and drive our objectives. 

3. Created and launched countless GTM plans at various stages from soft to hard launch. Ensured the customer was the focus throughout the entire process. GTM and marketing strategies helped company reduce churn by 50 percent, increase product adoption and usage by 70 percent, and increase win/loss ratio to 25 percent. 

4. Created first-ever for company sales enablement program to support for our sales and client success teams and B2B2C clients. This CMP (Client Marketing Portal) included all the marketing, communication, and training tools needed to understand how to use our products and sell them to prospects. Downloadable collateral included case studies, infographics, playbooks, battle cards, marketing toolkits, banner ad sets, emails templates, videos, and more.

CORE COMPTENCIES:
Product Marketing
Go-to-Market Strategy and Execution
Content Marketing
Senior-level Content Writing
Strategic Planning and Analysis
Email Marketing Strategy

LEADERSHIP / MANAGEMENT SKILLS:
Personnel hiring, growth, and development
Leading cross-functional teams
Executive leadership
Strategic Partner/Account Management
Operationalizing Marketing Functions

PRODUCT MARKETING STRATEGY
Product Positioning and Messaging
Customer Research and Analysis
Data-driven decision making
Customer segmentation strategies
Creating and delivering successful marketing campaigns
Multi-channel marketing strategies

VERTICAL EXPERIENCE
E-commerce
B2B
B2C
B2B2C
SaaS Technology Solutions

taplio

The Battle

⚡️Harvey Lee ⚡️

Melissa Garcia

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?