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✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

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About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

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There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

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Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

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Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Brand, Content and Product Marketing at Clari. Ex Salesforce, Gong, Talend

I help B2B SaaS companies go from “what do you do again?” to “how did I live without this?”

Over the last 10+ years, I’ve led marketing at some of the most iconic (and category-defining) companies in tech — Salesforce, Gong, Clari — and now Cordial. From brand storytelling to GTM strategy, my teams have designed categories, launched products, repositioned companies, and created campaigns that punch way above their weight.

Today at Cordial, I’m focused on helping retail brands win the battle for attention — with smarter AI, deeper customer signals, and personalized messaging that actually performs.

I also teach with the Product Marketing Alliance and nerd out about positioning frameworks, lightning strikes, and the psychology behind why messages stick.

If you’re a fellow marketer, builder, or founder — let’s connect.

Julien Sauvage

I’ve tried to measure brand in every possible way.
Only to get raised eyebrows when explaining  it to non-marketers.

- Social followers❓
- Branded Google search volume❓
- AI search rank❓
- Mentions from buyers on Gong calls❓

Each one sounds reasonable.

Buuuut:

- Social followers can be a vanity metrics, unless your ICP overlaps with your audience.
- Branded search is great, but it lags and tells only a fraction of the story.
- AI search is still limited in volumes.
- Gong mentions... well, they only show up once you’re already in a deal.

- - -

So, recently, I went back to something very simple. Borrowed straight from B2C.

➔ Aided and unaided brand awareness.

Ask 100 people in your ICP.

First:
“When you think about [your category], which companies come to mind?”
That’s unaided.

Then:
“Have you heard of X, Y, Z?”
That’s aided.

We used Wynter for it (big fan).

Define your ICP clearly. Title, segment, industry, region. Be disciplined. Don’t ask your friends. Don’t ask your customers only. Don’t ask people who already follow you.


We used this at our kickoff last week. Everyone got it in 30 seconds.

It gives you a north star.

- - -

*From there*, you layer in the channel diagnostics:

- Social engagement within ICP
- Branded and non-branded search trends
- AI search visibility
- Direct and organic web traffic
- Gong mentions (early-stage, not just late-stage)
- Share of voice in media and analyst coverage
- Etc.

Is a brand awareness survey perfect? No.

Sample size can be small. It’s not always statistically bulletproof. And it won’t satisfy every spreadsheet purist.

But it forces the right question:

When your buyer thinks about the problem you solve, do you exist in their head?

Everything else is optimization.

That part is brand.

Julien Sauvage 🥖

CMO @ Cordial | Ex-Gong, Clari, Salesforce, Talend | Investor | Advisor | Positioning Nerd

Me and my two kids yesterday:

Me, feeling a bit emotional:
What’s beautiful in all this… is that the two of you will always have each other.
You’re brothers.
You’ll forever remain brothers.

My youngest (7):
Dad, I’m not your son.

Me:
🤔 / 😂

AI just made average execution free: emails, code, decks, research.

So what’s left as the real differentiator?

—

The best sales rep I know runs every call through AI.

She gets the summary.
The objections list.
The next-step draft.

Then she listens to the recording again.

Why did the CFO pause there?
Why did the champion change tone?
What problem are they circling but not naming?

She uses AI for speed.
But she wins because she leans into 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺.

—

The best engineers build with AI open all day.

Claude Code drafts.
Tests get generated.
Refactors are suggested.

Then they try to break everything.

What happens with bad inputs?
What happens under real load?
Why did the model choose that logic path?

They assume the first answer is incomplete.
That reflex has a name: 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺.

—

The best product marketers know how to prompts AI for positioning, messaging, campaign angles.

The output looks sharp.
Structured.
Confident.

But:
They doesn’t trust it.

Does this sound like our customers?
Did anyone actually say this on a Gong call?
If this is so clear, why are deals still stalling?

They pressure-test the narrative against reality.
Again, 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺.

—

And then there’s a deeper layer.

The sales leader who experiments with building their own prospecting agent.

The engineer who fine-tunes a model instead of just calling the API.

The marketer who wires together workflows and builds their own GPT to analyze pipeline.

All that, not because it’s trendy.

Because they want to understand how it works.

They don’t just use AI.
They explore it.
They poke it.
They build with it.

That same quality, pointed at the tool itself:
𝘊𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺.

—

AI compresses doing.
It does not replace thinking.

In tech today, the #1 quality isn’t speed.
It isn’t access to tools.
It isn’t being “AI-native.”

It’s the instinct to question the output.
To dig past the summary.
To open the black box and look inside.

When answers are abundant, the edge goes to the people who still want to understand.

𝘊𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺.

More pipeline won’t fix fuzzy positioning.

It just makes it more expensive.

Talking about this in an hour on:
“Don’t Put All Your Marketing Eggs in the Pipeline Bucket.”

Clarity. Win rates. AI hype. Punk rock.

Join if you’ve ever tried to solve strategy with volume.

Link 👇

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The Battle

⚡️Harvey Lee ⚡️

Julien Sauvage

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The Battle

⚡️Harvey Lee ⚡️

Julien Sauvage

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Julien Sauvage's LinkedIn Performance

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Performance ScoreJulien Sauvage's LinkedIn Performance