Tactixly

Helping Iranian Startups Expand & Foreign Companies Enter Iran
Tactixly was founded to solve a critical gap in the market, helping Iranian businesses scale internationally and assisting foreign companies enter Iran’s market strategically.

🚀 For Iranian startups and SME's: We provide hands-on market expansion strategies, company setup, legal structuring, funding access, and go-to-market execution in global markets.

🌍 For foreign companies: We help navigate the complex Iranian market, offering regulatory guidance, strategic partnerships, and localization expertise to drive success.

What We Do at Tactixly
✔ International Market Expansion – Building scalable, data-backed strategies to grow beyond borders.
✔ Go-To-Market Execution – Not just planning, but executing—hands-on.
✔ Legal & Business Setup – Guiding companies through regulatory & operational frameworks.
✔ Investor & VC Access – Connecting businesses with funding, investors, and strategic partnerships.
✔ Digitalization & Growth Acceleration – Helping businesses leverage technology for faster scale.

Founder

Travel Tactix

Established Travel Tactix with a vision to assist Tourism Boards and travel industry players in augmenting tourist traffic and market
presence.
•	Spearheaded strategies for Tourism Boards to penetrate new markets, championing the introduction of their destinations to potential
travelers.
•	Specialized in targeting emerging markets, driving tourist flow to the GCC, with a particular emphasis on the UAE and Saudi Arabia.
•	Built strong partnerships and alliances, optimizing marketing campaigns to highlight the unique offerings of destinations.
•	Oversaw business development, ensuring consistent growth and profitability by tapping into untapped markets and identifying
opportunities.

Digikala

International Market Expansion: Leading strategic initiatives to expand Digikala's presence in the GCC, Iraq, Turkey, and CIS countries.
Market Research and Analysis: Conducting in-depth market research to identify growth opportunities and tailor market entry strategies.
Strategic Partnerships: Establishing and nurturing partnerships with local businesses, investors, and stakeholders to support our expansion efforts.
Operational Oversight: Overseeing the setup and optimization of operations in new markets to ensure seamless integration and efficiency.
Innovation and Adaptation: Leveraging local market insights to adapt Digikala’s offerings and develop innovative solutions that meet regional needs.

International Expansion Advisor

AMBU VC

Crypto and Blockchain Project Investments
•	Drive business growth, identifying newly launched crypto projects.
•	Launched a new sustainable mining project.
•	Directly responsible for P&L, building a world-class sales and growth team.
•	Form alliances with new crypto projects and assist them in establishing relationships with other influential players.
•	Strategize new market entries and manage Crypto verticals within the Company.
•	Oversee acquisition planning for seed-stage Crypto projects as well as hiring staff for current and new business lines.

Co-Founder

Sheypoor | شیپور

Reputable online classified marketplace
Increased profitability by adding new business lines, and overseeing and managing the largest vertical in the company.
Strategized new market entries as well as handled the implementation of two business lines (first in the country).
Optimized Auto Vertical product while planning and implementing PR for the Auto vertical.
Exceeded goals by an average of 20% each quarter through effective territory management and the development of new business opportunities.
Oversaw hiring and selection functions for current and new business lines.
Developed and managed monthly, quarterly, and annual P&L reports.

Business Owner - Auto Vertical

Wego.com

Largest Travel Meta in MENA.
•	Prepared and implemented comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
•	Delegated tasks for 17+ employees and coordinated with stakeholders to manage documentation and secure critical certifications.
•	Sought as an external advisor to multiple companies due to the success of the first travel metasearch in the region.
•	Champion performance excellence in hiring, training, delegating, and coordinating large volumes of work across Singapore, Dubai, Indonesia, and India; use software like Jira, Chart.io, Gsuite, Google Analytics, Google Ads, Slack, Trello, BambooHR to maintain clear, reliable communication.
•	Built out the region branch from the ground up, using best practices to ensure optimal use of an annual budget in management of legal processes, office setup, and all aspects of accounting and finance management.
•	Conduct in-depth research to bolster marketing, PR, and partner outreach, improving annual revenues by up to 125%.

Managing Director

Rocket Internet SE

•	Orchestrated strategic and operational Marketing and Customer Relationship activities, overcoming complex challenges through innovation and focus on value-added efforts.
•	Offered unique insights surrounding market feedback across competitive offerings, prospect needs, and product development.
•	Helmed sales and marketing functions to improve market share by 25% in just 6 months.
•	Boosted revenue and profit by 125%, outpacing forecasts and growth goals by drastic margins.
•	Spearheaded business plans and market penetration initiatives which were quickly considered gold standards.

Director of Business Development

Hayat Kimya

•	Actualized record-breaking business development and expansion in new markets while simultaneously improving revenues among existing clients, improving year-over-year sales by 30%.
•	Forged productive, professional relationships with existing clients while maintaining top-tier service.
•	Built, negotiated, and closed major commercial agreements which represented 40% of all company income.

Director Of Business Development

Nordica FZC

•	Streamlined a wide array of processes to optimize return on investment, including company setup, team building and management, and business strategy, expanding in a highly volatile market.
•	Oversaw sales and product distribution, coordinating with vendors to secure cost savings of 25%.
•	Assessed and overhauled manufacturing process management to elevate company profits by 15% in  5 months.

Scheibye Trading ME FZC

•	Championed one-of-a-kind growth strategy to secure exceptional financial gain while increasing customer satisfaction by up to 20%; shortlisted for the prestigious Monthly award due to performance.
•	Uncovered new markets and customer needs, and supported creation of related strategies and tactics.
•	Promoted products/services through a solution-oriented approach.
•	Prepared many different sales contracts and created relevant standard operating procedures.
•	Incorporated a systematized approach for maintaining records of sales, revenue, invoices, and more etc.
•	Excelled as a key advisor and client liaison, offering trustworthy feedback and after-sales support.
•	Employed specialized training programs for effectively developing entry-level staff into valuable salespeople.

Business Development Manager

Startup Growth Architect | Unlocking Digital & Global Market Potentials | Guiding Leaders to Success

Most startups fail to scale, not because their idea is bad, but because they don’t know how to break into new markets.

I’ve seen it happen too many times. Founders with game changing products hit a wall when trying to go global. The strategy that worked in their home market fails abroad. Growth stalls. The vision shrinks.

Market expansion is more than just launching in a new country, it’s about:

✅ Knowing when & where to scale (timing and market fit)
✅ Building a Go-To-Market strategy that works internationally
✅ Avoiding common mistakes that kill international growth

Most companies waste time and money because they try to expand without a clear, proven system.

🔥 Why Work With Me?

I don’t do theoretical consulting. I execute.

With Tactixly, I help startups:

✔ Expand beyond borders with precision (no guesswork)
✔ Leverage AI & automation for scalable market entry
✔ Turn digital strategies into real, measurable growth

My approach is data-backed, execution-focused, and designed for real results.

📈 Why This Matters NOW
The global economy is shifting fast. Startups that know how to scale strategically will dominate. Those that don’t? They’ll stay stuck. Expansion is no longer optional, it’s survival.

💡 Let’s Connect
If you're a startup founder or business leader looking to break barriers and own new markets, let’s talk.

🚀 Let’s build your next growth story.

Mehdi Pirooznia

The Higher Self Newsletter

Join 20,000+ followers of Higher Self, who are learning to access their Higher Self to drive change in life and at work.

Writer

Zella Life

Extensive research shows that nearly 90% of leadership success is driven by emotional intelligence (EQ) and strong soft skills. At Zella Life, our AI-enhanced coaching harnesses the power of emotional intelligence and cognitive behavioral science to help you and your team excel in every area of life.

For companies, our AI also mines pervasive themes across the board to identify the true wants and needs of your teams. This provides you with unique insights and enables smarter, more informed decision-making. Together, we can create a future where collaboration drives innovation and unites us.

Mucker Capital

Mucker Capital invests in Seed, Series A, and "pre-seed" stage companies building defensible and scalable, Internet software and services businesses outside Silicon Valley.

I support portfolio founders accelerate growth & build scalable products.

Growth Advisor & EIR

Techstars

Techstars is the world's most active pre-seed investor, with a portfolio of 9k+ founders.

I support founders with lead generation, content creation, and product management.

Mentor

The Way Out

The Way Out (TWO) is a fair-chance employment platform helping veterans & justice-involved job seekers re-enter society successfully.

After approaching us with their MVP platform, the Disruptive Labs team and I transformed TWO into a complete portal for JIJS (and veterans too!) to find jobs and receive support services from support-service providers. Through a well-tested, robust architecture, the TWO platform enables employers to post jobs and review applicants; support-service providers to onboard, communicate with, and support their enrollees; and job seekers to craft resumes, find and apply for applicable jobs, and work with support providers that match their needs.

Key technologies: React, Node.js, PostgreSQL, Redis, AWS, Docker, integration testing, E2E testing, CI/CD.

Investor

Nuooly, Inc.

Nuooly is an exclusive community enabling business-focused Independent Professionals (lawyers, accountants, etc.) to thrive and grow by providing new business opportunities, peer collaboration/support, and relevant learning content.

After investing in Nuooly and taking over its tech, we redesigned & rearchitected the platform, taking it from a problematic WordPress site to a fully-featured, secure platform for independent professionals to sign up, craft their profiles, and find and connect with each other.

Key technologies: AWS, TypeScript, Node.js, React, Next.js, Docker.

Disruptive Labs

Disruptive Labs is a Venture Studio focused on building and scaling technology companies.

Too many founders and innovators find their ideas fall apart due to sub-par digital products. So we created a system that offers them world-class design, development and content with no surprises and total flexibility.

Co-Founder & Managing Partner

HeyHome

HeyHome is your one-stop solution for all home-related needs. From ongoing maintenance to one-off improvements, from minor repairs to major renovations, we cover it all. We act as both a service provider and a knowledge resource, making sure you have the support and the information you need to make your home the best it can be.

From zero to MVP, the team and I put together a scalable platform to handle orders for a huge variety of local home services in a matter of weeks.

Key technologies: Stripe, React, Next.js, AWS, Docker, Twilio, Node.js.

Tilly 

Tilly empowers homeowners to unlock the full potential of their outdoor spaces. From quick curb appeal updates to transformative backyard renovations, our team of designers, horticulturalists, product specialists and construction coaches are by your side every step of the way. Think of Tilly as your trusted resource for all things outdoor living.

The Disruptive Labs team and I took Tilly's original MVP to the next level, migrating from WordPress with various fragile external integrations/plugins to a custom web app that handles the entire flow from purchase to a final yard design. Customers and designers can collaborate on each project and stay up to date on progress.

Key technologies: AWS, Docker, Next.js, React, PostgreSQL, Redis, TypeScript, Node.js, integration & end-to-end (E2E) testing.

Me Tyme

Me Tyme offered a behavioral health solution for SMBs providing access to short videos and interactive lessons to stop emotional stressors as they happened in real time.

In my role as Head of Product, I lead redesign efforts and supported our Disruptive Labs engineering team in the rebuild of Me Tyme's frontend platform, replacing an early-stage demo with a fully-fledged dynamic portal customized to each user's preferences.

Key technologies: Next.js, React, AWS.

Helping Leaders Ignite Change Through Inner Growth 🌱

There are truly two ways to live in 2025:

1. Striving endlessly for more. Feeling separate & disconnected.
2. Living fully in the present. Aware of our shared connection.

Most live stuck in the first.

Inevitably leading to stress, burnout, and a sense that something’s missing.

The bigger problem?

This way of living doesn’t just drain your energy, it costs you the deeper joys of life:

- A clear & peaceful mind.
- Meaningful relationships.
- A deep sense of fulfillment.

The truth?

You don’t have to sacrifice well-being for success.

Life doesn’t need to feel like a constant grind.

Your way forward:

Live (and lead) with presence, connection, and intention.

My goal is to help leaders and organizations:

- Embrace the present moment to lead with clarity & connection.
- Build emotional intelligence for stronger relationships.
- Shift focus from individual goals to shared progress.

The future belongs to those who lead with the heart, inspiring collective growth over individual ambition.

--

I am a husband, father and co-creator.

For 15+ years, I have been building tech companies and supporting leaders to:

- Improve lives
- Extend quality time
- Foster positive change

My deepest purpose in life is to touch and improve as many lives as possible.

To achieve this, I share everything I know and continue to learn over time.

It's up to you to decide how to use this knowledge to help others.

If you ever want to work with me, my door is open.

If not, take what you learn and pay it forward. 

We are all in this together!

Marco Franzoni

The real measure of your career isn’t your skill set.

It cuts much deeper 👇🏼

You’ve spent years honing your craft.
You’ve built trust, earned titles, carried weight.

But the thing that truly shapes your path isn’t expertise, it’s character.

7 moments that expose who you really are:

1. How you respond when a junior’s idea outshines yours
↳ “That’s brilliant. Let’s build on your suggestion.”

2. How you act when no one thanks you for extra effort
↳ “I’m glad the work landed well. The team made it happen.”

3. How you treat the intern when your calendar is packed
↳ “I’ve got 5 minutes now — what’s on your mind?”

4. Your tone when a colleague delivers bad news
↳ “Thanks for letting me know early. Let’s problem-solve together.”

5. The words you choose when giving tough feedback
↳ “Here’s what’s strong. Here’s one shift that could elevate it.”

6. Your patience when projects stall and momentum fades
↳ “Let’s revisit the ‘why’ and reset the next step.”

7. How you hold yourself when someone questions your integrity
↳ “I want to clarify, here’s what actually happened and why.”

Character may get you inside the room.
But it’s character that determines if you stay there.

And unlike skill, character is revealed in the smallest moments.

Every day is a chance to choose who you’ll be — what’s your choice today?


♻️ Please repost to remind others: character is the real career currency.
🙂 Follow Marco Franzoni for more.

Mindful Leadership Advocate | Helping leaders live & lead in the moment | Father, Husband, & 7x Founder | Follow for practical advice to thrive in work and life 🌱

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The Battle

Mehdi Pirooznia

Marco Franzoni

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