Tactixly

Helping Iranian Startups Expand & Foreign Companies Enter Iran
Tactixly was founded to solve a critical gap in the market, helping Iranian businesses scale internationally and assisting foreign companies enter Iran’s market strategically.

🚀 For Iranian startups and SME's: We provide hands-on market expansion strategies, company setup, legal structuring, funding access, and go-to-market execution in global markets.

🌍 For foreign companies: We help navigate the complex Iranian market, offering regulatory guidance, strategic partnerships, and localization expertise to drive success.

What We Do at Tactixly
✔ International Market Expansion – Building scalable, data-backed strategies to grow beyond borders.
✔ Go-To-Market Execution – Not just planning, but executing—hands-on.
✔ Legal & Business Setup – Guiding companies through regulatory & operational frameworks.
✔ Investor & VC Access – Connecting businesses with funding, investors, and strategic partnerships.
✔ Digitalization & Growth Acceleration – Helping businesses leverage technology for faster scale.

Founder

Travel Tactix

Established Travel Tactix with a vision to assist Tourism Boards and travel industry players in augmenting tourist traffic and market
presence.
•	Spearheaded strategies for Tourism Boards to penetrate new markets, championing the introduction of their destinations to potential
travelers.
•	Specialized in targeting emerging markets, driving tourist flow to the GCC, with a particular emphasis on the UAE and Saudi Arabia.
•	Built strong partnerships and alliances, optimizing marketing campaigns to highlight the unique offerings of destinations.
•	Oversaw business development, ensuring consistent growth and profitability by tapping into untapped markets and identifying
opportunities.

Digikala

International Market Expansion: Leading strategic initiatives to expand Digikala's presence in the GCC, Iraq, Turkey, and CIS countries.
Market Research and Analysis: Conducting in-depth market research to identify growth opportunities and tailor market entry strategies.
Strategic Partnerships: Establishing and nurturing partnerships with local businesses, investors, and stakeholders to support our expansion efforts.
Operational Oversight: Overseeing the setup and optimization of operations in new markets to ensure seamless integration and efficiency.
Innovation and Adaptation: Leveraging local market insights to adapt Digikala’s offerings and develop innovative solutions that meet regional needs.

International Expansion Advisor

AMBU VC

Crypto and Blockchain Project Investments
•	Drive business growth, identifying newly launched crypto projects.
•	Launched a new sustainable mining project.
•	Directly responsible for P&L, building a world-class sales and growth team.
•	Form alliances with new crypto projects and assist them in establishing relationships with other influential players.
•	Strategize new market entries and manage Crypto verticals within the Company.
•	Oversee acquisition planning for seed-stage Crypto projects as well as hiring staff for current and new business lines.

Co-Founder

Sheypoor | شیپور

Reputable online classified marketplace
Increased profitability by adding new business lines, and overseeing and managing the largest vertical in the company.
Strategized new market entries as well as handled the implementation of two business lines (first in the country).
Optimized Auto Vertical product while planning and implementing PR for the Auto vertical.
Exceeded goals by an average of 20% each quarter through effective territory management and the development of new business opportunities.
Oversaw hiring and selection functions for current and new business lines.
Developed and managed monthly, quarterly, and annual P&L reports.

Business Owner - Auto Vertical

Wego.com

Largest Travel Meta in MENA.
•	Prepared and implemented comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
•	Delegated tasks for 17+ employees and coordinated with stakeholders to manage documentation and secure critical certifications.
•	Sought as an external advisor to multiple companies due to the success of the first travel metasearch in the region.
•	Champion performance excellence in hiring, training, delegating, and coordinating large volumes of work across Singapore, Dubai, Indonesia, and India; use software like Jira, Chart.io, Gsuite, Google Analytics, Google Ads, Slack, Trello, BambooHR to maintain clear, reliable communication.
•	Built out the region branch from the ground up, using best practices to ensure optimal use of an annual budget in management of legal processes, office setup, and all aspects of accounting and finance management.
•	Conduct in-depth research to bolster marketing, PR, and partner outreach, improving annual revenues by up to 125%.

Managing Director

Rocket Internet SE

•	Orchestrated strategic and operational Marketing and Customer Relationship activities, overcoming complex challenges through innovation and focus on value-added efforts.
•	Offered unique insights surrounding market feedback across competitive offerings, prospect needs, and product development.
•	Helmed sales and marketing functions to improve market share by 25% in just 6 months.
•	Boosted revenue and profit by 125%, outpacing forecasts and growth goals by drastic margins.
•	Spearheaded business plans and market penetration initiatives which were quickly considered gold standards.

Director of Business Development

Hayat Kimya

•	Actualized record-breaking business development and expansion in new markets while simultaneously improving revenues among existing clients, improving year-over-year sales by 30%.
•	Forged productive, professional relationships with existing clients while maintaining top-tier service.
•	Built, negotiated, and closed major commercial agreements which represented 40% of all company income.

Director Of Business Development

Nordica FZC

•	Streamlined a wide array of processes to optimize return on investment, including company setup, team building and management, and business strategy, expanding in a highly volatile market.
•	Oversaw sales and product distribution, coordinating with vendors to secure cost savings of 25%.
•	Assessed and overhauled manufacturing process management to elevate company profits by 15% in  5 months.

Scheibye Trading ME FZC

•	Championed one-of-a-kind growth strategy to secure exceptional financial gain while increasing customer satisfaction by up to 20%; shortlisted for the prestigious Monthly award due to performance.
•	Uncovered new markets and customer needs, and supported creation of related strategies and tactics.
•	Promoted products/services through a solution-oriented approach.
•	Prepared many different sales contracts and created relevant standard operating procedures.
•	Incorporated a systematized approach for maintaining records of sales, revenue, invoices, and more etc.
•	Excelled as a key advisor and client liaison, offering trustworthy feedback and after-sales support.
•	Employed specialized training programs for effectively developing entry-level staff into valuable salespeople.

Business Development Manager

Startup Growth Architect | Unlocking Digital & Global Market Potentials | Guiding Leaders to Success

Most startups fail to scale, not because their idea is bad, but because they don’t know how to break into new markets.

I’ve seen it happen too many times. Founders with game changing products hit a wall when trying to go global. The strategy that worked in their home market fails abroad. Growth stalls. The vision shrinks.

Market expansion is more than just launching in a new country, it’s about:

✅ Knowing when & where to scale (timing and market fit)
✅ Building a Go-To-Market strategy that works internationally
✅ Avoiding common mistakes that kill international growth

Most companies waste time and money because they try to expand without a clear, proven system.

🔥 Why Work With Me?

I don’t do theoretical consulting. I execute.

With Tactixly, I help startups:

✔ Expand beyond borders with precision (no guesswork)
✔ Leverage AI & automation for scalable market entry
✔ Turn digital strategies into real, measurable growth

My approach is data-backed, execution-focused, and designed for real results.

📈 Why This Matters NOW
The global economy is shifting fast. Startups that know how to scale strategically will dominate. Those that don’t? They’ll stay stuck. Expansion is no longer optional, it’s survival.

💡 Let’s Connect
If you're a startup founder or business leader looking to break barriers and own new markets, let’s talk.

🚀 Let’s build your next growth story.

Mehdi Pirooznia

Buzeki Enterprises Ltd.

Group Chief Information Officer

Metasage Alliance®

Member of the Board of Advisors

TRUSPEQ

Advisory Board Member

Connor

Strategic Advisor

I am CAAS

Chief Research Officer

F9 INFOTECH

Executive Board Member

Easa Saleh Al Gurg Group

•	Spearheaded the SAP HANA transformation ranging across 28 business entities over 4 countries and 4000+ employee base.
•	Led the Cloud First Strategy and moved the on-premises workloads to Public Cloud with assessment, mobilize and migration along with AWS & Azure thereby reducing the physical footprint by 90%.
•	Accomplished HRMS transformation by upgrading the legacy environment and implementing SAP Success Factors across 28 business units over 4000+ employee base spread across 4 countries within Real Estate / Retail / Industrial / Manufacturing domains.
•	Successfully implemented SAP Sales Cloud CRM, thereby increasing the conversions for businesses by 8-10%
•	Implemented SAP Service Cloud CRM thereby reducing the overall turnaround time of service center by 30% along with greater inventory visibility and improved efficiency on operations.
•	Spearheaded the Data Analytics Strategy and achieved Real-time data-driven decision making by designing an AWS ETL Data Lake for the Enterprise and implementing mobile dashboards.
•	Led the implementation of Managed IT Security Tools & Frameworks - MXDR, EDR, ITSM, VMC VCDR etc. to ensure cyber resilience. 
•	Managed multiple process automation projects across different business entities to reduce the operational overheads and thereby enabling >$1M cost savings for businesses.
•	Design and implement technological systems and platforms to improve Omni channel customer experience for the Retail division.
•	Consolidated the Shared IT Services across the group and outsourced IT support based out of Chennai, India thereby reducing the IT costs by $0.5M per annum.  
•	Anchored multiple Digital Transformation Projects within Al Gurg in strict adherence to quality, risk, & regulatory compliances.

Precision Group

•	Achieved Digital Transformation by implementing Oracle Fusion R13 Cloud modules for Precision group. The entire range of Fusion Order management, Fusion Manufacturing, Fusion HCM, Payroll, Oracle time and labor, Fusion CRM, Fusion Procurement, Fusion Inventory, Fusion Financials, Fusion WMS and Fusion BICS was implemented by replacing a 24-year-old legacy system within 9 months.
•	Managed major transformation projects like IOT enabled Smart Factory, Customer Experience (CX) Platform enablement, RPA with Intelligent Process Automation and AI Strategy for Precision Group thereby helping organization achieve cost savings >$2M.
•	Managed a team of infrastructure, application, and security team members by overseeing the IT Governance.
•	Develop, review, and certify all information security policies, maintain business integrity, provide for service continuity, and ensure all disaster recovery procedures are sound and fit for purpose.

Chief Information Officer

KRC INTERNATIONAL

•	In this role, am envisioned to provide strategic and tactical planning, development, evaluation, and coordination of the information and technology systems with an annual IT budget of $1M for KRC International Group
•	Manage End to End delivery of SAP/S4 HANA ERP for the group & Microsoft Navision LS for the retail division
•	Lead the digitization project within HR & Finance using DMS connected to SAP
•	Effectively manage the project delivery as per the proposed scope, timeline and budget. Managing internal & and external teams and ensure proper governance is in place to meet the project objectives
•	Drive the PMO & steering committee meetings and provide techno-functional inputs/direction to the team members / sub-contractors throughout SAP implementation
•	Manage partners including managing SOWs, timesheets, invoicing, estimations, reviews, deliverables etc.
•	Design & revamp the IT Infrastructure roadmap including the Data Center for the KRC group
•	Created virtualization roadmap to reduce 80% of physical server count by 2018 and generate ongoing annual savings of $30K by the virtualization of 30+ servers. Also lead the implementation of several cloud projects like SaaS - Cisco WebEx, Sales Force and IaaS – AWS for better cost savings and increased availability
•	Revised technology plans and policies to address technology gaps regarding security hardening methodology and virtualization leading to better IT systems, processes, and compliance 
•	Promoted ITIL-based policies and procedures that addressed incident, problem and change management
•	Manages a team of 28 people spread across 3 different regions

Head of IT

Wipro Ltd. - India

•	Manage the End to End delivery of large scale, strategic projects across Saudi Arabia
•	Effectively manage the project delivery as per the proposed scope, timeline and budget. Managing Wipro and subcontractor teams and negotiate or defend scope deviations in discussion with customer
•	Drive the PMO and Steering committee meetings and manage the PMO team across allocated accounts
•	Resource management and planning with strong expertise on Resource allocations, ramp-up/ramp-down, mentoring, recruitment, cross team coordination skills to ensure timely customer deliveries
•	Work with work streams from both Wipro and customer side to manage project activities, resources and manage dependencies across various subcontractors, onsite and offshore functional/technical teams
•	Manage & prioritize change requests throughout the life of the program
•	Effectively Monitor & Control all critical areas (within each project) of Integration, Scope, Time, Cost, Quality, Human Resource, Communication, Risk, & Procurement and generate periodic reports using tools like HP PPM, Clarity etc.
•	Analyze risk, establish contingency plans and identify trigger events and responsibilities for initiating mitigating action & manage the financial aspects of the project, from budget to variance
•	Reviewing projects performance, analyze available data to see if there are; recurring issues, roadblocks, constant delays, short cuts and inefficiencies and communicate / escalate project issues early to account managers / practice

Program Manager - Wipro Consulting

Dynamic Cloud Evangelist and Technologist with extensive global corporate experience, I specialize in propelling business success through innovative organizational, process, and technological advancements. Skilled in cultivating large, diverse business organizations, my expertise spans major Cloud & Digital Transformations, Cybersecurity, and IT Governance. Globally seasoned in strategic outsourcing, restructuring, and build-to-outsource engagements across EMEA and APAC, I currently navigate fractional CIO and advisory board roles at diverse organizations.

Embracing an indifferent CIO/CTO stance, I thrive the most where technology intersects with passion and opportunities converge with an expansive network. A three-time CIO of the Year within GCC, I was honored for the excellent contribution to bridging technology and business.

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Mehdi Pirooznia

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