Tactixly

Helping Iranian Startups Expand & Foreign Companies Enter Iran
Tactixly was founded to solve a critical gap in the market, helping Iranian businesses scale internationally and assisting foreign companies enter Iran’s market strategically.

🚀 For Iranian startups and SME's: We provide hands-on market expansion strategies, company setup, legal structuring, funding access, and go-to-market execution in global markets.

🌍 For foreign companies: We help navigate the complex Iranian market, offering regulatory guidance, strategic partnerships, and localization expertise to drive success.

What We Do at Tactixly
✔ International Market Expansion – Building scalable, data-backed strategies to grow beyond borders.
✔ Go-To-Market Execution – Not just planning, but executing—hands-on.
✔ Legal & Business Setup – Guiding companies through regulatory & operational frameworks.
✔ Investor & VC Access – Connecting businesses with funding, investors, and strategic partnerships.
✔ Digitalization & Growth Acceleration – Helping businesses leverage technology for faster scale.

Founder

Travel Tactix

Established Travel Tactix with a vision to assist Tourism Boards and travel industry players in augmenting tourist traffic and market
presence.
•	Spearheaded strategies for Tourism Boards to penetrate new markets, championing the introduction of their destinations to potential
travelers.
•	Specialized in targeting emerging markets, driving tourist flow to the GCC, with a particular emphasis on the UAE and Saudi Arabia.
•	Built strong partnerships and alliances, optimizing marketing campaigns to highlight the unique offerings of destinations.
•	Oversaw business development, ensuring consistent growth and profitability by tapping into untapped markets and identifying
opportunities.

Digikala

International Market Expansion: Leading strategic initiatives to expand Digikala's presence in the GCC, Iraq, Turkey, and CIS countries.
Market Research and Analysis: Conducting in-depth market research to identify growth opportunities and tailor market entry strategies.
Strategic Partnerships: Establishing and nurturing partnerships with local businesses, investors, and stakeholders to support our expansion efforts.
Operational Oversight: Overseeing the setup and optimization of operations in new markets to ensure seamless integration and efficiency.
Innovation and Adaptation: Leveraging local market insights to adapt Digikala’s offerings and develop innovative solutions that meet regional needs.

International Expansion Advisor

AMBU VC

Crypto and Blockchain Project Investments
•	Drive business growth, identifying newly launched crypto projects.
•	Launched a new sustainable mining project.
•	Directly responsible for P&L, building a world-class sales and growth team.
•	Form alliances with new crypto projects and assist them in establishing relationships with other influential players.
•	Strategize new market entries and manage Crypto verticals within the Company.
•	Oversee acquisition planning for seed-stage Crypto projects as well as hiring staff for current and new business lines.

Co-Founder

Sheypoor | شیپور

Reputable online classified marketplace
Increased profitability by adding new business lines, and overseeing and managing the largest vertical in the company.
Strategized new market entries as well as handled the implementation of two business lines (first in the country).
Optimized Auto Vertical product while planning and implementing PR for the Auto vertical.
Exceeded goals by an average of 20% each quarter through effective territory management and the development of new business opportunities.
Oversaw hiring and selection functions for current and new business lines.
Developed and managed monthly, quarterly, and annual P&L reports.

Business Owner - Auto Vertical

Wego.com

Largest Travel Meta in MENA.
•	Prepared and implemented comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
•	Delegated tasks for 17+ employees and coordinated with stakeholders to manage documentation and secure critical certifications.
•	Sought as an external advisor to multiple companies due to the success of the first travel metasearch in the region.
•	Champion performance excellence in hiring, training, delegating, and coordinating large volumes of work across Singapore, Dubai, Indonesia, and India; use software like Jira, Chart.io, Gsuite, Google Analytics, Google Ads, Slack, Trello, BambooHR to maintain clear, reliable communication.
•	Built out the region branch from the ground up, using best practices to ensure optimal use of an annual budget in management of legal processes, office setup, and all aspects of accounting and finance management.
•	Conduct in-depth research to bolster marketing, PR, and partner outreach, improving annual revenues by up to 125%.

Managing Director

Rocket Internet SE

•	Orchestrated strategic and operational Marketing and Customer Relationship activities, overcoming complex challenges through innovation and focus on value-added efforts.
•	Offered unique insights surrounding market feedback across competitive offerings, prospect needs, and product development.
•	Helmed sales and marketing functions to improve market share by 25% in just 6 months.
•	Boosted revenue and profit by 125%, outpacing forecasts and growth goals by drastic margins.
•	Spearheaded business plans and market penetration initiatives which were quickly considered gold standards.

Director of Business Development

Hayat Kimya

•	Actualized record-breaking business development and expansion in new markets while simultaneously improving revenues among existing clients, improving year-over-year sales by 30%.
•	Forged productive, professional relationships with existing clients while maintaining top-tier service.
•	Built, negotiated, and closed major commercial agreements which represented 40% of all company income.

Director Of Business Development

Nordica FZC

•	Streamlined a wide array of processes to optimize return on investment, including company setup, team building and management, and business strategy, expanding in a highly volatile market.
•	Oversaw sales and product distribution, coordinating with vendors to secure cost savings of 25%.
•	Assessed and overhauled manufacturing process management to elevate company profits by 15% in  5 months.

Scheibye Trading ME FZC

•	Championed one-of-a-kind growth strategy to secure exceptional financial gain while increasing customer satisfaction by up to 20%; shortlisted for the prestigious Monthly award due to performance.
•	Uncovered new markets and customer needs, and supported creation of related strategies and tactics.
•	Promoted products/services through a solution-oriented approach.
•	Prepared many different sales contracts and created relevant standard operating procedures.
•	Incorporated a systematized approach for maintaining records of sales, revenue, invoices, and more etc.
•	Excelled as a key advisor and client liaison, offering trustworthy feedback and after-sales support.
•	Employed specialized training programs for effectively developing entry-level staff into valuable salespeople.

Business Development Manager

Startup Growth Architect | Unlocking Digital & Global Market Potentials | Guiding Leaders to Success

Most startups fail to scale, not because their idea is bad, but because they don’t know how to break into new markets.

I’ve seen it happen too many times. Founders with game changing products hit a wall when trying to go global. The strategy that worked in their home market fails abroad. Growth stalls. The vision shrinks.

Market expansion is more than just launching in a new country, it’s about:

✅ Knowing when & where to scale (timing and market fit)
✅ Building a Go-To-Market strategy that works internationally
✅ Avoiding common mistakes that kill international growth

Most companies waste time and money because they try to expand without a clear, proven system.

🔥 Why Work With Me?

I don’t do theoretical consulting. I execute.

With Tactixly, I help startups:

✔ Expand beyond borders with precision (no guesswork)
✔ Leverage AI & automation for scalable market entry
✔ Turn digital strategies into real, measurable growth

My approach is data-backed, execution-focused, and designed for real results.

📈 Why This Matters NOW
The global economy is shifting fast. Startups that know how to scale strategically will dominate. Those that don’t? They’ll stay stuck. Expansion is no longer optional, it’s survival.

💡 Let’s Connect
If you're a startup founder or business leader looking to break barriers and own new markets, let’s talk.

🚀 Let’s build your next growth story.

Mehdi Pirooznia

بنیان‌گذاران و کارآفرینان‌ عزیز, حالا نوبت شماست.
👇👇👇👇 

در هفته‌های گذشته، توانستیم تعداد زیادی از متخصصان و استعدادهای واقعی را از طریق BuildIran به فرصت‌ها متصل کنیم.

در کنار آن، پیام‌های زیادی از مدیران عامل، بنیان‌گذاران و تصمیم‌گیرندگان دریافت کردیم که نیاز به یک فضای متفاوت را مطرح کردند, فضایی برای خودِ سازندگان، نه جویندگان کار.

ما در سال‌های گذشته با بنیان‌گذاران و مدیران بسیاری از اکوسیستم‌های استارتاپی از امارات، عربستان، ترکیه، اسکاندیناوی، کانادا و آمریکا کار کرده‌ایم. در این مسیر یک نکته همیشه روشن بوده است: در ایران، فاصله‌ی بزرگی میان افرادی که در حال ساختن‌اند و فضاهایی که بتوانند در آن رشد کنند، وجود دارد.
این همان شکافی است که می‌خواهیم پر کنیم.

 ما در حال طراحی کامیونیتی خصوصی برای بنیان‌گذاران، مدیران و تصمیم‌گیرندگانی هستیم که به دنبال ارتباط واقعی، گفتگوهای عمیق و رشد هوشمندانه‌اند.

در این فضا تمرکز بر چند محور اصلی است:
• گروه‌های کوچک و هدفمند برای تبادل تجربه و تصمیم‌گیری‌های کلیدی
 • ایونت خصوصی و جلسات شبکه‌سازی در تهران و دبی
 • دسترسی به منتورها، متخصصان و هم‌تیمی‌های مطمئن
 • آموزش‌های عملی در زمینه رشد، جذب سرمایه و توسعه‌ی بازار
 • دسترسی به حمایت‌ها و خدمات ویژه برای رشد سریع‌تر و ارتباط مؤثرتر با دیگران

همه‌ی این‌ها بر پایه‌ی تجربه‌ی چندین ساله و تقاضای واقعی از سوی کارآفرینان ساخته می‌شوند, نه بر اساس حدس یا فرض.

ما این مسیر را آغاز کرده‌ایم چون جای چنین فضایی در ایران خالی است و درخواست‌های بسیاری برای شکل‌گیری آن دریافت کرده‌ایم.

اگر شما هم در حال ساختن هستید و باور دارید که این فضا لازم است، همراه ما بمانید.
برای اطلاعات بیشتر و بررسی عضویت، لطفاً پیام دهید و فرم محرمانه را تکمیل کنید.
https://lnkd.in/e_bM_bW8

در روزهای آینده جزئیات بیشتری درباره خدمات و ساختار عضویت منتشر خواهیم کرد.

Iran Market Entry | Business Expansion UAE/GCC | Building Against All Odds

Mention Me

Expanded responsibilities to lead Finance, Corporate Strategy, Operations and HR/People Functions.

We’re building the world’s coolest AI-powered Referral & Influencer marketing platform.
Backed by Octopus Ventures and Eight Roads, we’ve raised $32 million in funding since 2018.

Chief Financial Officer

Number 1 in Finance, leading the Finance function and member of the Executive Leadership Team.

VP of Finance

Person Centred Software Ltd

PE backed and scaling quickly, PCS is the UK's leading and fastest growing digital care management SaaS provider, with their Connected Care platform being the most widely used in the UK.

Head of Finance

The Star Entertainment Group

BU CFO for The Star Sydney. Part of the Sydney Executive Leadership Team leading finance and strategy with full P&L accountability, as well as providing strategic, commercial, financial and operational support to our CEO, COO and other senior leaders.

The Star Entertainment Group is an ASX Listed leading Australian multi-site entertainment company that operates integrated resorts, casinos, hotels, restaurants and entertainment facilities.

CFO - The Star Sydney

Part of the Marketing Senior Leadership Team, responsible for commercial strategy and FP&A management, supporting the CMO on all financial investment decisions, and accountability for the national Marketing budget across Group Marketing.

Senior Commercial Finance Manager - Marketing

Managed the FP&A process, delivering excellence in FP&A to key stakeholders including the CFO, COO’s and GM's.

Group FP&A Manager

Sweaty Betty PR

Sweaty Betty PR is Australia’s premier fashion, beauty and lifestyle agency, specialising in PR and talent management. 

Part of the executive team working closely with the CEO and COO, focussing on financial strategy, driving business growth, as well as building and implementing financial analysis and reporting frameworks.

Head Of Finance

Frucor Suntory

Frucor Suntory is one of Australia’s leading beverage companies, creating and distributing some of Australia and New Zealand’s most popular beverage brands.

Commercial Lead, business partnering with the Sales, Marketing and Logistics teams’ providing commercial support and FP&A management.

Commercial Finance Manager - Sales & Marketing

KPMG Australia

- Portfolio included industries such as FMCG, Technology, Manufacturing
- Manager on KPMG’s flagship client, BHP.
- Member of KPMG’s national Audit standardisation committee
- Secondment to Woolworths as Internal Audit Manager

Manager, Audit and Assurance

Spofforths Chartered Accountants

Audit & Accounts Senior

Parkers Accountants

Accounts & Audit Senior

Haines Watts

Accounts & Audit Semi-Senior

Carpenter Box LLP

Trainee Accountant

Strategic CFO, currently scaling the world’s coolest AI-powered Referral & Influencer marketing platform.

Here’s why you need me in your corner...

✅  Finance as a Growth Weapon
↳ Tactical insights to turn revenue, profit and cash into scale.

✅  Strategy That Executes
↳ Simple frameworks that drive action, not complexity.

✅  Leadership & Operator Mindset
↳  No bullshit. Just what works when the pressure’s on and time is short.

Because when you’ve got runway pressure, fundraising focus, team chaos and rapid revenue growth — you don’t need another spreadsheet. 

You need someone to cut through the crap and help you move with confidence.

⚠️ Tired of recycled, AI-generated advice from people who’ve never done the job?

Follow me. I’ll show you what’s worked across $2M to $2B businesses — from startups to enterprise giants.

.............................

Why Trust Me?

⚡  FCCA-qualified CFO, +20 years in UK + Australia
⚡  Built best-in-class finance teams from scratch
⚡  Executed million dollar efficiency projects
⚡  Flipped P&Ls into profit, cash into green
⚡  Scaled ARR by £8M in 12 months
⚡  Managed billion-dollar P&Ls

I've worked across:
↳  VC/PE-backed SaaS scale-ups
↳  KPMG (consulting + advisory)
↳  ASX-listed $2B+ enterprises
↳  And everything in between

Real wins. Real wipeouts. Real lessons.

.............................

My Story (The Human Bit)

I’m not your typical CFO.

I grew up playing high-level sport, chasing the professional dream. When that path closed, I pivoted — trained as an accountant, joined KPMG, and tried hard to “fit the accountant mould.”

I spent years in stuffy suits and talking in corporate code.

Eventually, I stopped trying to blend in — and started leaning into what made me different: the way I think, lead, and work with people.

Since then, I’ve lived in Australia, I’ve built finance functions from scratch, scaled companies across continents, and earned trust in rooms filled with operators, investors, and founders trying to figure out how to grow fast without losing the plot.

Now I’m back in the UK — still not your typical CFO.
And that’s entirely the point.

Let’s connect. DMs are open (I respond to all my messages - It might just take me a few days!)

If you're trying to sell me something for Mention Me. Please do not cold call. Dm or Email me and I'll respond if I'm interested. Gracias!

Dave Leaver

Stop killing yourself for companies that don't give a sh*t about you.

I need to say this:

If you're staying late, smashing targets, and carrying your team...
And they still overlook you for promotion?

You're not the problem.
They are.

Most people think they're not working hard enough.
That's crap.

You're not unmotivated.
You're undervalued.

Here's what a company that actually values you does:
✅ Listens when you speak up (and actually does something about it)
✅ Pays you what you're worth (not what they can get away with)
✅ Invests in your growth (training, opportunities, real support)
✅ Respects your time (not guilt-trips you for leaving at 6pm)
✅ Promotes from within (not hires some external tosser)

If your company can't do these things?
You don't owe them loyalty.

Loyalty is earned, not demanded.
Stop giving 100% to people who'd replace you in a week.

👉 Protect your energy.
👉 Know your worth.
👉 The right company won't make you question it.
.......................
💬 Ever given everything to a company that gave nothing back?
🔔 Follow for more no-bullsh*t career reality
♻ Share if you've stayed too long somewhere that didn't deserve you

CFO @ Mention Me | +20 yrs experience | Ex-KPMG | Scaled £8M ARR in 12 months | Follow for daily tips to simplify the complex sh*t killing your growth

Your raw talent is overrated.

Here's what nobody tells you:

Your reputation works harder than talent ever will.

The best opportunities in your career?
They happen behind closed doors.
And you won’t even be in the room.

➡️ Job offers you didn’t apply for
➡️ Promotions decided without you
➡️ Deals closed because someone said your name

I’ve watched incredibly talented people get passed over

Why?
Because no one in the room knew who they were

Or cared.

Most people think talent will:
➡️ Speak for itself
➡️ Get you noticed
➡️ Earn the opportunities you deserve

That’s a myth.

𝗥𝗲𝗮𝗹 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲?
↳ People advocating for you when you’re not in the room.

𝗧𝗵𝗮𝘁 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻?
↳ Someone pushed your name in the meeting.

𝗧𝗵𝗮𝘁 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁?
↳ Someone told them you’re the best.

𝗧𝗵𝗮𝘁 “𝗹𝘂𝗰𝗸𝘆 𝗯𝗿𝗲𝗮𝗸”?
↳ Someone backed you without being asked.

Your talent didn’t do that.

You earn it by:
✅ Being worth backing
✅ Delivering work people can’t forget
✅ Helping others — without keeping score
✅ Showing integrity when nobody’s watching

Your champions?
They’ve seen your work.
They trust you.
And they back you to win.

In the end, you don’t win because you’re talented.
You win because people trust your reputation.

👉 Trust builds reputation.
👉 Reputation builds momentum.
👉 Momentum makes you visible, without chasing it.
👉 Be someone people can recommend without hesitation.

𝗬𝗼𝘂𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝗮𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲.

………………

💬 Who’s spoken up for you when you weren’t in the room?
🔔 Follow  Dave Leaver for more no-fluff career truth
♻️ Tag someone who always shows up for others

With CAC climbing 60% over the last 5 years

These insights couldn't be more timely.

Last week my awesome team at Mention Me ran our Advocacy Live event.

Bringing together some of the Hottest names in the UK to celebrate the launch of our new Influencer management product.

We heard from experts at 
🔹 Huel
🔹Secret Escapes 
🔹Abel & Cole | B Corp™

about how they’re transforming referrals from a discounting exercise into performance-driven, shareable growth strategies.

Key takeaways:

𝗡𝗮𝗶𝗹 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗲𝘅𝗰𝗵𝗮𝗻𝗴𝗲. 
↳ Your incentive is fundamental. 
↳ Without genuine compelling value, 
↳ No copy or creative will save you.

𝗧𝗵𝗶𝗻𝗸 𝘀𝗵𝗮𝗿𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 
↳ Campaigns tied to meaningful moments (like Friendship Day) can massively boost engagement.

𝗗𝗼𝗻’𝘁 𝗮𝘀𝘀𝘂𝗺𝗲, 𝗔/𝗕 𝘁𝗲𝘀𝘁. 
↳ Each brand shared how testing crushed long-held assumptions, 
↳ From emotive vs. offer-led messaging, to the surprising power of product imagery.

𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗿𝗲𝗮𝗹 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝘀. 
↳ Abel & Cole is harnessing Mention Me Influencer to identify customers who are also micro-influencers – creating content that’s rich in trust and authenticity.

The takeaway? 

Referral success goes beyond giving money off. 

It’s about emotional relevance, trust and tapping into the power of people genuinely excited to share your brand.

As we face tighter budgets and greater competition, 
The brands that win will be the ones that turn customers into their most powerful growth channel.

Thanks to our amazing speakers for the insights and inspiration

#ReferralMarketing #MarketingStrategy #InfluencerMarketing #MentionMe

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The Battle

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Dave Leaver

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The Battle

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Dave Leaver

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Likes

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