Tactixly

Helping Iranian Startups Expand & Foreign Companies Enter Iran
Tactixly was founded to solve a critical gap in the market, helping Iranian businesses scale internationally and assisting foreign companies enter Iran’s market strategically.

🚀 For Iranian startups and SME's: We provide hands-on market expansion strategies, company setup, legal structuring, funding access, and go-to-market execution in global markets.

🌍 For foreign companies: We help navigate the complex Iranian market, offering regulatory guidance, strategic partnerships, and localization expertise to drive success.

What We Do at Tactixly
✔ International Market Expansion – Building scalable, data-backed strategies to grow beyond borders.
✔ Go-To-Market Execution – Not just planning, but executing—hands-on.
✔ Legal & Business Setup – Guiding companies through regulatory & operational frameworks.
✔ Investor & VC Access – Connecting businesses with funding, investors, and strategic partnerships.
✔ Digitalization & Growth Acceleration – Helping businesses leverage technology for faster scale.

Founder

Travel Tactix

Established Travel Tactix with a vision to assist Tourism Boards and travel industry players in augmenting tourist traffic and market
presence.
•	Spearheaded strategies for Tourism Boards to penetrate new markets, championing the introduction of their destinations to potential
travelers.
•	Specialized in targeting emerging markets, driving tourist flow to the GCC, with a particular emphasis on the UAE and Saudi Arabia.
•	Built strong partnerships and alliances, optimizing marketing campaigns to highlight the unique offerings of destinations.
•	Oversaw business development, ensuring consistent growth and profitability by tapping into untapped markets and identifying
opportunities.

Digikala

International Market Expansion: Leading strategic initiatives to expand Digikala's presence in the GCC, Iraq, Turkey, and CIS countries.
Market Research and Analysis: Conducting in-depth market research to identify growth opportunities and tailor market entry strategies.
Strategic Partnerships: Establishing and nurturing partnerships with local businesses, investors, and stakeholders to support our expansion efforts.
Operational Oversight: Overseeing the setup and optimization of operations in new markets to ensure seamless integration and efficiency.
Innovation and Adaptation: Leveraging local market insights to adapt Digikala’s offerings and develop innovative solutions that meet regional needs.

International Expansion Advisor

AMBU VC

Crypto and Blockchain Project Investments
•	Drive business growth, identifying newly launched crypto projects.
•	Launched a new sustainable mining project.
•	Directly responsible for P&L, building a world-class sales and growth team.
•	Form alliances with new crypto projects and assist them in establishing relationships with other influential players.
•	Strategize new market entries and manage Crypto verticals within the Company.
•	Oversee acquisition planning for seed-stage Crypto projects as well as hiring staff for current and new business lines.

Co-Founder

Sheypoor | شیپور

Reputable online classified marketplace
Increased profitability by adding new business lines, and overseeing and managing the largest vertical in the company.
Strategized new market entries as well as handled the implementation of two business lines (first in the country).
Optimized Auto Vertical product while planning and implementing PR for the Auto vertical.
Exceeded goals by an average of 20% each quarter through effective territory management and the development of new business opportunities.
Oversaw hiring and selection functions for current and new business lines.
Developed and managed monthly, quarterly, and annual P&L reports.

Business Owner - Auto Vertical

Wego.com

Largest Travel Meta in MENA.
•	Prepared and implemented comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
•	Delegated tasks for 17+ employees and coordinated with stakeholders to manage documentation and secure critical certifications.
•	Sought as an external advisor to multiple companies due to the success of the first travel metasearch in the region.
•	Champion performance excellence in hiring, training, delegating, and coordinating large volumes of work across Singapore, Dubai, Indonesia, and India; use software like Jira, Chart.io, Gsuite, Google Analytics, Google Ads, Slack, Trello, BambooHR to maintain clear, reliable communication.
•	Built out the region branch from the ground up, using best practices to ensure optimal use of an annual budget in management of legal processes, office setup, and all aspects of accounting and finance management.
•	Conduct in-depth research to bolster marketing, PR, and partner outreach, improving annual revenues by up to 125%.

Managing Director

Rocket Internet SE

•	Orchestrated strategic and operational Marketing and Customer Relationship activities, overcoming complex challenges through innovation and focus on value-added efforts.
•	Offered unique insights surrounding market feedback across competitive offerings, prospect needs, and product development.
•	Helmed sales and marketing functions to improve market share by 25% in just 6 months.
•	Boosted revenue and profit by 125%, outpacing forecasts and growth goals by drastic margins.
•	Spearheaded business plans and market penetration initiatives which were quickly considered gold standards.

Director of Business Development

Hayat Kimya

•	Actualized record-breaking business development and expansion in new markets while simultaneously improving revenues among existing clients, improving year-over-year sales by 30%.
•	Forged productive, professional relationships with existing clients while maintaining top-tier service.
•	Built, negotiated, and closed major commercial agreements which represented 40% of all company income.

Director Of Business Development

Nordica FZC

•	Streamlined a wide array of processes to optimize return on investment, including company setup, team building and management, and business strategy, expanding in a highly volatile market.
•	Oversaw sales and product distribution, coordinating with vendors to secure cost savings of 25%.
•	Assessed and overhauled manufacturing process management to elevate company profits by 15% in  5 months.

Scheibye Trading ME FZC

•	Championed one-of-a-kind growth strategy to secure exceptional financial gain while increasing customer satisfaction by up to 20%; shortlisted for the prestigious Monthly award due to performance.
•	Uncovered new markets and customer needs, and supported creation of related strategies and tactics.
•	Promoted products/services through a solution-oriented approach.
•	Prepared many different sales contracts and created relevant standard operating procedures.
•	Incorporated a systematized approach for maintaining records of sales, revenue, invoices, and more etc.
•	Excelled as a key advisor and client liaison, offering trustworthy feedback and after-sales support.
•	Employed specialized training programs for effectively developing entry-level staff into valuable salespeople.

Business Development Manager

Startup Growth Architect | Unlocking Digital & Global Market Potentials | Guiding Leaders to Success

Most startups fail to scale, not because their idea is bad, but because they don’t know how to break into new markets.

I’ve seen it happen too many times. Founders with game changing products hit a wall when trying to go global. The strategy that worked in their home market fails abroad. Growth stalls. The vision shrinks.

Market expansion is more than just launching in a new country, it’s about:

✅ Knowing when & where to scale (timing and market fit)
✅ Building a Go-To-Market strategy that works internationally
✅ Avoiding common mistakes that kill international growth

Most companies waste time and money because they try to expand without a clear, proven system.

🔥 Why Work With Me?

I don’t do theoretical consulting. I execute.

With Tactixly, I help startups:

✔ Expand beyond borders with precision (no guesswork)
✔ Leverage AI & automation for scalable market entry
✔ Turn digital strategies into real, measurable growth

My approach is data-backed, execution-focused, and designed for real results.

📈 Why This Matters NOW
The global economy is shifting fast. Startups that know how to scale strategically will dominate. Those that don’t? They’ll stay stuck. Expansion is no longer optional, it’s survival.

💡 Let’s Connect
If you're a startup founder or business leader looking to break barriers and own new markets, let’s talk.

🚀 Let’s build your next growth story.

Mehdi Pirooznia

Strategic CFO, currently scaling the world’s coolest AI-powered Referral & Influencer marketing platform.

Here’s why you need me in your corner...

✅  Finance as a Growth Weapon
↳ Tactical insights to turn revenue, profit and cash into scale.

✅  Strategy That Executes
↳ Simple frameworks that drive action, not complexity.

✅  Leadership & Operator Mindset
↳  No bullshit. Just what works when the pressure’s on and time is short.

Because when you’ve got runway pressure, fundraising focus, team chaos and rapid revenue growth — you don’t need another spreadsheet. 

You need someone to cut through the crap and help you move with confidence.

⚠️ Tired of recycled, AI-generated advice from people who’ve never done the job?

Follow me. I’ll show you what’s worked across $2M to $2B businesses — from startups to enterprise giants.

.............................

Why Trust Me?

⚡  FCCA-qualified CFO, +20 years in UK + Australia
⚡  Built best-in-class finance teams from scratch
⚡  Executed million dollar efficiency projects
⚡  Flipped P&Ls into profit, cash into green
⚡  Scaled ARR by £8M in 12 months
⚡  Managed billion-dollar P&Ls

I've worked across:
↳  VC/PE-backed SaaS scale-ups
↳  KPMG (consulting + advisory)
↳  ASX-listed $2B+ enterprises
↳  And everything in between

Real wins. Real wipeouts. Real lessons.

.............................

My Story (The Human Bit)

I’m not your typical CFO.

I grew up playing high-level sport, chasing the professional dream. When that path closed, I pivoted — trained as an accountant, joined KPMG, and tried hard to “fit the accountant mould.”

I spent years in stuffy suits and talking in corporate code.

Eventually, I stopped trying to blend in — and started leaning into what made me different: the way I think, lead, and work with people.

Since then, I’ve lived in Australia, I’ve built finance functions from scratch, scaled companies across continents, and earned trust in rooms filled with operators, investors, and founders trying to figure out how to grow fast without losing the plot.

Now I’m back in the UK — still not your typical CFO.
And that’s entirely the point.

Let’s connect. DMs are open (I respond to all my messages - It might just take me a few days!)

If you're trying to sell me something for Mention Me. Please do not cold call. Dm or Email me and I'll respond if I'm interested. Gracias!

Dave Leaver

You're not burned out from working hard.
You're burned out from working for arseholes who don't give a shit.

Let me be blunt:
You're the high performer. 

▶️ The one who actually shows up.
▶️ Staying late to clean up everyone's mess. 
▶️ Covering for people who don't deserve it. 
▶️ Giving 110% to leaders who wouldn't notice if you disappeared.

And it's destroying you:
→ Exhaustion that sleep can't fix 
→ Sunday dread that won't go away 
→ Numbness where fire used to be

This isn't weakness. 
This is what happens when you give everything to people who give nothing back.

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗯𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝘂𝘁:

𝟭. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝘁𝗮𝗸𝗲𝗿𝘀 
↳ They always need you 
↳ They're never there for you 
↳ They drain, never contribute

𝟮. 𝗦𝘁𝗼𝗽 𝗿𝗲𝘀𝗰𝘂𝗶𝗻𝗴 𝗮𝗱𝘂𝗹𝘁𝘀 
↳ Help, but don't own their problems 
↳ Their failure isn't your emergency 
↳ Let consequences teach them

𝟯. 𝗠𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗶𝗿 𝗲𝗻𝗲𝗿𝗴𝘆 
↳ They give 20%? You give 20% 
↳ Save your best for people who earn it 
↳ Stop rewarding mediocrity with excellence

𝟰. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 
↳ Keep receipts of your work 
↳ They'll forget when it suits them 
↳ Proof matters when memories don't

𝟱. 𝗙𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗮𝗹𝗹𝗶𝗲𝘀 
↳ 2-3 people who actually have your back 
↳ Invest deeply there 
↳ Everyone else gets professionalism, not passion

The truth nobody tells you:
Some people will never care as much as you do.
𝗦𝘁𝗼𝗽 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗺.

Your energy is finite. Your standards shouldn't be.
𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝗲. 𝗟𝗲𝘁 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁 𝗳𝗿𝗲𝗲𝘇𝗲.
.......................
𝗪𝗵𝗼'𝘀 𝗱𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘁𝗼𝗹𝗲𝗿𝗮𝘁𝗶𝗻𝗴?

🔔 Follow Dave Leaver for more brutal leadership truth
 ♻ Share if you've been burned by giving too much

CFO @ Mention Me | Investor & Advisor @ HP-1 | +20 yrs experience | Ex-KPMG | Follow for daily tips to simplify the complex sh*t killing your business growth

11 things that scared the sh*t out of me

(The CEO confrontation wasn't even close to #1.)

Ever feel that kick in your gut?
That moment when your mouth goes dry
And your brain screams "RUN"

That's what happened the first time I did these...

1️⃣ Calling out toxic behaviour from a fellow C-Suite exec
2️⃣ Being the only voice saying "this isn't working"
3️⃣ Telling my boss "I've made a BIG mistake"
4️⃣ Presenting results to our group CEO
5️⃣ Speaking in front of 1,000 people
6️⃣ Firing someone for the first time
7️⃣ Facing an 8-person interview panel
8️⃣ Walking into a networking event alone
9️⃣ Asking for a payrise I thought I'd never get
1️⃣0️⃣ Walking into rooms as the least experienced person
1️⃣1️⃣ Launching my first strategy (and owning the outcome)

The pattern?
I survived every single one.
Not just survived. 

𝗜 𝗴𝗿𝗲𝘄.

Here's what nobody tells you:

𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝘀𝗰𝗮𝗿𝗲 𝘆𝗼𝘂? 
𝗧𝗵𝗲𝘆'𝗿𝗲 𝗻𝗼𝘁 𝘄𝗮𝗿𝗻𝗶𝗻𝗴 𝘀𝗶𝗴𝗻𝘀. 
𝗧𝗵𝗲𝘆'𝗿𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝗶𝗴𝗻𝗮𝗹𝘀.

Fear isn't telling you to stop. 
It's showing you where you need to go.

The thing that scares you most right now?
That's your next move.

What's on your list? Drop it below 👇
🔔 Follow Dave Leaver for more leadership truth 
♻ Share if fear has ever stopped you from levelling up

I'm pumped to share that I've invested in and come on board as a strategic advisor to HP-1, a new focus supplement brand created by Jeremy Lynch one of the world's biggest football creators, Hamilton Bowler Menno Wagenaar and Anthony McGuire.

As soon as the guys explained their vision (and I tried the product), I was in.

Thrilled to join this brilliant team as we bring HP-1 to life. 

Big vision. Smart team. Serious potential. Excited for what’s ahead!

If I had £100k to spend next month, here's my napkin math:


𝗢𝗽𝘁𝗶𝗼𝗻 𝗔: 𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮

£100k gone on day one. 
CPMs swing, auctions spike. 
Every competitor's overspend creeps up my CAC.

𝗢𝗽𝘁𝗶𝗼𝗻 𝗕: 𝗠𝗶𝗰𝗿𝗼-𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 (𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗱𝗲𝗹)

Spend = conversions. 
CAC guaranteed, not guessed. 
Attribution even a CFO can love.

𝗢𝗽𝘁𝗶𝗼𝗻 𝗖: 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 + 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 (𝗠𝗲𝗻𝘁𝗶𝗼𝗻 𝗠𝗲)

Creators spark demand. 
Referral closes and compounds it. And all that content?
Becomes a reusable asset, not just a cost.

𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝗜 𝗹𝗮𝗻𝗱?

B + C. Every time.

Because it hedges risk, compresses payback, and builds something lasting. Not just a one-off traffic spike.

Still risking everything on paid ads? 
Or putting spend where it actually multiplies?

Drop it below 👇
🔔 Follow Dave Leaver & Mention Me for more 
♻️ Share if you want growth that's predictable and profitable.

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Mehdi Pirooznia

Dave Leaver

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The Battle

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Dave Leaver

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Engagements

Likes

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