⚡️ LinkedIn Top Voice ⚡️ Be happier and more fulfilled by changing how you work ⚡️ Former People Partner at KPMG

I help teams to improve their performance by changing how they work.

When teams work differently, companies get the performance they want and people get work that feels more fulfilling.

My approach combines behavioural science, leadership psychology, and real-world experience.

That real-world experience comes from over 20 years at KPMG, where I was a Partner, COO, and Head of People for a major division, alongside leading complex client work. I have seen first-hand what actually drives performance in high-pressure, high-accountability environments.

I work with organisations where:

Productivity is falling despite longer hours and bigger teams
High performers and future leaders are leaving
Engagement and discretionary effort are declining
Cognitive overload is driving poor decisions
Burnout and stress-related absence are increasing
Client experience and service quality are slipping
Innovation is squeezed out by constant busyness
Leaders are stuck firefighting instead of leading

The solution is not greater effort.
It is working differently.

Organisations including HSBC, M&G, and Royal London work with me globally on leadership and management development programmes, offsites, and all-company events, both in person and virtually.

“𝘔𝘰𝘴𝘵𝘺𝘯 𝘩𝘢𝘴 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘴𝘦𝘯𝘪𝘰𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘵𝘦𝘢𝘮𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘸𝘰 𝘰𝘧 𝘰𝘶𝘳 𝘢𝘸𝘢𝘺 𝘥𝘢𝘺𝘴. 𝘏𝘪𝘴 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘴𝘵𝘢𝘯𝘥 𝘰𝘶𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦𝘪𝘳 𝘣𝘭𝘦𝘯𝘥 𝘰𝘧 𝘦𝘷𝘪𝘥𝘦𝘯𝘤𝘦-𝘣𝘢𝘴𝘦𝘥 𝘵𝘩𝘦𝘰𝘳𝘺 𝘢𝘯𝘥 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦 𝘵𝘢𝘪𝘭𝘰𝘳𝘦𝘥 𝘵𝘰 𝘴𝘦𝘯𝘪𝘰𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴.”
– 𝘋𝘢𝘷𝘪𝘥 𝘙𝘪𝘤𝘩𝘢𝘳𝘥𝘴𝘰𝘯, 𝘊𝘌𝘖, 𝘑𝘶𝘴𝘵 𝘎𝘳𝘰𝘶𝘱 𝘱𝘭𝘤

If you are a senior leader exploring how to improve the performance of your team through better ways of working, feel free to message me.

Mostyn Wilson

High performers don't waste years trying to fix broken systems... they leave fast.

And it's the most strategic move they'll ever make.
 
Here's what most people get wrong:

Staying in a dysfunctional environment doesn't make you loyal or resilient.

It just makes you exhausted, invisible, and stuck.
 
If your talent is being ignored, your ideas are being shot down, or office politics rewards the wrong people…

That's not your cue to try harder.

That's your sign to find a place that values what you bring.
 
High performers know:

→ You can't outwork a toxic system.

→ You can't "prove" your way into a broken culture.

→ The cost of staying is always higher than the risk of leaving.
 
Leaving isn't quitting.

It's choosing growth over survival.

It's betting on yourself instead of waiting for a system to change.
 
So, if you feel trapped, sidelined, or unappreciated:

Trust your instincts.

And walk away when you have to.
 
It's how top talent stays top.
___

If you want some help deciding on your next move, that’s exactly what we do inside Atomic Ambition.

We start on Monday (26th January).
This is the only live cohort running in 2026.

Click here to grab one of the last spots👇

https://lnkd.in/e739yevD

High-performing teams – Smarter ways of working | ex-KPMG Partner, COO & Head of People

Why Top Talent Leaves Fast

Success has a strange side effect.

You work your way to the top…
and somehow end up feeling empty.

The meetings run smoothly.
The team performs.
The numbers hit.

From the outside, it looks perfect.
But inside?
You’re running on fumes.

You tell yourself you’re just tired.
You tell yourself things will slow down.

They never do.

You skip the gym because “tomorrow.”
You check emails on holiday.
You sit at dinner with your family, but your mind’s still at work.

Somewhere along the way, the job stopped serving your life.
And started consuming it.

Here’s what most people miss:

When your personal life runs dry, your professional life won’t be far behind.

The solution is better clarity.

Clarity about what actually fuels you.
The kind of work that gives more than it takes.
The kind of environment that respects your energy.

Because ambition without this type of clarity burns you out.
But ambition with this type of clarity builds you up.

So ask yourself:
If your work finally fit your life, what would you get back first?

Ready to get your life back?
Click 'Visit my website' to take a look at Atomic Ambition.

We start next week.

Success feels good, until it drains everything else

Your CV won’t get you hired in 2026.

These 7 skills will 👇

1️⃣ Self-awareness
 ↳ Know your strengths, weaknesses, and how you impact others.

Leaders who master this build trust and stronger teams.

2️⃣ Active Listening
 ↳ And more time listening than talking.

Great leaders spend 80% of their time understanding, not broadcasting.

3️⃣ Asking Powerful Questions
 ↳ Answers are easy.

But it's questions that unlock new perspectives.

4️⃣ Emotional Intelligence
 ↳ Reading the room. Managing stress. Building real connections.

You can’t fake this, people feel it instantly.

5️⃣ Recovering from Failure
 ↳ Your bounce-back rate matters more than your success rate.

Quick learners outgrow everyone else.

6️⃣ Disagreeing Professionally
 ↳ Challenge ideas without damaging relationships.

It’s rare. It’s invaluable. It gets you promoted.

7️⃣ Cultural Navigation
 ↳ Adapting to different work styles, personalities, and communication preferences.

The future of work belongs to those who can blend in anywhere.

CVs measure what you’ve done.
These skills show who you are.

And in 2026’s workplace, who you are matters more.

I’ve seen brilliant CVs fail.

I’ve seen unconventional backgrounds soar.

The difference? These seven skills.

– They build trust.
– They drive results.
– They can’t be faked on paper.
– They show up in every interaction.

💬 What skill would you add to this list?

Drop it in the comments 👇

♻️ Share this if you know that who you are matters more than what’s on paper.

🔔 Follow Mostyn Wilson for more evidence-based career strategies.
__

📌 Save this for the next time you’re updating your CV.

Infographic titled “7 skills that matter more than your CV in 2026”. Seven boxed sections list skills with icons and short explanations. 1. Self-awareness: understanding strengths, weaknesses, and how actions land with others. 2. Active listening: listening more than talking; top leaders focus on understanding. 3. Asking powerful questions: progress comes from good questions that unlock new thinking. 4. Emotional intelligence: reading the room, handling stress, and connecting genuinely. 5. Recovering from failure: the ability to bounce back and learn quickly. 6. Disagreeing professionally: challenging ideas with respect while protecting relationships. 7. Cultural navigation: adapting to different styles, personalities, and ways of communicating. A section titled “What sets you apart in 2026?” says these skills cannot be faked, show up in every interaction, and build trust and results. Footer promotes a high-resolution PDF and free resources via mostynwilson.com

I used to say yes to everything because it was easier in the moment. But it was expensive later on.

I learned that I’d be much better off setting boundaries than feeling
resentful that I’d agreed to do something I didn’t have time to do.
 
Here are the top scripts I still use.
Steal them.
Tweak them.
Use them today.
 
A meeting I do not need:

“Thank you for thinking of me. I am heads down on a few other priorities right now and so I won’t be able to attend this. If you send a short note with the goal and one question you need answered, I will reply by Friday.”
 
Pick my brain:

“I appreciate the invite but I’m currently limiting such things so I can focus on something I need to get built over the next couple of months. If you’ve got a specific question, reply here and I will share a quick answer when I can.”
 
Quick favour that is not quick:

“Thanks for asking. I don’t have the capacity to do this well right now, so I am going to pass. Here are two resources that should be able to help you.”
 
Project that I don’t want to be involved with:

“This does look interesting and thanks for thinking of me. However, it doesn’t align with my current focus, so I will decline for now. If that changes, I will reach out.”
 
Time ask during focus hours:

“I’ll be offline for deep work until 2 pm. If it can wait, I can come back to you after that. If it is time sensitive, please proceed without me.”
 
Intro request I cannot make:

“I avoid surprising people with intros. If you send a three sentence blurb I can forward, I am happy to send it on to them and they can reach out if they’re interested.”
 
Scope creep:

“I really like the sound of these additions, however, what you are asking for is outside the scope of our original agreement. Would you like me to price it up as an additional piece of work?”
 
Job offer or opportunity that is not a fit:

“I am grateful for the offer. I am optimising for a different direction right now, so I am going to decline. I wish you the best finding the right person.”
 
Friend or family invitation I cannot accept:

“Thank you for thinking of me. I can’t make it this time but I am sure you’ll all have a great time, and I’ll look forward to hearing all about it!”
 
There are a few principles that make saying no easier:
 
Say no quickly.
Because silence creates false hope.
 
Be brief.
Because explanations invite debate.
 
Offer an option that works for you.
A later date. A different scope. An async option.
 
“No” protects your energy.
Yes should earn its place.
 
Save these scripts for next time you need them.

Like this?

Get 65+ free resources (that have had over 10 million views on LinkedIn) to make you even more successful at work here:

https://lnkd.in/eE287NTG

How to Say no without guilt

Most career decisions aren’t made strategically.

They’re made emotionally.

A layoff.
A shiny title.
A spike of fear dressed up as “opportunity”.

So people chase movement, but not always the right direction.

The result is the same doubts, just at a higher pay band.

A few years ago, I realised I needed a better way to decide.
Not more thinking.
Better filters.

So I built a simple framework I now use for every big decision.

I call it The Decision Grid.

It asks just two questions:

1. Does this increase my freedom or reduce it?
2. Does this expand my impact or shrink it?

If it doesn’t do both, it’s a no.

Not a “maybe”.
Not a “for now”.
A no.

Because every meaningful career is built on the same trade-offs:

Freedom over fear.
Impact over image.
Long-term leverage over short-term relief.

That’s how people stop being busy and start being significant.

You don’t need more clarity.
You need a framework that removes bad options fast.

Use this grid the next time you’re at a crossroads.

If it grows your freedom and your impact, it’s a smart move.
Everything else is noise.

If you want to build a brilliant next phase of your career, that’s exactly what we do inside Atomic Ambition.

We start on Monday (26th January).
This is the only live cohort running in 2026.

If you've been on the fence, now is your time.

👉  https://lnkd.in/e739yevD

DM me if you have questions.

A simple test for better career decisions

There’s something I’ve seen again and again with senior professionals, especially those who’ve outperformed quietly for years.

They become the foundation.

The person others lean on.

The one who makes it all work behind the scenes.

And for a while, that feels like recognition.

But eventually, the appreciation starts to sound the same.

– “Thanks for holding the fort”

– “You’re so dependable”

– “We can always count on you”

There’s nothing wrong with being the safe pair of hands.

But it becomes a problem when that’s all they see.

And if your value has become expected, you’ll wait forever for promotion.

I don’t think most people get stuck because they stop performing.

I think they get stuck because their environment stops imagining them any differently.

And unless you actively reframe how you’re seen, you’ll be respected, thanked… and left right where you are.

That’s not a reflection of your ability.

It’s a reflection of the system you’re operating in.

If that’s resonating – you’re not alone.

I speak with people every week who feel this exact thing.

But there is a way through it.

And it doesn’t start with working harder.

It starts with showing your value more clearly.

And if they don't see it, it's time to move on.

Has anything helped you realise it’s time to rethink the game you’re playing?

Drop it below 👇
__

📌 P.S. In Atomic Ambition from Mostyn Wilson, I help successful people to design a richer, freer, more authentic second half of their career.

Take a look here: https://lnkd.in/e739yevD

We start on 26th January.

Outperformed for Years. But Still Stuck?

"Just work harder" is the most damaging lie told to good people in broken workplaces.
 
And the best workers always hear it most.
 
When companies are a complete mess, have no money, or rubbish bosses, they praise staying late over actually getting things done.
 
So the message becomes:

Try harder.
Stay later.
Push through.
 
But here's what nobody dares say out loud:
 
Working harder in a broken system doesn't fix the system.

It just destroys the people trapped inside it.
 
Top performers react to broken systems by:

- Doing way more than their fair share

- Fixing stuff that isn't their job

- Bottling up all the pressure

- Confusing being a hero with making a real difference
 
They don't whinge.

They just cover for everyone else.
 
And that's exactly why this lie keeps working.
 
"Just work harder" sounds noble.
It sounds fair.
It sounds like you've got control.
 
But it sneakily shifts all the blame away from useless management, terrible planning, and backwards priorities - straight onto the person already giving everything.
 
The real move isn't working more.
 
It's asking the brutal questions:

- What's properly broken here?

- What am I propping up that deserves to collapse?

- Where am I losing my energy?

- What would actual progress look like, not just barely surviving?
 
Being brilliant at your job isn't about grinding yourself to bits.
 
It's about choosing where your effort actually makes a difference.
___

If you want some help deciding on your next move, that’s exactly what we do inside Atomic Ambition.

We start tomorrow (26th January).
This is the only live cohort running in 2026.

Click here to grab one of the last spots👇

https://lnkd.in/e739yevD

Just work harder is toxic advice in broken companies

A small shift in how you think can change everything about how you live.

The biggest barrier between you and your goals isn’t talent or resources.

It’s the way you talk to yourself, especially when things feel hard.

We all slip into the same thoughts:

“My timing isn’t right”
“I don’t know enough to start”
“What if I mess this up?”

If you’re not careful, those thoughts quietly shape your entire life.

But the good news?

Your mindset is the easiest place to create real change.

Shift it even slightly, and the path forward starts to open up.

Here are 5 perspective shifts that have made everything feel more possible for me:

1. “I’m not ready for this” → “I can learn as I go”

Taking the first step teaches you more than waiting ever will.

2. “I need everything planned perfectly" → “Progress starts small”

A rough version in motion beats a flawless plan sitting still.

3. “I don’t have enough time” → “I choose what gets my time”

Your schedule becomes clearer the moment your priorities do.

4. “This problem is too big” → “I can break it down into steps”

Most obstacles shrink the moment you move toward them.

5. “Growth feels overwhelming” → “Growth means I’m stretching”

Feeling uncomfortable is often a sign you’re on the right path.

Your outlook shapes your outcomes.

Choose the perspective that moves you forward.

Which shift hits home for you today?

♻️ Share this to help someone see their situation differently.

🔔 Follow me Mostyn Wilson for more like this.

Small shifts in how you think can change your life

You didn’t come this far, just to feel ‘fine’.

You worked too hard.
Learned too much.
Survived too many storms.

To spend your best years protecting your comfort zone.

Playing it safe looks smart...
until it starts stealing your potential.

You tell yourself it’s stability.

But deep down, you know it’s fear in disguise.

The fear of being seen.

The fear of failing publicly.

The fear of finding out that yes, you are actually meant for more.

Most people don’t fail because they make bad moves.

They fail because they never make the moves that matter.

Every dream you have lives on the other side of discomfort.

And most people never cross that line.

They choose comfort over courage.

Certainty over curiosity.

‘Someday’ over ‘right now’.

But “someday” is a mirage.

It never arrives.

The truth is that you don’t need to burn your life down.

You just need to stop building walls around your potential.

Because safety won’t build your legacy, but it will limit you.

The moment you stop clinging to “secure”, you start unlocking everything you’ve been chasing.

Impact.
Freedom.
Higher pay.

The life you want won’t come from caution.
It will come from conviction.

So, make the move that scares you.

If you want some help building a brilliant next phase of your career, that’s exactly what we do inside Atomic Ambition.

We start on Monday (26th January).
This is the only live cohort running in 2026.

If you've been on the fence, now is your time.

Click here to grab one of the last spots👇

https://lnkd.in/e739yevD

Playing it safe?

The biggest threat to senior careers isn’t burnout.

It's not even a toxic boss... 

It’s career paralysis.

You didn’t get to a senior level by winging it.
You know how to play the game – and win.

But when it comes to your next move...
Something strange happens.

You stall.
You second-guess.
You wait longer than you should.

Because here’s the truth no one talks about:

👉 The higher you go, the harder it is to move.

Not because you’ve lost your ambition.
But because the cost of a wrong move is huge.

You’ve worked way too hard to gamble it away on something you’re not 100% sure about.

So instead of acting, you wait.

You wait for more clarity.
More signs.
More certainty.

But the longer you wait, the more difficult it all feels.

And quietly, your energy drops.
Your mornings feel heavier.
Your confidence starts to wobble.

I speak with senior people all the time who say:

“I know I can’t stay like this… but I don’t know what I want instead.”

Here’s what they eventually realise:

The clarity they’re seeking.
It doesn’t arrive.
It’s built.

And when you start building it, that’s the moment real change begins.

💬 How long is too long to feel uncertain about your next step?

📌 In Atomic Ambition from Mostyn Wilson, I help experienced leaders and professionals to design a richer, freer, more authentic second half of their career.

Take a look here: https://lnkd.in/e739yevD

Your happiness and fulfilment start at the end of January.

Building Atomic Ambition into the world’s best program to get happy and fulfilled in the second half of your career | ex-KPMG Partner, COO & Head of People

The biggest threat to senior careers isn’t burnout

COO @ Kurogo | We Create Thought Leaders Through Personal Branding | x2 TEDx speaker | Advisor, Investor & NED | Law Graduate | I talk about entrepreneurship, agency life and grief

Hey, I’m Lewis! 👋 I'm an operator, builder, and believer in doing work that matters.

For the last 4 years, I helped scale Kurogo, one of the leading personal branding agencies, as Chief Operating Officer, partnering with 300+ world-class founders, CEOs, C-Suite Execs and public figures to grow their influence and impact. I joined in September '21 and within 4 years, we scaled to a 7-figure business, with a global, remote team of 20+. We had clients across the UK, Europe, USA and MENA regions.

I have 5+ years' experience as a Non-Executive Director, particularly within the non-profit and social impact sector. At present, I continue to serve as:

- Vice Chair & Non-Executive Director, Child Action Northwest
- Non-Executive Director, Spring North

Currently, I’m travelling and building quietly behind the scenes - creating space to explore what’s next.

Lewis Alexander Baxter

It’s been a tough week.

And a harder start to 2026 than I expected.

There’s been some personal stuff going on.
Nothing I want to share publicly right now.

I’ve had to pull back on work.

Slow things down. Create a bit of space.

That hasn’t come easily. 

I've talked a lot recently about building work around life, not the other way round.

I guess this is what actually living that out looks like.

It’s been a reminder to keep the people around me close.

Not to default to busyness.
Not to disappear when things feel heavy.

And to come back to a simple, poignant message:

In a world where you can be anything, be kind.

I’ve felt that this week.

From compassionate clients.
Understanding colleagues.
Friends who’ve checked in.

I’m really grateful for it.

Life can feel fragile at times.

And moments like this are an important reminder of what actually matters.

Age 18, I had no interest in a gap year or solo travelling.
 
Age 27, something had shifted.

When I step back, the thing that stands out most isn’t necessarily the places I visited. 

It’s how significant it felt to be away from home, and away from work, for nearly 3 months.

Because as a teenager, it just didn’t appeal to me then.

Not in the way it seemed to for other people.

Several friends had gap years.

They spoke about travelling constantly.

I listened, but honestly... I never felt the pull myself.

From 18 to my early 20s, I had no interest in travelling on my own.

And if I’m honest, I don’t think I even questioned that at the time.

I absolutely LOVE travelling, though.

That came from my mum, predominantly. 

My parents and I went on some great holidays, and I know how fortunate I was.

But, until last year, the idea of jetting off to the other side of the world, didn’t appeal.

Over the last year or two, following Lukas and Ellie (and others), hearing how they’d travelled, explored the world, built space into their lives, planted something.

So spending 3 months late last year across four countries, meeting strangers, having unfamiliar conversations, learning how to sit with my own thoughts…

That version of me wouldn’t have made sense to 18-year-old me.

I was an only child.
I spent a lot of time on my own.
I never had a huge group of friends (only a few close ones, and we often moved in different directions).

So stepping that far outside my comfort zone, even at 27, felt significant.

Let’s not underestimate that.

We’re quick to tell ourselves we’re “late” to things. That we should’ve done them earlier.

That having adventures somehow has an expiry date.

But even at 27, it felt like a big move.

A stretch.

And I don’t think age matters when it comes to travel.

It doesn’t matter if you do it at 18.

Or 27.
Or 46.

It still takes courage.  

In the end, it came down to saying yes. And giving myself the chance to have the trip of a lifetime.

A reminder that it isn’t as out of reach as it can feel.

--

P.S. Have you ever surprised yourself by doing something much later than you thought you would?

P.P.S. Hi, I’m Lewis! 👋 I share reflections on business, life and travel. I’m on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

22,000 people have chosen to follow my thoughts on work, life and whatever else I end up thinking out loud here.

So, thank you. 🙏 

I’m not entirely sure why I celebrate follower milestones.

But I do. So… here we are.

Since Jan 1st, this little corner of LinkedIn has grown by almost 2,000 people.

(This feels slightly surreal, given I’ve been on here for 9+ years and for a long time it was mostly me, my dad, a few friends, and the occasional recruiter checking in!)

This recent growth has come from the hiring posts I’ve been sharing. 

Each week, I share a roundup of genuinely good agency roles across marketing, social and communications. Roles I’d actually send to a friend.

Last week, an amazing copywriter saw one of those posts, applied, and now has an interview lined up. This alone made the whole thing feel worth it!

The goal of my content? 

To provide as much value as I can, share what I’m learning about scaling agencies and operations, and connect great people with companies doing interesting work. 

--

So, if you’re new here, hello! 👋

Probably a good moment to reintroduce myself.

I’m Lewis. Age 27.

A northerner now living in London.
A law graduate turned agency operator.
A believer in doing work that actually matters.

👉 Until Oct '25, I was COO at a leading personal branding agency, helping scale it into a seven-figure, fully remote business working with founders, CEOs and senior leaders globally. Learnt so much!

👉 I love travel (and was lucky enough to spend late last year in Australia, Fiji, Bali and New Zealand).

👉 I’m hugely passionate about the charity sector, and currently sit on two charity boards. 

👉 After my own battles with mental health, and losing my mum aged 21, I talk openly about grief and human leadership (and encourage others to do the same)

Right now, I’m building a few things:👇 

- An operations consultancy, working with agencies on ops, finance & hiring
- FUNC, an online marketplace for functional drinks and better-for-you products
- A new agency in a space I genuinely love (more on that soon!)

And this year, I’m designing work around life, not the other way around. 

More travel, more gym, more life, more 'me time'. 

If you’re here for hiring, leadership, building from 0-1, or the more human side of work - welcome. 

And if you’ve been here a while… thanks for sticking around. 🙏

One of the biggest lessons I learned in 2025:

Under-communication creates more problems than you ever anticipate.

In October, I shared a post announcing I was stepping away from a business to go travelling.

At the time, I didn’t think much of it.

In my head, the plan was clear.

I was still supporting one of our consultancy clients after leaving.

The team knew that.

I knew that.

But the client didn’t.

They saw the LinkedIn post before hearing anything privately, and their first reaction was:

“Lewis has left. Who’s my point of contact now?”

From my perspective, nothing had changed.
From theirs, their point of contact had suddenly disappeared.

Their knowledge gap came down to one thing:

I hadn’t given them the courtesy of a heads-up.

People rarely struggle with your decisions. They struggle with not knowing them.

This year, I'll operate by a few simple rules:

- Send the courtesy message.
- Share context early, not reactively.
- Keep people informed, so they’re not left guessing.

Over-communicating isn’t a weakness. It’s how trust actually gets built, especially as things grow.

When people don’t have clarity, they fill in the gaps themselves.

And it’s usually not the version you had in mind.

So, if you're a leader, manager, project lead or freelancer...

Remember,

Clear communication isn’t optional.

It’s part of the job.

--

♻️ Please repost if this message resonated.

PS. hi, I’m Lewis! 👋 I share reflections on business, life and travel. I'm a fractional COO, builder and believer in doing work that matters. I'm on a mission to design work around life, not the other way around.

I’ve been using the phrase “designing work around life, not the other way round” a lot recently.

Partly because it captures something I’m trying to be more intentional about.

And partly because I’m still figuring out what it actually means for me.

It doesn’t necessarily mean working less.
Or escaping responsibility.
Or building some perfectly balanced, always-calm life... (I don’t think that exists).

What it does mean, I think, is starting from a different place.

Instead of asking: “What does my work demand of me?”

I’m trying to ask: “What kind of life do I actually want to live, and how does work support that?”

It’s a small shift, but I’ve noticed it changes how I think about most decisions.

For me, this isn’t a binary thing.

It’s not something you “achieve” and tick off.

It’s a mindset.

A process.

A way of noticing when work is taking over more space than it deserves, and deciding, consciously, whether that’s a trade-off I’m happy to make right now.

Some weeks, work will come first. 

Other weeks, life might take the front seat. For some family time and space to think.

Designing work around life, for me, is about being intentional in those choices - rather than defaulting to work winning every time.

These are a few of the questions I’ve been asking myself lately, and maybe they’re useful for you too:

- What am I optimising for right now (travel, energy, learning, money)?
- If nothing changed for the next three years, would that be okay?
- What parts of my work give me energy (and which drain it)?
- What does a “good” week actually feel like?
- Where am I saying yes out of habit?
- What am I protecting time for?

I don’t have crystal clears answers to all of these.

Some of them shift depending on what life looks like at the time. But asking them has already shifted how I approach my work, and how much space I'll allow it to take up.

It feels less about getting it right, and more about paying attention as things change.

Curious, what does designing work around life look like for you, in practice?

--

PS. hi, I’m Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

5 awesome agency marketing jobs YOU can apply for this weekend:👇

--

1/ Account Director 
Raptor 
Salary: £55K - £65K (DOE) 
Location: London

Raptor is a culture-led, youth-first marketing agency working across brand, social, experiential and real-world engagement. In this role, you’ll lead 2–3 key client accounts end-to-end, owning integrated campaigns, managing budgets, driving account growth, and leading a team of up to 6 in a fast-paced environment.

--

2/ Content Manager (Executive Thought Leadership) 
Triangle 
Salary: £30K - £35K (DOE) (+ bonus) 
Location: UK-based 

Triangle are a thought leadership and personal branding agency working with an exclusive group of leading CEOs as well as C-Suite executives at billion-dollar companies who want to leverage their own personal voice to transform their business. In this role, you’ll turn podcast-style executive interviews into high-performing LinkedIn posts and long-form content, combining writing, research, content strategy, and strong client communication.

--

3/ Senior Account Executive (PR) 
Citizen Relations 
Salary: £31K - £34K 
Location: London

Citizen are a global PR agency focused on building authentic connections between brands and communities. In this role, you’ll take ownership of client programmes, managing timelines, developing media materials, pitching press and talent, supporting crisis comms, and presenting campaign results, while mentoring junior team members. A great opportunity to grow your career in PR.

--

4/ Senior Social Media Executive
Plus 1 Communications
Salary: £30K (DOE)
Location: Windsor

Plus 1 Communications are a global creative and communications agency working across consumer, lifestyle and culture-led brands. In this role, you’ll lead end-to-end social campaigns, creating high-impact content, running paid social, and optimising performance across Instagram, TikTok, LinkedIn, YouTube and X - helping shift social from reactive posting to strategically led, high-production work that matches the agency’s award-winning creative standard.

--

5/ Podcast Producer (Personal Brand)
7xContent
Salary: £25K-£35K
Location: Remote-first

7X are a specialist video-first podcast agency helping world-leading creators and brands turn conversations into high-impact content engines. In this role, you’ll own the strategy and production of Creator Playbooks - leading the founder’s podcast end-to-end, while also driving the marketing engine behind Callum’s personal brand and 7X’s content funnel across YouTube, LinkedIn, Instagram and email.

--

Every week, I share fresh roles across marketing, social and comms. All posted in the last 10 days, with salary shown.

♻️ Repost to share these opportunities with your network.

5 agency marketing jobs YOU can apply for this weekend:👇

--

1/ Senior Account Executive - Publicity (Film & TV) 🎬
Substance Global
Salary: £30K - £34K (DOE)
Location: London (Hybrid)

Substance Global are an independent, insights-led digital marketing agency working across Film, TV and entertainment, with teams in London and globally. Known for their collaborative culture and creative ambition, they deliver high-profile campaigns blending strategy, publicity and innovation. In this role, you’ll support Film & TV publicity campaigns, working on media liaison, client relationships, screenings, premieres and events. A fast-paced role for someone organised, confident and plugged into Film & TV culture.

--

2/ In-House Content Creator
HonestBrands
Salary: £40K - £50K (+ bonuses) 
Location: Remote (UK / Barcelona preferred)

HonestBrands run a beginner-to-advanced e-commerce training community helping people build real brands across Amazon, TikTok and Shopify. Content sits at the centre of growth. Your job is simple: create a high volume of high-quality content that drives demand. You’ll work closely with the founders on organic, paid and long-form content that builds trust, attracts the right audience and scales repeatable content systems.

--

3/ Senior Account Executive (Public Relations)
Group42
Salary: £28K - £30K (DOE) 
Location: London

42 Bruton, part of Group42, are a high-growth boutique PR agency working with ambitious scale-ups and challenger brands across the UK and US. Known for sharp positioning and clean execution, they deliver storytelling that drives real audience and investor engagement. You’ll support PR and digital campaigns across lifestyle, FMCG, travel and tech, working on media relations, content and client comms.

--

4/ Account Executive
adam&eveTBWA
Salary: £30K (+ bonuses)
Location: London

adam&eve\TBWA are a global creative agency built on the belief that emotion drives business growth. As the European hub for one of TBWA/Omnicom’s longest-standing global clients, the London team delivers fully integrated campaigns across ATL, digital, social, CRM, POS and internal comms. You’ll support the day-to-day delivery of international campaigns alongside senior account, creative and partner teams.

--

5/ Marketing Assistant
Signal Group
Salary: £26.6K - £26.8K
Location: Watford

Signal Group are a growing, people-focused marketing organisation delivering collaborative, detail-driven campaigns for a range of clients. They place strong emphasis on developing talent and long-term growth. In this role, you’ll support campaign delivery, brand consistency, research, performance tracking and reporting. A strong entry-level opportunity to gain hands-on experience across marketing.

--

Every week, I share fresh roles across marketing, social and comms. All posted in the last 10 days, with salary shown. 

♻️ Repost to share these opportunities with your network.

PS. Check out my comments section for links to every role.👇

We’re very good at being busy.

But, we don’t check in nearly enough on our energy.

Meetings.
To-do lists.
Deliverables.

Important, yes. But only part of the picture.

Some of the things that matter most aren’t obvious while you’re in the middle of it.

Energy. Presence. How you feel at the end of the day, when the laptop closes.

I’ve been paying more attention to that lately.

Not simply what I’m working on, but how the work leaves me feeling.

Energised. Or, drained.

Because you can be doing all the “right” things, ticking off tasks from your to-do list, and still finish most days feeling depleted.

Intentional life design, I’m realising, starts in these small moments.

In patterns you notice early, before they harden into defaults.

What consistently gives you energy.
What slowly takes it away.
What you’ve normalised, simply because it’s familiar.

So if there’s one thing worth paying attention to this week, maybe it’s this:

At the end of each day, pause for a moment and ask yourself:

Did today’s work give me energy, or take it away?

Answer this honestly.

You could even treat it like a simple energy audit - 'red, amber, green' your tasks, or loosely score them based on how much energy they gave you.
 
(I might write more on this separately).

Because how your work feels, day after day, matters more than we often admit.

Curious, when you think about your last few working days: what’s been giving you energy lately?

--

♻️ Repost if this resonated.

PS. hi, I’m Lewis! 👋 I share reflections on business, life and travel. I'm on a mission to design work around life, not the other way around.

Today reminded me how much depth can exist in a short conversation.

Even with someone you’ve never actually met.

Earlier today, I chatted with George for 30 mins.

We’d been connected on LinkedIn for about six years.

But until today, we’d never actually spoken.

And as it turns out, I first reached out back in 2019.

Today was the first real conversation.

We started with work.

Marketing. Social media. Creative careers. Where things are heading. The challenges and the opportunities for companies and those looking for new opportunities. 

Then, quite naturally, it shifted.

Mental health and wellbeing - particularly for men.

Grief and loss. Identity.

Family. Relationships. The stuff beneath the surface.

All with someone who, until today, was effectively a stranger.

What struck me most was how easy it felt once we moved past the polite first few minutes.

Many of these topics can feel hard to talk about - especially as men, and especially with people we don’t really know yet. 

There’s often a sense you should keep things light and 'professional'. 

(especially when you've connected originally on LinkedIn)

But when there’s openness on both sides, it doesn’t feel forced.

It feels human.

It was a rich, thoughtful, wide-ranging conversation. 

The kind that reminds you how much depth can fit into a short window of time (if you let it).

One more thing that feels worth sharing:👇 

George has a book coming out next week.

"Be A Man About It: Building a Healthier Idea of Masculinity" (22nd January) (more details in comments) 

After the conversation we had, I’m genuinely looking forward to buying it and sitting with it properly.

Stephen Fry described it like this:

‘An absolutely fascinating enquiry into the nature of masculinity, coming at a time when it's really needed."

If the book carries even a fraction of the openness, depth and honesty that came through in our call, it’ll be an important one.

So, thank you, George. I’m really glad we finally connected properly.

Today made me realise how much we often leave unsaid, and how powerful it is when we don’t.

--

PS. hi, I’m Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

Most people don’t have a time problem.

They have a thinking problem.

Or more accurately, they’re trying to think and execute at the same time.

This rarely works.

One thing I’ve been paying more attention to lately is separating strategy time from execution time.

Intentionally. 

Because when everything is 'execution mode', you default to reacting.

Emails. Slack. Tasks. Requests. WhatsApp messages.

And when thinking time is squeezed into the 5- or 10- minute gaps between meetings, it never really gets the space it needs.

There are a few ways I’ve seen this work well:

1/ A dedicated strategy day each week (I'm trialling next week!)
2/ Every morning (for ~2 hours) as locked-in thinking time
3/ Or, weaving smaller “thinking blocks” into each day

There’s no single right way. Do what feels right for YOU. 

And if anyone tells you that their way is the 'best way'...

Don't listen to them...

I was listening to a podcast clip with Leila Hormozi, and I wanted to share one line with you:

“If your week isn’t planned by Sunday, you have already lost the week.”

And for me, this makes perfect sense.

Not because Sunday planning magically solves all your problems. But because unplanned weeks get dictated by everyone else’s priorities.

Strategy time is where you decide:

- What actually matters this week
- What doesn’t need doing at all
- What can wait

Execution time is where you do the work.

Mix them together, and both will suffer.

So if things have felt busy but oddly unproductive lately, maybe this is the place to look.

Not “how can I do more?”

But: "When is my thinking time?"

--

♻️ Repost to share this message. 

PS. hi, I’m Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

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The Battle

Mostyn Wilson

Lewis Alexander Baxter

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mostyn Wilson's LinkedIn Performance

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Performance ScoreMostyn Wilson's LinkedIn Performance