Avi Moskowitz 🇮🇱

Focused on bringing the Amazon experience to independent brands like Levain's, Harney's Teas, David's Cookies, Jones Road Beauty, Laura Geller, Underoutfit, Groove Life, James Perse, and many others.

PrettyDamnQuick replaces more than a dozen separate Shopify apps and makes checkout a profitable growth engine.

Co-Founder & CEO

Fast-growing eCommerce delivery app that’s powering delivery for top DTC/CPG brands like Underoutfit, Jones Road Beauty, Ghia, Laura Geller, TeriJon, Easyplant, Harney & Sons Fine Tea, AllFresh Seafood, Levain Bakery, and many more.

Avi Moskowitz

We have a great rewards program at PrettyDamnQuick 😄 

Got these beauties from TrophySmack (whose awesome checkout we're proud to power!)

I turn checkouts into profit engines | CEO & Co-Founder of PrettyDamnQuick | Previously: 8-figure eCommerce brand founder

It hurts every time...

(BTW If there's a better use for AI than this I haven't found it)

A quick shout out to the Made In team!

They’re dynamic, proactive, and knowledgeable about their products AND customers. 

*During* BFCM, we rolled out an AB test, added low-stock messaging, and refreshed upsells. Everything was super-smooth and boosted overall BFCM performance.

Then holiday prep- they treated Christmas cutoffs (correctly!) like a system, not just a banner at the top. Accurate arrival dates. Real cutoff logic. Checkout messaging aligned with fulfillment capacity.

Holiday demand amplifies everything. Trust gaps. Fulfillment strain. Bad promises. A level of communication like this is only possible when checkout is connected to operations.

PDQ’s tech is unprecedented and best in class, but it’s only as useful as a team’s willingness to leverage it, and when it’s done right, it becomes a huge conversion lever.

Made In leaned into precision & prep instead of just a hope & a wish. As a result they’ve seen more completed checkouts and happier customers. 

Just an A+ checkout experience from an A+ team.

TL;DR because it's the umpteenth post about UCP 😄: Announced yesterday, Google and Shopify's Universal Commerce Protocol is the infrastructure layer for AI-driven shopping. 
As AI agents start handling purchases, checkout needs to get smarter. Static flows are dying. The winners will be merchants whose checkout can adapt in real-time to context, not just process payments.

_______________________________________________________________

𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐧𝐝 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐣𝐮𝐬𝐭 𝐝𝐢𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐦𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞.

They didn't just launch a new checkout option, they standardized how commerce works at the protocol level. 

The Universal Commerce Protocol isn't a feature or UX, it's infrastructure. It's a shared language that lets AI agents find products, build carts, and complete purchases across different merchants without needing custom integrations for each one.

Here's the thing: when interfaces disappear, whoever owns the underlying protocol wins. Infrastructure makes winners.

And that's the quiet shift happening right now. Discovery, decision-making, and checkout are moving away from people clicking through pages. Instead, machines are going to act on our intent. UCP is building the rails for that future.
It fundamentally changes what "checkout" even means.

Think about it: in a world where an AI agent can compare thousands of options in milliseconds, your static checkout flow is already outdated. One-size-fits-all pricing, shipping options, and incentives? That won't cut it. Agents are going to route purchases to whoever offers the best outcome for the buyer they're representing. Speed, reliability, value, context- all of it.

That's why autonomous checkout matters right now, not five years from now.

At PrettyDamnQuick, we never set out to build prettier forms. We built for decision automation at the point of purchase. Checkout that reads the room in real-time: location, cart value, margins, buyer intent, likelihood to convert, and then adapts without anyone having to manually tweak it.

UCP makes this more critical, not less.

Protocols determine how transactions happen. Autonomy determines who actually wins those transactions.

If your checkout can't think for itself, AI agents will just think around you.

And it's *really* not a question of if. It's already happening.

Every Shopify brand is still competing with Amazon.
Not on ads. Not on products.

But on the checkout-to-delivery experience.

Amazon set the standard: personalized, fast, transparent.

Shopify brands were left with static checkouts and siloed delivery systems.

PDQ changes that.

We give every merchant the tools to deliver an Amazon-like experience:
⚡ Personalized checkouts
📦 Smart delivery promises
🛠 Post-purchase upsells & branded tracking

The result is millions unlocked for our brands every week.
Analyzed and verified by our extensive tests.

The future of commerce is Amazonian experiences without Amazon.
And we’re building it.

Just read 1,000 Simultaneous Experiments by Gigi Levy-Weiss on NFX's blog and wanted to share some takeaways as it really put language to how we already operate at PDQ.

It's well written, talking about how the real shift isn't AI as efficiency. 
It's AI as leverage.

Software is no longer a tool. It's labor. The job is not to perfect a single idea but to run as many parallel experiments as possible and let reality decide.

That is how we think about checkout. Not one static flow. Hundreds of experiments running across segments, offers, delivery promises, incentives. Always learning. Always implementing.



When experiments are cheap, playing it safe becomes the biggest risk.
This is how smaller teams build unfair advantages now.

>>

Open article: 1,000 Simultaneous Experiments: The Next Mental State for Founders by nfx.com

1,000 Simultaneous Experiments: The Next Mental State for Founders

Ground Up Ventures

Investment Associate

Fractal Software

Analyst on the investment team. Fractal develops and finances the next generation of vertical SaaS start-ups.

Investment Analyst

Senior Consultant - Digital Strategy, Financial Services 

Consultant - Digital Strategy, Financial Services

Goldman Sachs

Private Wealth Management   

Deloitte

Strategy & Operations

If you are building something new, send me an email at neal@groundup.vc

If you are interested in the startup ecosystem and want to stay up to date on exciting trends, subscribe to my weekly newsletter called Neal’s Deals that covers the top early-stage funding news in a relatable and digestible manner.

--> https://nealmintz.substack.com

Neal M.

Calling all NYC founders, investors, and operators! Join me and the one and only Morgan Barrett for NYC’s Tech Breakfast Club on 1/29. Whether you’re fundraising, sourcing deals, or thinking about your next move, there’s no better place to connect with some of the sharpest minds the city has to offer. 

Luma link in the comments. See you there ☕️

Several of our incredible portfolio companies, including Checkmate, Coast, and Rebolt, are hiring! There is a wide range of open roles across marketing, customer support, sales, engineering, and beyond. Check out V1 of the Wischoff Ventures Job Board in the comments below. We’ll continue adding new opportunities, so be sure to check back often.

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