Avi Moskowitz 🇮🇱

Focused on bringing the Amazon experience to independent brands like Levain's, Harney's Teas, David's Cookies, Jones Road Beauty, Laura Geller, Underoutfit, Groove Life, James Perse, and many others.

PrettyDamnQuick replaces more than a dozen separate Shopify apps and makes checkout a profitable growth engine.

Co-Founder & CEO

Fast-growing eCommerce delivery app that’s powering delivery for top DTC/CPG brands like Underoutfit, Jones Road Beauty, Ghia, Laura Geller, TeriJon, Easyplant, Harney & Sons Fine Tea, AllFresh Seafood, Levain Bakery, and many more.

Avi Moskowitz

We have a great rewards program at PrettyDamnQuick 😄 

Got these beauties from TrophySmack (whose awesome checkout we're proud to power!)

I turn checkouts into profit engines | CEO & Co-Founder of PrettyDamnQuick | Previously: 8-figure eCommerce brand founder

It hurts every time...

(BTW If there's a better use for AI than this I haven't found it)

A quick shout out to the Made In team!

They’re dynamic, proactive, and knowledgeable about their products AND customers. 

*During* BFCM, we rolled out an AB test, added low-stock messaging, and refreshed upsells. Everything was super-smooth and boosted overall BFCM performance.

Then holiday prep- they treated Christmas cutoffs (correctly!) like a system, not just a banner at the top. Accurate arrival dates. Real cutoff logic. Checkout messaging aligned with fulfillment capacity.

Holiday demand amplifies everything. Trust gaps. Fulfillment strain. Bad promises. A level of communication like this is only possible when checkout is connected to operations.

PDQ’s tech is unprecedented and best in class, but it’s only as useful as a team’s willingness to leverage it, and when it’s done right, it becomes a huge conversion lever.

Made In leaned into precision & prep instead of just a hope & a wish. As a result they’ve seen more completed checkouts and happier customers. 

Just an A+ checkout experience from an A+ team.

TL;DR because it's the umpteenth post about UCP 😄: Announced yesterday, Google and Shopify's Universal Commerce Protocol is the infrastructure layer for AI-driven shopping. 
As AI agents start handling purchases, checkout needs to get smarter. Static flows are dying. The winners will be merchants whose checkout can adapt in real-time to context, not just process payments.

_______________________________________________________________

𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐧𝐝 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐣𝐮𝐬𝐭 𝐝𝐢𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐦𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞.

They didn't just launch a new checkout option, they standardized how commerce works at the protocol level. 

The Universal Commerce Protocol isn't a feature or UX, it's infrastructure. It's a shared language that lets AI agents find products, build carts, and complete purchases across different merchants without needing custom integrations for each one.

Here's the thing: when interfaces disappear, whoever owns the underlying protocol wins. Infrastructure makes winners.

And that's the quiet shift happening right now. Discovery, decision-making, and checkout are moving away from people clicking through pages. Instead, machines are going to act on our intent. UCP is building the rails for that future.
It fundamentally changes what "checkout" even means.

Think about it: in a world where an AI agent can compare thousands of options in milliseconds, your static checkout flow is already outdated. One-size-fits-all pricing, shipping options, and incentives? That won't cut it. Agents are going to route purchases to whoever offers the best outcome for the buyer they're representing. Speed, reliability, value, context- all of it.

That's why autonomous checkout matters right now, not five years from now.

At PrettyDamnQuick, we never set out to build prettier forms. We built for decision automation at the point of purchase. Checkout that reads the room in real-time: location, cart value, margins, buyer intent, likelihood to convert, and then adapts without anyone having to manually tweak it.

UCP makes this more critical, not less.

Protocols determine how transactions happen. Autonomy determines who actually wins those transactions.

If your checkout can't think for itself, AI agents will just think around you.

And it's *really* not a question of if. It's already happening.

Every Shopify brand is still competing with Amazon.
Not on ads. Not on products.

But on the checkout-to-delivery experience.

Amazon set the standard: personalized, fast, transparent.

Shopify brands were left with static checkouts and siloed delivery systems.

PDQ changes that.

We give every merchant the tools to deliver an Amazon-like experience:
⚡ Personalized checkouts
📦 Smart delivery promises
🛠 Post-purchase upsells & branded tracking

The result is millions unlocked for our brands every week.
Analyzed and verified by our extensive tests.

The future of commerce is Amazonian experiences without Amazon.
And we’re building it.

Just read 1,000 Simultaneous Experiments by Gigi Levy-Weiss on NFX's blog and wanted to share some takeaways as it really put language to how we already operate at PDQ.

It's well written, talking about how the real shift isn't AI as efficiency. 
It's AI as leverage.

Software is no longer a tool. It's labor. The job is not to perfect a single idea but to run as many parallel experiments as possible and let reality decide.

That is how we think about checkout. Not one static flow. Hundreds of experiments running across segments, offers, delivery promises, incentives. Always learning. Always implementing.



When experiments are cheap, playing it safe becomes the biggest risk.
This is how smaller teams build unfair advantages now.

>>

Open article: 1,000 Simultaneous Experiments: The Next Mental State for Founders by nfx.com

1,000 Simultaneous Experiments: The Next Mental State for Founders

After serving in several operational positions in the IDF artillery special units, Liran started his career at 21 as sales manager for Harley-Davidson Israel and at 23 was promoted to dealership management. 

At age 24, while studying Law and Business at IDC, Liran along with his older brother Idan and their partner Sean Gal, established XnTouch, one of the world’s first app-toy companies.
The company designed and manufactured unique physical toys that integrate with smartphones and tablets, enhancing the mobile gaming experience.

In 2012-2013, XnTouch partnered with Halfbrick Studios, the Australian developer of the top-selling app Fruit Ninja, to release a line of branded app-toys combining the physical and digital to provide the ultimate Fruit Ninja experience. XnTouch launched worldwide campaigns through muliple digital channels including Facebook, Amazon, Shopify and Kickstarter.  

After graduating with a Law and Business degree, Liran continued his focus on digital and e-commerce and became a strategic marketing advisor to Israeli consumer product companies seeking to expand online.

That year, after successfully working with clients including RideAir and WheeMe, Liran took his passion a step further and created Sparqly, a digital services company with a focus on crowdfunding campaigns and e-commerce shops.

In 2017, after a series of fruitful collaborations between Volcano Studios (a 3D and web development company) and Sparqly, the two companies combined and established Pyro - an edgy digital creative studio, where complex web development merged with visual art and animations to create unique solutions for websites, social media, ecommerce for established brands in Israel.
Pyro grew quickly to more than 25 professionals on staff offering a one-stop solution for leading brands in Israel. 

As a Pyro partner and head of business development, Liran led projects with a global footprint including: Johnson Control Innovation, Strauss, Amdocs, Gett, Hotelmize and BridgeCrew.

In 2018 Pyro participated in the initial product development and became an equity partner in Propel, a leading PR SaaS platform. Liran continues to work with the Propel leadership team on product development and marketing strategies.

In 2020 Pyro launched BeerBazaar‘s online store, which quickly rose to top 10 amongst Shopify stores in Israel. After firsthand experience with logistics while launching the BeerBazaar online store, Liran together with Avi Moskowitz (BeerBazaar's Partner & CEO) created PDQ - a software platform to end the logistics nightmare for SMBs.

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