Moshe Pesach

Demand Generation Advisor

StepUp Media Group

Co-founder and CEO of a leading Full-Stack B2B Go-To-Market Agency. 

StepUp helps B2B Tech and Industry leaders systemize their revenue growth:

→ We helped Quasar generate +$42MM from inbound channels
→ We helped Monogoto 3X their pipeline in 3 months
→ We helped Elsight 4X their qualified leads in 4 months

We use a unique Go-To-Market Strategy Framework that has been tested on the best companies in the world and accelerates their growth.

Co-Founder and CEO

Forwrd.ai

GTM Advisor

BetterSoftware.dev

Monogoto

groundcover

Niio Art

Cider Security (acquired by Palo Alto Networks)

I've helped their growth leadership revamp the GTM strategy and execution plan. 
→ Clarify their Ideal Customer Profile (ICP)
→ Sharpen their messaging and value proposition
→ Building a sharp GTM plan

WalkMe™

We collaborated with the entire demand generation team to redesign their Go-To-Market strategy to increase lead-to-meeting conversion rates. 
It was a blast!

Go-To-Market Advisor

Shamaym

Our Building

Co-Founder

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


2026 prediction: Every company will create 10x more content with AI and get 10x less attention - the marketers who win won't be the ones creating more.

Your CEO will say it in Q1 2026:

"AI creates content in seconds. Why do we need a big marketing budget?"

And every company will do the same thing:
10x more blog posts, videos, ads, LinkedIn content.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:
10x more noise.
10x less attention.

𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐚𝐝𝐨𝐱:
Tools got cheaper.
Breaking through got exponentially harder.

When everyone has AI creating content, nobody stands out.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐃𝐮𝐨𝐥𝐢𝐧𝐠𝐨 𝐢𝐧 2025:

They could flood channels with AI-generated language learning content.

Instead, they did something unexpected:

Killed off their mascot Duo and announced his death on social media.

Created elaborate funeral content with Dua Lipa mourning.

Got other brands like Hootsuite and Buffalo Wild Wings to participate.

Bought only 5 seconds of Super Bowl airtime (not 30) and synced it with a push notification.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:
- 53% brand awareness 
(24 points above nearest competitor).
- Consideration up from 38% to 44%.
- Cost: Fraction of traditional Super Bowl ads.
- Generated millions in earned media.

While competitors created more AI content, Duolingo created unexpected experiences.

𝐓𝐡𝐞 2026 𝐫𝐞𝐚𝐥𝐢𝐭𝐲:
Your CEO sees AI as cost-cutting.
Doesn't understand attention is the scarcest resource.

More content ≠ More attention
More channels ≠ More engagement  
More AI ≠ More customers

𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐢𝐧 𝐢𝐧 2026:
Won't create 10x more content.
Will create 10x more unexpected experiences.

𝐘𝐨𝐮𝐫 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤:

1. 𝐅𝐢𝐧𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Everyone launches the same way.
Everyone does support the same way.
Everyone creates content the same way.

2. 𝐃𝐨 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐬𝐢𝐭𝐞 𝐚𝐭 𝐨𝐧𝐞 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭
Duolingo "killed" their mascot instead of celebrating him.
What could you do that makes people stop scrolling?

3. 𝐆𝐨 𝐝𝐞𝐞𝐩𝐞𝐫 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞
Duolingo knew their audience loved memes about Duo being "threatening."
What does YOUR audience joke about?

4. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐰𝐨𝐫𝐭𝐡 𝐬𝐡𝐚𝐫𝐢𝐧𝐠
Duolingo made it so unexpected that brands and fans participated.
What would make YOUR customers create content about you?


𝐈𝐧 2026:
Every company will have AI creating content.
Few will create experiences worth talking about.

Content is getting cheaper.
Attention is getting scarcer.
Unexpected experiences are the only breakthrough left.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

cider-security

quasar-electronics-shenzhen-co-ltd-

mindcet--ed-tech-innovation-center

monogoto

rosseto-serving-solutions

stepupandgrow

fresh-content-society

globekeeper

erez-thermoplastic-productc

iconduct

taste-of-box

zuak-moroccan-art-studio

national-lien-&-bond

leadexpress

new-smile-american-dental-implants

linkshakeapp

li_at

JSESSIONID

Talks about #b2bmarketing, #revenuegrowth, #demandgeneration, and #marketingfunnels

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

Every marketer I know can point to their "best performing" campaign, but the ones building sustainable businesses stopped thinking in campaigns and started thinking in motion.

[Watch This Spinning Masterpiece]

That artist isn't rushing.

Each stroke - intentional.
Each layer - building.
Motion - creating magic.

Most marketers?
They paint and pray.
Rush for results.
Wonder why nothing sticks.

𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡:
One win won't create growth.
Only motion builds momentum!

𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭:
→ One post won't matter
→ One campaign won't last
→ One win won't scale

But momentum?
That changes everything.

𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐨𝐭𝐢𝐨𝐧:

1️⃣ 𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐄𝐧𝐠𝐢𝐧𝐞
- Content systems
- Regular cadence
- Clear processes

2️⃣ 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐌𝐨𝐭𝐢𝐨𝐧
- Consistent messaging
- Steady presence
- Regular engagement

3️⃣ 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐭𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦
- Build on wins
- Scale what works
- Deepen impact

Look at HubSpot:
Didn't chase quick wins.
Built content systems.
Created momentum.

Now?
Unstoppable.

𝐓𝐡𝐞 𝐬𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦:
Month 1: Setting rhythm
Month 3: Building recognition
Month 6: Creating gravity
Year 1: Market leadership

Your first steps:
- Pick one channel
- Set clear rhythm
- Stay consistent
- Trust the process

Agree?
[Leave a comment below]


----
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬.
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

While your competitors bore buyers with the same professional pitch, the companies winning deals are putting on a show buyers can't stop talking about.

[See examples below]

Watch these musicians breaking the rules:
Four classical musicians.
Playing pianos upside down.
Violins behind backs.
Creating unforgettable memories.

This is exactly what winning B2B companies do.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲:

In crowded markets, having a good product isn't enough.

Your breakthrough won't come from what you offer.
It comes from how you deliver it.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐍𝐨𝐭𝐢𝐨𝐧:

They could've been another productivity tool.
Professional. Corporate. Forgettable.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝, 𝐭𝐡𝐞𝐲 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐬𝐡𝐨𝐰:

Built a community of 400+ "Notion Pros" - passionate ambassadors who create templates, tutorials, and content.

Made their workspace feel like a blank canvas where users build their own operating systems.

Let customers share their unique Notion setups publicly - turning users into performers.

Created cartoon-style branding with personality when everyone else was sterile and corporate.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

$10B valuation.
Viral word-of-mouth.
Users evangelize without being asked.

𝐋𝐢𝐤𝐞 𝐭𝐡𝐨𝐬𝐞 𝐮𝐩𝐬𝐢𝐝𝐞-𝐝𝐨𝐰𝐧 𝐦𝐮𝐬𝐢𝐜𝐢𝐚𝐧𝐬:

Everyone else plays classical music traditionally.
They play it unforgettably.

𝐘𝐨𝐮𝐫 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐡𝐨𝐝:

1. 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐨𝐫𝐞𝐝𝐨𝐦:
Where are customers tired of the same delivery?

Notion found it: Productivity tools felt cold and corporate.
Loom found it: Everything required scheduling a meeting.

2. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐬𝐡𝐨𝐰:

Notion: Made software feel like a creative expression.
Loom: Made video messages feel human and async.

𝐘𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐭:
Are you delivering like everyone else?
Would customers tell stories about your delivery?
Is your experience memorable or forgettable?

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:
Look at your last customer interaction.

Did you deliver like a professional?
Or did you create a show they'll remember?

𝐓𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲:
Your competitors are playing it safe.
Professional. Polished. Forgettable.

Your chance is to break the rules.
Create delivery so remarkable they can't stop talking about it.

Like those musicians playing upside down.

Your opportunity isn't a better product.
It's a show they'll never forget.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

I've watched companies burn millions copying strategies that were never going to work for them.

[Watch this copycat lesson]

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐥𝐚𝐬𝐭 𝐲𝐞𝐚𝐫:

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐀:
Mid-size manufacturing company.
Saw their competitor killing it on LinkedIn with daily CEO posts.
Thought: "We should do that too."

Hired agency.
Created content calendar.
CEO started posting daily.

Six months later:
- $45K spent on content
- 200 followers gained
- Zero pipeline generated
- CEO exhausted and stopped

𝐖𝐡𝐲 𝐢𝐭 𝐟𝐚𝐢𝐥𝐞𝐝:
Their competitor's CEO was naturally charismatic on camera.
Their CEO hated being on camera.

They copied the tactic.
Ignored the personality fit.

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐁:
Same industry. Same challenge.

Saw the competitor's LinkedIn success.
Didn't copy it.

Instead asked: "What's OUR unfair advantage?"

Answer: Their 30-year veteran engineer loved teaching.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐝𝐢𝐝:
Created technical deep-dive content.
Engineer explained complex problems simply.
Shared decades of manufacturing wisdom.

No dancing CEO.
No forced personality.
Just their actual strength.

𝐒𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬 𝐥𝐚𝐭𝐞𝐫:
- $8K spent on simple video setup
- 2,400 followers (actual buyers)
- $840K pipeline generated
- Engineer energized and creating more

𝐓𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞:
Company A copied what worked for someone else.
Company B found what only THEY could do.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐘𝐎𝐔𝐑 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞:

𝐒𝐭𝐞𝐩 1: 𝐋𝐢𝐬𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐜𝐨𝐩𝐲𝐢𝐧𝐠
- Competitor's content style?
- Their channel strategy?
- Their messaging approach?
- Their campaign tactics?

Be honest.

𝐒𝐭𝐞𝐩 2: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐚𝐜𝐭𝐮𝐚𝐥 𝐮𝐧𝐟𝐚𝐢𝐫 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬

Ask these questions:
- What do we have that competitors don't?
- What personality trait makes us different?
- What expertise took us years to build?
- What would feel "weird" to do but fits who we are?

𝐒𝐭𝐞𝐩 3: 𝐓𝐞𝐬𝐭 𝐭𝐡𝐞 "𝐭𝐨𝐨 𝐰𝐞𝐢𝐫𝐝 𝐭𝐨 𝐜𝐨𝐩𝐲" 𝐟𝐢𝐥𝐭𝐞𝐫

Your unique angle should make competitors think:
"That's stupid," or "That won't work," or "We'd never do that."

When they think that, you've found gold.

𝐑𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬:

Liquid Death: Sold water like energy drinks in metal cans.
Competitors thought it was idiotic.
Now worth $700M.

𝐘𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞 𝐥𝐢𝐯𝐞𝐬 𝐰𝐡𝐞𝐫𝐞:
- Your competitor won't go
- Your personality actually fits
- Your team can sustain it
- Others think it's too risky

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:

Stop looking at your competitor's LinkedIn.
Stop copying their website structure.
Stop mimicking their content style.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝:

Ask: "What can we do that they can't or won't?"

That's your strategy.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:
Your competitor's success came from THEIR context.
Your success will come from YOURS.

Stop copying.
Start finding what only you can do.

---- 

❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 
🔔 To follow me

2026 𝘄𝗶𝗹𝗹 𝘀𝗽𝗹𝗶𝘁 𝗕2𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻𝘁𝗼 𝘁𝘄𝗼 𝗴𝗿𝗼𝘂𝗽𝘀.
Group 1: Companies still guessing their way through GTM. Reactive strategies. Unclear positioning. Campaigns built on hope.

Group 2: Companies with resilient GTM systems. Sharp clarity. Purpose-driven execution. Adaptive planning.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺:

3 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗚𝗧𝗠 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲:
1. 𝗖𝗹𝗲𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Exact ICP. Exact differentiation. Exact value.
2. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗪𝗛𝗬 - Teams that believe don't break when things get hard.
3. 𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗢𝗞𝗥𝘀 - Quarterly goals. Weekly momentum. Fast iteration.

Markets will accelerate. 
AI noise will explode. 
Buyers will get more confused. 
Competition will come from unexpected places.

The companies that make it won't be the ones with the biggest budgets.

They'll be the ones with the strongest foundations.

Resilience isn't a mindset. It's an operating system.

I broke down exactly how to build yours for 2026.

Read the full article.

AI has caused a corporate ADHD epidemic that could really use some ritalin.

→ More ads 
→ More webinars 
→ More posts 

But AI has just created more noise, faster.

𝐇𝐚𝐝 𝐚 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐕𝐏 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲.

They're cranking out content with AI:
- 2 blog posts per week
- 2 LinkedIn posts daily
- 1 webinar per month
- Email campaigns every other day
- Ads on 4 platforms

"We need more leads!" they said.

I looked at their numbers:

Lead to customer conversion: 0.8%
That's 1 customer per 125 leads.

"Are you working on improving conversion?" I asked.

"No, we just need more volume at the top."

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐀𝐃𝐇𝐃 𝐞𝐩𝐢𝐝𝐞𝐦𝐢𝐜.

AI made it easy to create content.
So companies create more content.
More content creates more noise.
More noise trains buyers to ignore you.

𝐓𝐡𝐞 𝐦𝐚𝐭𝐡 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐰𝐨𝐫𝐤:

If 1 in 125 leads converts:
- Getting 100 customers needs 12,500 leads
- That requires massive ad spend
- Burns your team out
- Dilutes your brand into generic noise

𝐌𝐞𝐚𝐧𝐰𝐡𝐢𝐥𝐞, 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐟𝐢𝐱𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧?

Same company, different approach:
- Stop spraying content everywhere
- Pick ONE channel
- Sharpen your message until it cuts through
- Focus on qualified leads, not volume
- Improve conversion from 0.8% to 3%

𝐍𝐨𝐰 𝐭𝐡𝐞 𝐦𝐚𝐭𝐡 𝐜𝐡𝐚𝐧𝐠𝐞𝐬:

3% conversion means:
- 100 customers need 3,333 leads (not 12,500)
- 75% less volume required
- Better qualified prospects
- Sustainable for your team
- Stronger brand positioning

𝐓𝐡𝐞 𝐚𝐜𝐭𝐮𝐚𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Better strategy → One channel → Clear message → Qualified leads → Higher conversion

𝐅𝐨𝐫 𝐁2𝐁, 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐢𝐬 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧.

Not because it's trendy.
Because your decision-makers already live there.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲:

Don't just post more on LinkedIn.
Dominate it with focus:

- One clear ICP
- One sharp message
- One consistent presence
- Track every signal: who engaged, what they clicked
- Only target the engaged accounts
- Measure lead quality, not lead quantity

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞:

Audit your channels.

Count how many places you're creating content.
Check your lead-to-customer conversion rate.

If you're on 3+ channels with under 2% conversion:
You don't have a volume problem.
You have a focus problem.

𝐏𝐢𝐜𝐤 𝐨𝐧𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥.
𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐢𝐭.
𝐌𝐚𝐤𝐞 𝐞𝐯𝐞𝐫𝐲 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐮𝐧𝐭.

Stop training buyers to ignore you with AI-generated noise.

Start cutting through with focused, strategic presence.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:

If you can't draw a direct line from activity to revenue, you don't have a marketing plan.
You have corporate ADHD.


 ---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

No alternative text description for this image

אם אנחנו רוצים באמת להשיג שאיפות גדולות וחלומות גדולים, להציב מטרות ויעדים זה לא מספיק. 
צפו בסרטון, כדי להבין מה אנחנו צריכים ״לדעת״!

מה דעתכם?
אנחנו יכולים לדעת מה יקרה?

סטרס ותסכול אצל מנהלים מוצר בעיקר מהפער בין התוצאות שהם רוצים לבין מה שקורה בפועל. 
אבל אולי הבעיה היא בכלל בדרך שמסתכלים על הדברים?

נכון, זה חשוב להציב מטרות ויעדים, ואנחנו רוצים להשיג תוצאות. אבל ברגע שזה הדרך ש״מנהל״ אותנו, יהיה לנו קשה מאוד לצמוח. אנחנו תמיד נאשים את עצמנו, את הצוות שלנו בכך שלא עמדנו ביעדים.

מה אם במקום זאת, נמדוד את הפעולות שלנו ושל הצוות שלנו? מה אם נבחן את הביצועים שלנו מול התכניות ולא את התוצאות שאנו משיגים? 

במקום סטרס נקבל עבודת צוות. במקום האשמות, נקבל שיתוף פעולה ומוטיבציה. 

כולנו כמנהלים נופלים במקומות האלה, והגיע הזמן לשנות את הפוקוס שלנו. מתוצאות לביצועים. ככה באמת נהפוך למקצוענים. 


‏#stepupandgrow 
‏#b2b 
‏#management

I help B2B tech companies with launches, website messaging, and go-to-market.

That's how we can work together:

- fractional marketing roles and advising
- projects (homepages, launches, LinkedIn, content) 
- consultation

WHAT MY CLIENTS SAY:
"We had the pleasure of working with Olena on our product marketing strategy, and her impact was clear from the start.
She has an impressive ability to break down complex market insights into actionable steps, helping us refine our positioning and reach the right audience more effectively.

On top of that, she's super human and it's really a pleasure to work with her. Would happily work with Olena again!"
Jeremy Boissinot
CEO/Co-founder @ Favikon

"We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy. Olena is always responsive, proactive and always suggests new ideas. Will definitely work together again soon!"
Simone Lusenti 
Co-founder @ Bugpilot

"Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%.

"Olena was our hunter on Product Hunt launch and it was one of the best decisions I've ever made through my startup journey."
Tornike Tsiramua & George Tsiramua 
Co-Founders @ Biliki AI

Free marketing resources: https://olenabomko.com/free-marketing-resources/

LinkedIn Top 200 (2022, Favikon)
LinkedIn Top 5 Ukraine (2024, Favikon)
Community Member of the Year on Product Hunt (runner-up, 2023)

Olena Bomko

Modern Reddit marketing. A lot of Reddit agencies do the same.

Thanks to everyone who bought my Reddit Playbook and joined my subreddit r/MarketFit (we're 100+ members).

Check out the Reddit Playbook: https://lnkd.in/g4BMpCfJ
Join the subreddit: https://lnkd.in/daHknQzi

B2B Tech Product Marketer. Launches, website messaging, LinkedIn, and Reddit

I created my LinkedIn account 6 years ago (!!!). I had no clue what LinkedIn was. I'm a person from a small Ukrainian city who
- never used any social media
- didn’t speak English
- studied computer engineering, not marketing
- was a great student (I won 20+ competitions), but I was 0 in business, work, and life.

To
- almost 39K followers and 23.7M views on LinkedIn
- was listed in LinkedIn Top 20 Product Marketing Influencers Worldwide
- created and sold 4 digital products in 43 countries
- connected and worked with amazing clients
- became Community Member of the Year on Product Hunt (runner-up).

During
- the war and life under occupation
- losing my home and relocating through an active war zone
- a stressful life where I'm responsible for more than I ever imagined (all my family members are refugees and can’t work because of health problems or age). 

I’m so grateful to all my customers and friends. You mean more than you know. When I work in a healthy environment or receive happy messages from clients or customers, I feel absolutely happy. I forget about everything.
THANK YOU!

—
 And of course, I'm giving a 30% discount on my playbooks. If you want to get my Reddit, Launch, or LinkedIn Playbooks, the link is at the top of my profile. Code: 6years
If you want to download my free resources (15+ playbooks, templates, and checklists), use the same link.

In the last 2.5 months, I lost weight, almost lost sleep, and eventually ended up with a high temperature. But my favorite snow and good people did their best to bring me back to life. 
I'm so grateful to the people who always support me, work with me and behave decently, collaborate with me, buy my playbooks, and support my initiatives. You mean more than you know.

I'm launching my community on Reddit r/MarketFit. If you're a Redditor, please join. And I'll be hosting an Ask Me Anything session tomorrow at 3 PM CEST there (but you can ask your questions now). Ask me everything about 
- Reddit growth and community,
- product marketing, website messaging, and launches,
- LinkedIn growth and reaching 38K followers.

I'll be there answering all your questions. Looking forward to connecting with you all :) 

How can you contribute to the community?
- Useful resources.
- Your stories/building in public posts.
- Ask Me Anything Sessions (send me a DM).

I allow links if you post something useful.
Community: https://lnkd.in/gVinBGRz
Reddit Playbook: https://lnkd.in/g4BMpCfJ

There's a huge Reddit community r/LinkedInLunatics (almost 1M members!). In this community, anonymous people post screenshots of LinkedIn posts. Yes, I agree, some people on LinkedIn post nonsense. But why is one of the biggest communities not about growth and support, but about mocking other people?

I created a niche community r/MarketFit. I want people to join and post the best from LinkedIn.

Videos that cost $5K–$20K and take 3+ weeks to create? Ping-ponging with designers? By the time the video is ready, your product looks completely different.

What if you could create professional videos and visuals from your interactive demos in minutes?

I got early access to Arcade Creator Studio, and I’m partnering with Arcade because it really solves the big problem marketers have (especially during launches).

- Just record a simple interactive demo.
- Add your website link to generate your Brand Kit.

And that’s it. You can create professional videos, ads, and banners in minutes. No AI slop. And you can make quick edits, too.

Arcade already serves 20,000 companies and 120,000 users. 
If you want to check out the Creator Studio, a link to join the waitlist is in the comments.

Brand partnership • B2B Tech Product Marketer. Launches, website messaging, LinkedIn, and Reddit

Arcade Creator Studio

I think people don't understand what they can do to other people. I can be totally exhausted, or I can't cope with everything. This year was difficult for me. And then, I got messages like this. And I'm full of energy.

P.S. Reddit Playbook is getting compliments :)

Meme-led growth. The only type of growth that works on LinkedIn now. My niche meme went viral this week:
- Reddit playbook sales
- 20+ new members in my subreddit /MarketFit
- New connections who know that I do Reddit

Join the subreddit :) And here's a 30% off code to get my playbooks (Reddit, Launches, LinkedIn): BLACKFRIDAY
The link is at the top of my profile (Growth Playbooks).

Thank you to everyone who has already bought the playbook or joined the community.

Reddit vs LinkedIn is a bad comparison. My tiny community on Reddit (MarketFit, 155 members, less than a month) can give the same number of views as my LinkedIn (39K, 5.5 years).
But they serve different purposes. I can't even compare them.

P.S. The new LinkedIn algorithm pushed me to create my subreddit. And I love communities.
P.S.S. I also love to be a moderator :)

My small community on Reddit is growing. Join r/MarketFit
- I'm scheduling Ask Me Anything sessions. If you want to be the host, please let me know. 
- I'll create a launch post format (so you can launch your products).
- You can post your questions and growth/learning stories. If you post something useful, I allow links.
- I want to publish more useful resources, behind the scenes, and raw discussions.
- I'm thinking about posting open positions, too.

For everyone who joined, a huge thank you. Don't hesitate to say Hi :) If you're afraid to post, no worries at all. You're invited and welcomed.

Unrelated selfies, posts about LinkedIn, awards, or babies perform the best on LinkedIn. Brandon Hoe Ƭ̵̬̊ tested my LinkedIn guru tip. And it worked. I'm not surprised at all.

Reddit Playbook has started getting compliments.

I published 15 free marketing resources. And I'm working on 3 more.
1. Product Marketing
- Positioning and Messaging Framework
- Ideal Customer Profile (ICP)
- Unique Value Proposition Playbook
- Website Messaging. SaaS/Tech Homepages Playbook
- Product Launch and GTM Checklist 
- Product Hunt Launch Checklist 
- List of startup directories

2. LinkedIn
- LinkedIn Profile Checklist
- LinkedIn Growth Checklist
- LinkedIn Content Calendar

3. Reddit
- Reddit Growth Checklist
- Ask Me Anything (AMA) sessions

4. Generative Engine Optimization (GEO) Checklist
5. Social proof examples (120+)

And here's a 30% off code to get my playbooks (Reddit, Launches, LinkedIn): BLACKFRIDAY

The link to check out all the resources is at the top of my profile (Growth Playbooks).

I just scheduled an Ask Me Anything session in my Reddit community with Peter Rota (75K followers on LinkedIn, 14 years in SEO). Please join r/MarketFit and ask all your questions.

Huge thank you to Peter for being my first guest.
The community is growing. And I have a great line-up ahead :)

🎁 I created my Reddit Growth Checklist (it's free). A link is at the top of my profile.
And I'm hosting an Ask Me Anything Session on Reddit now. Please join r/MarketFit and ask me anything.

I've never seen this before. Proton has 5+ big communities on Reddit. And these communities are very cool. Great job on Reddit!
It makes sense. They have 100 million customers. Different products. Strong PLG. Reddit is a great growth lever for them.

Here's what an owned community on Reddit gives you:

- A place for your community and partners.
- Citations in AI and Google. All the discussions are public. AI loves quoting Reddit.
- Reddit marketing. It's difficult to do marketing in other subreddits.
- Personal branding. The team, customers, and partners can host Ask Me Anything sessions. 
- Constant feedback, testimonials, and product questions.
- Distribution channel for blog posts and videos.
- Bottom of the funnel content that ranks on Google.

But you should invest in building your community and really care about the members.

"I want to be featured in ChatGPT. Reddit will solve this problem, right?"
The problem is that Reddit alone isn’t enough.
You need clear positioning and messaging, BOFU content, mentions in “Best X” articles, reviews on third-party platforms, user-generated content, and an understanding of which sources are already being cited in your niche.

Reddit can help. But it’s no longer 43% of citations (as it was in August). They’ve balanced the citation sources.

I created a free checklist with examples in Notion. You can get all my marketing resources at the top of my profile (Growth Playbooks).

taplio

The Battle

Moshe Pesach

Olena Bomko

Followers

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Performance ScoreMoshe Pesach's LinkedIn Performance

Performance ScoreOlena Bomko's LinkedIn Performance

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taplio

The Battle

Moshe Pesach

Olena Bomko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Moshe Pesach's LinkedIn Performance

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Performance ScoreMoshe Pesach's LinkedIn Performance