Moshe Pesach

Demand Generation Advisor

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

Co-Founder and CEO

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


איזה מנהל שיווק מתאים לחברה שלך?
לרוב המנכ״לים יש אתגר אמיתי בלהביא מנהל שיווק. או שהם מביאים מישהו סופר מנוסה, שעבד בחברות הכי מצליחות. אבל לרוב החברות האלה יש פלייבוקים מוכנים, הכל מאוד מסודר...

או שהוא מביא ג׳וניור, חסר ניסיון, רעב להצליח. והוא לוקח בחשבון שהוא ״ישרוף״ כסף על תהליך הלמידה שלו. 

בשני המקרים,  זו בעיה!

מה דעתכם? 
מה הפתרון הכי נכון?

#b2b
#מנהלשיווק
#stepupandgrow

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

זה קורה גם ברביעי הקרוב!! ה-14.1. בשעה 11:00
2026 𝗚𝗧𝗠 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 - איך בונים צוותי 𝗚𝗧𝗠 אוטונומיים עם 𝗔𝗜 שמנוהלים על ידי איש צוות אחד?𝗅

ואני מארח את אחד היזמים המעניינים ביותר בתעשיית ההייטק הישראלי: Amos Bar-Joseph, פאונדר ומנכ״ל SWAN AI.

לעמוס יש חזון אותו הוא משתף ביצירתיות והשראה עם עשרות אלפי עוקבים בלינקדאין: להקים חברה של $30𝗠𝗠 𝗔𝗥𝗥 עם שלושה פאונדרים𝗅 

זה אומר, להקים חברה של מאות ואלפי לקוחות שמנוהלת ומתופעלת על ידי שלושה אנשים, בשילוב מערכות AI אוטונומיות שתומכות בהם. 

עמוס הצליח להגדיל את הקהילה שלו בלינקדאין בעשרות אלפים רק ב-2025, ולהפוך לאחד המרצים המבוקשים בכנסי ה-AI בעולם!

עמוס יספר על החזון שלו, ואילו מערכות הוא בונה ובנה כדי לתמוך בחברת AI-First שפורצת קדימה. 

התובנות שהוא ישתף, אין לזה מחיר𝗅𝗅

לינק הרשמה בתגובה הראשונה. 

נתראה בקרוב, יהיה אש 🔥 !
משה

שיווק זה לא רק חשיפה ולידים. שיווק נותן לך פידבק מהיר מהשוק. ולכן צריך להתחיל עם שיווק כמה שיותר מוקדם. 

כשאנחנו עובדים עם חברות בתחילת הדרך שלהן, השיווק ממש עוזר להבין איך להתאים גם את המוצר והשירות למה שהלקוחות באמת רוצים. 

אז כשאתם חושבים על שיווק. זה לא רק כדי להגדיל את העסק. זה הרבה כדי להבין אם הרעיון שלכם בכלל מתאים לשוק שלכם. ואם ההצעה שלכם גורמת לאנשים להבין למה הם צריכים את זה עכשיו. 

‏#stepupandgrow 
‏#b2b 
#2026

KHD - group Slovenija

Taking care of a world-class sales and leadership coaching brand.

From visual to content communication of the KHD Group brand, and personal brands of Silvester Kmetič and Andrej Zalokar.

► brand architecture and design of deliverables
► DTP design
► book design #PovezovalnoVodenje
► content strategy and production

Excellence comes from training and continuous introspection.

Brand Management Specialist

KREATIV

► FormingBrands that stay in the hearts of their TOP customers, grow, make a profit and make a positive impact
► Brand Strategist and Brand Coach 
► Corporate Brand Identities Designer
► Lean Product development

------------------------

► www.proteam-kreativ.si

Boosting brand and product perception value with creative marketing by design

VITAPUR (AD Vita d.o.o.) &  freelance projects

Managing production of marketing campaigns (promotions, packaging and advertisments design, events, new store design,...)

► Coordination of marketing department and operational management of marketing projects.

► Working closely with all sales channels (wholesale, retail, online sales, catalogue sales) in creating sales campaigns and loyalty sales campaigns.

► Preparing briefs for designers, copywriters, photographers and/or agencies along with managing the timeline and costs of respective projects and production management for each project (printing and other outsourcing)

► Copywrite & text adaptation for various media;

Marketing Specialist

Ideanet Ltd. (Munich - Hong Kong - Shenzen)

► Strategic marketing consulting, including business plan, sales and marketing strategy development for new products.

► Overseeing and managing final stages of product production.

http://rescue-watch.com/

Sales and Marketing Manager

freelance - marketing projects for different clients

Consumergoods,  retail & services (B2C)
► Benchmark analysis and potential customer segmentation 
► Copy-write of various promotional texts for different media: blog, PR articles, …
► Graphical design of various POS and web material 

Kovinarstvo Bučar, Drago Bučar s.p. (B2B) 
► Production and organization of »House fair 2014«; from idea to final production, alongside with multi-channel promotion of the event 
► Project management of integrated, multichannel promotional branding campaign  (billboards, citylights, radio, PR articles, social media) 

Koop trgovina d.o.o. (B2B & B2C)
► Fair presentations’ production for different fairs in the region (fair “Formatools” Celje 2015, fair “Nautika” Zagreb CRO 2015, fair “Dom Ljubljana” 2014, “Ljubljana small trade fair” 2014, International  trade and business fair Celje 2014, …)
► Graphical cesign of promotional materials and corporate identity refresh
► On-line, digital marketing

Senior Marketing Specialist

Plastika Skaza d.o.o., brands: Organko & Cuisine

http://www.cuisine-skaza.com/en/   &    http://www.organko.si/
In only 9 months flat, the team and I as product manager, have developed two brand collections (Cubix and Contessa), entirep roduct developemnt, from idea "we want something new" to actual products (T1 samples), warm and fresh out form the production line.

►Product development with the objective of maximizing sales revenues, market share, and profit margins with especial focus on driving new product development.

►Specifying market requirements for current and future products by conducting market research.

►Co-developing and co-implementing a company-wide go-to-market plan, working with all departments to execute.

product manager

Kosmetika Fleur de Santé d.o.o.

Preparing  marketing and sales plans; analyzing the market (benchmarking); checking points of sales; organizing sales activities, marketing campaigns and events.

Target groups segmentation and finding, as well as choosing, the right channels for the implementation of the chosen marketing strategy (ATL/BTL);

Setting prices for specific campaigns, searching marketing opportunities for the products, participating in defining the target markets;

Performance analysis of marketing, promotional and advertising activities (CPO, ROI);

Catalog and other printed materials production; translation in and from English as well as adaptation of texts for Slovenian market; copy-writing: promotional texts, PR articles, web page editing and social networks management (Tweeter, FaceBook)

Coordinating the in-coming call center and training of consultants

Regional Sales and Marketing Manager

LAMAL d.o.o.

Preparing marketing strategies for different clients: B2B & B2C (f.e.: service activities, products to improve the quality of living spaces and environment, events, food industry,…) and brand design  - designing in Adobe

Management of production teams (foto-shootings, printing, promotions,…) 

Market research  and benchmark research as well as  searching for new market opportunities and segmenting potential customers, preparing reports for the senior staff

Organizing fairs and other promotional events (presentations, debate tables, seminars, conferences,...)

Copy writing: writing marketing texts, PR articles, direct-sales letters and newsletters, graphic design and pre-press advertising and promotional campaigns, printed catalogs, flyers, brochures,…

Editing web page, blog, social networks and online store management as well as public relation management

Project manager in marketing

Preparation of project assignments (architectural engineering, interior design and zone planning) with the clients and coordination of project teams

Contract negotiations (terms, conditions and prices)

Consulting (the investors),  preparing inquiries and selecting suitable suppliers and subcontractors

Coordinating teams of engineers, preparing project documentation in all project stages as well as coordinating with the administrative authorities in the legal proceedings

Project calculations, preparing tenders and contracts as well as presenting them to the investors and to subcontractors 

Communicating and coordinating with clients (investors), sub-contractors and suppliers (including mediations)

Monitoring the legislation related to the work of the company - constructions, zone planning, energy efficiency, public procurement,...

Writing reports for senior management, cost management, record keeping, updating databases ...

Project manager

Expert in brand architecture, brand strategy, and management, with international experience in B2B market communication, HoReCa & Foods industry, and Consumer goods brand management and loyalties, as well as brand design and strategies for Business Consulting & Support Services.

Available for brand coaching, brand strategies, graphic design, and marketing project management. 
Contact me at  ► lana@proteam-kreativ.si

taplio

The Battle

Moshe Pesach

Lana Stojan Zavasnik

Followers

Posts

Engagements

Likes

Performance ScoreMoshe Pesach's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Moshe Pesach

Lana Stojan Zavasnik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Moshe Pesach's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMoshe Pesach's LinkedIn Performance