Moshe Pesach

Demand Generation Advisor

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

Co-Founder and CEO

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


לא מצליחים לעמוד בקצב של כלי ה-AI? מרגישים שהכל קורה כל כך מהר, ואין לכם רגע לנשום? אז בואו לנשום רגע ביחד, (בין אזעקות וצפצופים), בוובינר הקרוב שלנו. 
 
כי הפעם אני מארח את Elad Flishko האלוף!
מנהל מכירות בכיר, מומחה באאוטריץ׳ חכם עם כלים מתקדמים. 
 
 2026 GTM Practices - 10X SDR SYSTEM
איך מנהל מכירות, עושה עבודה של 10, לבד!
רביעי - 4.3 | 11:00 בבוקר, בזום!
 
(לינק הרשמה בתגובה למטה)
 
אלעד הולך להראות לנו
איזה מהפיכה טכנולוגית עברה על עולם המכירות.
 
כולם מבינים שלהוציא אלפי הודעות לרשימות לידים קרים, עובד פחות טוב מפעם. זה עלול אפילו לפגוע במוניטין של החברה. 
 
מצד שני, לאסוף סיגנלים של לידים ״חמים״ כל יום מהלינקדאין, או ממקומות אחרים, לוקח שעות על גבי שעות, וליצור הודעות ולפנות אליהם זה פשוט מתיש ולא אפקטיבי. 
 
עכשיו יש AI!
נכון, אבל....
 
כדי לבנות מערכת שיודעת:
- לסרוק סיגנלים מלינקדאין ומקומות אחרים
- לזהות מי מהם הלקוח הנכון
- לאסוף עליו פרטים כדי להכיר אותו יותר
- וליצור לו פניה אישית עם הצעת הערך הנכונה של החברה...

להקים כזאת מערכת, הופכת אותך ממנהל מכירות, למהנדס תוכנה ו-טכנאי AI.

בוובינר הקרוב נשתף:
- איך אפשר לפנות ללקוחות הנכונים
- אחרי שזיהינו שהם מתעניינים בנושא
- ופונים אליהם בצורה אישית עם ההצעה הנכונה
וכל זה, מבלי לבנות שום דבר טכני, אלא פשוט למכור בסקייל!

זו הדרכה מאוד פרקטית, ישירה ובועטת. 
 
התובנות והתוצאות שאלעד משתף, יפילו אותך מהכיסא!!

נתראה ברביעי...

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

Exit Five

The leading community for B2B marketing professionals. Join 5,000+ members at exitfive.com

Member

B2B PodPros

Lead content creation and brand positioning efforts to establish B2B PodPros as a leader in the b2b podcast advertising space.

Growth Marketing - B2B PodPros

Bonjoro

Oversee partner marketing and social efforts to impact demand generation and product adoption. Develop strategies across full customer lifecycle including sales enablement, content, video, partnerships, and webinars.

Demand Generation & Partnerships Marketing Manager

Sunnova Energy Corp.

Responsible for digital campaign operations including the development of an automated email personalization strategy at scale across touchpoints to increase active engagement, minimize churn, and re-engage lapsed and dormant customers.

Customer Experience and Digital Marketing Director

Kids Health Program I www.FlyMovement.org

Fly Movement is a one-of-a-kind kids’ health program that provides students an opportunity to reach a fitness goal through fun, rewarding team competition and fitness trackers. Responsible for overseeing the administration, fundraising, programs, and strategic plan of the organization.

Founder of Kids Health Program Fly Movement

Spark Energy

Managed a team responsible for growing residential sales (excluding D2D and OTM), customer communications, user experience, website for 4+ brands, and strategic online partnerships.

Digital Marketing Director

Frontier Utilities

Responsible for leading online retail expansion into 5 new markets, developing strategic business relationships with online retailers, building digital marketing programs, and managing digital marketing team.

Digital Marketing Manager

TL;DR – 2x founder, digital marketing background + love for building social connections.

Moved to Romania from Texas in 2020. Prior to the move, I held marketing leadership roles in publicly traded companies. When I moved to Europe, because I had an interest in tech, I’ve been mostly busy with growth and customer marketing roles at various startups like Bonjoro, OptiMonk and RoninSport.io.

Some notable accomplishments
--------------

Launched a one-of-a-kind kids fitness program in Houston, Fly Movement, that encouraged kids’ to increase their fitness activity through the use of fitness trackers.

Interviewed 130+ European startup founders on my podcast Innovators Can Laugh.

Helped grow a b2b podcaster community and network, B2B PodPros, that helps SaaS brands reach new audiences. Clients include Deel, Dealfront, Mouseflow and others.

What I am looking forward to in 2025
--------------

Being a part of an exciting and fun scale up where I can add value through my marketing experience.

Throwing a few cocktail parties with some of the most interesting people in Bucharest


Thank you for visiting my profile. Feel free to learn more at https://linktr.ee/ericmelchor

Eric Melchor

To help my daughter become the woman I know she can be, I have to become a better man.

Not louder.
Not stricter.
Better.

Because whether I like it or not, I’m her first example.

Her first model of what a man sounds like when he’s frustrated.
How he treats people when no one’s watching.
What love feels like.

No future boyfriend.
No husband.
No teacher.

They’ll influence her.
But I set the baseline.

When we’re eating dinner.
Reading a book.
Walking to school.
Missing tennis shots and laughing about it.

It doesn’t look like a big moment.
But it is.

Time with her isn’t a bonus.
It’s the foundation.

And the more present I am, the steadier both of our lives feel.

One of my jobs as her father is to help her aim higher than the world will ask her to.

To set goals.
To build competence.
To expect more of herself.  Not because she isn’t enough, but because she’s capable.

She’s growing up in a world that will show her everything, early.

Sexualized media.
Influencers selling confidence while quietly lacking it.

So my role isn’t control.
It’s clarity.

Remind her that character matters more than appearance.
That people who reduce others to looks usually struggle with their own worth.
That strength is emotional, intellectual, and physical.

And maybe the most confronting truth for me:

Be the man I hope she marries.

If I imagine the kind of partner I’d want for her..

Hardworking, steady, kind, courageous, committed.

Then I need to embody that now.

Not to control her future.

But to quietly shape what she believes is normal.

Happy Women’s Day to the most important girl in my life.

#womensday #Internationalwomensday

Channel Marketing for UK, Nordics & Eastern Europe @ Honeywell | founder of 3rd Space Bucharest 🇷🇴

What happens when you remove networking, dating, and pitching from a social event?

You get something surprisingly rare.

I just hosted the first 3rd Space Bucharest event.

And here’s what makes it different.

This isn’t networking.
There are no pitches.
No panels.

It’s also not a singles night.
And it’s definitely not 40 people shouting over music in a crowded bar.

3rd Space is designed around one idea:

Make it unusually easy for strangers to feel comfortable - fast.

Here’s what that actually looks like:

We start simple.
An innocent icebreaker like: “What’s your favorite breakfast?”

It sounds trivial. It’s not.

Low pressure → shared laughter → relaxed nervous systems.

From there, after some mingling we move into short, unpolished storytelling.

No slides.
No rehearsed TED-style talks.
Just real people sharing real experiences.

At our first event:
– Two guests shared stories from Cuba and Mexico.
– Another talked honestly about becoming an entrepreneur.

The room leaned in.
People asked questions.
It felt human and not rehearsed.

Then we shifted into small, color-coded groups for deeper conversation.

Not random mingling.
Not awkward hovering.

Structured depth.

And here’s the key difference:

Most social events optimize for volume.
More people. More noise. More surface-level interactions.

3rd Space optimizes for quality of interaction per person.

20–25 people.
Intentional structure.
Designed friction removal.

The result?

Many people stayed long after the official end time.
Conversations didn’t feel rushed.
Some stayed for karaoke.

No one was trying to “get something.”

3rd Space Bucharest is a cocktail-style gathering built for real connection. Not performance, not pressure.

The next monthly social is on March 16th.

If you are in Bucharest and are curious to learn more, comment below or get on our waitlist for one of my monthly events at https://lnkd.in/dCDw78Z4

#Bucharest #3rdSpaceBucharest

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Eric Melchor

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The Battle

Moshe Pesach

Eric Melchor

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