Moshe Pesach

Demand Generation Advisor

StepUp Media Group

Co-founder and CEO of a leading Full-Stack B2B Go-To-Market Agency. 

StepUp helps B2B Tech and Industry leaders systemize their revenue growth:

→ We helped Quasar generate +$42MM from inbound channels
→ We helped Monogoto 3X their pipeline in 3 months
→ We helped Elsight 4X their qualified leads in 4 months

We use a unique Go-To-Market Strategy Framework that has been tested on the best companies in the world and accelerates their growth.

Co-Founder and CEO

Forwrd.ai

GTM Advisor

BetterSoftware.dev

Monogoto

groundcover

Niio Art

Cider Security (acquired by Palo Alto Networks)

I've helped their growth leadership revamp the GTM strategy and execution plan. 
→ Clarify their Ideal Customer Profile (ICP)
→ Sharpen their messaging and value proposition
→ Building a sharp GTM plan

WalkMe™

We collaborated with the entire demand generation team to redesign their Go-To-Market strategy to increase lead-to-meeting conversion rates. 
It was a blast!

Go-To-Market Advisor

Shamaym

Our Building

Co-Founder

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


2026 prediction: Every company will create 10x more content with AI and get 10x less attention - the marketers who win won't be the ones creating more.

Your CEO will say it in Q1 2026:

"AI creates content in seconds. Why do we need a big marketing budget?"

And every company will do the same thing:
10x more blog posts, videos, ads, LinkedIn content.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:
10x more noise.
10x less attention.

𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐚𝐝𝐨𝐱:
Tools got cheaper.
Breaking through got exponentially harder.

When everyone has AI creating content, nobody stands out.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐃𝐮𝐨𝐥𝐢𝐧𝐠𝐨 𝐢𝐧 2025:

They could flood channels with AI-generated language learning content.

Instead, they did something unexpected:

Killed off their mascot Duo and announced his death on social media.

Created elaborate funeral content with Dua Lipa mourning.

Got other brands like Hootsuite and Buffalo Wild Wings to participate.

Bought only 5 seconds of Super Bowl airtime (not 30) and synced it with a push notification.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:
- 53% brand awareness 
(24 points above nearest competitor).
- Consideration up from 38% to 44%.
- Cost: Fraction of traditional Super Bowl ads.
- Generated millions in earned media.

While competitors created more AI content, Duolingo created unexpected experiences.

𝐓𝐡𝐞 2026 𝐫𝐞𝐚𝐥𝐢𝐭𝐲:
Your CEO sees AI as cost-cutting.
Doesn't understand attention is the scarcest resource.

More content ≠ More attention
More channels ≠ More engagement  
More AI ≠ More customers

𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐢𝐧 𝐢𝐧 2026:
Won't create 10x more content.
Will create 10x more unexpected experiences.

𝐘𝐨𝐮𝐫 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤:

1. 𝐅𝐢𝐧𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Everyone launches the same way.
Everyone does support the same way.
Everyone creates content the same way.

2. 𝐃𝐨 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐬𝐢𝐭𝐞 𝐚𝐭 𝐨𝐧𝐞 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭
Duolingo "killed" their mascot instead of celebrating him.
What could you do that makes people stop scrolling?

3. 𝐆𝐨 𝐝𝐞𝐞𝐩𝐞𝐫 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞
Duolingo knew their audience loved memes about Duo being "threatening."
What does YOUR audience joke about?

4. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐰𝐨𝐫𝐭𝐡 𝐬𝐡𝐚𝐫𝐢𝐧𝐠
Duolingo made it so unexpected that brands and fans participated.
What would make YOUR customers create content about you?


𝐈𝐧 2026:
Every company will have AI creating content.
Few will create experiences worth talking about.

Content is getting cheaper.
Attention is getting scarcer.
Unexpected experiences are the only breakthrough left.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

Every marketer I know can point to their "best performing" campaign, but the ones building sustainable businesses stopped thinking in campaigns and started thinking in motion.

[Watch This Spinning Masterpiece]

That artist isn't rushing.

Each stroke - intentional.
Each layer - building.
Motion - creating magic.

Most marketers?
They paint and pray.
Rush for results.
Wonder why nothing sticks.

𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡:
One win won't create growth.
Only motion builds momentum!

𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭:
→ One post won't matter
→ One campaign won't last
→ One win won't scale

But momentum?
That changes everything.

𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐨𝐭𝐢𝐨𝐧:

1️⃣ 𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐄𝐧𝐠𝐢𝐧𝐞
- Content systems
- Regular cadence
- Clear processes

2️⃣ 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐌𝐨𝐭𝐢𝐨𝐧
- Consistent messaging
- Steady presence
- Regular engagement

3️⃣ 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐭𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦
- Build on wins
- Scale what works
- Deepen impact

Look at HubSpot:
Didn't chase quick wins.
Built content systems.
Created momentum.

Now?
Unstoppable.

𝐓𝐡𝐞 𝐬𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦:
Month 1: Setting rhythm
Month 3: Building recognition
Month 6: Creating gravity
Year 1: Market leadership

Your first steps:
- Pick one channel
- Set clear rhythm
- Stay consistent
- Trust the process

Agree?
[Leave a comment below]


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❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬.
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

While your competitors bore buyers with the same professional pitch, the companies winning deals are putting on a show buyers can't stop talking about.

[See examples below]

Watch these musicians breaking the rules:
Four classical musicians.
Playing pianos upside down.
Violins behind backs.
Creating unforgettable memories.

This is exactly what winning B2B companies do.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲:

In crowded markets, having a good product isn't enough.

Your breakthrough won't come from what you offer.
It comes from how you deliver it.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐍𝐨𝐭𝐢𝐨𝐧:

They could've been another productivity tool.
Professional. Corporate. Forgettable.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝, 𝐭𝐡𝐞𝐲 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐬𝐡𝐨𝐰:

Built a community of 400+ "Notion Pros" - passionate ambassadors who create templates, tutorials, and content.

Made their workspace feel like a blank canvas where users build their own operating systems.

Let customers share their unique Notion setups publicly - turning users into performers.

Created cartoon-style branding with personality when everyone else was sterile and corporate.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

$10B valuation.
Viral word-of-mouth.
Users evangelize without being asked.

𝐋𝐢𝐤𝐞 𝐭𝐡𝐨𝐬𝐞 𝐮𝐩𝐬𝐢𝐝𝐞-𝐝𝐨𝐰𝐧 𝐦𝐮𝐬𝐢𝐜𝐢𝐚𝐧𝐬:

Everyone else plays classical music traditionally.
They play it unforgettably.

𝐘𝐨𝐮𝐫 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐡𝐨𝐝:

1. 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐨𝐫𝐞𝐝𝐨𝐦:
Where are customers tired of the same delivery?

Notion found it: Productivity tools felt cold and corporate.
Loom found it: Everything required scheduling a meeting.

2. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐬𝐡𝐨𝐰:

Notion: Made software feel like a creative expression.
Loom: Made video messages feel human and async.

𝐘𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐭:
Are you delivering like everyone else?
Would customers tell stories about your delivery?
Is your experience memorable or forgettable?

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:
Look at your last customer interaction.

Did you deliver like a professional?
Or did you create a show they'll remember?

𝐓𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲:
Your competitors are playing it safe.
Professional. Polished. Forgettable.

Your chance is to break the rules.
Create delivery so remarkable they can't stop talking about it.

Like those musicians playing upside down.

Your opportunity isn't a better product.
It's a show they'll never forget.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

I've watched companies burn millions copying strategies that were never going to work for them.

[Watch this copycat lesson]

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐥𝐚𝐬𝐭 𝐲𝐞𝐚𝐫:

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐀:
Mid-size manufacturing company.
Saw their competitor killing it on LinkedIn with daily CEO posts.
Thought: "We should do that too."

Hired agency.
Created content calendar.
CEO started posting daily.

Six months later:
- $45K spent on content
- 200 followers gained
- Zero pipeline generated
- CEO exhausted and stopped

𝐖𝐡𝐲 𝐢𝐭 𝐟𝐚𝐢𝐥𝐞𝐝:
Their competitor's CEO was naturally charismatic on camera.
Their CEO hated being on camera.

They copied the tactic.
Ignored the personality fit.

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐁:
Same industry. Same challenge.

Saw the competitor's LinkedIn success.
Didn't copy it.

Instead asked: "What's OUR unfair advantage?"

Answer: Their 30-year veteran engineer loved teaching.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐝𝐢𝐝:
Created technical deep-dive content.
Engineer explained complex problems simply.
Shared decades of manufacturing wisdom.

No dancing CEO.
No forced personality.
Just their actual strength.

𝐒𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬 𝐥𝐚𝐭𝐞𝐫:
- $8K spent on simple video setup
- 2,400 followers (actual buyers)
- $840K pipeline generated
- Engineer energized and creating more

𝐓𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞:
Company A copied what worked for someone else.
Company B found what only THEY could do.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐘𝐎𝐔𝐑 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞:

𝐒𝐭𝐞𝐩 1: 𝐋𝐢𝐬𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐜𝐨𝐩𝐲𝐢𝐧𝐠
- Competitor's content style?
- Their channel strategy?
- Their messaging approach?
- Their campaign tactics?

Be honest.

𝐒𝐭𝐞𝐩 2: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐚𝐜𝐭𝐮𝐚𝐥 𝐮𝐧𝐟𝐚𝐢𝐫 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬

Ask these questions:
- What do we have that competitors don't?
- What personality trait makes us different?
- What expertise took us years to build?
- What would feel "weird" to do but fits who we are?

𝐒𝐭𝐞𝐩 3: 𝐓𝐞𝐬𝐭 𝐭𝐡𝐞 "𝐭𝐨𝐨 𝐰𝐞𝐢𝐫𝐝 𝐭𝐨 𝐜𝐨𝐩𝐲" 𝐟𝐢𝐥𝐭𝐞𝐫

Your unique angle should make competitors think:
"That's stupid," or "That won't work," or "We'd never do that."

When they think that, you've found gold.

𝐑𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬:

Liquid Death: Sold water like energy drinks in metal cans.
Competitors thought it was idiotic.
Now worth $700M.

𝐘𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞 𝐥𝐢𝐯𝐞𝐬 𝐰𝐡𝐞𝐫𝐞:
- Your competitor won't go
- Your personality actually fits
- Your team can sustain it
- Others think it's too risky

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:

Stop looking at your competitor's LinkedIn.
Stop copying their website structure.
Stop mimicking their content style.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝:

Ask: "What can we do that they can't or won't?"

That's your strategy.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:
Your competitor's success came from THEIR context.
Your success will come from YOURS.

Stop copying.
Start finding what only you can do.

---- 

❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 
🔔 To follow me

AI has caused a corporate ADHD epidemic that could really use some ritalin.

→ More ads 
→ More webinars 
→ More posts 

But AI has just created more noise, faster.

𝐇𝐚𝐝 𝐚 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐕𝐏 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲.

They're cranking out content with AI:
- 2 blog posts per week
- 2 LinkedIn posts daily
- 1 webinar per month
- Email campaigns every other day
- Ads on 4 platforms

"We need more leads!" they said.

I looked at their numbers:

Lead to customer conversion: 0.8%
That's 1 customer per 125 leads.

"Are you working on improving conversion?" I asked.

"No, we just need more volume at the top."

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐀𝐃𝐇𝐃 𝐞𝐩𝐢𝐝𝐞𝐦𝐢𝐜.

AI made it easy to create content.
So companies create more content.
More content creates more noise.
More noise trains buyers to ignore you.

𝐓𝐡𝐞 𝐦𝐚𝐭𝐡 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐰𝐨𝐫𝐤:

If 1 in 125 leads converts:
- Getting 100 customers needs 12,500 leads
- That requires massive ad spend
- Burns your team out
- Dilutes your brand into generic noise

𝐌𝐞𝐚𝐧𝐰𝐡𝐢𝐥𝐞, 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐟𝐢𝐱𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧?

Same company, different approach:
- Stop spraying content everywhere
- Pick ONE channel
- Sharpen your message until it cuts through
- Focus on qualified leads, not volume
- Improve conversion from 0.8% to 3%

𝐍𝐨𝐰 𝐭𝐡𝐞 𝐦𝐚𝐭𝐡 𝐜𝐡𝐚𝐧𝐠𝐞𝐬:

3% conversion means:
- 100 customers need 3,333 leads (not 12,500)
- 75% less volume required
- Better qualified prospects
- Sustainable for your team
- Stronger brand positioning

𝐓𝐡𝐞 𝐚𝐜𝐭𝐮𝐚𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Better strategy → One channel → Clear message → Qualified leads → Higher conversion

𝐅𝐨𝐫 𝐁2𝐁, 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐢𝐬 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧.

Not because it's trendy.
Because your decision-makers already live there.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲:

Don't just post more on LinkedIn.
Dominate it with focus:

- One clear ICP
- One sharp message
- One consistent presence
- Track every signal: who engaged, what they clicked
- Only target the engaged accounts
- Measure lead quality, not lead quantity

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞:

Audit your channels.

Count how many places you're creating content.
Check your lead-to-customer conversion rate.

If you're on 3+ channels with under 2% conversion:
You don't have a volume problem.
You have a focus problem.

𝐏𝐢𝐜𝐤 𝐨𝐧𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥.
𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐢𝐭.
𝐌𝐚𝐤𝐞 𝐞𝐯𝐞𝐫𝐲 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐮𝐧𝐭.

Stop training buyers to ignore you with AI-generated noise.

Start cutting through with focused, strategic presence.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:

If you can't draw a direct line from activity to revenue, you don't have a marketing plan.
You have corporate ADHD.


 ---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

No alternative text description for this image

2026 𝘄𝗶𝗹𝗹 𝘀𝗽𝗹𝗶𝘁 𝗕2𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻𝘁𝗼 𝘁𝘄𝗼 𝗴𝗿𝗼𝘂𝗽𝘀.
Group 1: Companies still guessing their way through GTM. Reactive strategies. Unclear positioning. Campaigns built on hope.

Group 2: Companies with resilient GTM systems. Sharp clarity. Purpose-driven execution. Adaptive planning.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺:

3 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗚𝗧𝗠 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲:
1. 𝗖𝗹𝗲𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Exact ICP. Exact differentiation. Exact value.
2. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗪𝗛𝗬 - Teams that believe don't break when things get hard.
3. 𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗢𝗞𝗥𝘀 - Quarterly goals. Weekly momentum. Fast iteration.

Markets will accelerate. 
AI noise will explode. 
Buyers will get more confused. 
Competition will come from unexpected places.

The companies that make it won't be the ones with the biggest budgets.

They'll be the ones with the strongest foundations.

Resilience isn't a mindset. It's an operating system.

I broke down exactly how to build yours for 2026.

Read the full article.

View newsletter: End B2B Marketing Guesswork 

2026 is going to challenge every B2B company. Markets will accelerate. AI will explode with thousands of new products. Noise will rise to a level we’v

Open article: The Only 3 Pillars That Will Protect Your GTM From the 2026 Chaos by Moshe Pesach • 4 min read

The Only 3 Pillars That Will Protect Your GTM From the 2026 Chaos

אם אנחנו רוצים באמת להשיג שאיפות גדולות וחלומות גדולים, להציב מטרות ויעדים זה לא מספיק. 
צפו בסרטון, כדי להבין מה אנחנו צריכים ״לדעת״!

מה דעתכם?
אנחנו יכולים לדעת מה יקרה?

סטרס ותסכול אצל מנהלים מוצר בעיקר מהפער בין התוצאות שהם רוצים לבין מה שקורה בפועל. 
אבל אולי הבעיה היא בכלל בדרך שמסתכלים על הדברים?

נכון, זה חשוב להציב מטרות ויעדים, ואנחנו רוצים להשיג תוצאות. אבל ברגע שזה הדרך ש״מנהל״ אותנו, יהיה לנו קשה מאוד לצמוח. אנחנו תמיד נאשים את עצמנו, את הצוות שלנו בכך שלא עמדנו ביעדים.

מה אם במקום זאת, נמדוד את הפעולות שלנו ושל הצוות שלנו? מה אם נבחן את הביצועים שלנו מול התכניות ולא את התוצאות שאנו משיגים? 

במקום סטרס נקבל עבודת צוות. במקום האשמות, נקבל שיתוף פעולה ומוטיבציה. 

כולנו כמנהלים נופלים במקומות האלה, והגיע הזמן לשנות את הפוקוס שלנו. מתוצאות לביצועים. ככה באמת נהפוך למקצוענים. 


‏#stepupandgrow 
‏#b2b 
‏#management

Peak Protocol

Writer

US Acute Care Solutions

Emergency Medicine Physician

Dr. Miro Bada

Founder

The University of Texas Medical Branch

Assistant Professor of Emergency Medicine

Digital Health Software Company

Maimonides Medical Center

Emergency Medicine Physician / Clinical Simulation Instructor

SBH Health System

Doctor inspiring greatness | Follow for Career and Personal Growth insights | 30,000 patients treated

Hi, I'm Dr. Miro: 👋

Follow me for actionable advice on peak performance in your career and life. 
👉 Try my free newsletter here: PeakProtocol.co

Every week, you'll get exclusive performance insights.
✅ You'll get my top 50+ infographics and my interview bundle (for free.)

_______

I'm here to help you unlock your peak potential.

I've treated over 30,000 patients and coached over 500 high performers to elevate their:
- personal growth
- career development
- physical and mental health

I've taken hundreds of courses, trained for decades, and hired dozens of coaches... so you don't have to.

As an entrepreneur,
I founded multiple startups
I've managed hundreds of teams
I've grown my personal brand to over 100,000+ followers in under 6 months

Take my experience and use it to your advantage.

I'll share those insights with you on LinkedIn every day. 

Get started with my free newsletter here: 
www.PeakProtocol.co

Loyalty to a company is a trap.

Loyalty to your growth isn't.

(I learned this the hard way)

I used to think company loyalty would save my career.
I was dead wrong.

🚨 Top performers are NOT always safe.

Here's why:

1. Your skills have a shelf life
↳ What's in demand today might be useless tomorrow
↳ Learn one new skill every month - plan ahead

2. Your job isn't as safe as you think
↳ Companies cut costs, not feelings
↳ Keep an emergency fund - 6 months of expenses

3. Work friends can't save you
↳ Your network matters more than your resume
↳ Connect with one new person every week - offer value

4. Your boss won't level you up
↳ Waiting for company training? You're already behind
↳ Invest in yourself. It's the best ROI you'll ever get

5. One job is a risky bet
↳ Don't put all your eggs in one career basket
↳ Start your side hustle. It could be your safety net

6. Think like an owner, not a worker
↳ Drop the employee mindset
↳ Start thinking like a growing business
↳ Always ask: "Where can I add more value?"

7. Playing it safe won't build your career
↳ Invest in short-term pain for long-term gain 
↳ Take calculated risks - they compound over time

So:

✅ Do your best work
✅ Be thankful for your job
✅ But never stop investing in yourself

Because you're the CEO of your career.
No one cares about your growth more than you do.

____

P.S. What's your favorite career advice?

♻️ Follow me and share this to inspire kind workplaces
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Ever get stuck in a rut? 🤔
6 tricks to help you move quickly
(without the stress) 

Challenges aren’t roadblocks.
They're starting lines for you to cross.

Here’s how you can unlock the first step:

1. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝟱-𝗦𝗲𝗰𝗼𝗻𝗱 𝗕𝗹𝗮𝘀𝘁-𝗢𝗳𝗳

↳ Overthinking? Count down from 5, then start!
↳ Quick countdowns get you moving
✅ Use this trick to stop thinking and start doing

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘶𝘳𝘯 𝘵𝘩𝘪𝘴 𝘪𝘯𝘵𝘰 𝘢 𝘮𝘪𝘤𝘳𝘰 𝘳𝘰𝘶𝘵𝘪𝘯𝘦 𝘧𝘰𝘳 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮!)

2. 𝗧𝗿𝘆 𝘁𝗵𝗲 𝗔𝗖𝗧 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲

➟ 𝗔ccept the challenge, 𝗖hoose a step, 𝗧ake action. 
➟ Your fears just became your actions
✅ Now, you’re moving in the right direction

(𝘉𝘰𝘯𝘶𝘴: 𝘜𝘱𝘥𝘢𝘵𝘦 𝘢𝘯 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘱𝘢𝘳𝘵𝘯𝘦𝘳!)


3. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝟮-𝗠𝗶𝗻𝘂𝘁𝗲 𝗥𝘂𝗹𝗲

➟ Big tasks cause stress. Start with just 2 minutes!
➟ Starting small makes big tasks easy
✅ Use this to start getting things done

(𝘉𝘰𝘯𝘶𝘴: 𝘈𝘥𝘥 𝘢 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘰𝘳𝘺 𝘳𝘦𝘸𝘢𝘳𝘥 𝘢𝘵 𝘦𝘢𝘤𝘩 𝘣𝘳𝘦𝘢𝘬.)


4. 𝗛𝗮𝘃𝗲 𝗮 𝗡𝗼𝗻-𝗭𝗲𝗿𝗼 𝗗𝗮𝘆

➟ Do something every day, no matter how small
➟ Doing a bit each day pushes you forward
✅ Use this to beat stress and stay consistent

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘳𝘢𝘤𝘬 𝘺𝘰𝘶𝘳 𝘴𝘵𝘳𝘦𝘢𝘬 𝘰𝘯 𝘢 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳!)

5. 𝗧𝗿𝘆 𝘁𝗵𝗲 𝗧𝗶𝗺𝗲𝗿 𝗧𝗿𝗶𝗰𝗸

➟ Set a timer: 25 mins work, 5 mins break
➟ Timers help you stay in deep focus
✅ Now, distractions won't have a chance

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘳𝘺 𝘈𝘪𝘳𝘱𝘭𝘢𝘯𝘦 𝘮𝘰𝘥𝘦 𝘧𝘰𝘳 𝘭𝘢𝘴𝘦𝘳 𝘧𝘰𝘤𝘶𝘴.)


6. 𝗗𝗼 𝗮 𝗙𝗲𝗮𝗿-𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲

➟ Write down the worst-case scenario. Plan around it.
✅ Now, you can face your fears with steps to beat them

(𝘉𝘰𝘯𝘶𝘴: 𝘛𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶'𝘥 𝘳𝘦𝘨𝘳𝘦𝘵 𝘢𝘵 80.)

Success isn’t only about big goals.
It's about the tiny 1% wins you do every day.
5. 4. 3. 2. 1...?

“Don’t wait. The time will never be just right." - Napoleon Hill

___

P.S. What’s your favorite trick to get started? 
Comment below 👇🏼

♻️ Follow me and share this to help others
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Leaders, you have 2 choices:

Talk over everyone ❌
Make space for ideas ✅

Command authority ❌
Share real power ✅

Control meetings ❌
Empower their voices ✅

Take all the credit ❌
Let them shine ✅

Shut down ideas ❌
Amplify their voice ✅

Force compliance ❌
Trust their expertise ✅

Play favorites ❌
Give fair chances ✅

The hard truth?

A manager leaves you:
Questioning yourself.
Doubting your worth.
Feeling small.

A leader leaves you:
Ready to rise.
Owning your power.
Trusting your potential.

These are the warning signs:
"Others can handle it..."
"We're like family here..."
"I'm actually helping you..."
"I'm just being direct here..."
"Maybe you're too sensitive..."

That's the difference between:
↳ Taking space vs giving it
↳ Proving power vs sharing it

I spent years talking status and chasing importance.

Until someone showed me:
↳ Empty rooms echo loudest
↳ Filled rooms build futures

So now I shut up and listen.

The result?
Our team has never been more efficient.
Productive. Inspired. Empowered. 

____

P.S. What's your favorite leadership advice? 💬

♻️ Follow Dr. Miro Bada and share this to inspire great leaders
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18 Signs of a High-Performing Employee:

1. They ignore dumb company rules
↳ Breaking policy creates positive change - use it wisely

2. They challenge leadership openly and politely
↳ Speaking up earns respect and builds visibility

3. They leave toxic company culture before it changes them
↳ Authenticity eliminates toxicity and politics

4. They share their failures (knowing it makes them stronger)
↳ Vulnerable stories build deeper connections

5. They don’t avoid impossible projects
↳ Hard challenges create rare learning opportunities

6. They build side hustles openly
↳ Multiple income streams mean true freedom

7. They start when they're 70% ready
↳ Imperfect action beats perfect planning every time

8. They block their calendar by using ‘no’ freely
↳ Protected focus creates breakthrough results

9. They hate career stagnation
↳ Create your path, or someone else will do it for you

10. They build unique skill stacks
↳ Diversity increases your value and makes you irreplaceable

11. They don’t avoid tough conversations
↳ Address directly to build respect and clarity

12. They respect cleaners like CEOs
↳ How you treat people reveals your character

13. They make fast, reversible decisions
↳ Speed beats perfection, always

14. They date multiple employers without shame
↳ Career exploration prevents stagnation and dependency

15. They thank their critics for keeping their ego in check
↳ Handling feedback shows confident humility

16. They create their own MBA with experience
↳ Practical learning beats theory and saves money

17. They design their own promotions
↳ Career planning outperforms hard work

18. They negotiate after their best days
↳ Strategic timing creates perfect opportunities

Your job title doesn't define your potential.
Be brave enough to rewrite the rules,
and create your own path.

Which one resonates with you?
Tell me below 👇

P.S.
♻️ Follow Dr. Miro Bada and share this to help others
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If you're a high-performing founder, grab my top 60+ infographics (free):
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Burnout is not your fault.

But it's your responsibility to fix it.

Ignoring this almost cost me my career. 🚨

I wore burnout like a badge of honor.
Until it wore me out beyond repair.

Dr. Dalton-Smith's work offers us a way out.
↳ Rest beyond sleep
↳ Recharge your mind
↳ Refuel your purpose

Here are the 7 types of rest we need to thrive:

1/ Mental Rest: Calming Our Busy Minds

✅ Clear stress to restore focus
↳ Meditate for 10 minutes
↳ Do a brain dump on paper
↳ Set "worry time" to address concerns
↳ Practice breathing exercises (4 in, 4 out)
↳ Take a nature walk without your phone

2/ Physical Rest: Restoring Our Bodies

✅ Release physical tension
↳ Get a massage
↳ Take a relaxing bath
↳ Sleep 7-9 hours each night
↳ Release tension with gentle yoga
↳ Take a 20-minute recovery nap

3/ Sensory Rest: Reducing Sensory Overload

✅ Reset your nervous system
↳ Dim the lights
↳ Sit in a quiet space at home
↳ Turn off all notifications for the day
↳ Try a digital detox for a few hours

4/ Social Rest: Nurturing Our Relationships

✅ Choose your social circle wisely
↳ Have quality time with family
↳ Meet a friend who energizes you
↳ Set boundaries on weekend work calls
↳ Say no to draining social obligations

5/ Creative Rest: Embracing Our Imagination

✅ Find your creative joy
↳ Try a new hobby
↳ Cook a new recipe
↳ Visit an art gallery or museum
↳ Spend time in nature for fresh ideas
↳ Listen to inspiring podcasts

6/ Emotional Rest: Regulating Our Emotions

✅ Process and release emotional stress
↳ Journal your thoughts
↳ Set healthy boundaries with others
↳ Share your feelings with someone you trust
↳ Let go of work stress through action

7/ Spiritual Rest: Finding Our Purpose

✅ Refresh your 'why' and values
↳ Help someone in need
↳ Reflect on your values and purpose
↳ Write down 3 things you're grateful for
↳ Connect with a community that shares your belief

By the way,
Burnout is contagious.
Fix it before it causes any more serious damage. 
____

P.S. What's your favorite health advice?

♻️ Follow Dr. Miro Bada and share this to inspire healthy minds
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When work takes over life, burnout WILL take over.

5 ways to take back control:

Work-life balance is an illusion. There’s only life.

It took me 15+ years as a doctor and entrepreneur to see this. 

The real cost of burnout:
↳ Diminished output
↳ Stifled innovation
↳ Lost purpose

So, how do you get your life back?

1) Master Strategic 'No'

Every yes costs you somewhere else.

Be selective with:
↳ Last-minute "urgencies"
↳ Tasks that don't drive results
↳ Commitments that drain you

2) Define Your Lines

Non-negotiables:
↳ Work stays at work
↳ Quiet evening hours
↳ Clear communication
↳ Technology-free meals
↳ Protected personal time

3) Ruthless Focus

Question everything:
↳ Can this be delegated?
↳ Is this aligned with goals?
↳ Does this move the needle?
↳ Focus on impact over action
↳ Eliminate the unnecessary

4) Strategic Breaks

Daily renewal:
↳ Fresh air, movement, quiet moments

Deep recovery:
↳ Quality rest
↳ True disconnection
↳ Meaningful connections

5) Design Your Day

Your schedule, your rules:
↳ Sleep is sacred
↳ Work has limits
↳ Structure serves you
↳ Self-care is scheduled
↳ Energy drives decisions

____

It's the same in both medicine and business:

A purposeful career supports a meaningful life.

✅ Rest deeply
✅ Build systems
✅ Choose carefully
✅ Guard your time
✅ Focus intently

The truth is:
You're essential at home.
At work, you're a resource.

P.S. 
Would you rather have a successful career or a balanced life?
Comment below.

♻️ Follow Dr. Miro Bada and share this to help others
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Feeling Stuck? 
Here's Why You're Luckier Than You Think:

Between running my businesses and treating patients,
The pressure builds up.

Reflecting on this keeps me grounded:

If Earth had just 100 people:
↳ 34 doesn't have internet
↳ 13 can't read or write
↳ 8 don't have clean water
↳ 8 live on less than $2 a day

And you're reading this on LinkedIn.
Think about that for a second.

The truth is:
You're already in the top 1%

7 ways to use your luck to get unstuck:

1/ Turn Knowledge Into Action
↳ Pick one course (not five)
↳ Study 25 mins every morning
↳ Teach someone what you learned

2/ Create Your Success Routine
↳ Wake up 45 mins earlier
↳ Read 10 pages before screens
↳ Write 3 goals before email
↳ Small wins compound quickly

3/ Build Real Connections
↳ Message 2 new people daily
↳ Share their wins (not just yours)
↳ Ask how you can help them

4/ Master Your Money
↳ Learn one money skill monthly
↳ Track every dollar for 30 days
↳ Knowledge equals freedom

5/ Boost Your Energy
↳ Walk 15 mins at lunch
↳ Sleep 7+ hours (non-negotiable)
↳ High energy unlocks everything else

6/ Create Instead of Consume
↳ Write one helpful post weekly
↳ Share three lessons you learned
↳ Build something small daily

7/ Practice Deep Gratitude
↳ List 3 unique blessings daily
↳ Help one person without asking
↳ Grateful people grow faster

So tell me:
Are you ahead of most people globally?

(Based on statistics from 100people.org)

___

P.S. 
What advice helps you get unstuck?

♻️ Follow Dr. Miro Bada and share this to help others
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The difference between a boss and a leader? 

The words they choose.

After 15+ years leading teams across industries,
I noticed one crucial thing.

Your words WILL make or break your team's culture.

Powerful leaders use these phrases to build trust in their team:

🗣️ Tell me more about that
↳ Show genuine interest and curiosity

🗣️ What can I do to help?
↳ Show you're there to support the team

🗣️ I believe in you
↳ Inspire their confidence and motivate

🗣️ Let's figure this out together
↳ Encourage their solutions and teamwork 

🗣️ I hear what you're saying
↳ Show you are actively listening

🗣️ We need your voice
↳ Encourage their diverse perspectives and ideas

🗣️ What do you think we should do?
↳ Empower team members to contribute

🗣️ I appreciate this
↳ Acknowledge their hard work

🗣️ Your effort made this happen
↳ Recognize your team and give credit

🗣️ I trust your judgment
↳ Empower others to make decisions

🗣️ That was my mistake
↳ Take responsibility and avoid blaming your team

🗣️ What did we learn here?
↳ Focus on their growth without blame

🗣️ Show me how you would do it
↳ Show you respect them enough to listen

🗣️ What are your career goals?
↳ Show you care about their professional growth

🗣️ I am here for you
↳ Show you support and care about their wellbeing

Remember, the best leaders don't just inspire with their voice. 
They lead with their actions.
___

P.S. What's your favorite leadership phrase? 💬

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Technical skills get you hired. Soft skills tell how far you'll go.

After 15+ years leading medical teams and companies, I've learned:
Skills gaps stall career, not technical limits

The good news?
These patterns are predictable and fixable

Here are the critical soft skills that make or break high performers:

1/ Time Management
🛑 Always late to meetings or deadlines
✅ Use time-blocking to prioritize tasks. Every minute counts.

2/ Communication Style
🛑 Dominating conversations without listening to anyone
✅ Actively listen by summarizing others' points

3/ Handling Feedback
🛑 Getting defensive when receiving criticism
✅ Ask for specific examples to improve performance

4/ Stress Management
🛑 Becoming overly frustrated under pressure
✅ Practice stress-relief routines, like deep breathing. Pressure reveals character.

5/ Teamwork
🛑 Only working alone and rarely collaborating
✅ Offer to help others with projects and brainstorm ideas

6/ Conflict Resolution
🛑 Not addressing issues, hoping they'll disappear
✅ Address conflicts directly and share your concerns

7/ Emotional Intelligence
🛑 Not read the room or hear other perspectives
✅ Ask others about their challenges. Critical in high-stress environments

8/ Problem-Solving
🛑 Escalating issues without trying solutions
✅ Suggest multiple ideas along with problems

9/ Creativity
🛑 Sticking rigidly to old processes
✅ Find new and creative ways to work

10/ Continuous Learning
🛑 Never updating your skills or knowledge base
✅ Dedicate 30 minutes daily to relevant news and education

11/ Networking
🛑 Avoiding events and not interacting with people
✅ Have lunch with a different colleague each week

12/ Professionalism
🛑 Gossiping and speaking negatively about coworkers
✅ Redirect negativity to problem-solving. Gossip destroys trust.

13/ Self-Motivation
🛑 Needing constant supervision to stay on task
✅ Break projects into manageable tasks with real deadlines

14/ Leadership
🛑 Micromanaging and struggling to delegate
✅ Trust based on strengths and give autonomy. Trust your team or lose them.

__

P.S. 
Which soft skill is your strongest? (Or needs work?)
Share below 👇

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The #1 leadership myth that's holding you back...

(This took me many years to learn.)

...is that you need one leadership style.

🚨 A one-size-fits-all leadership style WILL destroy your career.

The best leaders I've met shift gears based on their:
↳ Team
↳ Business
↳ Situation

Here's a practical guide to lead like a high performer:

(and when each style is most effective)

1/ Visionary Leadership:

↳ Inspire others by showing a clear and exciting future
✅ Use it to drive long-term change and innovation
❌ Not for day-to-day operations or problem-solving

2/ Bureaucratic Leadership:

↳ Follow strict rules and procedures to maintain order
✅ For regulation and compliance
❌ When flexibility and innovation are needed

3/ Pace Setting Leadership:

↳ Set high standards and lead by showing how it's done
✅ To get quick results with a highly skilled team
❌ Inexperienced, unmotivated team

4/ Commanding Leadership:

↳ Give clear, direct orders without a long explanation
✅ For crises where quick action is critical
❌ Experienced teams that need autonomy

5/ Servant Leadership:

↳ Put the team's needs and growth first
✅ Building loyal teams and long-term development
❌ Situations that need quick, decisive action

6/ Charismatic Leadership:

↳ Inspire others with charm and clear communication
✅ To motivate teams during uncertainty
❌ When specific expertise is needed

7/ Democratic Leadership:

↳ Include your team's input in decisions
✅ To build consensus and team buy-in
❌ When quick decisions are needed

8/ Coaching Leadership:

↳ Coach your team to grow their skills and performance
✅ To build a strong, skilled team for long-term success
❌ When you need quick results or are in crisis

9/ Delegative Leadership:

↳ Let the team decide and manage their tasks
✅ With skilled, motivated team members
❌ Inexperienced team that needs guidance

____

P.S. 

The right question isn't what's my leadership style?

It's what does my team need right now?

Master this and you'll be the right leader for the job

Do you agree or disagree?

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The Battle

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