Moshe Pesach

Demand Generation Advisor

StepUp Media Group

Co-founder and CEO of a leading Full-Stack B2B Go-To-Market Agency. 

StepUp helps B2B Tech and Industry leaders systemize their revenue growth:

→ We helped Quasar generate +$42MM from inbound channels
→ We helped Monogoto 3X their pipeline in 3 months
→ We helped Elsight 4X their qualified leads in 4 months

We use a unique Go-To-Market Strategy Framework that has been tested on the best companies in the world and accelerates their growth.

Co-Founder and CEO

Forwrd.ai

GTM Advisor

BetterSoftware.dev

Monogoto

groundcover

Niio Art

Cider Security (acquired by Palo Alto Networks)

I've helped their growth leadership revamp the GTM strategy and execution plan. 
→ Clarify their Ideal Customer Profile (ICP)
→ Sharpen their messaging and value proposition
→ Building a sharp GTM plan

WalkMe™

We collaborated with the entire demand generation team to redesign their Go-To-Market strategy to increase lead-to-meeting conversion rates. 
It was a blast!

Go-To-Market Advisor

Shamaym

Our Building

Co-Founder

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


2026 prediction: Every company will create 10x more content with AI and get 10x less attention - the marketers who win won't be the ones creating more.

Your CEO will say it in Q1 2026:

"AI creates content in seconds. Why do we need a big marketing budget?"

And every company will do the same thing:
10x more blog posts, videos, ads, LinkedIn content.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:
10x more noise.
10x less attention.

𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐚𝐝𝐨𝐱:
Tools got cheaper.
Breaking through got exponentially harder.

When everyone has AI creating content, nobody stands out.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐃𝐮𝐨𝐥𝐢𝐧𝐠𝐨 𝐢𝐧 2025:

They could flood channels with AI-generated language learning content.

Instead, they did something unexpected:

Killed off their mascot Duo and announced his death on social media.

Created elaborate funeral content with Dua Lipa mourning.

Got other brands like Hootsuite and Buffalo Wild Wings to participate.

Bought only 5 seconds of Super Bowl airtime (not 30) and synced it with a push notification.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:
- 53% brand awareness 
(24 points above nearest competitor).
- Consideration up from 38% to 44%.
- Cost: Fraction of traditional Super Bowl ads.
- Generated millions in earned media.

While competitors created more AI content, Duolingo created unexpected experiences.

𝐓𝐡𝐞 2026 𝐫𝐞𝐚𝐥𝐢𝐭𝐲:
Your CEO sees AI as cost-cutting.
Doesn't understand attention is the scarcest resource.

More content ≠ More attention
More channels ≠ More engagement  
More AI ≠ More customers

𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐢𝐧 𝐢𝐧 2026:
Won't create 10x more content.
Will create 10x more unexpected experiences.

𝐘𝐨𝐮𝐫 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤:

1. 𝐅𝐢𝐧𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Everyone launches the same way.
Everyone does support the same way.
Everyone creates content the same way.

2. 𝐃𝐨 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐬𝐢𝐭𝐞 𝐚𝐭 𝐨𝐧𝐞 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭
Duolingo "killed" their mascot instead of celebrating him.
What could you do that makes people stop scrolling?

3. 𝐆𝐨 𝐝𝐞𝐞𝐩𝐞𝐫 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞
Duolingo knew their audience loved memes about Duo being "threatening."
What does YOUR audience joke about?

4. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐰𝐨𝐫𝐭𝐡 𝐬𝐡𝐚𝐫𝐢𝐧𝐠
Duolingo made it so unexpected that brands and fans participated.
What would make YOUR customers create content about you?


𝐈𝐧 2026:
Every company will have AI creating content.
Few will create experiences worth talking about.

Content is getting cheaper.
Attention is getting scarcer.
Unexpected experiences are the only breakthrough left.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

Every marketer I know can point to their "best performing" campaign, but the ones building sustainable businesses stopped thinking in campaigns and started thinking in motion.

[Watch This Spinning Masterpiece]

That artist isn't rushing.

Each stroke - intentional.
Each layer - building.
Motion - creating magic.

Most marketers?
They paint and pray.
Rush for results.
Wonder why nothing sticks.

𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡:
One win won't create growth.
Only motion builds momentum!

𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭:
→ One post won't matter
→ One campaign won't last
→ One win won't scale

But momentum?
That changes everything.

𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐨𝐭𝐢𝐨𝐧:

1️⃣ 𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐄𝐧𝐠𝐢𝐧𝐞
- Content systems
- Regular cadence
- Clear processes

2️⃣ 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐌𝐨𝐭𝐢𝐨𝐧
- Consistent messaging
- Steady presence
- Regular engagement

3️⃣ 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐭𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦
- Build on wins
- Scale what works
- Deepen impact

Look at HubSpot:
Didn't chase quick wins.
Built content systems.
Created momentum.

Now?
Unstoppable.

𝐓𝐡𝐞 𝐬𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦:
Month 1: Setting rhythm
Month 3: Building recognition
Month 6: Creating gravity
Year 1: Market leadership

Your first steps:
- Pick one channel
- Set clear rhythm
- Stay consistent
- Trust the process

Agree?
[Leave a comment below]


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❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬.
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

While your competitors bore buyers with the same professional pitch, the companies winning deals are putting on a show buyers can't stop talking about.

[See examples below]

Watch these musicians breaking the rules:
Four classical musicians.
Playing pianos upside down.
Violins behind backs.
Creating unforgettable memories.

This is exactly what winning B2B companies do.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲:

In crowded markets, having a good product isn't enough.

Your breakthrough won't come from what you offer.
It comes from how you deliver it.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐍𝐨𝐭𝐢𝐨𝐧:

They could've been another productivity tool.
Professional. Corporate. Forgettable.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝, 𝐭𝐡𝐞𝐲 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐬𝐡𝐨𝐰:

Built a community of 400+ "Notion Pros" - passionate ambassadors who create templates, tutorials, and content.

Made their workspace feel like a blank canvas where users build their own operating systems.

Let customers share their unique Notion setups publicly - turning users into performers.

Created cartoon-style branding with personality when everyone else was sterile and corporate.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

$10B valuation.
Viral word-of-mouth.
Users evangelize without being asked.

𝐋𝐢𝐤𝐞 𝐭𝐡𝐨𝐬𝐞 𝐮𝐩𝐬𝐢𝐝𝐞-𝐝𝐨𝐰𝐧 𝐦𝐮𝐬𝐢𝐜𝐢𝐚𝐧𝐬:

Everyone else plays classical music traditionally.
They play it unforgettably.

𝐘𝐨𝐮𝐫 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐡𝐨𝐝:

1. 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐨𝐫𝐞𝐝𝐨𝐦:
Where are customers tired of the same delivery?

Notion found it: Productivity tools felt cold and corporate.
Loom found it: Everything required scheduling a meeting.

2. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐬𝐡𝐨𝐰:

Notion: Made software feel like a creative expression.
Loom: Made video messages feel human and async.

𝐘𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐭:
Are you delivering like everyone else?
Would customers tell stories about your delivery?
Is your experience memorable or forgettable?

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:
Look at your last customer interaction.

Did you deliver like a professional?
Or did you create a show they'll remember?

𝐓𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲:
Your competitors are playing it safe.
Professional. Polished. Forgettable.

Your chance is to break the rules.
Create delivery so remarkable they can't stop talking about it.

Like those musicians playing upside down.

Your opportunity isn't a better product.
It's a show they'll never forget.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

I've watched companies burn millions copying strategies that were never going to work for them.

[Watch this copycat lesson]

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐥𝐚𝐬𝐭 𝐲𝐞𝐚𝐫:

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐀:
Mid-size manufacturing company.
Saw their competitor killing it on LinkedIn with daily CEO posts.
Thought: "We should do that too."

Hired agency.
Created content calendar.
CEO started posting daily.

Six months later:
- $45K spent on content
- 200 followers gained
- Zero pipeline generated
- CEO exhausted and stopped

𝐖𝐡𝐲 𝐢𝐭 𝐟𝐚𝐢𝐥𝐞𝐝:
Their competitor's CEO was naturally charismatic on camera.
Their CEO hated being on camera.

They copied the tactic.
Ignored the personality fit.

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐁:
Same industry. Same challenge.

Saw the competitor's LinkedIn success.
Didn't copy it.

Instead asked: "What's OUR unfair advantage?"

Answer: Their 30-year veteran engineer loved teaching.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐝𝐢𝐝:
Created technical deep-dive content.
Engineer explained complex problems simply.
Shared decades of manufacturing wisdom.

No dancing CEO.
No forced personality.
Just their actual strength.

𝐒𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬 𝐥𝐚𝐭𝐞𝐫:
- $8K spent on simple video setup
- 2,400 followers (actual buyers)
- $840K pipeline generated
- Engineer energized and creating more

𝐓𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞:
Company A copied what worked for someone else.
Company B found what only THEY could do.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐘𝐎𝐔𝐑 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞:

𝐒𝐭𝐞𝐩 1: 𝐋𝐢𝐬𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐜𝐨𝐩𝐲𝐢𝐧𝐠
- Competitor's content style?
- Their channel strategy?
- Their messaging approach?
- Their campaign tactics?

Be honest.

𝐒𝐭𝐞𝐩 2: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐚𝐜𝐭𝐮𝐚𝐥 𝐮𝐧𝐟𝐚𝐢𝐫 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬

Ask these questions:
- What do we have that competitors don't?
- What personality trait makes us different?
- What expertise took us years to build?
- What would feel "weird" to do but fits who we are?

𝐒𝐭𝐞𝐩 3: 𝐓𝐞𝐬𝐭 𝐭𝐡𝐞 "𝐭𝐨𝐨 𝐰𝐞𝐢𝐫𝐝 𝐭𝐨 𝐜𝐨𝐩𝐲" 𝐟𝐢𝐥𝐭𝐞𝐫

Your unique angle should make competitors think:
"That's stupid," or "That won't work," or "We'd never do that."

When they think that, you've found gold.

𝐑𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬:

Liquid Death: Sold water like energy drinks in metal cans.
Competitors thought it was idiotic.
Now worth $700M.

𝐘𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞 𝐥𝐢𝐯𝐞𝐬 𝐰𝐡𝐞𝐫𝐞:
- Your competitor won't go
- Your personality actually fits
- Your team can sustain it
- Others think it's too risky

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:

Stop looking at your competitor's LinkedIn.
Stop copying their website structure.
Stop mimicking their content style.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝:

Ask: "What can we do that they can't or won't?"

That's your strategy.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:
Your competitor's success came from THEIR context.
Your success will come from YOURS.

Stop copying.
Start finding what only you can do.

---- 

❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 
🔔 To follow me

AI has caused a corporate ADHD epidemic that could really use some ritalin.

→ More ads 
→ More webinars 
→ More posts 

But AI has just created more noise, faster.

𝐇𝐚𝐝 𝐚 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐕𝐏 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲.

They're cranking out content with AI:
- 2 blog posts per week
- 2 LinkedIn posts daily
- 1 webinar per month
- Email campaigns every other day
- Ads on 4 platforms

"We need more leads!" they said.

I looked at their numbers:

Lead to customer conversion: 0.8%
That's 1 customer per 125 leads.

"Are you working on improving conversion?" I asked.

"No, we just need more volume at the top."

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐀𝐃𝐇𝐃 𝐞𝐩𝐢𝐝𝐞𝐦𝐢𝐜.

AI made it easy to create content.
So companies create more content.
More content creates more noise.
More noise trains buyers to ignore you.

𝐓𝐡𝐞 𝐦𝐚𝐭𝐡 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐰𝐨𝐫𝐤:

If 1 in 125 leads converts:
- Getting 100 customers needs 12,500 leads
- That requires massive ad spend
- Burns your team out
- Dilutes your brand into generic noise

𝐌𝐞𝐚𝐧𝐰𝐡𝐢𝐥𝐞, 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐟𝐢𝐱𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧?

Same company, different approach:
- Stop spraying content everywhere
- Pick ONE channel
- Sharpen your message until it cuts through
- Focus on qualified leads, not volume
- Improve conversion from 0.8% to 3%

𝐍𝐨𝐰 𝐭𝐡𝐞 𝐦𝐚𝐭𝐡 𝐜𝐡𝐚𝐧𝐠𝐞𝐬:

3% conversion means:
- 100 customers need 3,333 leads (not 12,500)
- 75% less volume required
- Better qualified prospects
- Sustainable for your team
- Stronger brand positioning

𝐓𝐡𝐞 𝐚𝐜𝐭𝐮𝐚𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Better strategy → One channel → Clear message → Qualified leads → Higher conversion

𝐅𝐨𝐫 𝐁2𝐁, 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐢𝐬 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧.

Not because it's trendy.
Because your decision-makers already live there.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲:

Don't just post more on LinkedIn.
Dominate it with focus:

- One clear ICP
- One sharp message
- One consistent presence
- Track every signal: who engaged, what they clicked
- Only target the engaged accounts
- Measure lead quality, not lead quantity

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞:

Audit your channels.

Count how many places you're creating content.
Check your lead-to-customer conversion rate.

If you're on 3+ channels with under 2% conversion:
You don't have a volume problem.
You have a focus problem.

𝐏𝐢𝐜𝐤 𝐨𝐧𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥.
𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐢𝐭.
𝐌𝐚𝐤𝐞 𝐞𝐯𝐞𝐫𝐲 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐮𝐧𝐭.

Stop training buyers to ignore you with AI-generated noise.

Start cutting through with focused, strategic presence.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:

If you can't draw a direct line from activity to revenue, you don't have a marketing plan.
You have corporate ADHD.


 ---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

No alternative text description for this image

2026 𝘄𝗶𝗹𝗹 𝘀𝗽𝗹𝗶𝘁 𝗕2𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻𝘁𝗼 𝘁𝘄𝗼 𝗴𝗿𝗼𝘂𝗽𝘀.
Group 1: Companies still guessing their way through GTM. Reactive strategies. Unclear positioning. Campaigns built on hope.

Group 2: Companies with resilient GTM systems. Sharp clarity. Purpose-driven execution. Adaptive planning.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺:

3 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗚𝗧𝗠 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲:
1. 𝗖𝗹𝗲𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Exact ICP. Exact differentiation. Exact value.
2. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗪𝗛𝗬 - Teams that believe don't break when things get hard.
3. 𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗢𝗞𝗥𝘀 - Quarterly goals. Weekly momentum. Fast iteration.

Markets will accelerate. 
AI noise will explode. 
Buyers will get more confused. 
Competition will come from unexpected places.

The companies that make it won't be the ones with the biggest budgets.

They'll be the ones with the strongest foundations.

Resilience isn't a mindset. It's an operating system.

I broke down exactly how to build yours for 2026.

Read the full article.

View newsletter: End B2B Marketing Guesswork 

2026 is going to challenge every B2B company. Markets will accelerate. AI will explode with thousands of new products. Noise will rise to a level we’v

Open article: The Only 3 Pillars That Will Protect Your GTM From the 2026 Chaos by Moshe Pesach • 4 min read

The Only 3 Pillars That Will Protect Your GTM From the 2026 Chaos

אם אנחנו רוצים באמת להשיג שאיפות גדולות וחלומות גדולים, להציב מטרות ויעדים זה לא מספיק. 
צפו בסרטון, כדי להבין מה אנחנו צריכים ״לדעת״!

מה דעתכם?
אנחנו יכולים לדעת מה יקרה?

סטרס ותסכול אצל מנהלים מוצר בעיקר מהפער בין התוצאות שהם רוצים לבין מה שקורה בפועל. 
אבל אולי הבעיה היא בכלל בדרך שמסתכלים על הדברים?

נכון, זה חשוב להציב מטרות ויעדים, ואנחנו רוצים להשיג תוצאות. אבל ברגע שזה הדרך ש״מנהל״ אותנו, יהיה לנו קשה מאוד לצמוח. אנחנו תמיד נאשים את עצמנו, את הצוות שלנו בכך שלא עמדנו ביעדים.

מה אם במקום זאת, נמדוד את הפעולות שלנו ושל הצוות שלנו? מה אם נבחן את הביצועים שלנו מול התכניות ולא את התוצאות שאנו משיגים? 

במקום סטרס נקבל עבודת צוות. במקום האשמות, נקבל שיתוף פעולה ומוטיבציה. 

כולנו כמנהלים נופלים במקומות האלה, והגיע הזמן לשנות את הפוקוס שלנו. מתוצאות לביצועים. ככה באמת נהפוך למקצוענים. 


‏#stepupandgrow 
‏#b2b 
‏#management

Purely Personal

Welcome to the Purely Personal marketing and branding Agency. 

We craft thought leadership and manage high-profile personal brands for C-level executives, technology experts, HNW leaders, celebrities, and investors.

Whether you're aiming for that promotion, seeking a new job, or dreaming of starting your own business, we've got you covered. 

We have our own podcast that highlights the transformative power of being known and how it can change your life. 

Each episode features top guests from around the world who have navigated these paths successfully. They share their inspiring stories and practical tips to help you reach your goals. 

Tune in to learn from the best and take the next step in your journey!

Founder

Nas Company (formerly Nas Academy)

Marketing and Sales Operations Strategy Lead (Content Creation Coach) 
Date: September 2023 - Present

Responsibilities and Achievements:

➣ Overlooked the entire spectrum of sales and marketing operations, bolstering efficiency.

➣ Teamed up with external agencies to produce vital content collateral, including digital resources and photography to reinforce marketing campaigns.

➣ Spearheaded the localization and activation of selected programs and campaigns, overseeing content quality in translations, strategic media partnerships, and adjusting content delivery methods.

➣ Was instrumental in providing insights on channel performances, guaranteeing timely feedback.

➣ Diligently monitored and presented program performance statistics, including those pertaining to sales, opportunities, marketing leads, and media outcomes.

Sales Strategy Manager (Content Creation Coach)
Date: January 2022 - August 2023

Responsibilities and Achievements:

➣ Designed and implemented sales strategies that led to a notable surge in company revenues.

➣ Maintained a consistent top-three ranking on the company sales leaderboard, showcasing sales proficiency and commitment.

➣ Instrumental in guiding the sales team, establishing benchmarks, and accomplishing sales goals, while ensuring the significance of content creation was highlighted.

Content Creation and Training Coach 
Date: January 2021 - December 2022

Responsibilities and Achievements:

➣ Developed and delivered comprehensive training modules in scripting, filming, and editing, thereby improving content creation capabilities across the academy.

➣ Engaged in collaborative efforts with esteemed creators like Dan Mace to curate cutting-edge content creation methodologies.

➣ Mentored leading global influencers, guiding them to refine their content production techniques.

Successfully transitioned individuals into adept content creators, greatly enhancing their career trajectories.

Content Creation Coach and Course builder

London School of Cybersecurity

As the Fractional Chief Marketing Officer at the London School of Cybersecurity, I drive strategic marketing efforts that enhance our brand and boost student enrollments. Leveraging AI-driven content strategies, I create engaging stories that underscore our top-tier educational offerings and distinct advantages. 

My job involves orchestrating dynamic multi-channel campaigns, optimizing our digital footprint, and building meaningful partnerships. This collaborative approach helps extend our reach and deepen our impact. 

With a commitment to data-driven insights, I align every marketing move with the school’s mission—preparing professionals for cybersecurity challenges. I aim to position the London School of Cybersecurity as a leader in the evolving tech landscape, ensuring our marketing strategies reflect the excellence of our educational programs.

Fractional CMO

The Marketing Menu

I am one of the Co-Founders.
I will be providing value to the community by giving 1:1 sessions and providing valuable content to the community.

The Marketing Menu is a community for everyone with a taste for B2B Marketing and a passion for food. What can you expect from joining The Marketing Menu?
Educational content covering topics such as Growth Strategy, AI in Marketing, Career Development
Expand your network and get to know other marketers while enjoying a great meal
1-2-1 mentoring/coaching/advisory sessions
Marketing memes and food related puns
Do you have an appetite for hot takes & food for thought? Join us by following our LinkedIn page!

Co-Founder & AI Expert

giosg

➣ Develop and implement a content marketing strategy that aligns with the overall business and marketing goals.

➣ Manage a team  to produce high-quality content for various channels, including the company website, social media, and email marketing campaigns.

➣ Analyze data to optimize content performance and improve ROI.

➣ Work closely with the sales team to identify new opportunities for growth.

➣ Collaborate with external agencies and partners to produce and distribute content that builds brand awareness and drives conversions.

➣ Manage the content budget and ensure that all projects are delivered on time and within budget.

➣ Stay up-to-date with industry trends and best practices to ensure that the content is relevant and effective.

➣ Manage Content Calendar and execute the publishing plan.

Marketing Content Manager

Framery Acoustics

➣ BRAND STRATEGY

➣ SOCIAL MEDIA AND CONTENT CREATION

➣ PLANNING AND EXECUTION OF CONTENT

➣ COLLABORATION WITH LOCAL AND INTERNATIONAL CLIENTS

➣ PRODUCTION AND ORGANISING OF COMMERCIALS AND EVENTS

➣ WORKING ON EXPOSURE AND VISIBILITY

➣ CONTENT STRATEGY

Content Creation Lead

Suomen kesäteatteri

Manage all aspects from pre- through post-production, including scriptwriting, casting, shooting, editing, sound mixing, color correction, etc. Utilize digital word processing and publishing to create well-structured draughts—design and development experience in marketing. Proficiency with Adobe applications such as Dreamweaver, Premiere, Flash, Illustrator, and Photoshop, designing graphics across all Adobe platforms and modifying pictures for a range of clients.

Selected Contributions:
► In a fast-paced setting, successfully manage time across many jobs while maintaining development means.
► Utilize digital word processing and publishing to create well-structured draughts.
► Planning and construction experience in marketing.
► Small, local enterprises to major corporations can use ghost social media.
► Extensive familiarity with social marketing techniques as well as metrics evaluation.
► Operate social media to maintain marketing campaigns.

Choreographer

House of Dance

Marketing Manager

► Cultivate relationships and develops community, state, and national networks in an effort to further the company's mission and achieve maximum community impact.
► Manage financial and business affairs, including the annual campaign, operating budgets, collections and disbursement and accounting of all funds, property, official records and reports.
► Maintain administrative responsibility for public information programs both year-round and at campaign time which interprets the work and program of agencies.
► Hold the authority and responsibility for personnel functions, including hiring, firing, and performs annual evaluations.
► Served as a member of the Board of Directors, Executive Committee, and all other committees. Assessed potential collaboration opportunities that will enhance organizational value and improve efficiency. Implement quality metrics to track business needs and lead diverse projects.

Chief Executive Officer

Indian Dance Festival ry                                                                            

► Co-create the annual budget and submit it for review and approval.
► Collaborate with members of the tribal staff, other public agencies and private organizations to achieve community stability.
► Coordinate tribal redevelopment efforts and oversee progress.
► Set goals and objectives and develop strategies to achieve results. Streamline operations and expenditures to reduce membership dues without sacrificing results.
► Set and achieve rate and form filing deregulation goals when other organizations would not consider the issue. Engage agents in company goals such as workers' compensation and excess profits reform.

Chairman

jurni Inc

I was given a project to create and edit videos for Jurni.io which is a revolutionary platform for  coaching business cocaches.

My Project involved
- Video Editing
- Audio Correction
- Logo creation, intro and outro
- Subtitling
- Consultation for producing a quality content

Content Creator

Building powerful personal brands for CEOs & Founders using AI + content systems → Attracting high-ticket clients by creating impactful content | Certified Storybrand guide

Are you ready to 10x your personal brand with the precision of AI and the power of strategic content?

In a digital-first world, a robust personal brand for C-Level Executives and Business Leaders isn't a luxury—it's your competitive edge. But carving your niche can feel like steering through a storm.

You're battling:
→ Unclear personal branding that doesn't echo your prowess.
→ Exhaustive efforts with content that doesn't stick.
→ Privacy concerns that limit your story's impact.
→ Static personal brand evolution in a dynamic professional landscape.

The result? A personal brand that's underperforming and underwhelming.

But it doesn't have to be this way.

I'm here to ignite your personal brand with one-on-one coaching and AI-driven content systems that easily deliver personalized, high-impact content.

Imagine a reality where:

→ Your LinkedIn profile is a beacon of your industry expertise.
→ You're connected with a network that amplifies your influence.
→ Your content is a lead magnet, not a time sink.

🛠 With my expertise, you'll harness the power of AI for writing, imagery, and videos, transcending the noise and commanding attention.

✚ Think of the transformation:

→ A personal brand that's as influential online as you are offline.
→ Networking that converts connections into opportunities.
→ Content that resonates, engages, and converts.

Don't let your digital shadow dim your real-world shine.

🚀 Ready to be the master of your brand narrative? 
Slide into my DMs and let's unleash the full potential of your personal brand together.

Daniel Paul

F#%K it. I’m gonna talk about it.
This isn’t a happy post, but it’s real.

When you start a business, you think the people close to you will support you.
You think your family will cheer for you.
You think your friends will be proud of you.

But many times, they don’t say anything.
They watch what you do.
They see your posts.
They don’t press like.
They don’t send a message.
They stay quiet.

And then something strange happens.
People you don’t even know say,
“You’re doing great. Keep going.”
A simple message from a stranger feels warmer than silence from someone you love.

Running a business is already hard.
You get tired.
You get scared.
You wonder if you made the right choice.
You work when everyone else is sleeping.
You give everything for something you believe in.

So when the people you love stay quiet, it hurts.
Not because you want praise.
But because you hoped they cared enough to notice how hard you’re trying.

Strangers can support you more easily because they don’t compare you to who you used to be.
They see your effort today.
They see your courage.
They see your consistency.
And they appreciate it.

To the people who support us, thank you.
You mean more than you know.
Your words help us keep going on the tough days.

To the quiet people in our lives, thank you too.
Your silence shows us who is really with us.

If you’re building something, choose your circle wisely.
Stay close to people who want you to grow.
Create a group where everyone helps each other.

And if you ever need someone to stand with you, reach out.
I’ll support you. I know how this journey feels.

Building powerful personal brands for Founders using AI + content systems → Attracting high-ticket clients by creating impactful content and Agentic AI workflows

“They call me stupid.”
Maybe they’re right. But not for the reasons they think.

They said it made no sense.
Finland → Manila → Finland → Kuala Lumpur… all within days.
More than 24 hours one way.
Ten-hour delays.
Waiting at the airport
Two-hour trains.
Walk back home in the cold.

“Why would you do that?
Just for two days?
It’s stupid.”

Maybe to them it is.

But when your daughter is waiting at the door, smiling like you’re the whole world… 
Logic becomes tiny. And love becomes loud.

I spent those 48 hours doing nothing extraordinary.
Just toys.
Just hugs.
Just presence.
And those moments rearranged my entire definition of “worth it.”

People judge based on what they value.
Parents act based on what matters.

If choosing your child over convenience makes you “stupid,” then I’ll gladly stay stupid.

Because some decisions aren’t measured in hours or miles.
They’re measured in memories.

To every dad, every mom, every parent grinding through flights, fatigue, and schedules—
don’t let anyone shrink the meaning you carry.
Do what matters.
Even if the world doesn’t get it.

I used to be a Nas Academy student.
Now I’m speaking at NAS Summit.

Read that again.

I didn’t come from money.
I didn’t come from comfort.
I came from survival.

I joined Nas Academy years ago because I wanted one thing.
To grow.
To change my life.
To finally believe my story mattered.

Back then, I wasn’t a “coach”.
I wasn’t a “speaker”.
I wasn’t someone people invited on stages.

I was the guy trying to figure life out…
And praying for one chance to prove myself.

What I did have was work ethic.
I decided to be the hardest working person in every room I entered.
If a door didn’t open, I built my own.
If I wasn’t good enough, I learned.
If I failed, I tried again.
If I didn’t know something, I studied.

Every day, I pushed myself.
Every week, I got a little better.
Every month, I saw a tiny shift.

Most people won’t see these chapters.
The nights.
The doubts.
The sacrifices.
The work no one claps for.

But that’s where your life changes.

And now something full-circle is happening.

I’m speaking at NAS Summit.
In Singapore.
On a stage I once dreamed about.
Inside the very ecosystem where I started as a student.

Student to speaker.
Quiet learner to trusted coach.
Confused creator to someone teaching AI to the world.

If your journey feels slow right now, keep going.
Take every chance.
Work on yourself every day.
Be the person in the room who outworks everyone.
Your future self will thank you.

Because one day, you’ll look back and realize
the place where you once sat as a student
became the place where you stood as a leader.

See you at NAS Summit, Singapore.
This is just the beginning.

I never knew fear could open big doors.
But I felt it loud while standing with Robert Kiyosaki.

I flew from Finland to Singapore.
I stood on a stage with Robert Kiyosaki, JT Foxx, Sandy Jadeja, and Marco.

And in that moment, I felt very small inside.

My hands were cold. My mind felt loud and fast.
But I still chose to stand there with them.

Because, I knew I had to stand there anyway.

And most founders on Linkedin feel this same fear.

They want a big brand, 
but hide from the light.

They want trust, 
but avoid being seen in public.

They want growth, 
but freeze when the room gets big.

Standing next to Kiyosaki taught me something deep:

He has age, fame, wealth, and world respect.
Yet he still posts. 

He still speaks. He still shows up.

He builds impact and legacy by being seen, not hiding.
If he can show up, so can we.

So here is my note to scared founders today:
You must cross that cringe hill to grow your brand.

More eyes on you will build more trust in you.
There is no big business without strong visibility.

I chose to show up even when it hurt.
And that one step shifted my whole path.

If you want your brand to grow, start here:

Show up scared. Show up small.
Just show up.

Your future self will thank you.

Found this useful?
Hit the 🔔 icon in my profile.
Get notified of my next post.
Repost it to help 1 new person. ♻️

I shouldn’t have started a business.

Being an employee would’ve been easier.
Clear hours. Clear rules. Less doubt at 2 a.m.

I still remember one moment that made my stomach drop.

We published a cheat sheet on a client’s profile.
A tortoise inside it.... a damn tortoise!!
Completely wrong.

I stared at the screen thinking, This is what I left safety for?

Then came the harder moments.

When you lead with kindness and a client treats it like weakness.
When you realise being good at your work doesn’t protect you from being tested.
That’s when quitting stops being a thought and starts feeling reasonable.

There were days I opened my laptop and wished someone would tell me to stop trying.
Not motivate me.
Just give me permission to walk away without shame.

Most days didn’t feel like progress.
They felt like holding it together.

I kept talking to people anyway.
Most conversations went nowhere.
A few showed me what worked and what didn’t.

My first offer wasn’t good.
My first client didn’t get my best work.
And that wasn’t failure. That was the work.

If you’re early in business and thinking,
“I should’ve just stayed employed,”
you’re not broken.

You’re early.
You’re exposed.
And that part is uncomfortable for everyone.

Take the step anyway.
Don’t do it alone.
And don’t confuse discomfort with the wrong path.

That feeling is the price of becoming someone new.

I’m not a big celebrity.
I don’t have millions of followers.

I don’t have a hundred years of experience.
All I have is a big heart and the willingness to teach, help and go beyond.
 
Because skills can be learned, but taking care of the people? 
That’s genuine.

And teaching has always been my passion.
I give 100% in everything I do, whether it’s dancing, AI, or content creation.

When you care deeply, it doesn't matter if you're not famous.
People can see through the hype.
 
They buy from those who truly care about them, not the clout.
I've had people buy courses from famous names, only to feel ignored.

I don’t chase clout. I chase impact.
I care about every single person I work with.

I care because I was once that person who paid for empty promises.
And I made a promise: when I’m in that position, I’ll give more.

I go beyond what's asked. 
That’s how you change the pattern.

Clout chasers sell promises but don’t deliver. 
I choose to deliver.

I care about my students, and that’s the impact I aim for.
 
It’s this care that changes 
the way I work and the lives I touch.

Found this useful?
Hit the 🔔 icon in my profile.
Get notified of my next post.
Repost it to help 1 new person. ♻️

I was invited by Success Resources to speak in front of 800 people.
And my goal was to make 100 sales on stage.

But selling to a large audience is tough, 
especially for the first time.

It takes years of practice, trial, and failure to master it.

On stage, I felt prepared but still panicked 
when something unexpected happened.

One person said another speaker would come help, 
but didn’t explain why.

My mind started wandering, focusing on everything but the sale.

In the end, I made 97 sales, not the 100 I aimed for.

I was devastated, but I took full responsibility for the failure.

Fast forward: the cohort began. I gave my all.
My team gave 100%. And the people were moved.

They were truly happy and became the biggest advocates.
Some cried. Others were emotional, sharing how much value they received.

It wasn’t just the material they learned, it was the change they felt.

The transformation wasn’t just in the knowledge, but in their hearts.

Afterward, many stayed back, and some even became friends.

That’s when it hit me.

Numbers matter, but impact matters more.
I stopped chasing numbers. I focused on creating impact.

And over time, the numbers grew and compounded.

If you're chasing numbers too, remember this:
Focus on the impact, and the numbers will follow.

Found this useful?
Hit the 🔔 icon in my profile.
Get notified of my next post.
Repost it to help 1 new person. ♻️

I stopped writing my own posts.
But my voice got stronger using AI, here is why:

Most people tell Claude, “Write me a post.”

Then they get something that sounds smart, 
But not like them.

If you want Claude or any LLM to write in your voice, 
You need to train it like a team member, not a tool.

Start with context.
Tell it who you are, who you serve, and what you’re building.
That’s your role and goal, the GPS needs to stay accurate.

Then set the tone.
Don’t say “professional.” Say “warm, sharp, and strategic.”

Be clear about how you want to sound, 
Not what you want to say.

Next, feed it your world.
Upload your best posts, brand docs, and ICPs
Everything that shows your logic and rhythm.

Claude learns from examples, not adjectives.

Give it rules.
Start with a bold hook. Short paragraphs. 
End with a question.

Rules stop drift. 
Without them, AI gets creative in all the wrong ways.

And finally, iterate.
Say, “Refine the hook from your last draft.”

Don’t restart every time. Train it through repetition.

You’re not teaching AI to write.
You’re teaching it to think like you.

Found this useful?
Hit the 🔔 icon in my profile.
Get notified of my next post.
Repost it to help 1 new person. ♻️

Your content could train the next AI model.
But only if you do this first..

Start by giving clear answers, right at the top.

AI pulls from your intro first. 
If you hide your point, you disappear.

Write like this: Question to answer, and then details.

AI engines love clarity. 
They scan for questions, 
Then surface the cleanest response.

Keep your best posts fresh.
Update your top five every 90 days, add new data, insights, or stories.

Back up what you say.
Add links, research, and real examples inside your text.
AI trusts what’s cited, not what just sounds smart.

Give structure.
Use the FAQ or How-To schema on your site.
That’s the roadmap AI uses to read your content clearly.

Build topic clusters.
Pick one hub like AI for Founders and link 5-10 posts to it.
That’s how you become the go-to voice in your niche.

Show up in communities.

Reddit threads, Slack groups, 
Niche forums, one thoughtful answer there can 
Get quoted thousands of times by AI models.

Publish your own data.
Surveys, benchmarks, and studies make you the source 
And AI cites the source first.

If you are still wondering if SEO matters? It does.

AI crawls what Google does.
Strong rankings and backlinks still feed AI visibility.

And finally, track your own citations.
Search your brand in ChatGPT or Perplexity.
See what’s working, refresh it, repeat.

AI visibility isn’t luck. 
Its structure, clarity, and proof were repeated.

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We all think we can do it alone
But it only works..

When you have the right team and systems in place.

And most founders try to run their whole show alone.
But your offer is only the front door of your house.

Your systems, your people, and your support make the home.
When I ran my first cohort, things went very wrong.

I had slides ready, notes ready, and demos ready too.
But we failed big because our systems were not ready.

The onboarding was weak, and the setup was not clear.
The WhatsApp groups were messy.

People came in with big questions
we never thought about.

So when we went to NAC Singapore,
we changed everything.

We built systems that onboard people with ease and care.
We set emails that made them feel welcome and safe early.

We added WhatsApp groups for chats, notes, and news, too.
We shared an FAQ file with all the links they may need.

And then we trained our team until they knew each step.
We even did a test run, so nothing broke on the day.

We also received support from our Rotterdam group.
This is why our NAC cohort worked so well this time.

If you are a founder trying to do this alone, stop now.
Your offer is not enough to grow a strong and big brand.

You need systems and people and real support to scale.
Because of that mix, I grew from thirty students to one-fifty students so fast.

And soon I will grow to five hundred and then one thousand.
All because I built systems that let me grow with ease.

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You think you know how AI reads prompts.
But it's not magic, it's math.

When you type a request, the model doesn’t read like us.

It breaks your words into tiny chunks called tokens 
LinkedIn is one, founder-led business is three.

Then it predicts, one token at a time, 
What you probably want next.

Behind the scenes, there are hidden rules 
System instructions that decide tone, safety, and structure.

You can’t see them, but they shape every response.

The model remembers your recent chats 
Through something called a context window.

That’s why earlier messages 
Still influence the next one, until the window fills up.

And no, it doesn’t learn from you in real time.
Your feedback helps future versions, not this one.

So when your prompt feels off, 
It’s not because the AI ignored you 
It’s because your input wasn’t clear enough on how it actually thinks.

Write like you’re giving directions, not ideas.
Be specific. Use examples. Define your tone.

AI isn’t guessing your mind 
It’s following your math.

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You are using ChatGPT but getting flat results.
Because forcing one tool to do everything is not a strategy

Your ideas need flow, and your voice needs warmth.
Your brand needs to be shaped, facts, and structure. 

One tool can’t carry all of that. 
And when founders try to force it, 

The content ends up flat, robotic, or rushed. 
Then they blame the tool instead of the setup.

Here’s the part most people miss: 
AI works best when each tool does the job it was built for. 

Some tools write with more heart. 
Some designs are better. 

Some search the web with real precision. 
Some turn your voice notes into clean ideas. 

And yes, ChatGPT is still great, 
But it’s not the entire system.

The real win isn’t learning more tools.
It’s building a system that uses them in the right way, 
At the right time, in your voice.

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Stop Using ChatGPT for Everything

Your favourite AI tools might not last
(↓ Read this before your next subscription)
Most AI tools today are cheap for one reason:

They’re being paid for by investors, not by you.
Here’s what’s really going on:
Companies like OpenAI are losing money on every $20 subscription
These tools cost way more to run than they charge
There’s no clear plan to make them profitable
You’re getting amazing tools now because someone else is covering the bill
 → But that won’t last forever
When the money runs out:

- Prices could shoot up
- Tools might shut down
- Features you rely on could disappear
If you’re building your business around these tools, you’re risking it.

You might be building on something that’s going to collapse.
What to do instead?
→ Invest in your skills
→ Focus on things no one can take from you
The market will change.
And when it does, tools won’t save you, YOU will.
P.S. Do you trust these tools to be here in 2 years?

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You are using AI but getting generic output.
Because you are asking questions, not giving instructions.

Most founders talk to AI like it already knows them.
But it doesn’t. It only knows what you feed it.

When you give no context, it guesses.
When you give vague directions, it fills gaps with fluff.

When you dump twenty tasks at once, it freezes.

AI isn’t Google. 
It doesn’t want questions, it wants clarity.

You’re not searching, you’re instructing.
You’re the boss, not the student.

And yet, most founders still take the first draft and post it.

Then they blame the tool.
Truth is, AI mirrors your inputs.

If you sound unclear, it will too.
If you forget the tone or format, it will invent its own.

The fix is simple: teach it how you think.
Feed it your story, your style, your audience.

Show it what good sounds like.
Because AI doesn’t replace your creativity.
It scales it, but only when you give it direction.

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There is a new virus hurting many online businesses today.
And this is not what you are thinking..

It’s called AI Slop, and it’s everywhere you look.

Low-effort videos get millions of views for no real reason.

A silly clip of a cat or a dish joke goes viral fast.
Yet creators with ten million fans can’t hit one hundred thousand views.

This is the trap most people fall into right now.
You spend money on shoots, and you write with real care.

You build strong ideas, and you push out true value.
But you are fighting with content built only to steal time.

It is a race to the bottom, and you can’t win it.
The mid-level space for good content is now almost gone.

People fear spending money because the return feels too low.

But the answer is not to make more slop like them.
The answer is to be human in a way AI can’t copy.

To make content that feels raw, true, warm, and real.
To say things AI can’t say because it has no soul.

This is how you build a bond with your real audience.
This is how you rise above noise and cheap tricks online.

Don’t be the best-kept secret.
Stand out by being real when the world feels fake.

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People are saying..
RIP Google Chrome.

Because they’ve already 
moved to ChatGPT’s new browser: Atlas.

At first, I thought it was just hype.
Then I downloaded it.

And everything about how I searched, wrote, and worked changed.

Atlas isn’t just another browser.
It’s built around ChatGPT.

That means AI answers come first, not search results.

It looks at your web history, your ChatGPT chats,
and every tab you open, to give answers that actually know your context.

You can even switch on Agent Mode.
That’s when ChatGPT starts working for you.

It clicks buttons, fills forms, and finishes tasks automatically.

Need to research?
Atlas pulls sources in seconds and summarizes them.

Need to write?
It edits inside your browser, like a built-in co-writer.

Need to manage projects?
It tracks tasks, sends reminders, and helps you finish faster.

I’ve used Chrome for years.
But after one week with Atlas, I get it.

It’s not just faster, it’s smarter.

Google gives answers.
Atlas gives action.

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People say, RIP Google Chrome

Your first buyers aren’t where you think
Because they’re waiting in the chats you avoid.

And you spend $5,000 on ads without even thinking.
You will hire a big SEO team and feel very smart.

But you will not send fifty cold DMs to real people.

And the reason is simple: 
Spending money feels safe.

It feels like work, 
but keeps you far from rejection.

It gives you space from fear, 
from eyes, from silence.

But a DM is close. A DM can be seen or ignored.

A DM feels human. And that is what scares most founders.

Here is the real secret many still avoid each day:

The best marketing tool in the world is still free.
It is you and your skill to talk to real humans.

Your first hundred buyers will not come from an ad.

They will come from you sending one message at a time.
They will come from you helping one person at a time.

They will come from real talk, 
not your ad dashboard.

So, stop hiding behind your big budget and paid clicks.
The growth you want sits behind the talks you avoid.

Go have those talks. They will change your whole path.

The fear of rejection costs more than any ad spend.

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Your dream grows in the dark first
So it’s normal if today feels slow, heavy, or unclear.

Because, you have no proof your dream will work.

You have no clue if your next step is right.

You have no big sign that says, 
“This will all pay off.”

All you have is your belief.
And some days, that belief is the heaviest thing you carry.

It feels heavier than rent or team payroll.
It feels heavier than the doubt from friends and family.

It feels heavy because it is a promise to yourself.

A promise that you are not crazy for trying.
A promise that your long nights will matter one day.

A promise that this slow path still leads somewhere good.

The dark side of building is not long hours or low money.

It is the moment you ask, 
“What if I am wrong?”

You look at the mirror and feel the fear hit your chest.

But you still wake up and carry that belief again.
You carry it even when the load feels too hard.
You carry it because it is not just your weight.

It is your fuel.
It is your guide.
It is the one thing that will take you across the line.

Your belief is both your burden and your power.
And every founder who won big once carried this same weight.

If you feel tired today, breathe.

You are not weak.
You are just holding something heavy.

And that heavy thing is what will change your life.

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Most founders fear AI will erase their voice.
But the real risk is staying quiet while others show up daily.

ChatGPT-5.1 just made one thing clear:

You don’t need to post more.
You need a system that keeps your voice in the room

Even when you’re busy, tired, or deep in client work.

And that starts with something most founders skip:
Show the tool who you are before you ask it to write.

Your tone, beliefs, stories.
And the lines that only you say.

Once the tool knows you, it stops sounding like a robot
And starts sounding like you on your best day.

Then build one simple flow:
Ideas → drafts → polish → post → DMs.

AI does the heavy lift. You do the human part.
That’s how you stay real and still stay consistent.

The founders who win in 2025 won’t be the loudest.
They’ll be the ones who show up with clarity day after day without burning out.

If you want your story to work while you work,
I can help you build that system.

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YOU might think AI will erase YOUR voice

Pomelli won’t fix your visibility.
Because the real gap isn’t your tools, it’s your system.

Google just launched Pomelli last week, a smart little agent.
It reads your site, learns your tone, and builds ads fast.

And founders are already asking me:

“Should I switch to it?”
“Will it replace my ad workflow?”
“Is this the next big thing?”

Here’s the honest answer:
Pomelli is useful.
But it won’t solve your biggest problem.

Your real struggle isn’t with speed.
It’s visibility, authority, and showing up without burning out. 

Tools can help you draft. Tools can help you ship.
But tools can’t:

- Clarify your message
- Build your narrative
- Train your tone
- Turn trust into inbound

Only a founder-first visibility system can do that.

Pomelli is a step forward.
But your system is the step that actually moves the business.

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Moshe Pesach

Daniel Paul

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taplio

The Battle

Moshe Pesach

Daniel Paul

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Moshe Pesach's LinkedIn Performance

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