Scalivo - Upgrade Your B2B Sales Approach

Helping B2B companies scale both strategically (e.g. service offering & positioning) and operationally (e.g. lead generation, sales, customer retention) as well as with key company assets such as people (e.g. head of marketing / sales, key account managers) and tools (e.g. CRM, email marketing, automation).

Learn more! --> https://www.scalivo.co

Senior Manager | Founding Team Member

Dept Agency

In my role as team lead, I:
– Led project planning and execution (and contribute to projects as SME) within diverse stakeholder landscapes (incl. cross-departmental, and the C-suite)
– Owned proposition development and go-to-market strategies for data solutions (e.g. building a top-3 account)
– Oversaw recruiting and people development within the data consulting practice
- Coordinated regional collaboration between data practices within EMEA and beyond

Team Lead Data Consulting

- Advise B2C and B2B clients from well-funded startups to large corporates on how to become truly data-driven organizations by devising data strategies and orchestrating transformations in underlying data platforms, data governance/management, and change processes
- Help implement data platforms and roll out full-fledged data programs to, e.g., generate annual recurring cost savings of EUR 1.1m
- Support analytics functions through ad-hoc data analysis, dashboarding/data visualization and reporting automation
- Grew one of the accounts into a top-3 data consulting account (revenue up: +350%) and maintain a 100% satisfaction among associated project teams

Senior Digital Business Consultant & Sales Professional

LEROI Consulting (part of Dept)

- Advised clients from start-ups to large corporates in analytics and marketing intelligence thereby, e.g., achieving marketing ROI improvements of 20%
- Led sales activities culminating in closing two of the top-3 deal sizes in the first 12 months
- Helped build out a 10-person business consulting team enabling company revenue growth of +200% over a two year time frame

Watlanka Media

Published information products, including books and short guides, e.g., "The Aspiring Advisor: Strategies and Tools for a Successful Consulting Career", a handbook for consulting career starters, and "Got the Job... Now What?: How to Master the Corporate Game from Day 1", a manual for graduates starting a corporate career

Publisher & Author

Deloitte Consulting

Projects include a.o.:
- Major integration support of a global multi-billion dollar acquisition in mining industry
- Post-merger integration support in chemicals industry
- Support of business unit carve-out in semiconductor industry
- HR IT maturity and business requirements assessment in biochemicals industry
- Financial feasibility analysis of a multi-billion dollar sports event
- Major integration work in Swiss energy sector
- Pricing improvement for international MedTech company
- IT infrastructure analysis for global insurance company
- Strategy design for leading professional services firm
- Organisational re-design at international pharmaceutical company

Major personal accomplishments: among top-5% in peer group, promoted twice between 2011-2015 (ahead of schedule)

Management Consultant

Arab Academy for Science and Technology and Maritime Transport

Mentored a team of Egyptian students as part of Young Entrepreneurs Africa (YES Africa) programme run by AIESEC, taught how to create a socially responsible business (business idea, business plan design, market research, financial and legal aspects, implementation), led winning team: "Best Business Idea"

Teacher & Mentor

Nürnberg Messe, Tokyo

Created database of Asia-Pacific trade shows, enhanced Japanese client base through trade shows, organised tailored industry-specific business trips to Europe for Japanese clients

Intern

Kienbaum Management Consultants

Created business reports and presentations for Utilities and HR departments, worked on individual assigment about &quot;The Demographic Change and its Impact on the German Energy Sector,&quot; analysed leading energy provider's distribution and market penetration to enhance acquisition performance, moderated and maintained a multicorporate eRoom

Summer Analyst

Unilever HPC

Planned and implemented internal campaign for employee suggestion scheme

Summer Intern

With an extensive background in management consulting and a laser focus on execution, I've dedicated my career to helping teams reach their zenith of potential. I'm particularly passionate about the Theory of Constraints, identifying bottlenecks that inhibit performance and creating solutions to unleash full potential.

PROVEN TRACK RECORD IN SCALABILITY AND STRATEGIC DESIGN

Currently serving as a Senior Manager and Founding Team Member at Scalivo, I bring a pragmatic approach to scaling B2B companies. Applying my expertise in risk management, including Monte Carlo simulations, I offer solutions that are both forward-thinking and rooted in statistical analysis. With a skill set that encompasses Strategic Planning, B2B Sales & Marketing Strategy, I provide customized solutions that ensure not just growth, but scalable growth.

PEOPLE-CENTRIC LEADERSHIP FOR SUSTAINABLE SUCCESS

My previous roles, such as leading the Data Consulting practice at Dept Agency, highlighted my ability to harmonize strategy with people development. I excel in helping teams achieve their goals through empowering KPI management . After all, an empowered team is the backbone of any successful undertaking.

ACTIONABLE INSIGHTS FOR FUTURE-READY COMPANIES

I'm also the author of several books, most recently "6 Building Blocks for Successful Innovation" with Dr. Massimo Garbuio (University of Sydney), a blueprint for business leaders looking to arm themselves with actionable strategies for sustainable innovation.

WHY WORK WITH ME?

If you're looking for someone who can translate complex strategies into real-world success, while nurturing a team dynamic that fosters excellence, you're in the right place. My mission is simple: to elevate teams and companies by providing actionable, data-driven strategies that translate to meaningful growth.

Moritz Dressel

Self employed

- B2B Marketing Strategy: ICP development and segmentation, Positioning & Messaging, Mapping they buying journey
- Demand Generation plan & Content Marketing: Understand what prospects need to know in different stages of the buying journey, audit of existing content, develop a plan to fill educational gaps, provide social proof, validation, and meet objections with the ICP. Develop a content repurposing system.
- Campaign Management: End-to-end campaign management, including channels like: Social media (paid/organic), Search (SEM, SEO), Email, Trade press/sponsored media.
-Optimisation & Reporting: Set up of tracking, attribution, reporting and dashboards. A/B testing, analysis & insights to optimise and adjust marketing efforts, continously improve on markteting strategy over time.

Fractional Marketer

Resonate CX

Resonate is the leading Australian Voice of the Customer (VoC), Voice of the Employee (VoE) and NPS Management software provider. 

- Develop marketing plans aligned with the company strategy, identify growth opportunities and harness these opportunities by conceptualising, planning & executing campaigns across channels to achieve growth.
- Develop and execute lead generation strategies to drive new customer acquisition using multi-channel strategies
- Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, and videos that resonate with B2B audiences
- Plan and coordinate hosted events as well as the company's participation in 3rd part conferences, and trade shows. Ensure a strong presence at such events and maximise lead generation opportunities

Marketing Manager

Care to Translate

* Lead marketing initiatives, ensuring alignment of marketing objectives with broader company mission.
* Develop and execute a comprehensive demand generation strategy to drive brand awareness, generate leads, and accelerate the sales pipeline.
* Own end-to-end marketing activities, from customer research and analysis to campaign execution.
* Manage cross-functional projects improving the customer journey.

Growth Marketing Manager

OTW is the most awarded content agency in the Nordics. We create content that engages your audience, creates loyalty and build brands.

- Performing content analysis, based SEO and search behaviour, to support the content teams with themes for upcoming production.  
- Performing customer journey and CRO analysis and recommendations.
- Carrying out SEO analysis and recommendations for customer websites. 
- Create tracking plans and set up tracking on customer websites.
- Reporting on website and campaign performance on a reoccurring basis.

Growth Marketing Analyst

- Created and held a courses in web analytics, including creating a tracking plan, setting up tracking on a website and reporting in Google Analytics (UA).
- Ad hoc digital advertising campaigns focused on YouTube and SEM.

Performance Marketing Manager

Spotlight DP

Performance Marketing Project Manager

Radisson Hotel Group

Marketing project manager responsible for supporting the commercial goals of Swedish managed/leased hotels across the Radisson Collection, Radisson Blu and Stockholm Waterfront Congress Centre brand. Key to the role include duties such as

Developing, implementing  and following up on local projects across content marketing, web analytics, web optimization, partnerships, photography, print production amongst others. 
Local adaptation and implementation of global marketing communications.
Collaboration with sales department to create effective sales material and events in order to support commercial B2B targets.
Development of commercial offers and products in collaboration with revenue managers and hotel managers.

Marketing Executive

Acting as digital marketing consultant for individual hotels - creating media plans, budgeting and coordinating with agency and channel managers. 
Support in and coordinate local implementation of digital campaigns coming from global/channel managers. 
Manage Nordic affiliate marketing programs  - recruiting affiliates, creating partnerships, creating campaigns, maintain creatives and promotions.

Performance Marketing Coordinator Nordics

Jajja Media Group

*Analyzed of visitor behaviour and marketing performance using Google Analytics and Excel.
* These insights were used for management of SEM and paid social accounts,  including continuous optimisation and strategy. 
*Evaluated  on-page SEO factors and implemented improvements in the clients’ content management systems.

Performance Marketing Specialist

Ebiquity plc

Ebiquity Nordic/Media Path  is a media auditing company that help our customers maximize the effectiveness of media investments across a wide portfolio of services.

• Collection of data and post-buy analysis from media agencies.
• Development and management of the internal pool of advertisers. 
• Benchmarking  and KPI analysis of media agencies commercial buying.
• Competitive analysis 
• Production of client reports, presentations etc.

TV Consultant

Business Sweden

The Swedish Trade Council essentially provide services for Swedish companies to establish a company and its products, services or ideas in new markets. Founded in 1972, STC have offices in 60 countries and work closely with trade associations, embassies, consulates and chambers of commerce around the world. 

An all-encompassing role where I assisted the Export consultants with 
• market analysis
• partner search
• distributor evaluation
• responding to export related enquiries from Swedish companies.

I also managed  the everyday tasks of the Swedish Australian Chamber of Commerce, such as
• membership management
• website management
• organizing events

Trainee

Fractional Growth Marketer | 10+ Years of Marketing Experience | SaaS & Tech | Digital Marketing, Content Strategy, Demand Generation | 💫 SheFi '25 Scholar💫 Blockchain Baddie

I help SaaS and technology companies scale their revenue by providing strategic marketing leadership on a fractional basis. I specialise in developing and executing data-driven marketing strategies that drive demand, accelerate sales cycles, and maximise ROI. I'm passionate about helping businesses achieve sustainable growth without the cost of a full-time marketing leader.. 

What I offer: 
*   B2B Marketing Strategy: Aligning marketing efforts with sales objectives to drive revenue growth. 

*   Content Marketing: Creating valuable content that attracts and engages target audiences along the buyer journey. 

 Demand Generation: Implementing strategies to generate high-quality leads and nurture them through the sales funnel. 

*   Performance Measurement & Analytics: Tracking and optimising marketing performance to ensure effectiveness. 

Let's connect and discuss how I can help your business grow!

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Moritz Dressel

Amelia Rickard

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