Morgan J Ingram

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was the worst-performing SDR on my team.

Then I discovered something that changed everything...
Intent + Outbound + Content = big fat pipeline.

Which has led to..
• 4× LinkedIn Top Sales Voice
• Trained teams at HubSpot, Snowflake, Salesforce, and 100+ SaaS companies
• Built frameworks that generate millions in pipeline

But here's what I noticed:

Most B2B teams are drowning in automation instead of mastering fundamentals.

That's why I built Sales Team Six a 45-day sprint that transforms your most committed reps into multi-channel outbound specialists.

We focus on three pillars:
• Intent - Know who's ready to buy
• Outbound - Orchestrate touches that convert
• Content - Build trust before the meeting

LinkedIn is incredible, but it can't be your only channel. It's your command center for detecting signals, personalizing outreach, and scaling what's human.

The edge belongs to teams that master all three.

Ready to build your revenue engine?

3 ways to get started:
• Download the Sales Nav Kit (featured section)
• DM me "REV" to discuss your outbound motion
• Book time at ampsocial.io

Not ready yet? Follow for daily insights on multi-channel outbound, Sales Navigator mastery, and frameworks that book meetings.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

Some days I feel like quitting. Some days I want to pop off on people talking crazy online. Then I remember one quote from MLK. 

"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that."

I feel like every other day something more insane is happening in the world. People talking about AI taking over the world. More people seem to be going through hard times.

I sometimes wonder if it is ever going to get better.

Then I realize we can create life how we want.

Every morning I wake up and tell myself: 
"When I enter a room, I bring life and light."

Earlier in my career though I was driven by other emotions.

I have to prove these people wrong.
I will show them all.
No one believes in me so it's up to me.

I believe everyone has seasons where they need certain things to fuel them.

That was legacy Morgan. This is Morgan now.

I tap into the light that people can follow. There's a better fuel that leads to success. I want to win by showing love, not by feeding into the darkness.

Sure, I still make A LOT of mistakes on a day to day basis. But I know if I focus on the light, it will be hard for me to lose.

I know MLK did not speak for my rights for me to operate in anger. He would want me to operate in pure light.

So I've been doing the work with my coach to bring light and love instead of feeding my inner darkness.

Because I would rather be remembered for the light I bring.

Instead of fueling the darkness I can easily fall into.

P.S. How are you reflecting on MLK's words?

Morgan J Ingram 

Making Sales Human in an AI World → More Pipeline, Less Spam for B2B Sales Teams | CEO @ AMP Social

Dear 2023 Morgan,

Thank you for taking the leap into entrepreneurship.

You were hesitant, but you did it anyway. You were excited to start, even though you had no idea what you were doing. Then six months in, you panicked because you realized it was harder than you thought.

They say going off on your own is the best personal and spiritual development you'll ever experience.

We both discovered, that is true.

You learned more about yourself in 2-3 years than most people learn in a lifetime.

You went through pain and suffering that you never expected. You were trying to identify the evolution you were going through, but you couldn't quite articulate it to others.

That led to confusion. 

You didn't fully understand what you had accomplished early in your career or what you were building toward.

But you fought through.

When things weren't clear, you still pressed on.
When support came, you accepted it instead of rejecting it.
When obstacles hit the business, you surrendered and gave yourself to God.

And surrendering was the most important thing you did.

Giving your life completely to Him. 

Allowing God to truly be the CEO as you operated through His wisdom.

You've been figuring out how you want to show up in the world through social media, through sales, and through your community. 

Some days you would think... is this really all worth it?

But through all of that, you evolved into something better.

You evolved into a better leader.
You evolved into a better person.
You evolved into what you were called to do.

Now the mission is clear.

To make sales more human in an AI world and ultimately elevating humans to have more soul alignment.

So to myself... thank you.

Thank you for continuously pressing on when things looked extremely difficult.

Thank you for moving forward when things weren't working out.

And most importantly, thank you for never quitting.

Because in the midst of thinking about quitting, you discovered an important lesson.

When everything was crashing down in front of you, it was disguised as molding through a burning fire that needed to happen to make something unbreakable.

That is who you've become.

As I head into 2026, I'm going to make sure that every single ounce of suffering, pain, and confusion you went through was worth it.

As our coach always tells us:
I'm exactly where I need to be in God's plan.

And you were exactly where you needed to be in those 2-3 years to evolve and learn.

I thank you for that.

So I'm gonna take it from here.

And go on a glorious run with God Almighty Himself as we both smile at what He is about to do in our life.

Sincerely,
2026 Morgan

Making Sales Human in an AI World → More Pipeline, Less Spam | CEO @ AMP Social

I showed an AE team that targets $100m accounts in revenue two filters in Sales Nav that booked 12 meetings. 

(Save this for later)

Sales Nav should be your team's homebase for intent signals. Here's how you can do it with these two filters:

1. Less than 1 year in current role
2. Connections of execs in your company

1. Less than 1 year in current role:

People want to prove themselves once they join an organization. However, if we reach out at month 1 they don't have full context yet so we want to aim for the sweet spot of 4-10 months. That makes them more likely to respond and move the deal to close.

2.  Connections of execs:

As a sales leader this strategy should be a mandate for your entire team.

Step 1: Click the "Connections of" filter
Step 2: Pick an exec internally that would be willing to give you an intro
Step 3: Filter the accounts and job titles within those accounts that you want to get in front of
Step 4: Create a saved search so it will notify you of new people and you don't have to repeat the search
Step 5: Ask the execs for intros

Now you have two Sales Nav plays to build a big fat pipeline. When we think about prospecting we have to find observations to make us more human in our outreach. Sales nav is the tool that does that. 

Happy prospecting sales community.

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

I've tested every Sales Nav filter for 10 years. These 5 book meetings when nothing else works.

(Share this in your Slack channel)

Sales Nav can feel like a black box. Trust me, I have had the same feeling. That's why I've spent a decade studying it so teams can simplify their outbound process.

Here are 5 filters you can leverage today:

1. Viewed Your Profile Recently

These leads have already shown direct interest.

↳ They're curious about you right now
↳ Simply ask: "What caught your eye about my profile?"

Do this at the end of every week. Don't just nod and scroll past.

2. Follows Your Company

Prospects following your company are already aware of your brand.

↳ They're interested in your content
↳ Ask what specific problem they want to solve

Don't overlook this gold mine.. like Goldfinger gold.

3. Posted in Last 30 Days

Active users are most likely to respond.

↳ Active people reply 3X more often
↳ Comment on what they shared
↳ Ask why that topic matters to them now

This should be a daily check. Like brushing your teeth but for your quota.

4. Years at Company (4-10 months)

Don't reach out to someone when they first started. They haven't even found the bathroom yet.

↳ Search the filter "less than one year"
↳ Look for 4-10 months in the role
↳ Perfect time to offer help with their goals

Check this every month to keep the rhythm going.

5. Job Titles

Sales Nav helps you target decision makers faster.

↳ Focus on the right ICP
↳ Filter for executive buyers and people below the power line
↳ Customize your message to their role

Now that you have these five filters, you can stack them together to build better outbound messaging.  

Sales Nav is an underrated tool and is very powerful when used right.

P.S. Want to become a Sales Nav pro? DM me "NAV" and I'll send you my Sales Nav Kit.

5 Sales Nav Filters That You Need

I got ghosted by 127 LinkedIn prospects in 2017. Then I discovered the pattern.

So there I am... Fresh SDR me refreshing my inbox every 10 minutes hoping for responses. Little Morgan clearly getting cooked in the DMs.

My messages were painful. 

"Hope all is well. My name is Morgan. We have mutual connections and I'd love to connect. We are the leading provider...."

Just terrible.
I am sick even telling you all this.

But when you start in sales, there aren't really guidelines. You get thrown in like "hope this works" and pray something sticks.

I thought I wasn't good enough. Then I realized something huge:
They weren't ignoring ME. They were ignoring my APPROACH.

That changed everything.

Here's the framework I developed after studying hundreds of messages:

Observation Outbound Formula:

↳ Observation (show them you know them)
↳ Context (why this observation matters)
↳ Pain point (what they're likely facing)
↳ Value prop/Power Move(how you help)
↳ Call to action (next step)

You don't need all 5 every time. Even 2-3 done well beats a generic pitch.

Quick example:
Before: "Hope all is well..." (Almost barfed writing this)
After: "Saw you just expanded your SDR team by 5 people. Most VPs tell me onboarding at that scale leads to (insert situation). Not sure if this is relevant but how are you currently doing (x)?" (Now we are getting somewhere)

But every successful message I've seen follows this pattern.

This is the exact framework I coach at AMP Social when working with B2B sales teams. As a sales leader this is what we want to implementing for your team. 

Your prospects are waiting for someone who gets them. 

Be that someone.

B2B Outbound is starting to lose its humanity.

Which has me thinking... Are we all cooked?

People want to implement AI yet at the same time no one seems to be posting about how they got a great AI outbound email.

Am I missing the plot here?

Teams are still struggling.
People continue to complain about AI-generated spam.

Somewhere along the way we started to believe that more messages = better outbound. Which is not the case.

Sure, AI automation helps. But we have to ask ourselves would you actually reply to this?

I'm not anti-AI. I use it. But AI is an amplifier, not a replacement. If your inputs are garbage, your outputs will be too.

The best-performing teams are the ones still willing to get personal. Even now, I still write all my messages before even thinking about automation.

Every leader should have their reps get at least 50 responses manually before you even think about automation. 

Which leads to my conclusion.

Every sales team needs the mantra of making sales human in an AI world. Because if you don't have great inputs then all these AI tools don't even matter.

We've gotten so caught up chasing the AI silver bullet that we forgot the manual work matters.

We need to get back to the basics:

↳ We're still messaging a human
↳ The message still has to feel like it came from one
↳ Depth wins over volume

All sales leaders should focus on having their reps be human first when reaching out and not a robot.

The more you immerse in the craft, the more you'll stand out. Because most people won't.

That's exactly what we focus on at AMP Social with Sales Team Six, making sales human in an AI world.

Let's fall back in love with the game.

The human-to-human game.

I used to do everything as a Creator CEO of my own service business. Now I only do 3 things. Profit margin went up. I work 30% less. Revenue doubled and client results were more impactful.

2023-2024 Morgan:
• 1-on-1 coaching
• Content audits
• Sales consulting
• Webinar hosting
• Influencer marketing
• Production business
• Hosting virtual events
• Tool partnerships
• Speaking gigs
• Advisory roles

I was busy, making money, and not focused at all. The Mandalorians would tell you this is NOT the way. 

Then I attended Alex Hormozi's workshop.

He said one line that changed everything:

"One offer. One channel. One avatar."

I went home and killed half my business.

2025-2026 Morgan:
1. Sales Team Six (45-day sprints with small cohorts focused on building quality pipeline.)
2. Keynote/SKO speaking (because I love being on stage. Currently in Dubai for the Billion Dollar Summit)
3. Brand partnerships (only with tools, brands and people I love working with)

That's it.

Having one core offer transforms everything. Now my speaking and partnerships elevate Sales Team Six instead of competing for attention.

Results so far:
→ Profit margins doubled
→ Revenue doubled
→ Working 30% less
→ Actually present with friends and family
→ More energized than I've felt in years
→ Clients getting better outcomes (The most important part)

It's been hard to say no. But it's way easier to say yes to things that bring me peace.

FOCUS isn't about doing less. It's about going deeper on what you already know works. That obsession leads to LOVING your craft which people can feel. 

When you do everything, you help no one. Plus, no one knows what you actually do which started to happen to me. 

When you master one thing, it expands into everything you actually wanted.

I can't believe Stanley (Your Content Coach) is doing this. They're giving away $100,000 USD to help one person go all-in on their dream.

No this is not a "comment X to get Y" scenario. 

You all know I am huge fan of this because I went all in on my dream when I first started creating content here years ago. 

I was TERRIFIED when I first started making content. Now I wake up everyday blessed to be creating on this platform for 10 years straight that changed my entire career. 

I went from closing my eyes to hit the post button to 180,000 followers on LinkedIn, training the top B2B sales organizations in tech, and speaking on stages like INBOUND and SXSW across the world. 

This all came from one decision. 

Now it's time to change someone else's. 

So let's flip the tables real quick.. if your salary and rent were covered for the year what would you create? 

2026 is the time to lock in and play a new game for yourself. 

Here's what you get:
↳ $100K to cover salary + cost of living
↳ Stan Pro and Stanley for a full year
↳ 5 coaching sessions with Stan Ambassadors
↳ A media budget to promote your brand

Here's how to enter the Dare To Dream competition: 

1. Sign up for Stanley (free) before January 31st 
2. Record a video (under 2 minutes) sharing your dream and why it matters
3. Post it on a PUBLIC Instagram or TikTok account
4. Tag @stanforcreators and use #StanDareToDream26 
5. Submit at daretodream.stan.store

All details here: : https://lnkd.in/gVTt6x-V

You never feel ready. Yet once you commit to doing something different you will take right the steps to become ready. 

Go chase your dream. 

#StanPartner #DareToDream

8 months ago Dale Dupree called AI a fad. I disagreed.

Looking back now, I was wrong

Before you get your pitchforks.. hear me out. 

Dale and I were at LinkedIn HQ with John Barrows for a Glengarry Glen Ross watch party. During a LinkedIn live, Dale said AI is a fad and I pushed back HEAVY.

But after thinking about it more... Dale was right.

A lot of people are hopping on the AI hype train. I get it, we all need to learn it. Yet there's probably 1% of people who truly know how to use it tactically on a day-to-day basis when it comes to B2B sales.

I know a few of those 1% people. But most AI products I'm seeing get built without real implementation for outbound or accelerating deals.

So what does this mean for all of us?

It doesn't mean don't learn AI.

It means most people are going to fail using it and have to revert back to human-to-human outbound. They're gonna go back to the fundamentals because those never fail us.

For every SDR/AE looking to learn AI the first step is to know the fundamentals, produce results to know what works and then you can amplify it. 

Because if we have more people who were already lazy with their efforts amplifying more lazy efforts... that will lead to more buyers getting annoyed. Which is why we're in this conundrum right now.

People wanna move fast but not learn the fundamentals.

It's like saying you want to do a windmill dunk but can't make a layup. That doesn't make any sense. But that's what's happening right now.

When we AMP Social work with B2B sales teams in Sales Team Six, we focus on social selling and cold calling. But what I have realized through client feedback is that we shift their mindsets to be creative as a human and not operate out of fear.

I told an SDR team the other day. We want to act as humans, be casual, but present facts. 

If we do that, we succeed.

My hope is that all of you use AI but don't lose yourselves in the process. 

Work on the craft to be great like Jen Allen-Knuth, John Barrows, or Samantha McKenna.

Stop skipping steps. People know when you do. And they can see it.

Instead, go be great and take advantage of the greatest profession on earth.

Being an amazing salesperson.

I don't like the term "social selling."

It gives people the wrong idea.

When most people hear "social selling" they think let's go slide into the DMs with no context, post random content and selfies with motivational quotes. 

Nah. Nah. That's not it.

What we should be talking about is social listening.

In order to truly connect with another human, you have to observe something about them first. Something real that would spark a conversation. 

For example, when I am out in the wild when someone notices my Majin hat we immediately spark a connection because I know they know their anime.

That's how connection works.

Observations spark motion. 
Motion creates deeper connection.

If you're just selling transactionally, there's no depth. 

But if you're actually listening to what's happening in the market it makes it easier to be social.

And this isn't just LinkedIn. Cold calls. In-person. Personalized video. It's about being human across every channel.

I hear senior reps say "I don't have time for this."

Welp.. tough luck Bobby. We're here now.

AI is changing things fast like the Flash. You don't have as much time as you think.

So I would encourage all of you to stop asking your team "how do we do social selling?"

Start asking "how do we do more social listening to be more human in an AI world?"

If we keep trying to automate everything to oblivion without the human touch first, we're gonna get exactly what we deserve.. being ignored. 

Focus on listening. 

So you make the right observation to spark a conversation. 

That's the play.

P.S. This is exactly what I'm working on with B2B sales teams right now in my program Sales Team Six at AMP Social. Making sales human through a social selling system that books more meetings with your target accounts. Come through and check out what I am up to. https://lnkd.in/e5qhEgpB

I worked with a SDR leader and 6 SDRs last week to show them this Sales Nav play to book a meeting with a top tier account in 15 minutes. 

(Share this in your Slack channel)

The problem I see with SDRs/AEs are that they are so scared of falling behind that they automate everything. Not 100% their fault but buyers can smell it. They're more skeptical than ever because 90% of what hits their inbox is AI-generated noise.

That is why we want to find proof points to stand out in our messaging. 

Step 1: Skip over to Sales Nav
Step 2: Click the company name you are prospecting
Step 3: Scroll down the company page to go to job openings 
Step 4: Click job openings 
Step 5: See if job openings have increased by 20%+ in the last 3 months

This example is one of their target accounts. So now the SDR knows with the job openings it is a good time for them to reach out to see if their services are applicable since they target sales teams.

The best way to stand out right now is to be human as we teach in our Sales Team Six Program and find observations that have shown you have done the work. 

Tag a sales leader who needs this. 

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

12 things I'm doubling down on in 2026. (none of them have to do with follower growth)

 1. More pickleball (obviously)
 2. Praying to God more
 3. Reading non-business books
 4. Spending more time with family
 5. Hiking the mountains of Sedona
 6. Enjoying the life God is giving me
 7. Becoming a better CEO for AMP Social 
 8. Sticking to the mission, not getting distracted
 9. Learning Japanese and more about the culture
10. Drinking more kombucha (yes, I'm that guy now)
11. Telling people I love that I love them (time is short)
12. Connecting with people I truly want to collaborate with
    
Every year the time between Christmas and New Year's I take two weeks to reflect on everything.

Not goals. Not KPIs. Just... what do I actually want more of?

For example, I went to Japan last year and it genuinely changed how I see life. The intentionality and the dedication to their craft was incredible. So.. I already booked the next trip for later this year.

I want more of that energy in 2026.

Not grinding for the sake of grinding. Just being present and enjoying the journey God has me on.

Most of these aren't business goals.

And that's the point.

The best version of me as a CEO, creator, friend, and son is what comes from being whole... not just productive.

Here's to a year of holistic growth.

P.S. What's one thing you're doubling down on in 2026?

P.S.S Oh yeah in Japan.. they treated me like a celebrity. Was amazing.

If I were a sales leader leading a 10 person AE team trying to close deals at the end of the quarter while my buyers ghost every meeting request, here's the exact play I'd run.

(Share this in your Slack channel)

Step 1: Accept the New Reality

Buying doesn't happen live as much anymore. Your buyers are researching at 11pm, sharing demos internally at 6am, and making decisions in Slack threads you'll never see.

Instead of fighting it, we adjust to the reality and play that game. 

Which leads into the next point. 

Step 2: Build Async Momentum

Don't have your team send links and pray something happens. Because most of the time that leads to nowhere fast. 

Here's what actually works:

↳ Use interactive demos that let buyers explore on their own time
↳ Track WHO is watching and WHAT sections they replay
↳ Set up automated follow-ups based on their actual behavior

Tools like Consensus make this very simple. Imagine, you can see when Sarah from Procurement (we finally got you procurement) watched the pricing section 3 times at midnight. 

That's intel we can leverage in our sales cycle. 

Step 3: Let the Demo Do the Selling

Unfortunately most buyers don't trust salespeople. (I know, it stings.) That's why your demos need trusted voices like customers, executives, etc proof that isn't just your reps pitching.

Your buyers are sharing your demo internally without telling you. This is an opportunity to leverage that insight.

Make sure your demo:
↳ Answers objections before they're raised
↳ Speaks to multiple personas (not just your main contact)
↳ Gives you visibility into who else is watching

When the CFO watches your ROI section, you know the deal is moving. Even if no one replied to your email.

Step 4: Follow Up With Context, Not Desperation

Instead of "Just checking in..." or "touching base" these are the worst by the way. By the way, please stop doing this and whoever taught this I am coming after you. 

Anyways, try this:

"Hey Sarah - looks like your team spent time on the integration section. Typically when people look at that section they have questions around x,y, and z. Opposed to me looping in our solutions engineer to answer any technical questions?"

No guesses here. Just proactively solving the problems that are already in their head. 

The best sales teams in 2026 aren't chasing buyers. 

They're building momentum buyers can't ignore.... even at midnight.

#ConsensusPartner

If I was onboarding 5 new SDRs, here's exactly what I would do to guide them to exceed target in 90 days.

Step 1: Learn the industry FIRST

This is the most important step and most companies skip it.

You can be subpar at prospecting and still do well if you deeply understand your buyers.

Who are they? What keeps them up at night? How do they make decisions? What's the industry makeup? I remember reading every single article on VP of Marketing + CMOs when I worked at Terminus so I knew the lingo.

When you know this, your conversations become 10x easier.

Step 2: Set up their LinkedIn profile

Now that they understand who they're talking to, let's make sure their profile reflects that. 

The question every rep needs to ask themselves is... How do we position our profile as someone worth responding to? I would immediately remove your job title from your profile and make the headline outcome focused.

Think landing pages, not resume. 

Step 3: Get comfortable with the tech (but only 3-4 tools)

I'm starting to believe you shouldn't give new reps all the tools at once.

Start them with the basics:
↳ Sales engagement tool
↳ Data tool
↳ CRM

That's it. Master those first.

As they get better, they unlock new tools.

As leaders, I think we need to have all SDRs master the fundamentals of these three tools so that the other tools are easier to use. 

Step 4: Creative prospecting

Once they're comfortable with the basics, now we layer in video prospecting, voice notes, and creative outreach. I remember as an SDR, once I got the cold calling down I could easily translate those skills into more creative prospecting. 

This is where they start standing out from everyone else in the inbox.

Step 5: Memorize 3 customer stories

When I was an SDR manager, I told my team.. everyone needs to memorize 3 customer stories.

That's it. Just 3.

When you're on a call and you can reference a real story about someone like them... the conversation shifts. That's how you create relevancy by sharing a real point of connection they can relate to.

These 5 things in the first 90 days will set your team up for success.

P.S. Which step does your team need to focus on most?

undefined undefined

Chief Prospecting Officer

GTM and Content Advisor

Content Advisor

Creative Advisor / Content Creator 

Co-Founder

Outbound → Revenue. For B2B Teams That Want Results | Founder @ AMP | Making Sales More Human in AI World

I've spent 1 hour a day inside AI tools for the past 2 years. I've learned a lot... and still feel like a noob.

Which made me curious for all my sellers and leaders out here...

Which LLM are you using most in your sales process?

Looking forward to the answers. 👇🏾

zoë hartsfield 🌊

good @ building pipeline | bad at most other things | currently building pipeline + evangelism at Apollo

I've generated over 100MM impressions for brands on social media in the past 24 months. Most coming from LinkedIn. Building world class employee, executive and influencer advocacy programs for B2B software companies. 

I'm a marketer by trade, but sales has my heart. Also passionate about helping younger professional level up in their careers (mostly by charing lessons I learned the hard way).

-------------------------------------------------------------

If you're a brand and want to collab on content, shoot me an email at zoe@zoehart.co

If you're a young professional looking for tips, hacks, and learnings to help you level up, hit the bell & follow me on IG (@zoepatience) and TikTok (@zoeeharttt).

If there are other ways you hope to work together, shoot me a DM- let's chat.

Head of Marketing & Evangelism

Standing up the content, community & demand gen functions at Swantide. 
Q1 & Q2 OKRs + Wins:
- 4x inbound traffic
- organized and generated Sales Collateral Library
- guested on 15 podcast + webinars to evangelize the brand
- onboarded tools: HockeyStack, Warmly, Demandwell
- Stood up content calendar
- Stood up product release marketing with CS
- Trained the GTM team on social selling
- Created Community Driven Pipeline Playbook
- Launched Events marketing program hosting in-person and virtual events
- Stood up partnerships program
- Stood up first-ever referral motion (generating 15% of pipeline after 2 months)
- leveraging my personal brand to generate new business opportunities
- Set up GA4 + marketing attribution model
- Generated 50% of pipeline from inbound, content + community
- Generated 39% closed-won revenue from inbound, content + community
- did all of this without ads^ 😏


We are making implementing and configuring salesforce 10x faster, 10x simpler at 1/5 the cost. It's so easy, I can set up your Salesforce instance. DM me if you're about to or just bought SFDC and need help with configuration & system management. We've got you covered 😎

zoë hartsfield

"i don't want to work with you. you write in all lowercase. that's unprofessional."

my guy… i'm not going to write like me for you. i'm going to write like you for you. that's literally the point of ghostwriting.


lowercase everything works for MY brand cuz i’m a zillennial girlie in sales/marketing who doesn't take herself too seriously at all. 

But the CRO of a Series B RevTech company? You're not posting like that. 

You shouldn't post like that. Your board would have some big questions for you at the next quarterly meeting. 

(see what I did there?^)

when i write for YOU, i write like you. 

- Proper capitalization. 
- Structured frameworks. 
- The occasional dry humor that lands in a CFO's inbox without raising too many eyebrows.


i've been doing this long enough that nobody has ever figured out who i write for. and that, my friend... is the point. 

i like to consider myself the best ghostwriter you've never heard of ;)

so if you're worried i'm going to make you sound like a chaotic gen-z kid who types like she's sending a text... i promise i won't.

unless that's your vibe i guess

zoë hartsfield 👻

EGC is the new brand marketing | i build executive and employee brands on linkedin that drive awareness and revenue | executive brand & ghostwriting | documenting my life as a first time founder

I quit my job 2 weeks ago to go all in on [redacted]. I haven't even officially announced the new company (soooon) but closed my first deal with a DREAM client. Today. From a coffee shop. In Dubai...

I was always a W2 girlie, and I will still champion anyone who wants that life. 

Climbing the corporate ladder was an epic challenge and I am so grateful for that experience. 

But I remember so vividly a few months ago... the night I finalized my divorce, lying in bed thinking "what's stopping me?"


Am I scared? Yep.
Am I prepared? Nope.
BUT do I know anything about building a business on my own? 

Also no

F*ck it... I'm doing it anyway! And I'll bring you along with me.


So if you are into:
- Personal Brand/LinkedIn content tips
- Watching me (attempt) to build a 7 figure business in public
- Remote work/productivty hacks


It's nice to meet you. I'm zoë hartsfield 👻 and I'll be your host for this series. 

1 deal down. Many to go:)

i build linkedin personal brands that convert | personal brand tips, social selling training + executive ghostwriting | ask me about optimizing your linkedin strategy

DIY v hiring a professional: 

i’m in nyc for 48 hrs. my friend was taking some pics of me in time square and one of those street photographers came up and asked if he could take one for us 

i declined 

we took a few more and he came back to offer to just take one and show us. 

the difference was massive

so he took 40 more in 5 minutes and suddenly i spent $150 


but the end result was better than the 30 minutes my friend and i had spent 



sure it was pricey but i have a better product & results to show for it 




this post is about hiring a ghostwriter 👀

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4 lessons from from 4 massive creators i met here in dubai this morning: 

MrBeast (yes this is real) - until you’ve put in the work to make 100 videos/try 100 times, you really can’t complain about it “not working” - you don’t even have enough data to make that call yet and you definitely don’t have the skills 

Vinh Giang - there is a much power in “pause” just give it that extra half second, especially on stage- it’s a way to let people absorb what you said and hook an audience in 

Amar Kandil - ask yourself if it will make an interesting story. everything can be an interesting story, you just have to find the narrative 

Justin Mecham - instead of teaching people 1 thing about everything, package everything about one thing. that’s the thing. that’s how to approach posts, products and courses. people don’t want 30 hours on a massive concept- they want 90 minutes on a core concept they can stack together with other core concepts. 


there’s something really special about being in rooms with people much smarter than you.

I’m 30. Single. Have a dog. Live in Colorado (for now).

And I run a ghostwriting + social selling training company (announcement coming SO soon).   I’m also a content creator who does brand partnership content every single week.  My day to day looks like this:

Wake up
Walk/Run
Coffee
Emails + slack replies
Write for exec clients
Make 1-2 demos for brands I am working with (using Consensus)
Update client dashboards in Notion
Record content before I lose the light
Write content for me
Emails again
Walk le pup
Forget I was supposed to eat at some point
Make dinner
Scroll/take notes for content ideas
Spend an hour working on the business (trying to build better systems, use Zapier, Notion + Slack to make my life easier)
Gym Watch something mindless
Eat a junk food snack because I am a trash raccoon at night
Go to bed

Repeat.



Some of my goals for 2026 revolve around leveraging tools to connect all the disparate systems and part of my business. Everything has historically been manual or a bit clunky.   I think in 2026 the business the tech that is blowing up are the tools that are connecting the dots for creators, founders and operators.   Clay did it for data. Zapier did it for tools. Consensus is doing it for the buyer journey.   As a new founder (and seller) I always want to be thinking about how to make my life (and my client’s lives) easier and more efficient. 

If you’re a seller, marketer or early founder in SaaS, I highly recommend checking out Consensus. Their AI powered a-sync demos allow your buyer to experience the full capabilities of your product when they’re the most motivated to solve their problem.   In 2026 you should be connecting the dots for your buyer.    And in 2026 I should really add “get a better calendar tool/time manager” to my to-do list because this is nuts. 



#consensuspartner  Ps. I have been traveling home from Tel Aviv for 22 hrs now. only 14 to go 👌🏼

i’m just here to say… 

post the content. 

stop over thinking it
don’t wait until tomorrow
stop doubting whether or not you have something valuable to say 

document your work, your life, your learnings… 




never know where it could take you:) 




… to dubai. 


it could take you to dubai…

i quit my job a few weeks ago to go all in on my business.
probably a year later than i should’ve.
why?

i was scared.
i wanted more cash in the bank.
more clients lined up.
and yeah… a $160k salary + health insurance was very comfy.

but i remember thinking:
“if i just had some runway… i could actually do this.”
one morning i checked my bank account and thought:
fck it. send it.

sometimes that’s all you need.
a little runway. a real dream. and some audacity.

that’s why this hit for me 👇
Stanley (Your Content Coach) is giving real $$$ to one person to cover their salary + cost of living for a full year so they can go all in on their dream.
not someday. not when you’re “ready.” now.

join dare to dream & enter to win $100k.


here’s how to enter:

sign up for stan (free)
post a 2-minute or less video on IG or TikTok sharing your dream + how you’ll bring it to life
use #standaretodream26 and tag Stanley 
complete the typeform after your video is live (link in comments)

winner is selected in feb.


also drop in the comments if/when you enter, I want to go watch it!

what’s your dream?



*no purchase necessary. void where prohibited. for official rules, visit daretodream.stan.store





ps. this is me this week closing my first new client since going solo. 

6 calls lined up for next week. 

if you’ve been thinking about going all in on you, let this be your sign.

whoever at apple decided the default file format for a photo should be .HEIC is a sociopath. and you know what…



actually that’s all. 

end of rant.

my senior year of high school i bat .488 but my junior year i bat .211. this one conversation with my coach changed my whole perspective:

“zoe, i know you want to be swinging for the fences- but waiting for perfect pitches keeps you from swinging at all. a single gets you in the game just as much as a home run does. Don’t you ever go down looking.” 


annnnnd then he told me that for every at bat i went down looking i owed him 10 laps at the next practice. 😬

fast forward to the next season: 

senior year i was league MVP, and bat just shy of .500 (developed a mean lefty slap bunt… iykyk)

All because i stopped waiting for the perfect pitches. 




This post is not about softball. 










(… its about starting your own thing/business/project/taking risks… in case i wasn’t clear)

headed to dubai to speak on stage at the largest social media and creator conference in the middle east. wtf is life! 
here’s all it took to get here: 

6+ years of tech sales, social selling and content creation experience
4 years of posting consistently on linkedin
3 years of ghostwriting experience 
2.5 years of social selling and personal branding training experience 
thousands of posts 
winding up in the back of a cab with the organizers of 1 Billion Followers Summit on our way to a happy hour in Cannes. 


i feel so lucky and i also know that so much work went into this. 

flight leaves in 8 hours- who am i seeing there? 


wish me luck 🖤

There was a time, not that long ago, where I found it extremely difficult to get out of bed in the morning… 

The world felt so big, and there was this weight in my chest that seemed to keep me pinned to the mattress. 

The anxiety ratting around in my head was constant. 

And there were moments that felt so dark and scary and lonely, it felt hard to imagine a life that was really worth living. 


I won’t pretend it magically got better over night. 

I won’t pretend to know the how or why of depression and how we get out of it 

But I will say with confidence… 

Dark nights give way to brighter mornings. It really does get better. 

Slowly, and then suddenly you’re up at 6a walking in the 20 degree chill and thinking… life is kinda beautiful. 


Idk who needs to hear this on a random sunday but, keep going. 

We need you here tomorrow 🖤

about to board my 7th flight of 2026. yep. 7 planes in two weeks. i often talk about all the pros of work travel, but here are some cons: 

- i’m sh*t at time zone math. 

and sometimes that means i pigeon hole myself into a 1a call on accident. constantly moving and shifting requires planning but also a ton of flexibility and grace for yourself when you don’t get it right. 

- airplane wifi is unreliable. 

of course my precious United Airlines  is almost always on it with the wifi but i’ve been on 2 flights with trip with 0 wifi and 3 with super spotty wifi on other airlines. this means i spent a solid 10 hrs of flight time with no connectivity and not a lot of ways to get real work done. annoying but is what it is. 

- jet lag. 

now i’m not totally convinced jet lag is real (she says as she types this into her notes app at 4a) but SOME people struggle to adjust to the new (or back to the old) time zone making productivity on the bookends of travel kind of rough. 

- lack of routine. 

it’s hard to maintain my “routine” abroad. sometimes because of conference schedules. sometimes because of logistics/lack of a car or maybe not being able to run in the area i’m staying in… you have to find ways to maintain normalcy within the confines of your situation. 




i mean… im reaching here. remote work and working while traveling is generally pretty awesome. travel delays, poor wifi and jet lag can be a bit of a pain but id have to say they’re well worth it for me to see the world. 

i hit dubai, tel aviv and nyc in the last 10 days, all while running the biz. 

it’s a pretty sweet gig if you ask me. :) 

please ignore the bags forming under my eyes. if i look tired it’s because i am. 

#remotework #worktravel #productivity

prospect: “but my last exec ghostwriter was 1/3 the cost.” 

me: “so why aren’t you working with them still?” 

prospect: “well they weren’t that good.” 

me: … 







the next time someone says “well the last guy was cheaper” remember… there is a reason they’re not the “current” guy.

A young woman came up to me after my talk at the 1 Billion Followers Summit in Dubai 2 weeks ago and asked “how do i get my first ghostwriting client?”: 

I told her she wouldn’t like my answer, but here’s how i did it. 


“do it for free” 

“free?” she asked? 

“yea, not forever, but if you have no experience, no portfolio and no social proof- then use this opportunity to build that up.” 


i wrote for 3 people for free in the very beginning. just for a month or two. then i asked them to pay me. 

2 said yes. 

all 3 became case studies. 

all 3 taught me something. 

i suddenly had a portfolio, customer quotes and confidence i didn’t have 2 months before. 

did i make any money in that time? no. but i credit that experience to all the money i’ve made ghostwriting since. 




sometimes you have to be willing to take a small short term loss in order to have future gain. 

take it from Costco Wholesale - they make $0 on their rotis chicken. in fact they lose money on them. 

but they place them in the back of the store KNOWING people have to walk the whole floor to get to them. people always end up seeing other interesting items and buying more. 

for me? i literally have a costco membership because i get a rotis every week. 

and i buy other stuff throughout the year as a result. 




the best businesses know when to take Ls as a strategic advantage. 



don’t mind me while i spend my afternoon doing client work and eating this thing straight out the bag with a fork.

Gila Shapiro 🖍️ is 25 followers shy of her first 3k and she told me when she hits it she will start posting weekly. she will also owe me $11. 

can you please go follow her and help her hit it? (and help me… i quit my job so i could use the $$$)

5 more hours on the plane… almost to dubai! but for now, this is my MUST have list of things to bring in my carry on: 

- laptop & chargers 
- extra headphones 
- hypoclorous acid 
- eye mask/face mask 
- extra change of clothes 
- hairbrush
- dry hair shampoo 
- current book
- mini pharmacy 
- tripod
- hand sanitizer 
- notebook & pen (cuz sometimes ya just gotta write stuff down 



what am i missing from my bag? 




ps. i filmed the whole experience of flying emirates to this event. (shout out 1 Billion Followers Summit ) 

this week is about to be insane. 

if you’re waiting on an email from me i’m on it- i just don’t know what time it is or where i am or when i am.  :)

I’m 30. Just quit my W2 job. Am renovating my house to rent it out. All while running my own business, completely remote. 

I’ve always been a fan of remote work. Maybe because I graduated college less than a year before "le Vid" hit and have spent 90% of my career completely working from "anywhere". 

But I think there are a few really critical systems every person or team needs in place to be effective when totally remote. 

These are 3 I’m focusing on as I build my business: 

- You need really strong a-sync communication systems. 
I don’t really care what you use, but pick a channel and stick to it. Trying to track down messages in 15 different places is a nightmare. 


- Strong SOP documentation + walk thrus.
This is critical for ANY remote team to get down EARLY. I use Tango to create quick walk thru’s of any process that needs to be done more than once. This allows me to do 2 things:

1. keep myself organized and honest when I am moving quickly… 

2. eventually delegate processes to other people (shoutout to my first part time hire!… you know who you are). 

Example, last week I showed her my exact process to take an interview transcript, parse it into posts, drop drafts into a client notion hub + how to ping the client in their hub to let them know content is ready. Now when she has questions, instead of asking me for 15 minutes, she has a step by step walk thru to help her if she gets stuck.

IF you need help with internal ops, staying organized, streamlining newhire training or just documenting SOPs as a founder or manager, give Tango a try.


-Finally you NEED a super portable work set up. 
I’ve got an iPhone, tripod, laptop, chargers, solid webcam, little laptop case that doubles as a stand, AirPods and I just got a sick portable monitor. Now I can work with my best set up anywhere in the world (I am literally typing this at 40,000 feet using 90% of that list). 

Once you have the right systems and tools in place, remote work becomes incredibly freeing. 

Never catch me working from an office again ✌🏼


Also can you guess how many hours I have been traveling for in this photo by the looks of my haggard face???

#tangopartner

i build executive and employee brands on linkedin | personal brand tips, social selling training + executive ghostwriting | ask me about optimizing your linkedin strategy across your team

one executive posting is a person with a Linkedin presence.

three executives and 5 employees posting is a brand you see eVeRYwHeRE.

think about it. 

if your CEO is posting, that's one connection point into a target account. one person someone might follow. one voice representing the company.

but if your CEO, your CRO, and your VP of Sales are all posting? Alongside 3 of your AEs an SDR and your head of marketing???

now you've got multiple different entry points. multiple different voices. multiple different ways for a buyer to stumble into your world.



most B2B deals have 8-12 people involved in the buying decision. different titles. different priorities. different content they care about.

your CEO might resonate with their CEO. but your CRO might be the one who actually connects with their CRO. your VP might be the one who gets the director's attention. and your SDR may be the one to convince your ultimate end user that the tool is worth giving a shot.

one executive posting creates maybe 5-10 connection points into a target company.

multiple executives and employees posting? that's 50+.

i've run this play at multiple companies now. it's never been "let's get one person going."

it's always been "let's get three-five people going and make your brand feel unavoidable."

one voice is a presence. three voices is a movement.

Best part about being a ghostwriter: You have no idea I am behind some of LinkedIn's top exec voices + brands.
Worst part?:

You have no idea I'm behind some of LinkedIn's top exec voices + brands 🥹

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