Morgan J Ingram

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was the worst-performing SDR on my team.

Then I discovered something that changed everything...
Intent + Outbound + Content = big fat pipeline.

Which has led to..
• 4× LinkedIn Top Sales Voice
• Trained teams at HubSpot, Snowflake, Salesforce, and 100+ SaaS companies
• Built frameworks that generate millions in pipeline

But here's what I noticed:

Most B2B teams are drowning in automation instead of mastering fundamentals.

That's why I built Sales Team Six a 45-day sprint that transforms your most committed reps into multi-channel outbound specialists.

We focus on three pillars:
• Intent - Know who's ready to buy
• Outbound - Orchestrate touches that convert
• Content - Build trust before the meeting

LinkedIn is incredible, but it can't be your only channel. It's your command center for detecting signals, personalizing outreach, and scaling what's human.

The edge belongs to teams that master all three.

Ready to build your revenue engine?

3 ways to get started:
• Download the Sales Nav Kit (featured section)
• DM me "REV" to discuss your outbound motion
• Book time at ampsocial.io

Not ready yet? Follow for daily insights on multi-channel outbound, Sales Navigator mastery, and frameworks that book meetings.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

I've been trying to figure out how to say this without sounding like I'm anti-AI. I'm not at all. But something is happening that few people want to talk about.

I believe there are only 2 skills that will be luxury in the next decade:

1. Deep human connection to yourself and to others
2. Having AI proficiency at an elite level

Everyone is sprinting toward #2 right now.
My bet starts with spending the majority of your time on #1 so it supports #2. And it's not even close.

Before you come at me... I'm not saying ditch AI. That's like saying ditch your WiFi. The Wifi is needed yet it won't work unless you know how to use it. 

What I AM saying is that we've gotten so focused on the AI that we forgot to connect as humans. Leaders have forgotten to connect with themselves. And if you're not connected to self... you can't connect with anyone else either.

So if connection to humans or self is not there there then nothing is there for AI to amplify. It amplifies nothing. And that's what I'm watching happen right now.

Since AI is a mirror this will keep happening more and more as we slip away from the human touch. 

Every skill you care about... cold calling, selling, strategy, leadership all falls into one of these two buckets. Connection or leverage in AI. That's it.

Connection is the foundation. AI is the amplifier. You need both but foundation comes first.

We need to master both in order to be successful in the next decade. 

For me that foundation is elevating my relationship with God. And focusing on how to elevate the human connection in the work I do with people and within myself.

Because AI skills are going to change every other month. 

Yet connection will never diminish. 

VP of Sales, SDRs, AEs now I am talking directly to you... 

Start having the conversation around.. as my team and I race to learn AI.. am I still deeply connected to myself and the humans around me?

If we lose ourself while learning AI, we won't know how to use it properly.

The AI will get better.

But will you?

P.S. Am I crazy for thinking this? Tell me I'm wrong.

Morgan J Ingram 

Making Sales Human in an AI World → More Pipeline, Less Spam for B2B Sales Teams | CEO @ AMP Social l Outbound Coaching & Workshops

I believe SDRs and AEs should only be allowed to use 3 tools when they onboard the first 90 days. And I will defend this until the end.

Yep I said it and I am taking it there. Hear me out though before every sales tech company brings out the pitchforks. 

The adoption rate on most tools is pretty low from what I've seen and heard. We all want reps to use tools to their max ability but it's too difficult if they're overloaded from day one.

That is why we should take a crawl, walk, run approach with tech. 

According to the data, people consume things best in threes. 

So.. when a rep onboards they only use three tools:

1. LinkedIn Sales Navigator (Intent tool)
2. Sales engagement tool
3. Data tool

If you want to count your phone, ok cool Bobby we will add it in there. But that's all you really need to START.

1. Sales Nav helps you find the right people. 
2. Sales engagement tool helps you reach them consistently. 
3. Data tool gives you the info to make it relevant.

Once you're able to maximize those three tools efficiently, then we upgrade you. 

Congrats now you can use video.. now you can use direct mail.. now we will teach you intent signals.. whatever process makes the most sense for your org. 

But not on day one.

Learning a new product, new industry, new team AND a massive tech stack on day one. Woah.. I am overwhelmed typing this. 

We talk about helping reps save time. But I don't think giving them everything actually saves time. It overwhelms them.

If we can get them to understand the industry they sell to first, then the basics and fundamentals of sales skills first, then layer in the technology, that's where we see the most wins.

Master the fundamentals. Then unlock the next level. This is exactly how we work with B2B sales teams inside our program Sales Team Six. Outbound fundamentals first. Double down on what's working. Then layer in the tech.

That's the play.

P.S. Sales leaders.... how many tools does your team actually use consistently? I genuinely want to know.

I spoke at the Funnel 26’ conference last week in Austin with 100 SDR leaders in the room for my keynote. I asked one question that had the room split. 

“Are you all afraid that AI is going to take your job? 

Some hands went up.. some people shook their head.. some people raised their hand halfway because I think they were still trying to figure out where they stood. 

It's clear some people have a deep down fear about AI. 

Yet its not doom and gloom because we had people chime in that they believe AI is not going to replace us and that we can use it to our benefit.

My take is right now we need to make a shift. Instead of believing in AI... we need to start believing in ourselves.

AI is only a mirror. 

Because if we have nothing to say... AI will amplify nothing. Yes the market is screaming for you to use AI. And you should be doing both AI and being a human. 

But don't overindex on the AI. 

During my talk I expressed that focusing on developing your reps to have confidence in their ability, sharpening their business acumen, enhancing their conversational skills (like cold calling) and teaching them how to close the conversations they've started is the way to elevate your SDR team. 

Respectfully, the SDR teams who win won't be the ones with the best AI stack. They'll be the ones whose reps can actually connect with another human being.

That's why inside Sales Team Six we go through social selling, cold calling and how to create personalized videos with B2B teams because these are the skills that matter most right now.

So this is my message to every SDR leader reading this:

You are the talent pipeline in your organization. 

Take pride in that. 

Elevate yourself first. Then coach others to do the same.

Still use the AI...Nobody is saying don't.

But invest in your people and how we truly connect with others. 

This will be the last luxury skill that matters in the next decade. 

Develop the human first. 

The AI will be there when you're ready for it.

P.S. SDR leaders.. how are you feeling about this right now?

A strategic AE booked a meeting with one of the largest companies in Finland from one of my LinkedIn strategies.

Now before we break it down.. I have to preface something that has been bothering me. Speaking to all the AEs out there when you hear the word prospecting please stop immediately thinking it means cold. 

The motion of prospecting is sparking a conversation so you can book a quality meeting and close revenue. 

That's it. 

With that being said I will walk you through the play I showed a team at an SKO:

Step 1: Pull your customer list from your CRM and create a CSV of everyone in your region. (if no region just pull your customer list)

Step 2: Upload that list into Sales Nav to identify who might be willing to give you a referral into your target accounts. (if no sales nav manually look at it)

Step 3: Look at where those customers worked BEFORE to ask for an intro to a person who has worked at the same company that they did in the past. We all know random intro ask are terrible, so this gives you a higher chance of success. 

That's what we call borrowed trust in the prospecting world. 

Andrew did this and booked a massive account in Finland. 

Like... that's the whole play y'all. Go run it. 

Come back and tell me what happened. 

I love seeing these wins.

P.S. Andrew ran one play and booked one of the largest companies in Finland. Imagine what happens when your whole SDR/AE team has an outbound playbook like this. That's what we build inside Sales Team Six → https://lnkd.in/gmKb2wHV

How I'd fill pipeline as a sales leader leading a team of AEs selling into $50m-$500m accounts if I started fresh today. 

(Save this for later)

Here is my plan:

1. Find Active Buyers

This one filter in Sales Nav is going to save your life. Thank Me Later as Drake would say.

Focus on prospects who posted in the last 30 days.

Response rates are 2x higher from active profiles.

Quick setup in Sales Nav:
• Create saved searches by seniority
• Build targeted prospect lists
• Update lists weekly for fresh leads

Smart reps look for prospects who are active.

2. Strategic Outreach
   
Too many people say never do a cold dm,

and tell you to sit back and wait.

Please don't listen to this advice. Seriously don't.

Here's what I would do:
• Block 1 focused hour daily
• Send 20-30 targeted messages
• Be brief, be brilliant, be gone

Example framework:
"Reason I am reaching out [specific insight] → This matters to you because [direct benefit] → Imagine [concrete result/use case] → CTA [simple, compelling next action]"

The big fat pipeline is in the outreach.

3. Smart Engagement

Don't just drop "Great post!" comments.

Like real talk.. please don't do this. Also, can we please stop the AI comments it only ruins your reputation.

Start real conversations instead.

The framework:
• Find a post that is relevant to your industry
• Share specific insights from their content
• Engage with people in comments in other people's posts

Now if you did 20 messages a day check the math:
400 messages/month
10% conversion rate
= 40 meetings/month

There are no silver bullets.

This is just an example...

If you stay consistent what could happen.

Oh yeah, last point here is pick up the phone. Having a real life conversation with someone is going to be an elite pattern interrupt. Conversational skills are going to win in the next decade as AI continues to ramp up.

Stay prospecting my friends.

I was playing my N64 over the weekend and it made me think about my favorite N64 games of all time. Here are my top 12. 

 1. Paper Mario
 2. Mario Party 2
 3. Banjo-Kazooie
 4. GoldenEye 007
 5. Super Mario 64
 6. Donkey Kong 64
 7. Pokemon Stadium
 8. Super Smash Bros
 9. Diddy Kong Racing
10. Star Fox 64 (Do a Barrel Roll!
11. The Legend of Zelda: Majora's Mask
12. The Legend of Zelda: Ocarina of Time
    
What am I missing?

If I were a sales leader leading a 10 person AE team trying to close deals at the end of the quarter while my buyers ghost every meeting request, here's the exact play I'd run.

(Share this in your Slack channel)

Step 1: Accept the New Reality

Buying doesn't happen live as much anymore. Your buyers are researching at 11pm, sharing demos internally at 6am, and making decisions in Slack threads you'll never see.

Instead of fighting it, we adjust to the reality and play that game. 

Which leads into the next point. 

Step 2: Build Async Momentum

Don't have your team send links and pray something happens. Because most of the time that leads to nowhere fast. 

Here's what actually works:

↳ Use interactive demos that let buyers explore on their own time
↳ Track WHO is watching and WHAT sections they replay
↳ Set up automated follow-ups based on their actual behavior

Tools like Consensus make this very simple. Imagine, you can see when Sarah from Procurement (we finally got you procurement) watched the pricing section 3 times at midnight. 

That's intel we can leverage in our sales cycle. 

Step 3: Let the Demo Do the Selling

Unfortunately most buyers don't trust salespeople. (I know, it stings.) That's why your demos need trusted voices like customers, executives, etc proof that isn't just your reps pitching.

Your buyers are sharing your demo internally without telling you. This is an opportunity to leverage that insight.

Make sure your demo:
↳ Answers objections before they're raised
↳ Speaks to multiple personas (not just your main contact)
↳ Gives you visibility into who else is watching

When the CFO watches your ROI section, you know the deal is moving. Even if no one replied to your email.

Step 4: Follow Up With Context, Not Desperation

Instead of "Just checking in..." or "touching base" these are the worst by the way. By the way, please stop doing this and whoever taught this I am coming after you. 

Anyways, try this:

"Hey Sarah - looks like your team spent time on the integration section. Typically when people look at that section they have questions around x,y, and z. Opposed to me looping in our solutions engineer to answer any technical questions?"

No guesses here. Just proactively solving the problems that are already in their head. 

The best sales teams in 2026 aren't chasing buyers. 

They're building momentum buyers can't ignore.... even at midnight.

#ConsensusPartner

Making Sales Human in an AI World → More Pipeline, Less Spam for B2B Sales Teams | CEO @ AMP Social

I've coached over 50,000 B2B sales professionals in the past decade. And the humbling truth is... the best stuff I teach I learned from them. And.. it's time you heard from them directly.

That's why I'm bringing back Muffins with Morgan.

If you followed me back in 2020-2022 you know what this is... I would eat muffins, laugh with you all and answer questions. It was awesome. 

Yet I am doing it differently this time. 

I am not going to be the only voice giving advice. Like y'all don't need to hear from me every single week.. you need to hear from the reps and leaders who are actually generating pipeline RIGHT NOW.

So here's the move...

1. I'm bringing on Sales Team Six graduates who went through our program and cooked. 
2. People in the community who are getting real results. 
3. And leaders sharing their best practices with their teams. 

Because let me keep it real with y'all.. I've only sold into sales and marketing. That's my lane. So if you're selling into finance or operations or engineering.. I can share frameworks yet I know others have deeper context.

These types of conversations will happen at the Muffins with Morgan show every week on Friday.

Come join us → https://lnkd.in/gCXVyEg8

Every sales podcast talks AT you. 

This one is going to sell WITH you.

Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale Acqusition**:

A system of AI agents that generates clients on autopilot

*Including*

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid annoying account restrictions.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14-21 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get and learn how to generate clients in <15 minutes a day:

https://bit.ly/15-min-acqusition

Founder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

"Prices are rising next month, but not for you"

Told me the owner of our local cafe in Okinawa.

I go to this cafe at least once a week.

I have introduced it to friends and family.

The owners are a beautiful couple in their late 30s with 2 kids.

They are pretty reserved.

But we have occasionally asked each other questions...

Out of curiosity.

I asked where they were from, why they built a cafe here, who did the renovations, and questions like that.

They asked me what I do for a living, where I am from and why I moved to the Okinawa countryside.

They felt like not raising the prices for me.

I feel that when you build an authentic bond, miracles happen.

You have access to things you did not have before.

But a bond is not somethign you can force.

It's something that is built out of pure curiosity and intention.

You cannot fake it.

If you do, people feel it.

P.S. You can try by yourself... Or do it with me. Just click on "Visit my website" above to start your outreach journey.

Clients with no traffic or followers on LinkedIn | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

Personalized DMs aren’t the problem.

Getting no reply is.

The problem is not:

- Time spent personalizing DMs.

It is to spend time on DMs to:

- Be ignored
- Have long convos that go nowhere

It's impossible to get a reply to 100% of your DMs.

Or convert every conversation into a sales call.

But there are ways to:

Set yourself up for success.

I have helped 300+ professionals with their outreach.

And here is the fastest way to get to set up a predictable outreach system.

1) Go manual

Spend up to 10-20, even 30 minutes (if needed) per lead and create a hyperpersonalized approach. Reach out to 3-5 prospects/d.

2) Choose your MVP

If you get 2 positive replies with <50 DMs, stop and systemize. Otherwise, repeat: iterate with a new approach.

3) Scale

Keep a manual approach for 3-5 people/day while refining to improve conversion/decrease time spent. Automate/delegate/systemize for another 20 leads a day (approximate your manual approach, the best you can).

- Extra: Every single word has to be focused on the prospect.

P.S. Want to get my help finding your unique content and DM angle to convert leads? Click here: https://lnkd.in/gSRwVezB

Outreach loves action...

And hates overthinking.

I consult at least 1-3 people daily on DMs...

And the number#1 outreach killer is:

- Not doing outreach

Sounds like a ridiculous insight...

But you might have found yourself in one of the following scenarios:

- Not wanting to sound salesy
- Not knowing whom to target
- Not knowing how to start a conversation

The root issue here is the same:

Overthinking and inaction.

And outreach lives "in action".

And many keep that nagging feeling at the back of their mind that tells them:

"You should be sending DMs".

I have worked with many consultants and business leaders...

I have never seen anything that delivers results as quickly as outreach.

It is possible to start getting leads and clients virtually TODAY.

If you do not know where to start, do this:

1) Find leads that fit your ICP

Possibly active. And leave a comment on their post (if not, go to step # 2).


2) Send a connection request

Ask a question about their business.


3) Pivot

When they reply, ask a questionabout their business but related to your services.

P.S. If you want to start your outreach journey, click on "Visit my website" above to schedule a Positioning and prospecting session.

LinkedIn reach has dropped by 60-70%.

But there is a new opportunity in 2026.

LinkedIn, like other social media platforms...

Has reached a maturity point.

It was more sudden and steep because of AI.

A year ago...

Anything below 2-4k views was an "underperforming post" for me.

Nowadays, anything that cracks the 1k views is a success :)

(and I am grateful for every single view)

The opportunity on LinkedIn used to be mostly in the "exposure" of content.

And many are still so focused on what they lost...

That they do not see what is in front of them.


- Before:

You would get several leads a week from content.

CTAs in the content and templated DMs were enough to generate clients.

We didn't have time or need to reach out to each and every one of them in a personalized way.


- Now:

We get a few leads from content.

Templated DMs and CTAs are not as effective because the numbers are smaller.

And a personalized approach becomes the new opportunity.


Here is how I do it:

1) Comment on a lead's post a few times
Be intentional with each and every comment. No AI stuff.

2) Send a conenction request
If they do not connect with you first

3) Start a conversation
Be intentional with your DMs.

P.S. I am creating a resource to show you my entire warm outreach process. Comment or DM "outreach" to receive it when it's ready.

Got my first 47 clients with templated DMs.

Then it stopped working.

Reach dropped. 

Inboxes got saturated. 

The playbook I relied on became everyone's playbook.

I was relying on profile visitors and new followers.

But the algorithm was not as generous as it used to be.

Building relationships from content became harder.

So I had to find another way to keep leads coming in.

And what came out of it is a system that:

- Takes me 30 minutes a day instead of 2 to 4 hours.
- Does not rely on traffic or followers.

Watch the training here👇

https://lnkd.in/gXBkfqjQ

I don't talk business unless I receive permission in one of these ways:

- The lead opens up about an issue you can solve
- You receive a compliment about your [topic]

(I explain my entire process here https://lnkd.in/gXBkfqjQ )

Not everyone gets here on their own...

I gently guide my prospects.

Once I have a conversation...

I ask a simple "this or that" question to gently guide them.

Relationships are built on trust.

If I don't have it... 

I don't move the conversation forward.

For example, yesterday, a prospect replied 

"I'm selling on LinkedIn, but it's hard to keep up with how much time it takes".

Here, I know I have their trust and permission to pivot.

There are other ways to do outreach.

This is the way I chose.

P.S. Do you "talk business" in your first DM?

I am all in for human outreach.

But I am not anti-automation, because:

- You can use automation to enhance the human touch

(and do it outside of your account so it's safe)

Here are 3 examples where automation enhances the human touch:


1) Lead validation

This is a classic repetitive task that is vital, but can easily be done by AI.

This already saves 15-45mins a day, depending on volume.


2) Lead research

To create personalization, you need to do your research. AI is amazing at providing information that you can then turn into a personalized message. Like content recapping or identifying the lead's ICP for example.

This can save 1-3 minutes per lead.


3) Systemization

Knowing exactly when to comment on a lead's post or connect with them and having all the conversation context in one place with Extrovert before reaching out.

Also, if I need to create a reminder when the lead is not ready to have the conversation today, I set a reminder in Kondo: Superhuman for LinkedIn DMs.

Hard to quantify, but can easily save 10-20 mins/day.


Human touch does make a huge difference.

But seeing automation and AI as enemies of intentional outreach is a mistake.

You can use automation to enhance it and free up your time and mental space to focus on leaving intentional comments and DMs to your prospects.

P.S. I am teaching how to go from a stranger to clients to my community every week. Comment or DM "system" to receive the Doc of the program.

One thing I have learned about outreach:

It likes action.

It does not matter if you get it wrong...

Fail...

And get ghosted.

It's ok even if you pitch slap people...

What's important is:

- That you take the lesson.
- Apply the learnings.
- And move on.

You have a unique opportunity to get in front of your ideal clients.

It's up to you to make the best of it.

P.S. Do you DM at all?

Build and scale intentional Client Acquisition systems | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

To grow a business intentionally means:

To say no a lot more than to say yes.

If:

An opportunity does not align, you say no.

A strategy does not feel right, you say no.

If you don’t want to offer it, you say no.

That is how you unlock the exact opportunities that energize you.

And that is how you grow your business intentionally.

I'm teaming up with Lana Iwabuchi. Leadership & EQ Facilitator and Founder of Rocklit, for a live Zoom event:

How to Grow an Intentional Business

How to generate leads and manage talent effortlessly:

📅 Tuesday, March 24 

⏰ 6pm Japan · 10am CET 

💻 Live on Zoom


Here's what we'll cover: 

→ How to build an intentional LinkedIn lead gen system that brings clients to you consistently 

→ How to scale by building something that energizes you, not exhausts you → How to attract, inspire, and grow the right people around your vision

The best businesses aren't built on hustle alone.

They're built on clarity, the right systems, and the right people.

If you're ready to grow with more ease and purpose, this is your event.

P.S. Click on “attend” to join the event.

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The Battle

Morgan J Ingram

Stef Curcio

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The Battle

Morgan J Ingram

Stef Curcio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Morgan J Ingram's LinkedIn Performance

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