Morgan J Ingram

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was the worst-performing SDR on my team.

Then I discovered something that changed everything...
Intent + Outbound + Content = big fat pipeline.

Which has led to..
• 4× LinkedIn Top Sales Voice
• Trained teams at HubSpot, Snowflake, Salesforce, and 100+ SaaS companies
• Built frameworks that generate millions in pipeline

But here's what I noticed:

Most B2B teams are drowning in automation instead of mastering fundamentals.

That's why I built Sales Team Six a 45-day sprint that transforms your most committed reps into multi-channel outbound specialists.

We focus on three pillars:
• Intent - Know who's ready to buy
• Outbound - Orchestrate touches that convert
• Content - Build trust before the meeting

LinkedIn is incredible, but it can't be your only channel. It's your command center for detecting signals, personalizing outreach, and scaling what's human.

The edge belongs to teams that master all three.

Ready to build your revenue engine?

3 ways to get started:
• Download the Sales Nav Kit (featured section)
• DM me "REV" to discuss your outbound motion
• Book time at ampsocial.io

Not ready yet? Follow for daily insights on multi-channel outbound, Sales Navigator mastery, and frameworks that book meetings.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

I've been trying to figure out how to say this without sounding like I'm anti-AI. I'm not at all. But something is happening that few people want to talk about.

I believe there are only 2 skills that will be luxury in the next decade:

1. Deep human connection to yourself and to others
2. Having AI proficiency at an elite level

Everyone is sprinting toward #2 right now.
My bet starts with spending the majority of your time on #1 so it supports #2. And it's not even close.

Before you come at me... I'm not saying ditch AI. That's like saying ditch your WiFi. The Wifi is needed yet it won't work unless you know how to use it. 

What I AM saying is that we've gotten so focused on the AI that we forgot to connect as humans. Leaders have forgotten to connect with themselves. And if you're not connected to self... you can't connect with anyone else either.

So if connection to humans or self is not there there then nothing is there for AI to amplify. It amplifies nothing. And that's what I'm watching happen right now.

Since AI is a mirror this will keep happening more and more as we slip away from the human touch. 

Every skill you care about... cold calling, selling, strategy, leadership all falls into one of these two buckets. Connection or leverage in AI. That's it.

Connection is the foundation. AI is the amplifier. You need both but foundation comes first.

We need to master both in order to be successful in the next decade. 

For me that foundation is elevating my relationship with God. And focusing on how to elevate the human connection in the work I do with people and within myself.

Because AI skills are going to change every other month. 

Yet connection will never diminish. 

VP of Sales, SDRs, AEs now I am talking directly to you... 

Start having the conversation around.. as my team and I race to learn AI.. am I still deeply connected to myself and the humans around me?

If we lose ourself while learning AI, we won't know how to use it properly.

The AI will get better.

But will you?

P.S. Am I crazy for thinking this? Tell me I'm wrong.

Morgan J Ingram 

Making Sales Human in an AI World → More Pipeline, Less Spam for B2B Sales Teams | CEO @ AMP Social l Outbound Coaching & Workshops

I believe SDRs and AEs should only be allowed to use 3 tools when they onboard the first 90 days. And I will defend this until the end.

Yep I said it and I am taking it there. Hear me out though before every sales tech company brings out the pitchforks. 

The adoption rate on most tools is pretty low from what I've seen and heard. We all want reps to use tools to their max ability but it's too difficult if they're overloaded from day one.

That is why we should take a crawl, walk, run approach with tech. 

According to the data, people consume things best in threes. 

So.. when a rep onboards they only use three tools:

1. LinkedIn Sales Navigator (Intent tool)
2. Sales engagement tool
3. Data tool

If you want to count your phone, ok cool Bobby we will add it in there. But that's all you really need to START.

1. Sales Nav helps you find the right people. 
2. Sales engagement tool helps you reach them consistently. 
3. Data tool gives you the info to make it relevant.

Once you're able to maximize those three tools efficiently, then we upgrade you. 

Congrats now you can use video.. now you can use direct mail.. now we will teach you intent signals.. whatever process makes the most sense for your org. 

But not on day one.

Learning a new product, new industry, new team AND a massive tech stack on day one. Woah.. I am overwhelmed typing this. 

We talk about helping reps save time. But I don't think giving them everything actually saves time. It overwhelms them.

If we can get them to understand the industry they sell to first, then the basics and fundamentals of sales skills first, then layer in the technology, that's where we see the most wins.

Master the fundamentals. Then unlock the next level. This is exactly how we work with B2B sales teams inside our program Sales Team Six. Outbound fundamentals first. Double down on what's working. Then layer in the tech.

That's the play.

P.S. Sales leaders.... how many tools does your team actually use consistently? I genuinely want to know.

I spoke at the Funnel 26’ conference last week in Austin with 100 SDR leaders in the room for my keynote. I asked one question that had the room split. 

“Are you all afraid that AI is going to take your job? 

Some hands went up.. some people shook their head.. some people raised their hand halfway because I think they were still trying to figure out where they stood. 

It's clear some people have a deep down fear about AI. 

Yet its not doom and gloom because we had people chime in that they believe AI is not going to replace us and that we can use it to our benefit.

My take is right now we need to make a shift. Instead of believing in AI... we need to start believing in ourselves.

AI is only a mirror. 

Because if we have nothing to say... AI will amplify nothing. Yes the market is screaming for you to use AI. And you should be doing both AI and being a human. 

But don't overindex on the AI. 

During my talk I expressed that focusing on developing your reps to have confidence in their ability, sharpening their business acumen, enhancing their conversational skills (like cold calling) and teaching them how to close the conversations they've started is the way to elevate your SDR team. 

Respectfully, the SDR teams who win won't be the ones with the best AI stack. They'll be the ones whose reps can actually connect with another human being.

That's why inside Sales Team Six we go through social selling, cold calling and how to create personalized videos with B2B teams because these are the skills that matter most right now.

So this is my message to every SDR leader reading this:

You are the talent pipeline in your organization. 

Take pride in that. 

Elevate yourself first. Then coach others to do the same.

Still use the AI...Nobody is saying don't.

But invest in your people and how we truly connect with others. 

This will be the last luxury skill that matters in the next decade. 

Develop the human first. 

The AI will be there when you're ready for it.

P.S. SDR leaders.. how are you feeling about this right now?

A strategic AE booked a meeting with one of the largest companies in Finland from one of my LinkedIn strategies.

Now before we break it down.. I have to preface something that has been bothering me. Speaking to all the AEs out there when you hear the word prospecting please stop immediately thinking it means cold. 

The motion of prospecting is sparking a conversation so you can book a quality meeting and close revenue. 

That's it. 

With that being said I will walk you through the play I showed a team at an SKO:

Step 1: Pull your customer list from your CRM and create a CSV of everyone in your region. (if no region just pull your customer list)

Step 2: Upload that list into Sales Nav to identify who might be willing to give you a referral into your target accounts. (if no sales nav manually look at it)

Step 3: Look at where those customers worked BEFORE to ask for an intro to a person who has worked at the same company that they did in the past. We all know random intro ask are terrible, so this gives you a higher chance of success. 

That's what we call borrowed trust in the prospecting world. 

Andrew did this and booked a massive account in Finland. 

Like... that's the whole play y'all. Go run it. 

Come back and tell me what happened. 

I love seeing these wins.

P.S. Andrew ran one play and booked one of the largest companies in Finland. Imagine what happens when your whole SDR/AE team has an outbound playbook like this. That's what we build inside Sales Team Six → https://lnkd.in/gmKb2wHV

How I'd fill pipeline as a sales leader leading a team of AEs selling into $50m-$500m accounts if I started fresh today. 

(Save this for later)

Here is my plan:

1. Find Active Buyers

This one filter in Sales Nav is going to save your life. Thank Me Later as Drake would say.

Focus on prospects who posted in the last 30 days.

Response rates are 2x higher from active profiles.

Quick setup in Sales Nav:
• Create saved searches by seniority
• Build targeted prospect lists
• Update lists weekly for fresh leads

Smart reps look for prospects who are active.

2. Strategic Outreach
   
Too many people say never do a cold dm,

and tell you to sit back and wait.

Please don't listen to this advice. Seriously don't.

Here's what I would do:
• Block 1 focused hour daily
• Send 20-30 targeted messages
• Be brief, be brilliant, be gone

Example framework:
"Reason I am reaching out [specific insight] → This matters to you because [direct benefit] → Imagine [concrete result/use case] → CTA [simple, compelling next action]"

The big fat pipeline is in the outreach.

3. Smart Engagement

Don't just drop "Great post!" comments.

Like real talk.. please don't do this. Also, can we please stop the AI comments it only ruins your reputation.

Start real conversations instead.

The framework:
• Find a post that is relevant to your industry
• Share specific insights from their content
• Engage with people in comments in other people's posts

Now if you did 20 messages a day check the math:
400 messages/month
10% conversion rate
= 40 meetings/month

There are no silver bullets.

This is just an example...

If you stay consistent what could happen.

Oh yeah, last point here is pick up the phone. Having a real life conversation with someone is going to be an elite pattern interrupt. Conversational skills are going to win in the next decade as AI continues to ramp up.

Stay prospecting my friends.

I was playing my N64 over the weekend and it made me think about my favorite N64 games of all time. Here are my top 12. 

 1. Paper Mario
 2. Mario Party 2
 3. Banjo-Kazooie
 4. GoldenEye 007
 5. Super Mario 64
 6. Donkey Kong 64
 7. Pokemon Stadium
 8. Super Smash Bros
 9. Diddy Kong Racing
10. Star Fox 64 (Do a Barrel Roll!
11. The Legend of Zelda: Majora's Mask
12. The Legend of Zelda: Ocarina of Time
    
What am I missing?

If I were a sales leader leading a 10 person AE team trying to close deals at the end of the quarter while my buyers ghost every meeting request, here's the exact play I'd run.

(Share this in your Slack channel)

Step 1: Accept the New Reality

Buying doesn't happen live as much anymore. Your buyers are researching at 11pm, sharing demos internally at 6am, and making decisions in Slack threads you'll never see.

Instead of fighting it, we adjust to the reality and play that game. 

Which leads into the next point. 

Step 2: Build Async Momentum

Don't have your team send links and pray something happens. Because most of the time that leads to nowhere fast. 

Here's what actually works:

↳ Use interactive demos that let buyers explore on their own time
↳ Track WHO is watching and WHAT sections they replay
↳ Set up automated follow-ups based on their actual behavior

Tools like Consensus make this very simple. Imagine, you can see when Sarah from Procurement (we finally got you procurement) watched the pricing section 3 times at midnight. 

That's intel we can leverage in our sales cycle. 

Step 3: Let the Demo Do the Selling

Unfortunately most buyers don't trust salespeople. (I know, it stings.) That's why your demos need trusted voices like customers, executives, etc proof that isn't just your reps pitching.

Your buyers are sharing your demo internally without telling you. This is an opportunity to leverage that insight.

Make sure your demo:
↳ Answers objections before they're raised
↳ Speaks to multiple personas (not just your main contact)
↳ Gives you visibility into who else is watching

When the CFO watches your ROI section, you know the deal is moving. Even if no one replied to your email.

Step 4: Follow Up With Context, Not Desperation

Instead of "Just checking in..." or "touching base" these are the worst by the way. By the way, please stop doing this and whoever taught this I am coming after you. 

Anyways, try this:

"Hey Sarah - looks like your team spent time on the integration section. Typically when people look at that section they have questions around x,y, and z. Opposed to me looping in our solutions engineer to answer any technical questions?"

No guesses here. Just proactively solving the problems that are already in their head. 

The best sales teams in 2026 aren't chasing buyers. 

They're building momentum buyers can't ignore.... even at midnight.

#ConsensusPartner

Making Sales Human in an AI World → More Pipeline, Less Spam for B2B Sales Teams | CEO @ AMP Social

I've coached over 50,000 B2B sales professionals in the past decade. And the humbling truth is... the best stuff I teach I learned from them. And.. it's time you heard from them directly.

That's why I'm bringing back Muffins with Morgan.

If you followed me back in 2020-2022 you know what this is... I would eat muffins, laugh with you all and answer questions. It was awesome. 

Yet I am doing it differently this time. 

I am not going to be the only voice giving advice. Like y'all don't need to hear from me every single week.. you need to hear from the reps and leaders who are actually generating pipeline RIGHT NOW.

So here's the move...

1. I'm bringing on Sales Team Six graduates who went through our program and cooked. 
2. People in the community who are getting real results. 
3. And leaders sharing their best practices with their teams. 

Because let me keep it real with y'all.. I've only sold into sales and marketing. That's my lane. So if you're selling into finance or operations or engineering.. I can share frameworks yet I know others have deeper context.

These types of conversations will happen at the Muffins with Morgan show every week on Friday.

Come join us → https://lnkd.in/gCXVyEg8

Every sales podcast talks AT you. 

This one is going to sell WITH you.

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Limelight & 2PR.io | Angel Investor

Sales is what I do, and for the past ten years, I've been working across both structured corporate environments and fast-moving startups. I've built sales teams from scratch and learned how to create Go-To-Market strategies that deliver real results. This journey has taught me a lot about what works (and what doesn’t) in different sales settings and how to adapt to succeed.

Along the way, I've developed the skills to navigate tough sales situations, land big deals, and build processes that drive success. My efforts have paid off—I’ve managed to multiply my salary eightfold over the last five years by applying the same strategies I teach others.

I’ve spent the last 2.5 years building my personal brand and growing an audience of 45k followers. I love collaborating with B2B SaaS companies that appreciate a bit of humor. Check out my posts — I share the daily struggles of salespeople with a lighthearted twist.

Kevin Meyer

I remember my first SDR role.

Six hours daily. LinkedIn stalking. Copy-pasting outreach. Praying for replies.

99% of my work ended in silence or unsubscribe clicks.

The grind crushed me. And here's the brutal part it's wasteful.

We're burning out talent on grunt work that machines now handle better than humans ever could.

I've been testing Alta | AI Revenue Workforce SDR. The contrast is wild. No fatigue. No rejection spirals. Just consistent prospecting and smart engagement with the right people.

My team doesn't wake up to empty task lists anymore. They wake up to booked meetings.

This shift matters. We need to shield our people from unnecessary pain. Let AI absorb the rejection loop. Let your reps own the wins.

Sales has always been hard. But hard doesn't mean inefficient.

Protect your team's energy. Let software do what software does best—so humans can do what only humans can do: close deals and build relationships.

Who else is ready to stop romanticizing the grind?

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Limelight & Bluebill.io

If one enterprise AE ramps 3 months faster, you just saved ~$100K in a year.

Let that sink in.

Every CRO I know obsesses over pipeline.

Fewer talk about ramp time.

Here's the math nobody wants to look at:

Enterprise AE OTE: ~$200K
Fully loaded cost (benefits, tooling, management): ~$250K+
Add SDR support, presales time, leadership overhead…

You're easily burning $35K–$40K per month per AE before they're fully productive.

And in enterprise?
Ramp isn't 90 days.
It's 9–12 months due to the complexity of the tools and long sales cycles.

Now imagine this:

What if a new AE could:

• Run strong demos from month 2
• Deliver consistent product narratives
• Personalize follow-ups without waiting on presales
• Keep momentum between long enterprise meetings

If you shorten ramp by just 2–3 months:

You protect $75K–$115K in burn.

And that's before counting revenue acceleration.

At a $1M quota, three earlier productive months unlock ~$250K in revenue capacity.

This isn't an enablement nice to have.

Ramp speed is a capital efficiency lever.

The smartest revenue teams I'm seeing are using interactive demos tools like Demoboost to give AEs structured, reusable, personalized demo experiences from day one.

Less dependency.
More consistency.
Faster commercial confidence.

In a world where everyone's cutting headcount, maybe the smarter play is making every hire productive faster 

CROs — are you measuring ramp time as aggressively as you measure pipeline coverage?

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Bluebill.io & Limelight

75% of your pipeline will never close.

And somehow the industry just accepted it.

Long cycles. Polite ghosting. Hidden buyers. Reps grinding on tire-kickers while real deals sit untouched.

A 25% demo-to-close rate became a benchmark instead of a crisis.

Here's what nobody wants to admit:

When you can't tell which deals will close, every deal gets treated like it might.

So time gets split evenly.
Energy gets burned.
Winnable deals don't get the focus they deserve.

And even when they do, teams lack the insight to actually close them.

Not because they're bad at selling.
Because they're flying blind.

The real question isn't "How do we sell harder?"

It's this:

What if product interactions gave you real intent signals?

What if you knew buyer priorities before the first call?

What if hidden stakeholders showed themselves through behavior?

What if your pipeline told you — with data — which deals to focus on right now?

Sales shouldn't run on gut feel and nice conversations.

It should run on first-party behavioral data from the product itself.

Because 75% wasted effort isn't normal.

It's a broken system.

Demoboost exists to fix it by turning product demos into the revenue signal teams actually need.

Stop delivering your premium services in a CSV file. 

If you run an agency or a RevOps team, you know the struggle. You do incredible, complex work to get data... and then you hand it over in a boring Excel sheet.

It feels low-value.

Today, that changes.

Codewords.ai just released a new feature that lets you turn those workflows into actual products.

It’s called CodeWords UI.

You simply type: "Take this lead list and build me a dashboard where my client can approve or reject them."

And it builds it. Live. Instantly.

No React developers needed.
No "Ticket to IT."
Fully white-labeled under your brand.

This is the easiest way to turn a service business into a product business.

The feature is out today. Highly recommend playing with it.

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