Morgan J Ingram

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was the worst-performing SDR on my team.

Then I discovered something that changed everything...
Intent + Outbound + Content = big fat pipeline.

Which has led to..
• 4× LinkedIn Top Sales Voice
• Trained teams at HubSpot, Snowflake, Salesforce, and 100+ SaaS companies
• Built frameworks that generate millions in pipeline

But here's what I noticed:

Most B2B teams are drowning in automation instead of mastering fundamentals.

That's why I built Sales Team Six a 45-day sprint that transforms your most committed reps into multi-channel outbound specialists.

We focus on three pillars:
• Intent - Know who's ready to buy
• Outbound - Orchestrate touches that convert
• Content - Build trust before the meeting

LinkedIn is incredible, but it can't be your only channel. It's your command center for detecting signals, personalizing outreach, and scaling what's human.

The edge belongs to teams that master all three.

Ready to build your revenue engine?

3 ways to get started:
• Download the Sales Nav Kit (featured section)
• DM me "REV" to discuss your outbound motion
• Book time at ampsocial.io

Not ready yet? Follow for daily insights on multi-channel outbound, Sales Navigator mastery, and frameworks that book meetings.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

Without Ralph Barsi, there is no Morgan J Ingram. 

When preparing to take my SDR role in 2016, I stumbled upon his article about the top strategies SDRs need to execute to succeed. 

As I kept reading, one part made a lightbulb go off. 

“An SDR should start a YouTube channel talking about the life of an SDR.”

I was like "hmm ok I think that could be cool."

I went to Twitter and sent Ralph a video telling him I would be the first person to do this. 

He responded, "Go get it, I can't wait to see it”. (However, I don't think he believed me at all)

Fast forward to my SDR role, three months in I was struggling like crazy and the last thing on my mind was creating content. 

Fortunately, I had a boost of confidence coming my way. 

I met Ralph in person at an event and he was like, “Hey where is that YouTube channel?.” I felt slightly embarrassed and didn't have a good answer. 

He looked me in the eyes and said get to episode 100, and I will come on. 

I left feeling motivated and knew I had to do something. 

Later that night, I swore to myself to become a better SDR and fulfill my promise to Ralph. 

The SDR Chronicles was born. 

I would check in with Ralph every other month to show him my progress. 

Throughout the process, he guided me on how to be a great SDR, suggestion what guest I should bring on and overall helping me refine my craft. 

I was locked in. 
One year later, I hit the 100th episode. 

And get this.. we filmed episode 100 in Atlanta in person at the same exact conference he told me to get it together. 

It was a beautiful moment. 

To this day, Ralph is one of the best mentors and friends I could ask for. 

He genuinely listens, cares, and consistently checks in with me whenever I have a problem. 

I leave our conversations with clarity and confidence that I can accomplish any goal I set my mind to. 

We catch up at least once a quarter to check in which led into the opportunity to do a Sales Team Six training with his team in-person in Atlanta. (more on that later in the week)

Throughout life, you run into someone who drops a key to open the door to go to the next level. 

You can decide whether to take it or not. 

Ralph was that person. 

Without Ralph, there is no Morgan J Ingram. 

Love you, and thank you for being my springboard.

Morgan J Ingram 

Outbound → Revenue. For B2B Teams That Want Results | Founder @ AMP | Creator of Sales Team Six™

20 things I am thankful for as I reflected on Thanksgiving (and no it wasn't just my mom's cooking)

 1. The gym at 2pm when it's empty and I can lock in
 2. Japan for providing my entire wardrobe at this point
 3. My trainer who pushes me harder than I push myself
 4. Growing my business into something I genuinely love
 5. LinkedIn for giving a kid from Atlanta a global platform
 6. Entrepreneurs who share their struggles, not just wins
 7. Voice notes with founders who actually get this journey
 8. My men's Bible study group that keeps me accountable
 9. Failure for being a better teacher than success ever was
10. That one perfect Arizona sunset that stops me mid-scroll
11. My inner circle for being real ones before and after success
12. Japan for showing me there's beauty in discipline and order
13. Morning walks at 5am when the world is quiet and ideas flow
14. My parents for teaching me how to show up with confidence
15. Pilots who get me to my destinations safely every single time
16. My coach who elevated my perspective when I couldn't see it
17. My Gameboy emulator keeping me sane on cross-country flights
18. Pickleball for teaching me that fun and competition can coexist
19. My faith in God for being my anchor when business gets chaotic
20. You for reading this and being part of this journey

As I am hanging with my family back in Atlanta, these thoughts keep running through my head...

Life is wild. Business is hard. Building something meaningful takes everything you've got.

But man, we have SO much to be grateful for.

The fact you read this whole list means you're here, you're present, and you have a lot to be grateful for too.

Take a moment today to actually feel it.

--- 

P.S. What's on your list? Drop it below.. 👇🏾

12 things I learned this past weekend on a men's retreat with 7 guys I'd never met before. 

 1. God's plan > your plan.  
 2. Cold plunges are overrated.  
 3. You don't need to do life alone.  
 4. Being present beats being productive.  
 5. Vulnerability with other men isn't weakness.  
 6. Be proactive in your relationships, not reactive.  
 7. People want to help, you just have to open your arms for it.  
 8. You can learn from anyone, regardless of net worth or status. 
 9. Stop performing for people who aren't even paying attention.
10. Everyone's struggling with something harder than what you're facing. 
11. The hardest thing you're avoiding is exactly what you need to be doing. 
12. Social media is an illusion, don't fall into the trap and start doubting yourself.

The last retreat got me locked in on my faith in God and had me looking at my life differently. This retreat took that to a new level and now my faith is not only rock solid it has me wanting to talk about it more. 

2026 for me is going to be about cultivating relationships.

Less reactive. More proactive.

If you're thinking "I should do something like this but..." stop. Just full stop.

Find your people where you can feel safe to get uncomfortable.

Men need this. 

Women need this. 

We all need this. 

Connection is literally one vulnerable conversation away.

P.S. Which of these 12 resonate the most?

I asked 50 executives how many personalized LinkedIn videos they received last year. Their answer shocked me because nearly all said the same thing:

“One. Maybe two. And they weren’t even that good… but I watched every single one of them.”

Wild, right?

It confirmed something I’ve been thinking about for a while: we’ve overscaled ourselves into invisibility.

We’re so obsessed with automation and efficiency…
That we lost the plot with how powerful intentional human outreach really is.

Even Kyle Coleman one of the most visible SaaS leaders on LinkedIn said he got 𝘵𝘩𝘳𝘦𝘦 videos last year.

ONLY three! 

(THAT'S WILD WORK)

What do sales leaders miss out on by not doing this? 

Let me show you the math on this "unscalable" opportunity:

- 5 personalized LinkedIn videos per rep daily (completely doable)
- 100 videos monthly per rep
- With 20 reps = 2,000 personalized videos
- 10% conversion to meetings = 200 meetings
- $20,000 average deal size = $4 MILLION in potential pipeline

All from doing what others consider "too time-consuming" or "unscalable."

When I managed teams, we embraced the unscalable. We did the crazy stuff nobody else would do.

And we consistently hit our outbound numbers.

Today, this same philosophy is a cornerstone of our Sales Team Six program, where we help sales teams implement high-touch strategies that most competitors avoid.

Here's a challenge for every leader reading this:

Think about the unscalable actions that you could run with a pilot group to differentiate your team. 

The teams that zig while others zag always win.

P.S. If you want examples of videos that get responses? DM me "VIDEO" and I'll send it to you.

Exec Videos

I listened to 30 of my own sales calls last month. What I discovered was embarrassing even after selling for 10 years. 

Every once in a while, I get so confident in my process that I forget to follow the process. (I know, silly) Then I create my own chaos and shake my head because I know better.

Look, we have all been there.

So I did something uncomfortable:

I put my last 30 sales calls into Fathom.ai to see where my gaps were.

Three things immediately popped up:
• My intro was too loose (rambling for 5 minutes)
• I was missing 2-3 critical discovery questions
• I wasn't doing a pit stop to confirm we were solving the same problem

Within 3 weeks, instead of taking 4 calls to close it went down to 2 calls.

The thing is, I'm not using Fathom.ai for anything revolutionary. I'm using it to get clarity on my own sales flow. To actually understand what moves deals forward instead of just hoping. To catch the patterns in what works and what doesn't.

Now I have a weekly Fathom review process to continuously improve. I can see exactly where I lose people. Where deals accelerate. What questions create breakthrough moments.

It pulled me out of the chaos and into clarity.

We're running a webinar Tuesday, December 16th at 12pm ET with Brianna Doe showing exactly how to use call intelligence to master your sales cycle and your own chaotic life. 

I'll share my actual Fathom workflow, the patterns that close deals, and real examples from my calls (including the messy ones).

Come join us here >  https://lnkd.in/gt4tCdz8

We're not in an attention economy. We're in a trust economy.

And listen.. if we're really in a trust economy, that doesn't mean jumping into ChatGPT and asking it to cook up 10 viral posts that sound like the average of everyone else.

Like ya'll ain't fooling nobody with the AI slop.

But I hear it now.. "Morgan they told me I need to create 2 posts a day to get visibility"

Ok yeah sure you can do that. Yet visibility doesn't matter if it's not even good. If it's slop. It won't connect. Which leads to burnout because then you stop believing in your own voice.

One thing I've realized over a decade of creating on this platform:
Write every single post as if you're gonna impact at least one person. Not just "I need to hit 6 posts a week."

That mindset leads to burnout. And it's gonna lead to less people trusting you.

What everyone should be focused on instead is looking at your real world experiences to articulate a point and perspective that no one else has. This leads to more trust and more revenue.

So.. that is exactly what Tobi Oluwole and I are going to talk about.

We're gonna be doing a masterclass with Stanley (Your Content Coach) to breakdown how we're sharing our real world experiences on these platforms.

Join us December 12th: "The New Creator Playbook for 2025 and Beyond"

We're diving deep into:
The exact systems that cut our content time by 70%
Why we stopped posting daily (and tripled revenue)
How to turn voice notes into viral posts

We only have 500 seats and it WILL fill up asap rocky.

Excited to see you all there. Oh yeah.. here is the link to chop it up with us. Register here: https://lnkd.in/ekACXvpn

Here are 3 things I love about running my own business:

1. Narrowing my focus to have a greater impact

In 2024, AMP Social wasn't even called AMP Social because we were finding our footing.

We created thought leadership content for creators.
Produced masterclass series for top tech brands.
And took a massive amount of work on for a lean team.

After talking to customers and listening to feedback, I narrowed my focus to LinkedIn outbound because that's what I kept getting great feedback on in conversations.

(I know, that's a crazy pivot)

The insights I shared online, during my keynotes, and in conversations with other executives kept pointing to my greatest strength: social selling.

Over 80% of the teams we talked to said cold calling was their #1 channel, but they wanted help generating revenue through their team's LinkedIn profiles.

So now I train everyone on social selling as a foundation that powers your outbound motion in combination with cold calling + cold email.

2. Finally going all-in on YouTube

I started a YouTube channel called SDR Chronicles in 2016, and it catapulted my career. But like any creator, I stopped creating to focus on other areas in my life.

Yes, even I struggle to make content consistently.

But there's no time like the present, so we're back at it!

I hired a team to coach me. 
I'm filming 30-40 videos in November/December.

Then I'll start building out the content library so I can send the videos to the editing factory. 

With AI search surging, YouTube is THE place to create content that enhances your search visibility. Curious if anyone else has found similar results in their research.

3. Partnering with people who actually get it

I only want to work with people who love the craft.

Those who understand the power of content creation.

It's why I get so excited when I get to hang out with people like Jen Allen-Knuth.

It's why I look forward to the voice notes I share back and forth with Samantha McKenna.

It's why I always reply to the random social chats with Brianna Doe.

It's why I constantly plan strategy sessions with Aneesh Lal.

I know it's cliché, but the quote:

"You are the average of the five people you spend the most time with" is a straight fact. 

These people make me want to level up every single day.

And no matter what happens in my life or my business,

I'm crystal clear on one thing: 

I'm exactly where I need to be.

• Building my 'Sales Team Six' system for B2B teams. 
• Speaking on stages worldwide about social selling.
• Figuring out the B2B creator economy with brands. 

That's what fires me up. 

That's what I'm locked in on.

That's what I currently love about running AMP Social.

One rep using our AMP framework booked 5 meetings in 7 days with this Sales Nav combo. 

(Share this in your Slack channel)

Now the combo stacking filter is: The "Previous Company + Followed Company" Stack

I call it "The Spider-Verse Play"

Just like Miles Morales jumping between dimensions, these prospects are jumping between companies but they're still connected to your web.

Let's break down the psychology. If someone follows your company they're expressing interest. If they just left a company that uses your product, they already know the value.

The setup takes 3 minutes:

𝗦𝘁𝗲𝗽 𝟭: Open Sales Nav (I know, revolutionary)

𝗦𝘁𝗲𝗽 𝟮: Click these two filters:
- Followed company (yours)
- Previous company (your customers)

𝗦𝘁𝗲𝗽 𝟯: Upload your entire customer list
Don't do this company by company unless you're psychotic. Just upload the whole list. Work smarter, not harder.

P.S. It's on the home page and just upload the book of business with CSV.

𝗦𝘁𝗲𝗽 𝟰: Watch the magic happen

You'll find people who:
- Already know your product works (they used it)
- Just moved to a new company (budget available)
- Are actively following you (warm as it gets)

Then leverage that message to send an email or LI message. 

The rep who discovered this booked 5 meetings in 7 days just running this play. The exact structure he used is what we teach reps in our Sales Team Six program.

From ONE filter combo.

While everyone else is spraying and praying, you're talking to people who already love you. 

That's the cheat code.

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

If I was a B2B sales leader, here's how I'd help my team find ready-to-buy prospects in 15 minutes. 

(Send this to your Slack group)

The "Sweet Spot Window" is the secret to booking more meetings.

Here's how to find prospects exactly when they're ready to buy: 

Step 1: Sprint into Sales Navigator. Don't walk
Step 2: Click the filter "Less than 1 year" in current role
Step 3: Look for two specific windows: 4-6 months or 7-10 months.

Why not month 1-3?
Because they're still onboarding and don't know what they need yet.

They barely know where the bathroom is... Come on people.. slow your roll.

At 4-6 months, they have the context to evaluate solutions.
At 7-10 months, they've been through 2-3 quarters and need to show impact.

Where I'm seeing the most results in Sales Team Six is at the 7-8 month mark. 

By now, they know:
↳ What's working (and what's not)
↳ Their key priorities for the year
↳ They need to make a big impact before their 1-year review

Then have your team create two separate messaging sequences for each window and watch your calendar fill up.

4-6 months: "Noticed you're settling into the role. Most [title] at this stage tell me..." 
7-10 months: "Coming up on your first full year. Typically at this stage in your role we see x,y, and z being top of mind. Any of those on your radar?"

One rep went from 2 meetings/month to 2 a week just by switching to this timing.

Tag a sales leader who needs this. 

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

If I were an SDR trying to break into 5 enterprise accounts before year-end, here's the exact play I'd run.

(Share this in your Slack channel)

Step 1: The Intelligence Gathering

Right now everyone and their mother is trying to figure out how to use intent.
Great. So that's where we start.

Pull up your demo analytics dashboard like Consensus and look for patterns.
• Who's watching sections on replay?
• What are they downloading?
• Who are they forwarding it to?

When you find multiple people from the same account watching the same section we now know we have struck gold because we know what matters to them. 

Step 2: The Surround Sound

I love my surround sound for my gaming experience. But that's not what we're talking about here.

Here's what we're doing instead:

Take the data from Step 1. 

Now you know WHO is looking and WHAT they care about.

Send blank LinkedIn connections to:
• Everyone who viewed your demo
• Similar buyer personas at your other 4 target accounts
  
Logically if VPs of Sales at Company A care about social selling, VPs at Company B probably do too.

Now you're connected to entire buying committees before you even send a message.
But oh wait.. we are just getting started. 

Step 3: Context Messaging

Here's where everyone messes up. (I have done this in the past too) 

They see engagement and spam everyone.

Nah. Be smart about it.

Send a LinkedIn video or make a cold call saying EXACTLY this:
"Sarah, our data from VPs of Sales shows that social selling is top of mind. Made a quick walkthrough of how we helped a cybersecurity company book 5 extra enterprise meetings in 45 days. Mind if I share?"

This is an invitation to a conversation they're already having. Not a pitch.

Step 4: The Data-Driven Follow Up

The fortune is in the follow-up. That's what they tell me.

And they're right.

So you sent that message in Step 3. They didn't respond. Don't hit the red panic button yet. 

Not you my friend. You have the data.

Your follow-up changes the angle:  
"Sarah - thought you might find this update from our customer base interesting. Just saw multiple VP of Sales spend 12 minutes on the ROI calculator section yesterday. Not sure, but this might be something useful for your team. Want me to send over the metrics deck that sealed the deal for similar teams?"

No digital begging here. 

Just sharing real insights based on real data.

This play books meetings at accounts that have been ignoring you for months.

The data shows you everything and now we are taking action on it.

#ConsensusPartner

I hadn't done an on-site outbound training in 2 years. Until last week.

Let me back up real quick.

From 2017-2021 I worked at JB Sales doing sales training for SDR/AE teams on how to do outbound. About 50-60 in-person sessions a year. 30 webinars a year. Talking about the craft constantly. It was an incredible journey. 

Keeping it 100 though...  after that run I was absolutely tapped.

I had nothing left to give.

So I stopped talking about outbound for almost 2 years. Which is probably why some of you wondered where I went. Like yooo is Morgan good?!

I needed to refill the tank.

But last week I went back on-site with Kahua for our Sales Team Six program.

And it hit different this time.

Day 1: Half day of training.
Day 2: ALL coaching. No slides. Just me breaking down their actual calls, actual messages, and actual accounts. (I LOVE THIS PART. Feels like I am a rapper freestyling on the stage)

I told my team afterward: "That was the most fun I've had in ages."

That's what I optimize for now. 
Fun. Impact. Getting in the weeds with reps.

People always tell me my energy is what they remember most from my sessions. It's the #1 compliment across every survey I've ever done.

So I'm leaning all the way in.

Coaching > slide decks.
Real accounts > hypotheticals.
Fun > burnout.

The full circle moment hit hard too.

The only reason I got into this game is because Ralph Barsi wrote an article saying SDRs should create content. That was a decade ago.

Last week I worked with his team to upskill them on social selling, cold calling, and creative outbound.

Even as I write this I laugh because only God could write a better story. 

So now I am opening up Q1 slots for Sales Team Six on-site if you have a local SDR team that needs upskilling in social selling, sales nav and cold calling to level up your outbound motion. 

Oh and yeah... we do headshots at the end to spruce up the profile pic. Because why not.

If that sounds like your team, DM me happy to share details.

I turned 10 client feedback calls into my outbound campaign in 7 minutes using Apollo's AI Assistant.

(Copy this exact prompt)

Step 1: Tell Apollo What Your Buyers Care About

After 10 client calls, I knew exactly what pain points matter.

So I typed this into Apollo AI Assistant:

"You are a 20 year B2B sales veteran who sells into mid market and enterprise accounts. Uncover the most relevant buyers and decision makers for my TAM based on the following pain points: [listed my actual client feedback]. Prioritize executives and senior leaders who influence or own purchasing decisions. Select the top 100 contacts that best represent the highest-value opportunities."

Good job that is it.. no prompt engineering degree needed.

Then boom Apollo found 100 perfect buyers in 2 minutes.

Step 2: Build Your 5-Touch Campaign

Here's what works:

LinkedIn connection request (blank, higher acceptance)
Tailored email 2 days later
Follow-up email with social proof
Final touch with case study

Nothing fancy. Just 4 simple relevant touches and then you can adjust accordingly.

Apollo built all of this while I grabbed some sparkling water. (Because it's the best water)

Step 3: Test and Fix What's Not Working

Here's the cheat code:

Apollo shows you what's working in real-time.

If I see that an email is not getting a response and not landing I can quickly make that pivot. 

Based on the responses I am getting it will start to gear me towards those type of buyer personas and accounts.

Would be great to test these now in December so you can start Q1 with proven messaging going into the new year.

This used to take DAYS of work and now it takes minutes.
Leverage AI to be your amplifier not your genie.

P.S. So surprise I got early access to the Apollo AI Assistant beta and now I am going to 
share this with y'all: https://lnkd.in/gfzhYSis

#ApolloAIAssistant #ApolloPartner

Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

10 things I’m thankful for…

1. My wife, who holds everything together
2. My kids, who remind me what joy looks like
3. My clients who trust me
4. The opportunity to build something from nothing
5. The ability to provide for my family
6. Early mornings with coffee and quiet
7. The people who sharpen me and push me forward
8. The hard seasons that taught me more than the easy ones
9. The friendships that feel like family
10. The grace of God over my life, which is more than I deserve

Happy Thanksgiving! 

What are you thankful for?

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

No alternative text description for this image

I used to think I was a good writer.

I didn’t have the training.

I just enjoyed writing, so in my head…that meant I was good at it.

Then I joined this tiny chat group with a few guys who wrote online. 

Nothing fancy. Just a handful of people trying to get better and calling each other out.

And the rule was simple:

→ Drop your draft
→ Take the feedback
→ No hurt feelings

The first time they went through one of my posts, I felt it.

I wasn’t nearly as good as I thought.

I realized I had a few habits that were holding me back:

→ I wrote sentences that sounded great in my head but didn’t land
→ I rambled when I wasn’t sure what my point was
→ I relied on passion instead of clarity
→ I used extra words to make weak ideas feel stronger
→ I had a “voice,” but no real structure behind it

That group changed everything for me.

They gave me something I didn’t have before: a standard.

And once you see that higher bar, you can’t unsee it.

- You start noticing what makes writing sharp.
- You start tightening your ideas.
- You stop hiding behind fluff.

Here’s the part that stuck with me:

Most people aren’t bad writers.

They’ve just never had their writing pushed.

You don’t get better by writing alone in your corner. You get better when you let people tell you the truth about your work.

That’s when the real growth happens.

If you want that same push for your content and your brand, send me a DM and I’ll send you the one-pager for my Growth Partner Catalyst Program.

Weak founder positioning is like casting the wrong actor in the lead role.

It doesn’t matter how talented they are,
the entire story stops making sense.

And audiences feel it instantly:

• The Rock showing up in Pride & Prejudice
• Jim Carrey headlining a slow political drama
• Morgan Freeman as the slapstick sidekick
• Nicolas Cage cast as the calm, stable marriage counselor

They’re all brilliant.

But they’re brilliant in the wrong role, so the performance never lands (although it would be hilarious). 

That’s exactly what happens when someone lands on your LinkedIn profile and can’t tell what you do.

- You might write great content.
- You might be highly skilled.
- You might even be consistent.

But if the role you’ve positioned yourself for doesn’t match the value you deliver:

→ People can’t place you
→ They can’t understand your value
→ They don’t see why they should trust you

Strong positioning makes someone think:
“This is the exact person I’ve been looking for.”

Weak positioning makes them scratch their heads, like The Rock stepping into a Jane Austen adaptation.

Now here are 7 fixes that instantly sharpen weak positioning:
	
1. Define the one problem you solve better than anyone else.
2. State the exact person you exist to help.
3. Make your value proposition a single sentence, not a paragraph.
4. Highlight one core outcome your audience deeply wants.
5. Remove every word on your profile that creates doubt or vagueness.
6. Make your content reinforce the same message over and over.
7. Show proof that confirms your positioning, not contradicts it.

Fix the role, and the whole brand finally clicks.

• Your content lands.
• Your authority becomes clear.
• Your pipeline warms up.

If you want help sharpening your positioning and building content that actually drives demand, Creator Catalyst opens a few new spots this month.

Founder @ Kennedy Creative | Helping B2B leaders dominate their category on LinkedIn and convert influence into revenue

“Good news….your personal brand is gonna make it.

But you need to strengthen your message a bit.”

- Dr. Doug 

Most leaders don’t catch clarity erosion early because they’re so close to their own expertise.

Everything sounds great until you realize…”oh my audience isn’t interested in what I have to say.”

Here’s the checkup I give when I’m assessing a CEO’s messaging clarity:

1. The Identity Check

Can you explain who you are professionally in one clean sentence?

If it takes a paragraph, your authority is scattered.

2. The Expertise Line

What are the 1–2 things you want to be known for?

Executives who pick two lanes build influence.

Executives who pick ten build confusion.

3. The Stakes Analysis

Why does your work matter?

Leaders lose attention because they talk about tasks, not impact.

Stakes = what changes because of you.

4. The Repeatability Test

Could your ideal buyer repeat your message after reading two posts?

If not, it isn’t sharp enough.

Repeatability is the real KPI of positioning.

5. The Resonance Review

Are you speaking to the right people or the loudest people?

Executives who write for “everyone” get engagement.

Executives who write for someone get opportunities.

Your message is the foundation.

When it’s clear, everything else (trust, visibility, inbound) becomes inevitable.

If you want me to run this same checkup on your profile and content, DM me “AUDIT.” I’ll tell you exactly where your message needs to be strengthened.

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

The smartest executives I know struggle the most with content.

- Not because they lack ideas.
- Not because they can’t write.

But because they’re carrying too much clarity in their heads and trying to release it all at once.

This is the real reason content feels heavy for leaders.

In conversation, you think in systems.

Online, that instinct works against you.

Executives freeze when they try to explain everything instead of isolating one idea.

I see it every week.

A founder tells me, “I don’t know where to start.”

Twenty minutes later, they’ve articulated:

• a sharp point of view on their industry
• a clear belief about leadership
• multiple real decisions their peers would recognize instantly

The issue was never writing. It was compression.

Strong executive content doesn’t come from sounding impressive.

It comes from choosing one thought and letting it stand on its own.

Here’s a simple way to break content paralysis:

1. Start with the conclusion. What do you actually believe?
	
2. Add one real moment. A decision you made. A trade-off you accepted. A mistake you learned from.
	
3. Stop. Do not explain it to death.

Don’t over-qualify. Don’t perform for the internet.

If someone slightly misunderstands you, that’s survivable.

If no one reads what you write, that’s the real risk.

The best executive content reads the way you already think and speak when you’re not trying to perform.

If you’re a founder or executive who knows you have depth but struggles to turn it into clear, consistent authority online, that’s exactly what I help with.

I help you clarify your thinking and translate it into content that actually lands.

If this hit, DM me “CLARITY” and let’s talk.

I posted something yesterday and my first thought was: This is horrible.

Not because the idea was bad…but because it didn’t sound like me at all.

Here’s what my post was missing (and why it matters):
	
1. Personality

My post had zero flavor. No beard jokes. No Star Wars references. Nothing that sounded like Doug.

And here’s the truth: personality is what makes writing memorable. It’s the quirks, tone, and edges that make a post feel alive.

When you strip that out, your content becomes generic, technically correct, and emotionally empty.
	
2. Deeper insight

I shared a point, but none of the meaning behind it. It was shallow, like a headline without an article.

Great content doesn’t stop at “what.” It digs into the “why,” the “how,” and the lived experience behind the idea.

Insight is the difference between a post people skim… and a post people save.
	
3. A unique angle

My post could’ve been written by anyone. 

No twist. 
No tension. 
No reason to stop scrolling.

Your angle (your worldview, your story, your interpretation) is the differentiator.

It’s what turns common ideas into uncommon content.

4. A strong hook

My hook didn’t hook ME… so it wasn’t going to hook anyone.

The first line is the gatekeeper. It creates curiosity, contrast, or a moment that forces someone to keep reading.

If the hook is weak, the rest of the post never stood a chance.

These 4 ingredients are what take a post from “fine” to “worth reading.”

Miss one and the post suffers.

Miss all 4 and…well, you get yesterday.

(I deleted the post so don’t even try to go back and read it lol) 

It happens.

• Sometimes we drift from our own voice.
• Sometimes we write fast instead of honest.
• Sometimes we forget what makes us us.

The fix is simple:

Re-center.
Reconnect.
And write from who you actually are.

That’s where the best content lives.

Have you ever lost your voice in your content?

Someone hit me with the classic:

“But you’re only working 10 hours…and that’s your price?”

Spoiler: That line has never closed a deal in the history of business.

Let’s get something straight.

Content creation isn’t:
	
• Typing ideas into AI
• Posting whatever comes to mind
• Logging warm leads

Here’s what you’re actually paying for:
	
• Pulling ideas out of your brain you didn’t even know were there
• Turning them into a strategic content plan that matches your goals
• Writing, editing, and refining until it sounds like you
• Building branded assets that match your voice and visual identity
• Spending daily time inside your account building relationships that turn into revenue

I didn’t even cover positioning and profile optimization….

But yes, even if it only took 10 hours…
	
• You’re paying for expertise, not effort
• You’re paying for outcomes, not hours
• You’re paying for someone who has done this hundreds of times and knows how to get you results

Nobody asks a lawyer why 10 hours is “so expensive.”

Nobody asks a surgeon why the operation is billed the way it is.

Because deep down, everyone knows the truth:

You’re not paying for the minutes. You’re paying for mastery.

If you understand that, we’ll work well together.

If you don’t, you’re not our client.

“You’re capable of so much more than this.”

A mentor said that to me over coffee.

I remember smiling and nodding… while thinking, “Are you kidding me? I’m doing everything I can.”

At the time, my calendar felt full.

Kids. 
Work. 
Activities. 

Every day felt like a sprint.

But the truth hit later.

I wasn’t at capacity. I had slowly let off the gas.

I wasn’t lazy. But I was comfortable. 

There’s a difference between being busy
and actually expanding your capacity.

Capacity is about increasing what you can hold without breaking.

• More responsibility.
• More pressure.
• More emotional bandwidth.
• More leadership.

Especially when you have kids.

Building capacity looks like:

• Doing the hard thing even when you’re tired
• Raising your standards again after lowering them quietly
• Saying no to distractions that feel productive but lead nowhere
• Training yourself to carry more without resenting it

Most people don’t fail because they can’t do more.

They fail because they stop training for more.

Your capacity isn’t fixed. It’s built season by season.

And sometimes the most loving thing a mentor can do is look at you and say,

“You’re playing smaller than you think.”

That sentence still sits with me in the best way.

A founder messaged me 3 years after our first conversation.

3 years.

No outreach.
No follow-ups.
No funnel.
No nurturing sequence.

Nothing…

But the moment they needed help building a digital presence…they remembered me.

That’s the long tail of brand visibility and most founders underestimate it.

They think content is about this week’s likes or this month’s leads.

But authority compounds on a different clock. 

A slower one. 
A quieter one. 
A more powerful one.

Here’s what really happens when you show up consistently:

→ People file you into a mental category: “the person who does X really well.”
→ When a problem surfaces, they scan that category first.
→ Your name pops up, because you’ve been there, week after week, post after post.
→ And when the moment is right…they circle back.

That’s the true ROI of authority content.

• It builds invisible pipelines.
• It creates future demand.
• It plants seeds you won’t see sprout for months or even years.

Founders who quit after 90 days never experience this.

The ones who stick with it become the people you call when it matters.

If you want your brand to generate opportunities long after you’ve hit publish, you need four things:
	
1. A clear positioning that sticks.
2. A story people remember.
3. Authority content that shows how you think, not just what you do.
4. Consistency, especially when it feels like no one is watching.

Someone is watching.

And they’re going to message you when the timing aligns with their need, not your posting schedule.

This is why I help founders build digital authority that pays interest for years, not weeks.

If you want to build a brand people remember when they need you most, send me a DM and I’ll show you what that looks like.

It didn’t click right away…

If I’m honest, it took closer to 6–8 months before anything meaningful happened.

In the beginning, it felt like I was talking into the void:

→ Posting late at night after work
→ Getting a handful of likes
→ Wondering if anyone was actually reading
→ Fighting the quiet urge to stop because “maybe this isn’t working”

But I showed up anyway…not because of motivation, but because I understood one thing:

Brands are built on repetition, not reactions.

And then the shift started…slowly, then suddenly:

→ Someone messaged, “I’ve been following your content for months.”
→ Someone else booked a call because “your posts changed how I think about this.”
→ People recognized my name before I even introduced myself.
→ Prospects showed up warm, already trusting me without a single sales pitch.

That’s when it clicked:

Personal branding works, but it works on compound interest, not instant gratification.

• Every post is a deposit.
• Every story is a seed.
• Every insight is one more brick in a relationship you don’t even know you’re building.

Most people quit right before it compounds. 

Right before the trust, the visibility, and the opportunities start stacking!

If you stick with it for 90 days with:

→ a clear message
→ a repeatable content rhythm
→ and consistency that outlasts the noise

…everything changes.

If you’re serious about building that kind of momentum, you don’t need more hacks….

you need a plan, accountability, and a system that removes the guesswork.

If you want a structured 90-day plan and someone in your corner each week, my Growth Partner program is built for that. DM me “GROWTH.”

Your self-image is costing you influence.

The market reads a completely different story than you do.

After reviewing 100+ executive profiles, one pattern keeps showing up:

There’s a massive invisible positioning gap between the leader you believe yourself to be and the leader your audience actually sees.

And you can see that gap clearly in how CEOs rise or fade.

→ Satya Nadella rewrote Microsoft by rewriting his story first. He stopped signaling “enterprise operator” and started signaling “human-centered innovator.” The market didn’t believe Microsoft changed until it believed he changed.

→ Lisa Su repositioned herself before she repositioned AMD. She shifted from “technical executor” to “industry shaper” and the market adjusted its valuation of her and the company.

→ Howard Schultz didn’t build a coffee company. He positioned himself as the creator of “the third place.” Starbucks became a category because he defined one.

The same principle applies to your personal brand.

Your reputation isn’t built by your achievements.

It’s built by how people interpret your achievements.

Here’s how you close the gap:

→ Category Ownership: Pick the lane you want to dominate, not the one your résumé defaults to. Your brand dies the moment you compete in the wrong category.

→ Signal Architecture: Your profile, headline, About section, wins, and media must reinforce the same identity. No mixed signals. No vague leadership jargon. Every element should make the market say, “Oh, I get what this person is.”

→ Narrative Consistency: Your content must teach people how to see you: your philosophy, your worldview, your differentiator, and your operating system. Consistency is what turns perception into belief.

→ Proof of Transformation: Executives talk about responsibilities. Category leaders show before → after. Case studies, wins, frameworks, strategic decisions, outcomes. Proof is the engine that makes positioning undeniable.

→ Presence Over Perfection: If you disappear, the market forgets your category. Visibility is the only way perception compounds.

When you execute these five layers, the gap closes.

- Your brand tightens.
- Your reputation sharpens.
- Opportunities begin moving toward you instead of past you.

If you want help clarifying your category, sharpening your executive narrative, and building a content engine that drives inbound demand, that’s the work I do every day.

Send me a message and I’ll walk you through the process.

Every day someone logs on to complain that the LinkedIn algorithm is “out to get them.”

Maybe it is.

But deleting LinkedIn and throwing your laptop out the window won’t fix it.

Here are 5 things to do instead:
	
1. Become a better writer

If I want people to read my posts, I probably need to write posts worth reading.

Shocking revelation, I know.

- Cleaner ideas. 
- Sharper hooks. 
- Less filler. 
- More clarity.

(And no, the beard alone does not make the content wise. I checked.)

2. Focus on quality conversations in the DMs

The algorithm doesn’t build relationships.

Actual humans do.

Most opportunities show up in your inbox long before they show up in your notifications.

3. Build up your social proof

Trust > reach.

Case studies, testimonials, screenshots, client wins, this is the stuff that turns “nice post” into “can we talk?”

People buy evidence, not your cool vibes.

4. Create digital products

Content grows attention.

Products grow leverage.

If you want your brand to work while you sleep, you need assets that live beyond your daily posts. Preferably ones that don’t require Jedi-level editing skills.

5. Go omnichannel (X and Instagram)

Putting all your hope in one platform is the marketing version of trusting the Death Star.

Looks impressive…until it explodes.

Spread your message. 
Diversify your reach. 
Protect your momentum.

The algorithm will keep changing.

Your commitment to getting better shouldn’t.

If you want help building a content system that actually scales in 2026, the Creator Catalyst program is open.

graphical user interface, text, application, chat or text message

A CRE leader didn’t say it directly, but I could tell he wasn’t convinced LinkedIn could work for him. 

But he heard it worked for other people and wanted to take the risk.

A fair place to start.

He didn’t want engagement. He wanted pipeline.

So we focused on the fundamentals:

→ Tightened his positioning
→ Clarified his message
→ Built content around the real problems his CRE buyers face
→ Paired it with a targeted DM strategy designed to start real conversations

By the end of our first week together: 

8 leads.

Here’s why this worked:

1. He got specific.

We stopped writing broad “real estate” content and shifted to content that spoke directly to decision-makers:
	
• buyer frustrations
• deal blockers
• investor mistakes 
• CRE challenges he sees every day

When your content speaks to the right people, the right people respond.

2. He wrote from real experience.

No generic market updates.

No surface-level industry takes.

We used:
	
• deals he’s worked
• objections he hears
• patterns he sees weekly
• insights only a practitioner would know

This builds trust faster than anything else.

3. His message and his outreach worked together.

Most people post and pray. We built a system.

His content attracted attention.

His DMs converted it.
	
• DM people who engaged with posts
• DM people who viewed his profile
• Open conversations with his ICP
• Outreach that matched his positioning

Content creates interest. DMs create opportunities.

He came in a tad bit skeptical.

He became a believer by the end of Week 1.

If you want your profile, content, and DM strategy reviewed and a plan to turn visibility into booked calls, book a call or DM me “AUDIT.”

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The Battle

Morgan J Ingram

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