Morgan J Ingram

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was the worst-performing SDR on my team.

Then I discovered something that changed everything...
Intent + Outbound + Content = big fat pipeline.

Which has led to..
• 4× LinkedIn Top Sales Voice
• Trained teams at HubSpot, Snowflake, Salesforce, and 100+ SaaS companies
• Built frameworks that generate millions in pipeline

But here's what I noticed:

Most B2B teams are drowning in automation instead of mastering fundamentals.

That's why I built Sales Team Six a 45-day sprint that transforms your most committed reps into multi-channel outbound specialists.

We focus on three pillars:
• Intent - Know who's ready to buy
• Outbound - Orchestrate touches that convert
• Content - Build trust before the meeting

LinkedIn is incredible, but it can't be your only channel. It's your command center for detecting signals, personalizing outreach, and scaling what's human.

The edge belongs to teams that master all three.

Ready to build your revenue engine?

3 ways to get started:
• Download the Sales Nav Kit (featured section)
• DM me "REV" to discuss your outbound motion
• Book time at ampsocial.io

Not ready yet? Follow for daily insights on multi-channel outbound, Sales Navigator mastery, and frameworks that book meetings.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

I've been trying to figure out how to say this without sounding like I'm anti-AI. I'm not at all. But something is happening that few people want to talk about.

I believe there are only 2 skills that will be luxury in the next decade:

1. Deep human connection to yourself and to others
2. Having AI proficiency at an elite level

Everyone is sprinting toward #2 right now.
My bet starts with spending the majority of your time on #1 so it supports #2. And it's not even close.

Before you come at me... I'm not saying ditch AI. That's like saying ditch your WiFi. The Wifi is needed yet it won't work unless you know how to use it. 

What I AM saying is that we've gotten so focused on the AI that we forgot to connect as humans. Leaders have forgotten to connect with themselves. And if you're not connected to self... you can't connect with anyone else either.

So if connection to humans or self is not there there then nothing is there for AI to amplify. It amplifies nothing. And that's what I'm watching happen right now.

Since AI is a mirror this will keep happening more and more as we slip away from the human touch. 

Every skill you care about... cold calling, selling, strategy, leadership all falls into one of these two buckets. Connection or leverage in AI. That's it.

Connection is the foundation. AI is the amplifier. You need both but foundation comes first.

We need to master both in order to be successful in the next decade. 

For me that foundation is elevating my relationship with God. And focusing on how to elevate the human connection in the work I do with people and within myself.

Because AI skills are going to change every other month. 

Yet connection will never diminish. 

VP of Sales, SDRs, AEs now I am talking directly to you... 

Start having the conversation around.. as my team and I race to learn AI.. am I still deeply connected to myself and the humans around me?

If we lose ourself while learning AI, we won't know how to use it properly.

The AI will get better.

But will you?

P.S. Am I crazy for thinking this? Tell me I'm wrong.

Morgan J Ingram 

Making Sales Human in an AI World → More Pipeline, Less Spam for B2B Sales Teams | CEO @ AMP Social l Outbound Coaching & Workshops

I believe SDRs and AEs should only be allowed to use 3 tools when they onboard the first 90 days. And I will defend this until the end.

Yep I said it and I am taking it there. Hear me out though before every sales tech company brings out the pitchforks. 

The adoption rate on most tools is pretty low from what I've seen and heard. We all want reps to use tools to their max ability but it's too difficult if they're overloaded from day one.

That is why we should take a crawl, walk, run approach with tech. 

According to the data, people consume things best in threes. 

So.. when a rep onboards they only use three tools:

1. LinkedIn Sales Navigator (Intent tool)
2. Sales engagement tool
3. Data tool

If you want to count your phone, ok cool Bobby we will add it in there. But that's all you really need to START.

1. Sales Nav helps you find the right people. 
2. Sales engagement tool helps you reach them consistently. 
3. Data tool gives you the info to make it relevant.

Once you're able to maximize those three tools efficiently, then we upgrade you. 

Congrats now you can use video.. now you can use direct mail.. now we will teach you intent signals.. whatever process makes the most sense for your org. 

But not on day one.

Learning a new product, new industry, new team AND a massive tech stack on day one. Woah.. I am overwhelmed typing this. 

We talk about helping reps save time. But I don't think giving them everything actually saves time. It overwhelms them.

If we can get them to understand the industry they sell to first, then the basics and fundamentals of sales skills first, then layer in the technology, that's where we see the most wins.

Master the fundamentals. Then unlock the next level. This is exactly how we work with B2B sales teams inside our program Sales Team Six. Outbound fundamentals first. Double down on what's working. Then layer in the tech.

That's the play.

P.S. Sales leaders.... how many tools does your team actually use consistently? I genuinely want to know.

I spoke at the Funnel 26’ conference last week in Austin with 100 SDR leaders in the room for my keynote. I asked one question that had the room split. 

“Are you all afraid that AI is going to take your job? 

Some hands went up.. some people shook their head.. some people raised their hand halfway because I think they were still trying to figure out where they stood. 

It's clear some people have a deep down fear about AI. 

Yet its not doom and gloom because we had people chime in that they believe AI is not going to replace us and that we can use it to our benefit.

My take is right now we need to make a shift. Instead of believing in AI... we need to start believing in ourselves.

AI is only a mirror. 

Because if we have nothing to say... AI will amplify nothing. Yes the market is screaming for you to use AI. And you should be doing both AI and being a human. 

But don't overindex on the AI. 

During my talk I expressed that focusing on developing your reps to have confidence in their ability, sharpening their business acumen, enhancing their conversational skills (like cold calling) and teaching them how to close the conversations they've started is the way to elevate your SDR team. 

Respectfully, the SDR teams who win won't be the ones with the best AI stack. They'll be the ones whose reps can actually connect with another human being.

That's why inside Sales Team Six we go through social selling, cold calling and how to create personalized videos with B2B teams because these are the skills that matter most right now.

So this is my message to every SDR leader reading this:

You are the talent pipeline in your organization. 

Take pride in that. 

Elevate yourself first. Then coach others to do the same.

Still use the AI...Nobody is saying don't.

But invest in your people and how we truly connect with others. 

This will be the last luxury skill that matters in the next decade. 

Develop the human first. 

The AI will be there when you're ready for it.

P.S. SDR leaders.. how are you feeling about this right now?

A strategic AE booked a meeting with one of the largest companies in Finland from one of my LinkedIn strategies.

Now before we break it down.. I have to preface something that has been bothering me. Speaking to all the AEs out there when you hear the word prospecting please stop immediately thinking it means cold. 

The motion of prospecting is sparking a conversation so you can book a quality meeting and close revenue. 

That's it. 

With that being said I will walk you through the play I showed a team at an SKO:

Step 1: Pull your customer list from your CRM and create a CSV of everyone in your region. (if no region just pull your customer list)

Step 2: Upload that list into Sales Nav to identify who might be willing to give you a referral into your target accounts. (if no sales nav manually look at it)

Step 3: Look at where those customers worked BEFORE to ask for an intro to a person who has worked at the same company that they did in the past. We all know random intro ask are terrible, so this gives you a higher chance of success. 

That's what we call borrowed trust in the prospecting world. 

Andrew did this and booked a massive account in Finland. 

Like... that's the whole play y'all. Go run it. 

Come back and tell me what happened. 

I love seeing these wins.

P.S. Andrew ran one play and booked one of the largest companies in Finland. Imagine what happens when your whole SDR/AE team has an outbound playbook like this. That's what we build inside Sales Team Six → https://lnkd.in/gmKb2wHV

How I'd fill pipeline as a sales leader leading a team of AEs selling into $50m-$500m accounts if I started fresh today. 

(Save this for later)

Here is my plan:

1. Find Active Buyers

This one filter in Sales Nav is going to save your life. Thank Me Later as Drake would say.

Focus on prospects who posted in the last 30 days.

Response rates are 2x higher from active profiles.

Quick setup in Sales Nav:
• Create saved searches by seniority
• Build targeted prospect lists
• Update lists weekly for fresh leads

Smart reps look for prospects who are active.

2. Strategic Outreach
   
Too many people say never do a cold dm,

and tell you to sit back and wait.

Please don't listen to this advice. Seriously don't.

Here's what I would do:
• Block 1 focused hour daily
• Send 20-30 targeted messages
• Be brief, be brilliant, be gone

Example framework:
"Reason I am reaching out [specific insight] → This matters to you because [direct benefit] → Imagine [concrete result/use case] → CTA [simple, compelling next action]"

The big fat pipeline is in the outreach.

3. Smart Engagement

Don't just drop "Great post!" comments.

Like real talk.. please don't do this. Also, can we please stop the AI comments it only ruins your reputation.

Start real conversations instead.

The framework:
• Find a post that is relevant to your industry
• Share specific insights from their content
• Engage with people in comments in other people's posts

Now if you did 20 messages a day check the math:
400 messages/month
10% conversion rate
= 40 meetings/month

There are no silver bullets.

This is just an example...

If you stay consistent what could happen.

Oh yeah, last point here is pick up the phone. Having a real life conversation with someone is going to be an elite pattern interrupt. Conversational skills are going to win in the next decade as AI continues to ramp up.

Stay prospecting my friends.

I was playing my N64 over the weekend and it made me think about my favorite N64 games of all time. Here are my top 12. 

 1. Paper Mario
 2. Mario Party 2
 3. Banjo-Kazooie
 4. GoldenEye 007
 5. Super Mario 64
 6. Donkey Kong 64
 7. Pokemon Stadium
 8. Super Smash Bros
 9. Diddy Kong Racing
10. Star Fox 64 (Do a Barrel Roll!
11. The Legend of Zelda: Majora's Mask
12. The Legend of Zelda: Ocarina of Time
    
What am I missing?

If I were a sales leader leading a 10 person AE team trying to close deals at the end of the quarter while my buyers ghost every meeting request, here's the exact play I'd run.

(Share this in your Slack channel)

Step 1: Accept the New Reality

Buying doesn't happen live as much anymore. Your buyers are researching at 11pm, sharing demos internally at 6am, and making decisions in Slack threads you'll never see.

Instead of fighting it, we adjust to the reality and play that game. 

Which leads into the next point. 

Step 2: Build Async Momentum

Don't have your team send links and pray something happens. Because most of the time that leads to nowhere fast. 

Here's what actually works:

↳ Use interactive demos that let buyers explore on their own time
↳ Track WHO is watching and WHAT sections they replay
↳ Set up automated follow-ups based on their actual behavior

Tools like Consensus make this very simple. Imagine, you can see when Sarah from Procurement (we finally got you procurement) watched the pricing section 3 times at midnight. 

That's intel we can leverage in our sales cycle. 

Step 3: Let the Demo Do the Selling

Unfortunately most buyers don't trust salespeople. (I know, it stings.) That's why your demos need trusted voices like customers, executives, etc proof that isn't just your reps pitching.

Your buyers are sharing your demo internally without telling you. This is an opportunity to leverage that insight.

Make sure your demo:
↳ Answers objections before they're raised
↳ Speaks to multiple personas (not just your main contact)
↳ Gives you visibility into who else is watching

When the CFO watches your ROI section, you know the deal is moving. Even if no one replied to your email.

Step 4: Follow Up With Context, Not Desperation

Instead of "Just checking in..." or "touching base" these are the worst by the way. By the way, please stop doing this and whoever taught this I am coming after you. 

Anyways, try this:

"Hey Sarah - looks like your team spent time on the integration section. Typically when people look at that section they have questions around x,y, and z. Opposed to me looping in our solutions engineer to answer any technical questions?"

No guesses here. Just proactively solving the problems that are already in their head. 

The best sales teams in 2026 aren't chasing buyers. 

They're building momentum buyers can't ignore.... even at midnight.

#ConsensusPartner

Making Sales Human in an AI World → More Pipeline, Less Spam for B2B Sales Teams | CEO @ AMP Social

I've coached over 50,000 B2B sales professionals in the past decade. And the humbling truth is... the best stuff I teach I learned from them. And.. it's time you heard from them directly.

That's why I'm bringing back Muffins with Morgan.

If you followed me back in 2020-2022 you know what this is... I would eat muffins, laugh with you all and answer questions. It was awesome. 

Yet I am doing it differently this time. 

I am not going to be the only voice giving advice. Like y'all don't need to hear from me every single week.. you need to hear from the reps and leaders who are actually generating pipeline RIGHT NOW.

So here's the move...

1. I'm bringing on Sales Team Six graduates who went through our program and cooked. 
2. People in the community who are getting real results. 
3. And leaders sharing their best practices with their teams. 

Because let me keep it real with y'all.. I've only sold into sales and marketing. That's my lane. So if you're selling into finance or operations or engineering.. I can share frameworks yet I know others have deeper context.

These types of conversations will happen at the Muffins with Morgan show every week on Friday.

Come join us → https://lnkd.in/gCXVyEg8

Every sales podcast talks AT you. 

This one is going to sell WITH you.

Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Meet Mara 🩷

She’s a 7 year old, 59lb girl with the most gentle demeanor (especially with kids). 

Dogs like Mara always have a harder time getting adopted. She’s older + she’s a pittie mix. It doesn’t make her any less deserving of love. 

Every dog should be judged by their own demeanor. Not breed sterotypes.

We have a husky who never makes a peep and is scared of his own shadow.

We have a pittie who would throw herself in front of a bus to protect our kids. 

Mara is calm, easygoing, walks nicely on a leash, and does amazing in daycare. She’s a complete love.

Mara deserves a loving family. Will you help share her? 🩷

Available at Many Paws Global Rescue in Palatine, IL.

Photo credit: Nicholas I. Knuth 📸 

PS - I know many of you have pitties, too. I love seeing your photos in the comments - please share them!

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I just read a post from a CEO who was in disbelief that a customer churned b/c they're going to try DIYing the vendor's AI solution.  It included the quote - "Good luck, see you in 6 months when you realize how hard it is."

I think we're going to see a lot more of this from tech companies in 2026. This isn't me picking on anyone. DIY is a really tough competitor. And, it hurts to lose to it. 

But, wishing for a customer's failure has never served me well in Sales. 

It's understandable that our knee-jerk response is to name all of the reasons why DIY is a bad idea. 

Often, our points are valid. 

But, the delivery is defensive. We erode trust because we fail to be collaborative or helpful. 

Instead, here's something that worked for me when I was up against DIY:

#1 - I asked questions about how they were thinking about rolling it out. Not "gotcha" questions. Qs that were genuinely curious in nature that helped me understand their beliefs/assumptions. I sought to understand (vs. seeking to correct them). Often, this exposed a flawed assumption. 

#2 - I shared ideas/tactics from other execs that were taking a DIY approach, so they could learn from them. I stopped fighting against DIY. This built trust.

#3 - Lastly, I offered at least one idea for how I could partner with the team as they thought through their DIY approach. I prescribed suggestions on areas where I knew DIY typically fell down. It gave me the chance to get in with the teams and illuminate the roadblocks that made DIY harder than they assumed.

More of those DIY deals started to convert. Not all of them. Just more of them.

TLDR - there's a great Brent Adamson quote - "Before you tell someone why they're wrong, first tell them why they're right". 

When competing against DIY, I stopped trying to be "right". I started trying to be useful.

I'm no LinkedIn expert, but I don't think we win by taking what works for someone else's content and trying to copy it. Here are 3 people who I think embody what it means to a have a voice on here that is totally and completely their own.  

Sara Uy
She grew like crazy on here after filming herself making cold calls every week. She's relatable because she was never trying to impress you. She showed the good, bad, and ugly. She took a job-to-be-done that makes many sellers nervous and she did it in front of the entire LinkedIn community. My favorite comments from her followers are the ones where sellers say, "You inspired me to pick up the phone more". Sara didn't copy what bigger creators were doing. As a result, she's at the top of every Sales creator list. Right where she belongs. 

Tas Bober
The queen of sharp wit. Her expertise is paid ads landing pages. But, she finds 100 different ways to make it fun. She's unafraid to say how she feels + doesn't shy away from constructive debates. When I met Tas for the first time last year, I felt like I already knew her. She does a great job balancing SME content with human content. I'm pretty sure if I was given 10 random LinkedIn posts, I could pick the one she wrote. Her voice is so uniquely hers. 

Shali Rana Reed
She's the people's champion. You can feel Shali in your corner when you read her posts. It's impossible not to click "see more" when her posts appear in the feed. She's one of the best at sparking curiosity in her hooks, without making it feel corny. You never know if it's going to be a pun, a serious post, or a work post. I like how she keeps us guessing. She has this no-nonsense energy about her. Big sister energy, in the best of ways. 

Your turn. Whose voice stands out to you as completely their own?

Here's what I'm doing now that SKO season is over. 

1. QBR Workshops 
We're juuuuust far enough into the year for a CRO/VP Sales to realize the team is behind on outbound pipe gen. I have some clients with QBRs in April who are bringing me into the QBR to run 2 hour workshops re: target account outbound + discovery. 

2. Using My LinkedIn Platform To Support Dog Rescue  
Last Sunday, I posted about an idea where a company could sponsor one of my weekly Saturday dog rescue posts, in exchange for them making a direction donation to a dog rescue. 6 sponsors came in this week. Interestingly enough - all 6 were solo operators. First sponsored post is tomorrow - and it's from one of my favorite people and solo operators :) Please come back tomorrow to support this great human + adoptable pup!

3. Getting Healthy 
I ate like shit. Drank a ton of red wine (oh hello, little airplane treat). Didn't see the inside of a gym. Ordered wayyyy to much UberEats. Sat on my ass a lot (flights, laptop time, etc). And, I'm feeling it now. Weather is getting a little nicer here in Chicagoland, so going to go for more walks with Nick outside. We're cooking more. I'm not doing anything extreme. Just getting out of the slump. 

4. Experimenting with Claude 
You will never catch me spending 40 hours messing around in Claude on a weekend (see #3 above). But, I'm carving out time each day to play around with ideas to improve my buyer/customer experience + my offering. 

5. Spending QT with the family 
The biggest downside of work travel is missing out on family time. One simple thing we last week. We turned our formal dining room into our home office (used to be in our bedroom). It's already made a big difference. I'm not holed up in my bedroom anymore. I'm more aware of the hours I'm working. The kids are coming in here to hang out.

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Morgan J Ingram

Jen Allen-Knuth

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The Battle

Morgan J Ingram

Jen Allen-Knuth

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Morgan J Ingram's LinkedIn Performance

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