Demo to Close

I help AEs and B2B SaaS companies book more demos. run demos. convert demos by focusing on 3 Ps.

PROCESS:
✅ Improving sales hiring and onboarding process.
✅ Prospecting, Discovery, Demo, and Follow-Up Strategy
✅ Sales funnel, email, and CRM audits

PLAYBOOKS:
✅ Building a custom sales playbook
✅ Writing cold email sequences 
✅ Building talk tracks in call recording software

PEOPLE:
✅ 1:1 and group coaching & advisory
✅ Custom sales workshops
✅ Deal and follow-up reviews

Founder

FDTC University

From Demo To Close University (FDTCU) is a 12-month sales coaching program for SMB & MM AEs who want to 2X their quota without using high-pressure sales tactics by nailing their discovery, demos, and follow-ups.

Sales Coach

DoorLoop

DoorLoop hired my company, FDTC, to help them grow revenue and ramp up salespeople faster by:
✔️ 1:1 call coaching with AEs
✔️ Building a custom sales playbook
✔️ Advising founders on top-of-funnel strategies
✔️ Improving sales hiring and onboarding process.
✔️ Writing cold email sequences in Outreach.io
✔️ Building talk tracks in call recording software
✔️ Providing custom monthly sales workshops
✔️ Deal strategy and follow-up improvement
✔️ Improving comp model for AEs
✔️ Group call coaching with AEs

Sales Coach & Consultant

Techstars Atlanta

Entrepreneur in Residence

Twain

Product Advisor

GorillaDesk

Vajro

Helping the team at Vajro with:
→ GTM sales process/playbook
→ Outbound motions and messaging
→ LinkedIn social selling strategy
→ Marketing

Strategic Advisor

SixFigures

SixFigures is the premier organization for sales education. Based in Tel Aviv we help the start-up nation scale, and scale careers in the process.

Sales Instructor & Mentor

SaaS Talks: From Lead to Close

SaaS Talks: From Lead to Close is a short-form audio SaaS sale podcast sharing common challenges, and strategies to close more of your deals from the moment they reach your pipeline. 

You'll learn how to:
💸 Schedule more demos
💸 Build a bigger pipeline
💸 Close at least 50% of your demos. 

Every episode will be short and to the point so you don't have to waste time listening to sales fluff.

→ Each episode is less than 10 minutes and cuts out ALL of the fluff. I post an episode 5 days/week.
→ Also includes monthly specials with guests like Nick Cegelski, Collin Mitchell, Ethan Parker, and more!
→ GO HERE TO LISTEN: https://anchor.fm/saastalks

💯 Now you can listen to it during your bathroom breaks, in-between meetings, or anytime you want!

Creator 

Techstars

Mentoring startups in a remote-first environment, I support their strategy, offer firsthand experience, and guide their growth. Since 2006, Techstars has worked with startups across a range of verticals, from aerospace to finance, logistics, and retail, connecting them to a network of successful mentors and partners. Each year, Techstars chooses over 500 early-stage companies to join one of their 3-month, mentorship-driven accelerators, investing $120K and providing hands-on mentorship and access to the Techstars network for life.Mentoring startups in a remote-first environment, I support with their strategy, offer firsthand experience, and guide their growth. Since 2006, Techstars has worked with startups across a range of verticals, from aerospace to finance, logistics, and retail, connecting them to a network of successful mentors and partners. Each year, Techstars chooses over 500 early-stage companies to join one of their 3-month, mentorship-driven accelerators, investing $120K and providing hands-on mentorship and access to the Techstars network for life.

Startup Mentor

Founder @ FDTC → I help startups go from $100K-$15M by improving sales processes, playbooks, & people → Building the #1 SaaS sales coaching program for AEs → Featured in Techstars & Sales Hacker → #helpmedontsellme

It was Monday morning, 11 AM when I went to my boss and said, “I’m sorry, this job, sales...it’s not for me” and I left.

That was 13+ years ago.

At 22 years old I landed my first real job fresh out of college ready to be a “career person.”

I crushed the interview.

But when I came into work for my first day at 10am, I quickly realized that I was scared sh**less of sales, and quit within the first hour.

For the next 3 years, I had PTSD and avoided sales like the plague.

I played it safe and stayed in my comfort zone.

No sales-related stuff whatsoever.

I lost my confidence and ambition. 

I missed career opportunities and wasted away my early 20s.

Fast forward to present day:

I'm a former 2X VP of Sales who took 1 startup from $0 ARR to ≈ $10M ARR in 4 years, and another from $1.5M to ≈ $4.6M ARR in 18 months.

I now teaching SMB AEs and teams how to be top sellers, make higher 6-figures, and get promoted through repeatable systems and playbooks.


Want to learn more? Book a clarity call: https://calendly.com/fdtc/30min 


P.S.⚠️ Grab my top (FREE) 24 discovery questions 6,000+ salespeople are using: https://bit.ly/4d3B2sl


Otherwise, you can find me here:
► YouTube: https://www.youtube.com/@demotoclose
► iTunes: https://apple.co/3Fome9g | Spotify: https://spoti.fi/408V0LS
► Twitter: https://twitter.com/@mistamor

Mor Assouline

An AE in Australia reached out after finding me through organic search.

He's been at his company 11 months.

$1M quota. Sitting at $200K. Final quarter just started.

"I'm having maybe one discovery call every two weeks. Nothing is sticking. It's demotivating."

I asked him: "What channels are you using?"

Him: "LinkedIn and email mostly. Not a lot of cold calling to be completely 
transparent."

Me: "Why not cold calling?"

Him: "It's a grind. I just haven't made the effort."

Here's what I showed him:

He's stuck in a never-ending loop.

The loop looks like this:

No pipeline in dashboard
↓ 
Thinking, "This is too hard" 
↓ 
Frustration and hopelessness
↓ 
Avoiding cold calls and disengaging
↓ 
No pipeline

Then his brain says: "See? I told you it was hard."

The loop repeats.

Every time he doesn't see results, it reinforces the belief that it's hard.

That belief triggers frustration, doubt, and questioning if he should be in sales.

That frustration leads to disengagement.

That disengagement creates no pipeline.

Which proves he was "right" that it's hard.

It’s a mental hamster wheel.

The problem:

Most sellers think they just need to change their behavior.

"I'll just cold call more."
"I'll block my calendar better."

But they're still carrying the same beliefs about the work.

When you believe "this is hard" and feel "hopeless," even if you force yourself 
to take action, the results won't be consistent.

You're doing it from a place of scarcity.

After showing him this, he said:

"Damn. This is exactly what's happening to me."

The reality:

You can't break the loop by just working harder.

You need to interrupt it at the source.

Most AEs never figure this out.

They stay stuck wondering why nothing changes.

Founder @ Demo to Close / The #1 Sales trainer & coach for SMB AEs and SaaS companies that want to sell better & close larger deals / 2X VP of Sales / Unseller

TechFlux-Solutons

Being the tech partner that bridges and fuels your companies continued success:)

CyTwist

Business Development Manager

Convergence

->With a team of 70+ (and expanding) Seasoned healthcare recruiters,*Convergence* is a trusted recruiting partner with an edge.
->Currently, we maintain direct care recruiting focused on RN, LPN, and CNA opportunities for over 130 facilities in 7 states.
Some great stats:
->Our management has grown our team in the last 18 months by 300%.
->Our hiring capabilities have increased from 5000+ (2023) candidate placements to 7000+ placements this year!
->We specialize in reducing staffing agencies by over 80%, with majority of facilities totally out of agencies (with the intention of staying that way:).

BUSINESS-HEALTHCARE-RECRUITER

Cyber security stealth mode

THREATSECURITYPRO

Helping Companies ensure that people, tools, and processes, are secure as a whistle.

How you ask? Just give us the go ahead and we will show you why LinkedIn and Google have used us to find serious vulnerabilities.

Our Free-Pentest will reveal your true security posture so you don’t need to be afraid of the boogey man at every corner.

Face your fears privately with ThreatSecurePro so you won’t need to publicly:)

Threatsecurepro.com

Business Development Consultant

Cympire

Hyper-Boosting🚀the real time capabilities & performance of the Humans you rely on to protect your sensitive data and manage your companies Cyber-assets.

Business Development Representative

Ayyeka

•*Remote Monitoring for Critical Infrastructure•B2G• Longer sales cycles -6m-1y•
•10-20 min. Valuable ICP conversations•
•Engineers+Directors of Utlities•
•Generating cold-top of the funnel/Highly qualified leads•
•2-3 times quota monthly• 
•Initiated 2 marketing campaigns for Director of Sales and Marketing• 
•(Almost) Weekly Jack’s “On Fire” mention on teams meeting for efficient successful bookings• 
Minimum-50 strategic calls per-day, emails and solid-ICP research• 
•On track for AE promotion + Raise•
•Performance shattering previous commission structure•
•Collaborated with Customer Success and Marketing•
•Discovered how to stream line the process to create identical B2B process•

Coro

-Prospecting into Small, Medium size Enterprise Accounts
-Creating Opp for AE’s
-Managing top of of funnel flow
-Cold calling 100-150 calls per day 
-Booking 1-3 qualified meetings per day 
-Focused companies using  on G-suite & O365
-ICP- targeting IT Directors and Managers
- Utilized current events and ICP life to understand and converse with target party.
- Coversations lasting 3-8 minutes per call
- General conversions rates 60-70%
- Generated 400k ARR into my companies pockets
- Collaborated with highest performers and shared best practices  with my team 
- Positive team player and go- getter attitude
US hours

Service king International

Providing valuable clients the energy 
deals they are entitled to.

Sales Development Representative

Nu Mark Innovations, Ltd. (NMI)

-Became Top 10% on the team within 30 days, successfully handling 500-600 customer cases per month
-Conducted technical service and sales for each client
-Executed email campaigns and troubleshooting requests for customers
-Managed returns and replacement of broken equipment

Customer Care Specialist

***Mid and enterprise markets are under serious pressure from basic and sophisticated phishing, malware, ransomware, and more.

Probelm->APT/ Government State cyber-attacks, often play a game with, a series of moves eluding the most advanced systems. Many feel they are doing their best and that it’s possible they can get breached… 70-80 % of their infrastructure is solidly in place but the big blue whales which may cripple companies can go undetected for months and years… 

Solution-> Cytwist- is bringing the cyber-heat just like your worst enemy would. BASED on the MOVEMENTS 
OF POTENTIAL ENEMY HACKERS THEY EXPOSE THEIR ATTACK PLAN STRUCTURE WHICH IS DETECED ON HIGH and low ALERTs which become 
 THE TOP PRIORITY of THINGS DO TO Now in your active SiEM tool.

*If you want to see how we are identifying the gaps and misconfigurations under the noses of the most serious security-professionals (leading to compromising breaches), Shoot me a DM and let's chat:)


-The 3 Pillar's of Cybersecurity (People, Tools, & Processes) are only weapons for those that know how to unify all 3. 

-Consultant 🖥️

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The Battle

Mor Assouline

Yaakov (Jack) Chusid

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The Battle

Mor Assouline

Yaakov (Jack) Chusid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mor Assouline's LinkedIn Performance

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