Founder @ FDTC → I help startups go from $100K-$15M by improving sales processes, playbooks, & people → Building the #1 SaaS sales coaching program for AEs → Featured in Techstars & Sales Hacker → #helpmedontsellme

It was Monday morning, 11 AM when I went to my boss and said, “I’m sorry, this job, sales...it’s not for me” and I left.

That was 13+ years ago.

At 22 years old I landed my first real job fresh out of college ready to be a “career person.”

I crushed the interview.

But when I came into work for my first day at 10am, I quickly realized that I was scared sh**less of sales, and quit within the first hour.

For the next 3 years, I had PTSD and avoided sales like the plague.

I played it safe and stayed in my comfort zone.

No sales-related stuff whatsoever.

I lost my confidence and ambition. 

I missed career opportunities and wasted away my early 20s.

Fast forward to present day:

I'm a former 2X VP of Sales who took 1 startup from $0 ARR to ≈ $10M ARR in 4 years, and another from $1.5M to ≈ $4.6M ARR in 18 months.

I now teaching SMB AEs and teams how to be top sellers, make higher 6-figures, and get promoted through repeatable systems and playbooks.


Want to learn more? Book a clarity call: https://calendly.com/fdtc/30min 


P.S.⚠️ Grab my top (FREE) 24 discovery questions 6,000+ salespeople are using: https://bit.ly/4d3B2sl


Otherwise, you can find me here:
► YouTube: https://www.youtube.com/@demotoclose
► iTunes: https://apple.co/3Fome9g | Spotify: https://spoti.fi/408V0LS
► Twitter: https://twitter.com/@mistamor

Mor Assouline

A CRO of a Series B company DM’d me this a few days ago:

“Every single AE hit quota this month. 14 for 14. Not only has this never happened before at our company, I’ve never seen this happen at any company I’ve worked at.”

This wasn’t luck.

I’ve been coaching their AEs for the past couple of months.

→ 1:1 sessions.
→ Real call reviews.
→ Deal reviews and planning.
→ Mindset / Belief upgrades.
→ Building better processes and playbooks.
→ Working alongside their talented sales managers every week (who are absolute rock stars)

Here’s what we cleaned up:
1. Rebuilt how they run discovery calls for different segments / personas.
2. Rebuilt how they run demos so they’re selling the problem, not the product.
3. Coached them on how to hold the line when going over pricing.
4. Trained them on how they manage their time and pipeline.
5. Each AE had a personalized skill plan that we reviewed every week and tracked progress.

Every single rep leveled up, and it’s been working.

The sales team set the record for the most new ARR in their company’s history, and this is just the beginning.

You know what's more expensive than coaching?

Replacing reps every six months because they never had a real process to follow.

Missing your number three quarters in a row while you "figure it out."

Watching your best people leave because they're tired ofcarrying the team.

14 for 14 is cheaper.

Founder @ Demo to Close / The #1 Sales trainer & coach for SMB AEs and SaaS companies that want to sell better & close larger deals / 2X VP of Sales / Unseller

I coach an SMB AE who's hit $15K months in commission alone 3 quarters in a row. Within 1 year, he got promoted to MM. Here's something he does that many reps aren't willing to do:

→ He isn’t scared to surface objections on calls.

Most AEs try to avoid objections, but he proactively looks for them.

His thinking: I rather be on the call handling concerns that would come up when we hang up

Some examples I taught him to ask:

→ After showing a feature: “Based on how we [solve problem] what do you feel might not work for you or your team?”

→ At the end of the call: “When you take this back to [stakeholder], what would some things they’d have reservations about that would pause all this?”

→ During call: “What other initiatives is [higher stakeholder] dealing with that would cause this to be pushed to next quarter?”


The top 1% of AEs are masters of asking great / thought provoking discovery questions.



P.S. Here are 24 more discovery questions 6.6K+ AEs are mastering: https://lnkd.in/eR69raD4

High-paid SMB AEs spend their time:

→ Planning their day the night before
→ Recharging so they don’t burn out
→ Disqualifying opps that are not a fit
→ Upgrading their mindset, beliefs and skills
→ Reviewing their metrics weekly like a CFO
→ Calling buyers as soon as they fill out the form
→ Disqualifying fast to protect their time and calendar
→ Consistently blocking out time to prospect and doing it


Low-paid SMB AEs spend their time:

→ Pitching during discovery
→ Letting their calendar run them
→ Waiting for marketing to send them leads
→ Following up with “just checking in” emails
→ Arguing with RevOps about Salesforce stages
→ Complaining about quota instead of raising their skills
→ Talking about features instead of problems on discos/demos
→ Hoping this quarter will be different without changing anything

Same seat.

Different mindset.

Different habits.

Different skills.

Seamless.AI

Senior Account Executive

•	Manage and build a pipeline to forecast revenue target to hit $1 million ARR in a fast paced start up SaaS company ranked number 7 of the top 100 startups on LinkedIn
•	Discuss status of deals that are in consult/and negotiate on 1:1 monthly and quarterly meetings to strategize on close dates and actionable next steps that need to happen to close the deal
•	Use of tech stack - Salesloft, Salesforce CRM, Seamless.ai , LinkedIn Sales Navigator, Gong.io
•	Manage a full sales cycle including prospecting, initial customer contact, discovery, sell to solve problems instead of features, demonstration, negotiation and closing
•	Quantify prospects problem to demonstrate ROI for key stake holders (CFO, CRO, CEO)
•	Collaborate with director of revenue, director of sales, CRO and customer success to identify opportunities and leverage negotiations to close deals
•	Present product demonstrations of B2B SaaS platform via Zoom
•	Follow up for consistent growth opportunities with existing accounts
* Collaborate with SDR's for new opportunities to grow pipeline and help mentor

Account Executive

Ordereze

•	Proven ability to consistently exceed MRR goal
•	Highest close ratio at company (On average over 80% close rate to demos booked)
•	Manage a full sales cycle including prospecting, initial customer contact, discovery, solutions-based selling, proposal development, demonstration and closing
•	Collaborate with the VP of sales and customer success to identify opportunities and build sales pipeline
•	Demonstrate products and platform via Zoom and Microsoft teams 
•	Follow up with existing customers to upgrade products and services to increase MRR
•	Educate restaurant owners on credit card processing, the importance of online ordering and delivery, and the importance of marketing their business on social media 
•	Provide solutions and strategies to help drive revenue and repeat business with promotion codes, trigger emails and text messages
•	Very familiar with  selling SaaS 
•	Provided training and call coaching for new hires

Sales Account Executive

Accredited Debt Relief

•	Use a consultative sales approach and offer clients an array of debt consolidation options from Consolidation Loans, Credit Counseling/Debt Management and Debt Resolution 
•	Close sales and achieve monthly goals
•	Top 5 account executive in company reaching over $1 million in sales - October 2016
•	Participate in team meetings and offer insight into different sales approaches 
•	Analyze customer needs and their financial situation by offering a one-on-one approach 
•	Provide solutions for clients to help ensure a brighter financial future
•	Help establish financial goals 
•	Build and maintain relationships by consistent follow ups 
•	Ensure clients have all the documents and tools necessary to succeed

Ashford University

·	Responsible for enrolling and retaining students 
·	Build career action plans and advise educational needs for individuals looking to improve their current situation 
·	Met or exceeded enrollment goals
·	Consistently exceeded phone connect time of 50%
·	Generated referrals from existing students
·	Rookie of the month - July 2015 
·	Regularly achieved highest warm transfer conversation rate within business vertical

Enrollment Services Advisor

Regional Council Office of the Cohesion Region, Central Bohemia

·	Monitor projects in their phase of sustainability based on monitoring statements given by beneficiaries
·	Build and maintain relationships 
·	Attend on site ex-post controls towards the end of the projects to make sure that they are running in accordance with the contract and the European Union laws and regulations
·	Quality assurance/Audit at the end of the 5 year sustainability phase

Project Manager

Guarenty Group

With a team, prepared a brand audit and brand management plan as a hands on practical experience (part of brand management course) - then presented and summarized the findings

Guarenty Group - Brand Audit

Silverex

For a new product on the Czech market, I was a part of the start up, creating a market research plan.

Account Executive at Seamless.Ai

Manage and build a pipeline to forecast and achieve 1 million ARR in a fast-paced and competitive SaaS environment. 

Over six years of experience in B2B sales, marketing, and consulting.

Enthusiastic, self motivated, goal oriented and driven to do whatever it takes to succeed.

Work from home SAAS Momma of 2

Why I do what I do? - My  Family

My day to day:

6 demos a day
Create looms for follow ups 
CS collaboration for growth of existing accounts
Morning training for new hires
Prospecting, having fun during disco to uncover all the layers to solve a problem,negotiating and closing.

I ask the tough uncomfortable questions because I want to help you.

I challenge the buyer to think outside the box.

I solve problems the prospect didn't even know they had.

Tech stack used to optimize sales performance and insights:
Salesloft, SFDC, Seamless.AI, LinkedIn Sales Navigator, Gong.io

Martina Veseli, MBA

I am excited that today I joining Outbond.ai as a Founding AE!

I’ll be working closely with the CEO Christian Peverelli and Co-founder Abudi Mohamed to fix one of the biggest problems in sales right now:



Too many tools, bad data, and reps spending more time prospecting, and drowning in crazy workflows than selling.

Sales should talk to buyers who:

are CLEARLY within your ICP
already show real buying signals (beyond basic intent data)
actually want to have the conversation

Instead, most teams are juggling 10+ GTM tools, broken workflows, messy CRM data, and constant context-switching. 

The result? Slower pipeline, frustrated reps, and missed revenue.

Outbond.ai is built to change that.

If you’re a B2B startup, or a B2B SaaS company:

struggling to generate QUALITY pipeline
overwhelmed by GTM tools and integrations
tired of reps doing manual research instead of closing
tired of getting the push back of "the timing isn't right call me in 6 months"
We need to talk.

Sales should focus on one thing: closing the RIGHT buyers that have real intent to have a buying conversation—faster.

P.S. - get ready for the posts of me losing, learning from mistakes, and winning along the way as I embark on this new exciting journey! Thanks Christian Peverelli and Abudi Mohamed for taking a chance on me!

P.P.S - I asked chat to remove the sink and the bathroom open door and replace it with a palm tree... Because who doesn't love Palm trees?

Cheers to 2026 — and to making real. connections.

And by “friends,” I mean the genuine people I’ve never met in person… yet have shown up, supported me, shared ideas, and expected nothing in return.

Shelby Wayne  - the nooks momma of 2 dogs queen 

Sandy Zhen  - the shark recruiter 

Lauren Szuchan  (if you know you know) just go follow her!

Melissa Gaglione ⭐️ - the b2b video queen 

Lindsay Rios - yap b2b SaaS momma that provides insane value and fun content along the way

Mandy McEwen  - the B2B queen that Helps you generate human content with AI 

Tiffany W.  - she's just a kind human being and always willing to help!
 
This is the power of meaningful human connection — and the power of using AI to amplify your voice, find your people, and build community.

If this is where we’re headed, it’s going to be golden.

gonna BE GONNA be GOLDEN!

P.S.

I asked chat gpt to make my picture to look like "Rumi from k pop demon hunters"

This is the original.

And this is what we got.

What do we think😆

No alternative text description for this image

Next Monday I’m announcing something I’ve never been more excited (and nervous) to share.

This is for:

#sales
#businessdevelopment
#GTM sales and engineers
#saasstartups

Starts ups that are budgets conscious - and too busy- AND not tech savvy to build out an outbound process to grow pipeline of HOT leads.


Think of it like this:

If Clay and ChatGPT had a baby…
and that baby had AI agents…
and those agents could actually do the work many teams are paying big money for today.

Automation → smarter.
Workflows → faster.
Output → predictable.

That’s all I’ll say for now.

Stay tuned.

P.S. I got the energy out today — and it hit hard. My whole body is tingling.

P.P.S. I’ve started replacing the word “stress” with the word “energy.”

Every time I feel stressed, I ask myself: how can I move this energy instead?

It’s wild what happens.
My body feels lighter. Almost like a feather.


Comment " SALES" , Connect with me, - and I'll DM you before Monday🎉

taplio

The Battle

Mor Assouline

Martina Veseli, MBA

Followers

Posts

Engagements

Likes

Performance ScoreMor Assouline's LinkedIn Performance

Performance ScoreMartina Veseli, MBA's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mor Assouline

Martina Veseli, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mor Assouline's LinkedIn Performance

Performance ScoreMartina Veseli, MBA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMor Assouline's LinkedIn Performance