Founder @ FDTC → I help startups go from $100K-$15M by improving sales processes, playbooks, & people → Building the #1 SaaS sales coaching program for AEs → Featured in Techstars & Sales Hacker → #helpmedontsellme

It was Monday morning, 11 AM when I went to my boss and said, “I’m sorry, this job, sales...it’s not for me” and I left.

That was 13+ years ago.

At 22 years old I landed my first real job fresh out of college ready to be a “career person.”

I crushed the interview.

But when I came into work for my first day at 10am, I quickly realized that I was scared sh**less of sales, and quit within the first hour.

For the next 3 years, I had PTSD and avoided sales like the plague.

I played it safe and stayed in my comfort zone.

No sales-related stuff whatsoever.

I lost my confidence and ambition. 

I missed career opportunities and wasted away my early 20s.

Fast forward to present day:

I'm a former 2X VP of Sales who took 1 startup from $0 ARR to ≈ $10M ARR in 4 years, and another from $1.5M to ≈ $4.6M ARR in 18 months.

I now teaching SMB AEs and teams how to be top sellers, make higher 6-figures, and get promoted through repeatable systems and playbooks.


Want to learn more? Book a clarity call: https://calendly.com/fdtc/30min 


P.S.⚠️ Grab my top (FREE) 24 discovery questions 6,000+ salespeople are using: https://bit.ly/4d3B2sl


Otherwise, you can find me here:
► YouTube: https://www.youtube.com/@demotoclose
► iTunes: https://apple.co/3Fome9g | Spotify: https://spoti.fi/408V0LS
► Twitter: https://twitter.com/@mistamor

Mor Assouline

A CRO of a Series B company DM’d me this a few days ago:

“Every single AE hit quota this month. 14 for 14. Not only has this never happened before at our company, I’ve never seen this happen at any company I’ve worked at.”

This wasn’t luck.

I’ve been coaching their AEs for the past couple of months.

→ 1:1 sessions.
→ Real call reviews.
→ Deal reviews and planning.
→ Mindset / Belief upgrades.
→ Building better processes and playbooks.
→ Working alongside their talented sales managers every week (who are absolute rock stars)

Here’s what we cleaned up:
1. Rebuilt how they run discovery calls for different segments / personas.
2. Rebuilt how they run demos so they’re selling the problem, not the product.
3. Coached them on how to hold the line when going over pricing.
4. Trained them on how they manage their time and pipeline.
5. Each AE had a personalized skill plan that we reviewed every week and tracked progress.

Every single rep leveled up, and it’s been working.

The sales team set the record for the most new ARR in their company’s history, and this is just the beginning.

You know what's more expensive than coaching?

Replacing reps every six months because they never had a real process to follow.

Missing your number three quarters in a row while you "figure it out."

Watching your best people leave because they're tired ofcarrying the team.

14 for 14 is cheaper.

Founder @ Demo to Close / The #1 Sales trainer & coach for SMB AEs and SaaS companies that want to sell better & close larger deals / 2X VP of Sales / Unseller

I coach an SMB AE who's hit $15K months in commission alone 3 quarters in a row. Within 1 year, he got promoted to MM. Here's something he does that many reps aren't willing to do:

→ He isn’t scared to surface objections on calls.

Most AEs try to avoid objections, but he proactively looks for them.

His thinking: I rather be on the call handling concerns that would come up when we hang up

Some examples I taught him to ask:

→ After showing a feature: “Based on how we [solve problem] what do you feel might not work for you or your team?”

→ At the end of the call: “When you take this back to [stakeholder], what would some things they’d have reservations about that would pause all this?”

→ During call: “What other initiatives is [higher stakeholder] dealing with that would cause this to be pushed to next quarter?”


The top 1% of AEs are masters of asking great / thought provoking discovery questions.



P.S. Here are 24 more discovery questions 6.6K+ AEs are mastering: https://lnkd.in/eR69raD4

High-paid SMB AEs spend their time:

→ Planning their day the night before
→ Recharging so they don’t burn out
→ Disqualifying opps that are not a fit
→ Upgrading their mindset, beliefs and skills
→ Reviewing their metrics weekly like a CFO
→ Calling buyers as soon as they fill out the form
→ Disqualifying fast to protect their time and calendar
→ Consistently blocking out time to prospect and doing it


Low-paid SMB AEs spend their time:

→ Pitching during discovery
→ Letting their calendar run them
→ Waiting for marketing to send them leads
→ Following up with “just checking in” emails
→ Arguing with RevOps about Salesforce stages
→ Complaining about quota instead of raising their skills
→ Talking about features instead of problems on discos/demos
→ Hoping this quarter will be different without changing anything

Same seat.

Different mindset.

Different habits.

Different skills.

Jack Rosenkrantz

CEO of Active Intervals | 4x VP Sales | Coach/Consultant/Advisor | 🧘 Yoga Teacher/Student

If you are a high-performing executive & entrepreneur, here is the truth you already feel in your bones:

You were not built to live a life that looks powerful on the outside while feeling empty, frantic, or ungrounded on the inside.

You were built for wholeness.
For clarity, aligned action, and immeasurable impact. 

You're here to bring leadership that comes from your heart.

But somewhere along the way? 
The world convinced you to trade your inner wisdom for performance. 
To trade your presence for productivity. 
To trade your humanity for output.

Yet something in you refuses to settle for that life any longer.

This is where Becoming the Bridge comes in.

Our clients include founders scaling companies,
C-suite leaders navigating complexity, and 
entrepreneurs tired of feeling like they're carrying the world on their back alone.

They come to us when the old way stops working and they're ready to remember who they are.

Together, my co-founder Chelsea Linge & I guide high-performing leaders back to themselves so they can show up with more power, more peace, and more authenticity than ever before.

Client Success Stories? We have em:

- One founder arrived to our coaching exhausted, reactive, and ready to break. He learned to regulate his energy, reclaim his clarity, and lead from his center again. 
-- He went on to close the biggest deals of his career and continues to be in the deepest groove of his entrepreneurial journey living a fulfilling life with his family & work.

- Another founder joined a retreat after losing herself in decades of achievement. She left with her heart open, her purpose clear, and a version of leadership that felt like home. 
-- She made one giant life change after decades of waiting and has quantum leaped into an entirely new life of her design. Full queen energy. 

This is what happens when you return to your deepest self:

Your business grows. Your relationships strengthen. Your life expands.

Two places to begin working with us:

Community Membership
A sanctuary for conscious founders and executives. Enjoy 7+ chances to gather live monthly, including masterminds + workshops led by successful entrepreneurs, live coaching with me & Chelsea, & more with your peers. 
Join the growth here -> www.jointbtb.com

Costa Rica Retreat April 17 to 21, 2026
Five life changing days of somatic practice, connection, nature, and honest business conversations with an intimate circle of leaders. Every retreat sells out for a reason.
Learn more here -> www.becomingthebridge.co/retreats

If you feel the pull, trust it. We'd love to meet you.

VP Sales

The best businesses are built by mentally fit employees. Give them the tools they need to thrive with Nivati, the comprehensive mental health and wellness platform.

In my role as VP Sales, reporting to CEO, I'm responsible for enabling our sales organization to evangelize and bring the Nivati platform to market.

Your business won’t fail because of lack of talent, but lack of readiness. But not the kind you’re thinking of…

You might know this:

Your business can only grow to the capacity of your nervous system to handle it. 

You might be the most skilled developer, operator, or salesperson, but without preparing your HUMAN as much as your OFFER? 

That’s a fast track to burn out.

—-

To be a successful entrepreneur you need 3 things:

1. You need a nervous system that can handle all life has to offer, because as a successful founder the to-do list never ends, things never “chill out” and this is a GOOD THING! 

2. You need a conscious wealth mindset that will let you feel good inhaling from the trillions of dollars of commerce flowing through the ether. It’s there just waiting for you to breathe it in, but you need to love yourself enough to do it 

3. And THEN, only you’ve built a big badass nervous system & a conscious mindset that values yourself tremendously, you need the skills to run a business.

In that order… 1… 2… 3…

Miss a step? You might miss the opportunity to build the business of your dreams.

—-

If this resonates with you and you’re ready to grow with a crew that prioritizes your HUMAN as much as your BIZ, consider joining Becoming the Bridge.

We’re a warm & welcoming community of founders doing anywhere from 9 figures annually to just getting started.

No rev minimums. Join today. Cancel anytime.

—-

If you’ve got a big dream and might benefit from more support, we’d love to be wind in your sails.

Questions? Get in touch, DM’s are open. 

Or join here, www.joinbtb.com

Jack Rosenkrantz 

li_at

JSESSIONID

co-founder @ joinBTB.com, helping conscious executives & entrepreneurs grow with community online and in-person. Next retreat? Costa Rica Spring ’26 - you’re invited!

taplio

The Battle

Mor Assouline

Jack Rosenkrantz

Followers

Posts

Engagements

Likes

Performance ScoreMor Assouline's LinkedIn Performance

Performance ScoreJack Rosenkrantz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mor Assouline

Jack Rosenkrantz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mor Assouline's LinkedIn Performance

Performance ScoreJack Rosenkrantz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMor Assouline's LinkedIn Performance