Freelance LinkedIn Ads SaaS/Services. Hôte Podcast Marketing B2B (+130 ép.)

As the #1 LinkedIn Ads specialist in France, I've helped over 50 clients scale their reach and pipeline with LinkedIn Ads.

Most advertisers fail to make LinkedIn Ads work because:

1. They waste up to 70% of their budget because they don't understand the specifics of LinkedIn Ads
2. They get "leads" who have downloaded their ebook and have no intention of buying
3. They don't know how to structure their ad account to maximize demo requests and free trials

How I get you results (my fee starts at 1500€/month):

1. Definition of a LinkedIn Ads strategy aligned with your marketing strategy and available resources
2. Laser-targeting of audiences to influence the buying group of your ICP
3. Production of high-impact ads to make your brand top-of-mind
4. Ongoing testing and optimization to maximize your company's pipeline and market share

➡️ To get a free consultation, send me a message. 

PS: I will personally manage your ad account.

PPS: If your company isn't (yet) a fit for LinkedIn Ads, I will be honest and give you a relevant roadmap.

Mony CHHIM

Curse of Knowledge

❶ EUROPEAN COMMISSION: DG INTPA: Instructional design consultancy for the European Commission INTPA on their training cycle 2023-25 for 300+ EU delegations' Communication coordinators, Programme managers and Press and information officers. 

Built over 10 hours of eLearning content cycle divided in  modules. 
15+ sessions of group coaching

Learning outcomes and format based on qualitative interviews with over 20 former participants and quantitative survey with over 200+ respondents between 2019 and 2024. 

eLearning module - SCORM compliant - built in Articulate/Rise 360 - and shot in a studio. Transferred to the client in its own internal LMS (INTPA Academy)


❷ EEAS / FPI: Event consultancy support (format of sessions, titles and content, interactive formats)
Occasional support to EEAS / FPI for similar requests regarding specialised trade events for communicators. (Panama 2023).


❸ EUROPEAN PARLIAMENT: DG COMM
I provided instructional design consultancy for the European Parliament's Communication staff for an eLearning module of 90 minutes accompanied by a series of 15+ workshops - to train 500+ staff members of the communication department, including representations in EU countries.

eLearning module - SCORM compliant - built in Articulate/Rise 360 - and shot in a studio. Transferred to the client in its own internal LMS (EU Learn)

Instructional Designer / Instructor

The Curse of Knowledge System is an intensive training / coaching and consulting programme to acquire effective communication skills.

Specialists should be the ones to explain their work and convince others.
Their work is complex and can't be oversimplified. 

So to help them, we developed a system to communicate clearly, following steps and templates.
It helps them convince others, get trust in their recommendations, and have the freedom to execute.

And it starts with a solid formula of technical storytelling that can be learned and applied in under a week.

Instructor - Factual Storytelling framework

6000+ professionals trained since 2017 / 200+ workshops / 30+ countries

Specialities: 
1️⃣ Precision Storytelling: Use facts to create non-fiction stories (elevator pitch, case studies, investment)
Participants: 3000+
Clients: DESY Hamburg Particle Accelerator, European Commission (INTPA, NEAR, FPI), Council of the EU; EU Agencies (EUROJUST, EMA, EUAA, ECHA, JRC, ENISA), INTERREG/INTERACT, CEP (Balkan Diplomats), EUSDR (Danube Region Civil Servants), EU Delegations in multiple countries, INCO + GOOGLE.org (Social Entrepreneurship in France), Gate.21 (EU Project for Green Transition), OCEANA NGO
⭐️⭐️⭐️⭐️ Currently ranked 4.6/5 by 600+ feedback received

2️⃣ Communication Strategy & Branding: Understand communication principles
Participants: 700+
Clients: European Parliament, European Commission (INTPA, FPI, NEAR, JUST, DG GROW, DG REGIO, COMM), EU Council, EU Agencies (EUROJUST, JRC, EMA, EUIPO, ECDC), INTERREG/INTERACT, Sciences-Po Strasbourg, IHECS Communication School

3️⃣ Brainstorming Techniques: Use intensive ideation techniques and evaluate a hundred ideas
Participants: 500+
Clients: European Commission (INTPA, FPI, NEAR, DG REGIO, COMM), EU Agencies (EUROJUST, JRC, EMA, EUIPO), INTERREG/INTERACT, Sciences-Po Strasbourg, OCEANA NGO, IHECS Communication School 

⭐️⭐️⭐️⭐️ Currently ranked 4.3/5 on Udemy on Brainstorming - https://www.udemy.com/course/smarter-confident-more-ideas-better-decision-process/?referralCode=E4B5E44F2AA71AF06219

Senior Corporate Trainer in Communications, Advertising & Marketing

75 PERCENT

🇪🇺   EUROPEAN COMMISSION (DG JUST, COMM, REGIO, INTPA, NEAR, FPI, EEAS, GROW, EMPL, JRC)
❶ Strategy & brainstorming workshops for multiple million euros campaigns (Roma, LGBTIQ+, Antisemitism, Consumer rights, €5m. pan-African campaign) - multiple stakeholders

❷ Diagnostic and recommendations for the video producers' team of the President of the European Commission, formats and trends of other international organisations - production processes.

❸ 300+ hours consulting for EEAS / EuropAid / INTPA / FPI, on Tender and Terms of reference, review of service providers, creative campaigns 

❹ Long-term consulting missions for EUSALP Macroregion (48 regions, 7 countries); 100+ hours for the Unit in charge of Administrative Capacity Building of Member States

❺ Recommendation & Evaluation of a science exhibition for the Joint Research Centre (JRC) with the Natural History Museum of Berlin (300.000 visitors > 20min. attention - ROI of 1.4€); including exploring partnerships with European Science Museums, ECSITE network 

🇺🇸   IFC WORLD BANK GROUP
Design Sprint for a new social media strategy - getting faster approval of the strategy by the hierarchy

🇪🇺  Strategy workshop with the Heads of 8 EU agencies 

🇧🇪🇪🇸   OTHER
     1) support marketing plan of tech startups in Belgium and Spain
     2) brainstorming for startups in material science (plastics and other materials)
     3) mentoring for entrepreneurs
     4) 5 days challenge for 500 illustrators during the COVID-19 crisis

Senior Communications Consultant / Strategic planner

Audience Reach: 2000+ in-person, 1000+ remote, 3000+ via podcasts
Event Count: 40+ events
Languages: English, French, Spanish

Specialities:
1️⃣ Strategic Communication for EU Institutions:
- INTPA: Strategic Communication for Delegations (130 attendees)
- EEAS: Strategic Communication for Delegations (20 attendees)
- EU Agency Network: Strategic Communication for EU Agencies (50 attendees)
- CoR: Brainstorming the Green Deal (30 attendees)

2️⃣ Storytelling, Case studies & Knowledge:
- Various Podcasts: Storytelling for Technical Sales (100 listeners)
- EUROJUST: Storytelling for Knowledge Transfer (70 attendees)
- Ilustrando Dudas: Selling Creative Illustrations (Approx. 3000+ listeners)

3️⃣ Storytelling and EU Projects:
- INTERACT: Storytelling for EU Projects (100 attendees)
- DG REGIO: Storytelling for the #EUinmyRegion Campaign (200 attendees)
- INTERREG SUDOE: Storytelling for EU Projects (70 attendees)
- Macroregions EUSALP / EUSAIR 

4️⃣ Creative Campaigns and Branding:
- EUROPCOM: Purchasing Creativity for Large Campaigns (150 attendees)
- IHECS: How to "Brand" Europe (50 attendees)
- IABC Europe: Virality vs European Parliament (40 attendees)

5️⃣ Political Strategy and Citizen Engagement:
- VOLT EUROPA: Political Strategy for EU Elections (30 attendees)
- European Parliament: Communication Strategy for MEPs (120 attendees)
- Sustainability Consult: Web-Series Production on Europe (15 attendees)

6️⃣ Career and Professional Development:
- Sciences-Po Strasbourg: Finding a Job in Public Communication (2 sessions, 40 attendees each)
- Ideas that Matter: Entrepreneurship in the EU Bubble (50 attendees)

Speaker / Panelist

OLD CONTINENT

OLD CONTINENT is an agency specialising in Public Communication. 
It brings advertising & marketing techniques to its clients (EU institutions, governments, lobbies, NGOs).

We have a production core team of 7 to answer most creative and strategic needs and we back it up with a network of 20+ freelancers. Our approach is to be relentless in securing a strong strategy before stepping into creative executions. 

Visit http://www.old-continent.eu to know more about what we do.

Creative Director & Strategist

Old-Continent

Based on a widely successful blog, EUROBUBBLE is a web series that shows an alternative view on the world of Euro Professionals. In 2013 the web-series won the award of the best Belgian web-series at the Liege Web Fest.

https://www.youtube.com/channel/UCi5QzDVazNy7gOzwGZO8TCw

Director / Producer "EUROBUBBLE"

RTW journey

We travelled almost a year in Asia and North America; meeting entrepreneurs and doers.

European Parliament

Assistant to MEPs Margie Sudre (1999-2009) and Maurice Ponga (2009-2014)

Parliamentary assistant

Association Markotaz

Cultural Association in the World music sector

President

The more you know, the harder it is to explain clearly. 
This has a name: the Curse of Knowledge.  I help specialists overcome the curse with factual stories. 

No marketing, no emotional manipulation --> facts turned into appealing communication.

I work with engineers, managers, researchers, policy experts, lawyers, and specialists. 

WHAT I LEARNT HELPING 4000+ specialists:
"Communicating clearly" is a skill.
Once you know the rules - it becomes a system.

The rules I teach are helpful for:
1. strategy presentations (pitch/vision & mission)
2. scripting videos, webpages and social media posts
3. case studies & business pitch 

WORK WITH ME:
I work with specialists who appreciate complexity and want to share what they work on.
You can book a 15-minute call to explore whether this would benefit your approach:   https://calendly.com/curseofknowledge/15min

ABOUT ME: 
I began my career in the European Parliament, reviewing hundreds of legislative proposals.
I launched a communication agency because I believed this could be better explained.

My clients include the European Parliament, European Commission, Google EU, Intel EU, WWF, TEDx, Research institutes like the DESY particle accelerator, Green NGOs, and more.

taplio

The Battle

Mony CHHIM

Charlelie Jourdan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?