Monte Pedersen

Leadership Through the Lens of Execution | “I Execute"

We help businesses and organizations turn actionable plans into tangible results. Most entities struggle with strategy execution because they don’t fully understand the discipline required to get the results they need. We provide the guidance and solutions needed to bridge this gap helping you to achieve your strategic initiatives and get better at it every year.

“The magic you seek is in the work you’re avoiding.”

James Clear

✔Our expertise lies in building a framework for effectively managing your business that embeds the discipline of strategy-execution into your team's daily pattern of management. The result of which is;  

* a more aligned and collaborative workforce,
* reinforcement of organizational values and core behaviors,
* streamlined communications and operational clarity,
* greater levels of accountability, and
* aggregated data for better decision-making,

We meet every client and their teams where they are, teaching them “Leadership through the Lens of Execution.” This is a unique operating framework that collects “actionable intelligence" the data and information needed to build the support structure and communication processes necessary to manage your people individually. 

This is where all great execution occurs. 

Find out more at:
www.clarifydeployachieve.com

Principal

The CDA Group is an independent leadership training firm that specializes in helping small to middle sized businesses and organizations achieve their strategic objectives-every year and continue to get better and better at it.  

We believe that most businesses excel at creating the plan for what they want to achieve.  Nobody understands or carries those aspirations better than CEO's, Senior Leaders and Business Owners.  

Where problems arise is when the business fails to execute on the plan and team members don't understand what is expected of them.  

That's where we come in...experts on execution management that are dedicated to the concept of "Execution Mastery" or the process of Clarifying, Deploying and Achieving organizational initiatives.

Serial Entrepreneur & Coach

Hi, I'm Itay 🫶🏼

We live in an AI era where output is cheap, and speed is everywhere. 

I care about staying human, finding your own pace, and coming back to the part of you that is real and present. Each of us is literally one of one. Our fingerprints and DNA do not repeat, and neither does our way of seeing, creating, and leading. My work is helping people reconnect with that, then build from it.

I'm a deliberate optimist, an entrepreneur at heart, and a coach. For the past 18+ years, I've helped people, companies, and ideas find alignment.

A while back, I co-founded a startup that grew to 400+ employees and tens of millions in revenue. We were backed by YCombinator and investors like the founders of Reddit and Gmail, as well as Joe Montana.

From the outside, it looked like a success story. Inside, I felt disconnected from myself.

What began as a mission to solve a personal problem, leaving my six-figure job in Manhattan to bootstrap a company from scratch, slowly became a machine. Eventually, I felt lost within it.

I learned how to scale a business, raise capital, build teams, and make hard decisions under pressure. The deeper work came later.

When I finally stepped back, I rediscovered my own alignment.

That shift changed everything, not just how I live, but how I support and work with others.

Now, I coach, mentor, and advise founders and high performers, helping them navigate growth without losing themselves amid pressure and tough decisions.

I help them slow down so they can gain clarity, make more confident decisions, improve resilience, and build progress they can actually live with.

I help clients with:
✔️ Product-market fit and go-to-market clarity
✔️ Returning to presence and instinct when things get chaotic
✔️ Leadership, energy, and resilience
✔️ Strategy, decision-making, and pivots
✔️ Scaling and building culture
✔️ Fundraising and investor alignment

I don't offer a generic playbook. I bring perspective, presence, and pattern recognition that comes from having lived it myself.

In addition to one-on-one work, I run small forums and group coaching for founders and high performers seeking a space to be real with others on a similar path. Each group is carefully curated through a simple application and short conversation, because the quality of the room matters. The goal is to create a circle where people can speak honestly, listen deeply, keep things confidential, and leave feeling more grounded, clearer, and less alone.

Clarity is a founder's greatest asset, and meaningful success is about who you become along the way.

Itay Forer

AI changed the rules for organic traffic in 2026.



A few years ago, Alex Prober and I were running a handful of SEO sites on the side.

We liked the game. Find a topic, publish consistently, watch traffic climb.
What we did not like was the friction between ״this keyword is worth writing״ and ״the post is live.״ SERP research, pulling the right angles, keeping structure consistent, finding visuals, publishing, scheduling, then repeating it across multiple sites.

So we built our own system.

At first, it was a private tool. A set of flows that turned a keyword into a publish-ready article with a repeatable process and a steady quality bar.
Then other companies and operators asked to use it. They had bigger portfolios, higher standards, and zero patience for generic output. Their feedback shaped the product.

Today, this little side project is running at a scale that still surprises me. Across customers, we generate tens of thousands of articles every month. Some are big companies, some are small teams, and a lot are agencies that live and die by organic growth. The common thread is simple: they want consistent publishing without turning content into a full-time job.

And the timing is perfect, because the way people search is changing in real time.

Google still matters. A growing percentage also ask inside ChatGPT, Perplexity, Claude, Grok, and Gemini. When the page is clear and specific, those tools grab parts of it and cite it. When it is vague, it gets ignored.

We rebuilt Content Zen around that reality. SEO plus LLM visibility, in one workflow.

The newest piece we shipped is the one I am most proud of, and it is pure Alex.
He built the ability to launch a full blog on your subdomain, like blog.yourdomain.com, hosted by us and styled to match your brand. Your main site stays untouched, and the blog publishes on schedule like a real asset under your domain.

We are already running this setup for a few brands, and the early results are strong enough that we are opening it up to more companies now.

If you are serious about organic growth in 2026 and want a system that is already working at scale, DM me "BLOG," and I will send you a demo link. 

Feel free to tag a friend who needs it :)

taplio

The Battle

Monte Pedersen

Itay Forer

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taplio

The Battle

Monte Pedersen

Itay Forer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Itay Forer's LinkedIn Performance

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