Monika Valkauskaite Holland

BOLD Business Decisions 

BOLD Business Decisions provides commercial advisory services to businesses looking to become a Customer centric organisation, reduce CAC, improve LTV and optimise profits.

We work with your Sales, Marketing, Customer Success and Product teams to adopt a Go to Market Strategy that provides the shortest most effective route to market. We are fluent in SLG, PLG and PLS go to market motion. 

The delivered results are : shorter way to market, shorter sales cycles, lower CAC, improved revenue per employee ratio, reduced churn, optimized profit margins. Happy teams serving happy customers.

Data driven organisation with customer centric approach and a clear GTM Strategy is what we aim for. 

We work with your teams to make that transition and execute on the defined Strategy. 

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Founder

ProductLed

In this role I work with SaaS companies worldwide helping them become the obvious choice in the market by Implementing The Product-Led Playbook by Wes Bush that has seen 400+ companies succeed in unlocking Self-Serve Revenue and Dominating their Market.

PLG Implementer

journy.io

Journy.io is for SaaS businesses who are implementing a PLG/ PLS Go to Market motion. Journy helps your commercial teams onboard, activate, monetise and retain your self serving users by using signals indicating account health, conversion and churn scores. 

Companies using Journy implement their PLG motion faster by empowering their teams with actionable usage data that translated into revenue immediately.

Journy.io is most useful to :
Head of Growth
Head of Customer Success
Head of Product
Head of GTM
Head of Product Marketing
VP of Sales
PLG Specialist

Reach out for more information or sign up for the free trial directly.

Fractional Head of Growth 

Innovation agency Lithuania

Shaping early stage startups driving innovation from idea to MVP.

Innovation Expert

TechHub Pre- Accelerator Program is focused on facilitating innovative ideas take shape and move towards a profitable business model. My role here is to lecture and mentor Pre-seed round Startups on GTM strategies.

Startup Mentor & Lecturer

Marjory

Driving commercial strategy and execution. Specifically helping to pivot to a hybrid PLG Go to Market motion and reach specific revenue targets. Working with the Founder and CEO, Product, Marketing and Sales teams to execute a successful pivot.

Fractional CCO

Zetly

Consulting on GTM strategies and implementation

Strategic Advisor 

Diginius

My role with Diginius as a Fractional CCO working closely with the founders, the Product, Sales and Marketing teams to define the GTM Strategies and execute them successfully. I am responsible not only for supporting teams in strategic decision making, defining routes to market but also hiring, onboarding managing and supporting several teams creating value in different areas of the business.

Taxera Technologies

Fractional CSO

dyvenia

Fractional CSO 

TESTIFI GmbH

Strategic Advisor

Fractional CCO | GTM Strategy : SLG, PLG, PLS | Driving Commercial Growth

I’ve spent the last 15+ years helping SaaS companies grow : launching products, opening new markets, and building sales and marketing teams that deliver revenue.

But I kept noticing the same pattern: companies were hiring more salespeople to fix what were really product and process problems. Meanwhile, buyers weren’t asking for more demos or calls.  They just wanted to try before they buy. 

That disconnect is what pulled me deep into Product-Led Growth (PLG).

Since 2020 I work with SaaS founders and teams helping transition from sales-led to product-led, or strengthen PLG motions that aren’t working. 

Some of the results achieved so far: 
Building a self-serve motion from scratch
Unlocking self serve revenue from 0 
Designing high converting PLG websites
Cutting time-to-value from weeks to hours.
Redesigning onboarding flows that 2x free-to-paid conversion.
Fixing pricing models that increase ARPU by 20–40%.
Aligning teams so sales, product, CS and marketing move in the same direction.

You can hire me as your PLG Specialist/ PLG PM/ Head of Growth in a fractional or interim capacity.  I’m PLG-certified, battle-tested, and often the missing link that helps SaaS teams finally make their PLG motion click.

I’m also a knowledge junkie, always pushing myself to become a more skilled, rounded, and grounded professional than I was yesterday. I thrive when my clients win, and I don’t stop until they do. If I don’t know how to do something, I’ll learn from books, other professionals, or by rolling up my sleeves and figuring it out.

Having lived and worked in 5 countries, I thrive in multicultural environments. Outside of work, my biggest adventures are with my husband and our two boys, who make sure life is never boring.

Check out what companies say about working with me in the reference section on my profile and
Schedule a chat : https://calendly.com/boldbusinessdecisions/30min

Looking forward to meeting you!

Strategic Advisor and Founder

BOLD Business Decisions provides commercial advisory services to business owners of early stage and growth stage companies. We consult on Go to Market Strategy, Sales Strategy, Sales Playbook, Commercial structure. We help you build a predictable revenue growth machine by selecting the right tools and sharing modern sales practices and tips that convert in 2023 so you can start building pipeline from day one. We have skin in the game and test first hand what drives business and what doesn't. 

Services offered:

GTM Strategy and Execution
Executive Sales Coaching for Founders
International Expansion

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

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Monika Valkauskaite Holland

Mark V. Smetanin

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