Monika Valkauskaite Holland

BOLD Business Decisions 

BOLD Business Decisions provides commercial advisory services to businesses looking to become a Customer centric organisation, reduce CAC, improve LTV and optimise profits.

We work with your Sales, Marketing, Customer Success and Product teams to adopt a Go to Market Strategy that provides the shortest most effective route to market. We are fluent in SLG, PLG and PLS go to market motion. 

The delivered results are : shorter way to market, shorter sales cycles, lower CAC, improved revenue per employee ratio, reduced churn, optimized profit margins. Happy teams serving happy customers.

Data driven organisation with customer centric approach and a clear GTM Strategy is what we aim for. 

We work with your teams to make that transition and execute on the defined Strategy. 

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Founder

ProductLed

In this role I work with SaaS companies worldwide helping them become the obvious choice in the market by Implementing The Product-Led Playbook by Wes Bush that has seen 400+ companies succeed in unlocking Self-Serve Revenue and Dominating their Market.

PLG Implementer

journy.io

Journy.io is for SaaS businesses who are implementing a PLG/ PLS Go to Market motion. Journy helps your commercial teams onboard, activate, monetise and retain your self serving users by using signals indicating account health, conversion and churn scores. 

Companies using Journy implement their PLG motion faster by empowering their teams with actionable usage data that translated into revenue immediately.

Journy.io is most useful to :
Head of Growth
Head of Customer Success
Head of Product
Head of GTM
Head of Product Marketing
VP of Sales
PLG Specialist

Reach out for more information or sign up for the free trial directly.

Fractional Head of Growth 

Innovation agency Lithuania

Shaping early stage startups driving innovation from idea to MVP.

Innovation Expert

TechHub Pre- Accelerator Program is focused on facilitating innovative ideas take shape and move towards a profitable business model. My role here is to lecture and mentor Pre-seed round Startups on GTM strategies.

Startup Mentor & Lecturer

Marjory

Driving commercial strategy and execution. Specifically helping to pivot to a hybrid PLG Go to Market motion and reach specific revenue targets. Working with the Founder and CEO, Product, Marketing and Sales teams to execute a successful pivot.

Fractional CCO

Zetly

Consulting on GTM strategies and implementation

Strategic Advisor 

Diginius

My role with Diginius as a Fractional CCO working closely with the founders, the Product, Sales and Marketing teams to define the GTM Strategies and execute them successfully. I am responsible not only for supporting teams in strategic decision making, defining routes to market but also hiring, onboarding managing and supporting several teams creating value in different areas of the business.

Taxera Technologies

Fractional CSO

dyvenia

Fractional CSO 

TESTIFI GmbH

Strategic Advisor

Fractional CCO | GTM Strategy : SLG, PLG, PLS | Driving Commercial Growth

I’ve spent the last 15+ years helping SaaS companies grow : launching products, opening new markets, and building sales and marketing teams that deliver revenue.

But I kept noticing the same pattern: companies were hiring more salespeople to fix what were really product and process problems. Meanwhile, buyers weren’t asking for more demos or calls.  They just wanted to try before they buy. 

That disconnect is what pulled me deep into Product-Led Growth (PLG).

Since 2020 I work with SaaS founders and teams helping transition from sales-led to product-led, or strengthen PLG motions that aren’t working. 

Some of the results achieved so far: 
Building a self-serve motion from scratch
Unlocking self serve revenue from 0 
Designing high converting PLG websites
Cutting time-to-value from weeks to hours.
Redesigning onboarding flows that 2x free-to-paid conversion.
Fixing pricing models that increase ARPU by 20–40%.
Aligning teams so sales, product, CS and marketing move in the same direction.

You can hire me as your PLG Specialist/ PLG PM/ Head of Growth in a fractional or interim capacity.  I’m PLG-certified, battle-tested, and often the missing link that helps SaaS teams finally make their PLG motion click.

I’m also a knowledge junkie, always pushing myself to become a more skilled, rounded, and grounded professional than I was yesterday. I thrive when my clients win, and I don’t stop until they do. If I don’t know how to do something, I’ll learn from books, other professionals, or by rolling up my sleeves and figuring it out.

Having lived and worked in 5 countries, I thrive in multicultural environments. Outside of work, my biggest adventures are with my husband and our two boys, who make sure life is never boring.

Check out what companies say about working with me in the reference section on my profile and
Schedule a chat : https://calendly.com/boldbusinessdecisions/30min

Looking forward to meeting you!

Strategic Advisor and Founder

BOLD Business Decisions provides commercial advisory services to business owners of early stage and growth stage companies. We consult on Go to Market Strategy, Sales Strategy, Sales Playbook, Commercial structure. We help you build a predictable revenue growth machine by selecting the right tools and sharing modern sales practices and tips that convert in 2023 so you can start building pipeline from day one. We have skin in the game and test first hand what drives business and what doesn't. 

Services offered:

GTM Strategy and Execution
Executive Sales Coaching for Founders
International Expansion

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Lars Nordhild Rønning

VP Sales (EMEA)

Ailuna

Ailuna is a cybersecurity, fraud prevention and sustainability engagement app for businesses, teams and individuals which makes it fun and effective to develop habits that are good for you and the planet - and keeps you safe. Habits with impact. Based on science, inspired by sports.

With Ailuna we change cybersecurity behaviour, prevent fraud and drive sustainability action & engagement. 

Ailuna was officially launched in 2021 and now has users in more than 50 countries, with the UK being #1 and the US #2. In 2022 we entered the business segment with Ailuna for Business and in 2024 we extended the platform into cybersecurity and fraud prevention.

I've got the great pleasure and honor to lead this exciting company with remote team members and advisors in the UK, US, Germany, Lithuania, Denmark, Portugal, Switzerland, Thailand and Australia.

Ailuna is Hawaiian and means: "Aiming high, pointing at the moon". And that's exactly what our ambitions are: high.

Founder & CEO

Greenclub ApS

Owner

Aquity Invest ApS

Attest

Attest is B2B SaaS technology company, based in London.

Attest's mission: Great companies put consumers and data at the heart of every decision. Attest makes that simple and open for anyone at every business, continuously, at global scale.

The Attest platform enables companies to engage directly with >100 million consumers across 80 countries, starting in 90 seconds. Used by B2C companies, to learn, measure and grow ever-faster, across Marketing, Product, Brand, Innovation, Competition, Pricing and beyond.

Attest makes the most valuable 'missing' data (from target markets and consumers; the greatest gaps and opportunities) immediately available to the most valuable decision-makers, for their most valuable decisions.

Senior Commercial Advisor

Moogsoft

Moogsoft is a pioneer and leading provider of AIOps solutions that help IT teams work faster and smarter. With patented AI analysing billions of events daily across the world’s most complex IT environments, the Moogsoft AIOps platform helps the world’s top enterprises avoid outages, automate service assurance, and accelerate digital transformation initiatives. 

After Moogsoft EMEA, under my leadership, through a year of "all-hands-on-deck", hard and rewarding teamwork, delivered the strongest quarter ever in EMEA, the largest deal globally, and is on track to deliver the strongest Fiscal year ever in EMEA, my focus is now to build out Moogsoft further in key strategic regions and accounts.

Senior Regional Director / Head of Regions (DACH, Benelux, Nordics, BT)

We build human-centered technology that helps people and machines work together to find clarity in chaos and accelerate innovation. I've got the privilege of working with an amazingly talented group of people who have set out to change the world of IT operations via our ground breaking AIOps platform.

Blue Cedar

Blue Cedar is mobile security that’s different. There are no agents or containers to deploy; there is no code to write. By injecting Blue Cedar security into your apps, you make them easy to use, easy to manage, and available on any device. It’s security that’s always present, but never in the way.

VP & General Manager (EMEA)

Helpshift

Building EMEA success from the ground up, for one of the most exciting new Mobile CRM, Customer Experience and Marketing Automation companies. You might not have heard about us, but our mobile CRM software is already installed in over 1 billion devices, serving over 50 billion events, and powering more than 2 million conversations weekly.

Customers of ours include Microsoft (Mobile Outlook), Target, News Corporation, Supercell, Flipboard, Alfa Bank and many others.

RingCentral

First person on the ground, established the company’s office and business in EMEA. In less than two years recruited 35 person operation including 9 person seasoned management team (direct sales, channel sales, BT sales, business development, marketing, products, operations, support, HR), launched RingCentral Office (UCaaS / Cloud Phone System), established 3 parallel revenue streams (Direct, VAR/Distribution, Carriers) paving the road to multi-million dollar recurring revenue runrate. Managed multi-million marketing budget generating leads for inbound sales team (SDR, 2-9, 10-49, 50+ reps, channel reps) via SEM, SEO, Shared Leads, Affiliates, email campaigns, vertical segmentation, case studies and industry events.
Set up distribution with 3 leading UK distributors. In less than 6 months signed more than 60 VARs.
Pursued, cultivated and signed game changing strategic partnership with BT.
Pursued and cultivated partnerships with several other leading mobile operators in EMEA. 

===

RingCentral provides cloud computing based business phone systems designed for today's mobile and distributed business world. The RingCentral technology platform eliminates the need for expensive and technically complex on-premise legacy phone systems.

By combining a hosted, multi-extension business phone system with advanced voice and fax functionality, RingCentral delivers ease of use, flexibility and mobility, which cannot be provided by complex and expensive on-premise legacy phone systems.

With more than 300,000 businesses using RingCentral, RingCentral is the leading cloud business communication provider. 

Headquartered in San Mateo, California, RingCentral is listed on NYSE (RNG ticker), $1B+ market cap and 1,500+ staff. Prior to going public, RingCentral was backed by world class venture capital, including Sequoia Capital, Khosla Ventures, Cisco, Scale Ventures, and DAG Ventures

http://www.ringcentral.com and www.ringcentral.co.uk

General Manager, EMEA

The Active Network

Oversaw EMEA division with 60 employees and sales agents across United Kingdom, Ireland, France, Germany, Italy and South Africa. Managed division functions from low-value/large-volume sales to SMB, large, and strategic accounts. Drove business development, sales & marketing, M&A, account management, technical support, professional services, and human resources (HR). Expanded senior management team with sales director, marketing director and HR director. Led and mentored employees.

Senior Regional Director (EMEA) / Head of EMEA

VMware

Led growth of business in EMEA from ground up. Facilitated transition from standalone business to Yahoo! business unit, as part of Yahoo!’s acquisition of Zimbra, as well as subsequently spinning off Zimbra from Yahoo! EMEA and integrating it into VMware EMEA.

Retained key talent despite Yahoo! headcount freeze through effective team motivation and focus on Zimbra business successes. After conclusion of hiring freeze, tripled size of EMEA organisation at Zimbra within 6 months via proactive recruitment and hiring.

General Manager EMEA, Zimbra - a VMware division

Strategic senior professional with more than 25 years of success driving multimillion-dollar revenues, sales of innovative products, and continuous international business expansion. 
Riding the waves of technology, spotting winning US technologies, bringing them to EMEA and creating success. 

Known for building businesses from ground up and generating value, executing and implementing mergers & acquisitions (M&A), and contributing to initial public offerings (IPO). 

Excels  at recruiting, retaining, leading, and mentoring talented employees as well as turning around underperforming teams. 

Offers exposure to wide range of products, business models, customer categories, and markets.

Extremely driven. Gets the job done.

Now doing my own thing: Ailuna!

Specialties: 
-------------
Establishing and growing start-ups' and mid-size companies business in EMEA. Building success from the ground up.

* Sustainability platforms and services
* Artificial Intelligence and Algorithmic Intelligence for IT Operations
* IT event monitoring
* Cloud & SaaS solutions
* Mobile CRM, Marketing Automation & Customer Experience
* VoIP
* Social Media
* Large scale ISP & enterprise messaging infrastructure, collaboration and applications
* Unified Communications
* Mobile data services. Location based services (LBS) 
* Open Source
* Event management solutions 
* Sporting goods sales, marketing and distribution
* Active sports participation (marathons, Ironman, etc.)

taplio

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Monika Valkauskaite Holland

Lars Nordhild Rønning

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