Impressions Community

Founder

Molly Godfrey Consulting

A boutique consultancy, helping female founders achieve visibility, growth, and confidence on LinkedIn

LinkedIn Strategy
Content Coaching
Profile Optimization
Post Editing & Feedback
Lead Generation Campaign Development

https://mollygodfrey.com

LinkedIn Strategist

Speaker & Trainer

Maven

I run a cohort-based course called Becoming a LinkedIn Thought Leader: Build Authority & Drive Audience Growth to help established founders, consultants, and professionals turn their expertise into influential LinkedIn content that consistently generates new business.

This course is designed to teach you how to:

* Craft compelling thought leadership content that builds visibility and trust
* Share your personal stories authentically (without losing your authenticity or nuance)
* Package your expertise into posts that attract clients, press, and partnerships
* Build a repeatable content system so showing up online feels effortless

Learn more about the course here: https://maven.com/p/90534b/build-authority-through-linked-in-content-edit-smart-w-ai

Course Instructor, LinkedIn Growth

Molly Godfrey

Content Creator, Blogger, Coach, Online Personal Brand

Personal Brand

Build Impact Convert

A collaborative business partnership between Molly Godfrey & Daisy Simonis

Co-Founder

Medium

Named 2x top writer in relationships, mental health, love, and life. 
Most read article of 2020: "How to Make Someone Feel Good in Your Presence" 
Created quality dating, relationship, and sex & intimacy content for high-achieving women in their 30's.

Blogger

Successful Love 

Helping high-achieving women in their 30's create their dream relationships through coaching cohorts & online courses.

CEO, Founder, Dating & Relationship Coach

Audience & Income

Studied & learned under LinkedIn's top creator: Justin Welsh

Member

Mynd Mvmt

Spearheaded blog & LinkedIn content strategy

Blogger & Content Strategist

Currency

Produced a $1mil small business portfolio & managed the Iron Planet & eBay partnership

Senior Account Executive & Partnerships

LinkedIn Strategist & Coach | I help female coaches, consultants & fractional professionals feel confident showing up on LinkedIn to get discovered by ideal clients + strategic partners | Generated $1M for clients

You’re an incredibly accomplished business owner

Either years of tenure in your industry or success as a professional turned entrepreneur

Your clients get results. You’ve built frameworks & systems. People pay for your expertise

But if someone were to go to your LinkedIn profile or Google your name, they’d never know

Your online presence *does not* match all the value & expertise you have to offer

In the beginning it didn’t matter. People were happy to share about your work, contracts & speaking gigs came easy

Then COVID. Everyone became a business owner, the economy more volatile, & customers way more price conscious 

A to-do always reserved for another day (revamp & get more active on your LinkedIn profile) now seems more pressing than ever

Your go-to referral partners dried up, inquiries to your site stopped flowing & everyone you know is creating content online

It’s now clear - to be relevant in '24, you’ve got to be active on LinkedIn

You’ve tried:

* Posting yourself - never gets traction
* Social media workshops - cringey strategies 
* Putting it off another day - you can’t go anywhere w/out someone asking to connect on LinkedIn

The time has come to be showing up online & now you’re overwhelmed

Looking “LinkedIn Cringe” is your biggest fear

& it all just feels like a giant time suck you have no idea how to figure out anyways

The # 1 mistake our clients make on LinkedIn - is implementing the wrong strategies

When what they really need is the support of LinkedIn experts who know what it takes to grow & expand a business’s presence on the platform

See what works on other social media doesn’t work on LinkedIn & most founders are just posting blindly w/ a “hope” strategy to get business & respect from their peers

It’s like showing up to a party you didn’t know had a dress code

Wearing the completely wrong thing

No reason to stress. There's tons of hope

You just need the support of 2 LinkedIn Evangelists who deeply believe in the power of the platform to skyrocket thought leadership & sales

Working w/ us, you learn how to:

1. Save time staying focusing on critical aspects of your biz
2. Tell your story in a way that aligns w/ your values & goals
3. Post content that actually solves the problems of your audience
4. Build brand identity by identifying key messages & unique selling points
5. Enhance credibility by sharing your brand’s story in a well-strutted, coherent & impactful way

Tired of trying to prove your expertise & lacking confidence in how you share your ideas & insights?

DM here or molly @ mollygodfrey . com

Sage

Performance Marketing Manager

I developed and executed marketing strategies for a medical device consulting firm, ensuring regulatory compliance for manufacturers. My role included audience identification, market analysis, and multi-channel marketing—social media, email, website management, and content creation—to enhance brand visibility. I also managed vendor relationships to optimize paid advertising and lead generation.

I successfully planned and executed annual events, including trade shows and lead tracking, boosting customer acquisition. I aligned marketing efforts with business goals, leveraging data analysis to drive growth.

 - Spearheaded a full company rebrand, modernizing digital and physical assets within a 4-month timeline, ensuring seamless execution in partnership with vendors and project managers. 
  - Launched and managed monthly LinkedIn Live sessions featuring subject matter experts, resulting in an increase in audience engagement and brand visibility.
 - Led grand opening of a new packaging testing lab in Costa Rica, hosting 50+ key customers and industry leaders.
 - Developed high-impact marketing assets, including ads, eBooks, landing pages, and print materials, maintaining brand consistency and driving lead generation.
 - Doubled ECI’s LinkedIn following within one year, significantly increasing brand awareness and engagement.
 - Organized and executed high-profile events, conferences, and webinars, managing end-to-end logistics, promotions, and on-site coordination to maximize impact.
 - Optimized vendor and freelancer relationships, ensuring all creative and event projects met company objectives, quality expectations, and budget constraints.
 - Managed and optimized event budgets, reducing costs while maximizing ROI on promotional materials and venue expenses.

Senior Marketing Manager

ArisGlobal

In this role, I transitioned from email marketing to data-driven reporting and analysis, emphasizing performance evaluation, audience targeting, and user engagement across multiple domains. By leveraging data insights, I refined marketing strategies to improve engagement and conversion rates.

I also designed and executed automated campaigns to deliver targeted customer interactions, maximizing conversion opportunities. As a Pardot Admin, I managed Pardot integrations, ensuring seamless data synchronization and optimizing workflow efficiency through strategic tool utilization.

 - Partnered with demand generation, digital, events, and customer experience teams to craft compelling copy and develop lead routing, automation workflows, forms, and lead scoring rules.
 - Increased lead quality and conversion rates by refining lead scoring models and executing optimized marketing campaigns with targeted messaging.
 - Enhanced customer experience and engagement through data-driven insights, streamlined processes, and effective Pardot management.
 - Tracked and analyzed email marketing performance using A/B testing, leading to higher open rates, improved click-through rates, and stronger ROI on marketing strategies.

Marketing Operations Manager

During this tenure, I collaborated closely with the demand generation team to ensure seamless communication of software releases and updates across five domains. By aligning marketing efforts with product roadmaps, I facilitated consistent messaging and engagement.

Additionally, I supported product marketing by managing six targeted campaigns per week, promoting software services effectively within each domain. I also optimized and streamlined Salesforce and Pardot databases, overseeing technical integrations and automation to enhance data accuracy, segmentation, and campaign performance.

 - Developed and executed account-based marketing (ABM) campaigns, driving revenue through targeted outreach and strategic engagement.
 - Enhanced cross-functional collaboration as Pardot admin, leading biweekly performance review meetings to optimize email marketing strategies across demand generation, customer experience, digital marketing, and events teams.
 - Launched ArisGlobal’s first quarterly customer newsletter, boosting customer engagement, retention, and upsell opportunities.
 - Managed and executed 5–6 high-impact email campaigns per week, achieving an average open rate of 19%, exceeding industry benchmarks.

Email Marketing Manager

Pomeroy

Here, I developed and executed lead generation strategies that produced high-quality leads and
expanded the customer base. By leveraging data-driven insights, I planned and optimized marketing campaigns to improve lead conversion rates and maximize ROI.

Additionally, I collaborated closely with sales representatives, ensuring alignment between marketing and sales efforts. This partnership helped streamline front- and back-end operations, ultimately driving new business growth and enhancing customer acquisition strategies.

 - Designed and executed four high-performing email campaigns per week, driving $10M+ in new business annually through strategic audience targeting and engagement.
 - Negotiated a $15K cost reduction and secured a one-year renewal agreement for Pardot by optimizing vendor contracts and managing Salesforce databases efficiently.
 - Bridged marketing and sales efforts by identifying key decision-makers via ZoomInfo, coordinating targeted outreach, and managing account communications to enhance lead conversion.

Senior Marketing Lead Generation Specialist

Forrester

- Generated $1.4M in revenue by opening 20 new and prospective accounts across 10 Southeastern states.
- Negotiated a regional bank's licensing fee increase from $84K to $122K and extended contract from 12 to 17 months.
- Built and maintained a critical partnership with a major media company, securing a long-term, $300K contract by securing a 5% contract expansion for over 100 employees in the InTelligence Center, despite corporate restructuring.

Account Manager

Sales Development Specialist

Account Executive

Account Development Manager

Deltacom

Senior Account Executive

NuVox

Senior Marketing Manager @ ECI | Integrated Marketing | Marketing Strategy | Automation | Analytics

Marketing Management & Business Growth: I am an award-winning marketing leader with 10+ years of experience in developing and executing high-impact marketing campaigns that drive revenue growth and brand expansion. My strategic mindset and data-driven approach allow me to develop innovative marketing strategies that resonate with target audiences and deliver measurable business results.

Marketing Strategy & Brand Development: I have a proven track record of leveraging market insights
and consumer trends to create compelling brand narratives across multiple channels. Whether leading large-scale rebranding initiatives, launching demand generation campaigns, or optimizing digital marketing and automation, I consistently maximize engagement and ROI.

Leadership & Relationship Building: I excel in fostering strong relationships with C-suite executives,
senior management, clients, and stakeholders to align marketing strategies with overarching business objectives. Moreover, my ability to build and lead high-performing teams ensures that marketing efforts remain agile, innovative, and results-oriented.

Expertise & Execution: With expertise in digital marketing, marketing automation, event management, and strategic partnerships, I thrive in fast-paced, competitive environments. I am passionate about developing marketing initiatives that enhance brand positioning, drive customer engagement, and accelerate business growth.


Specialties: Email Marketing, Lead Nurturing, Marketing Operations, Demand Generation, Lead Generation, Marketing Automation, Integrated Marketing, Lifecycle Marketing, Sales Enablement, CRM, Marketing Analytics, Sales, Account Management, Project Management, Contract Negotiation, ABM Marketing

Tech Stack: Salesforce, Hubspot, ZoomInfo, LinkedIn Sales Navigator, Canva, Marketo, Pardot, Asana, Jira, Uberflip, Cleverstory, Drift, Webflow

taplio

The Battle

Molly Godfrey

Catherine Stilphen

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Ready to grow your LinkedIn presence?