Data-driven growth marketing leader with 13+ years of experience in digital-first companies, driving user acquisition, engagement, and retention through strategic marketing.

Expert in performance marketing (Google, Meta, TikTok), lifecycle marketing (CRM, Braze), and high-velocity experimentation to optimize CAC, LTV, ROAS, and CPO.

Proven ability to lead cross-functional teams, scale growth engines, and execute ROI-positive campaigns. 

Adept at leveraging data analytics, A/B testing, and automation to maximize impact. Passionate about building customer-first marketing strategies that align with business objectives.

Key Skills & Achievements

•	Growth Strategy & Leadership: Scaled Berytech’s digital marketing ecosystem, driving a 24% increase in ad performance and a 30% growth in organic traffic.
•	Performance Marketing: Managed multi-thousand-dollar ad spend, optimizing CAC, ROAS, and LTV through paid search, social, and programmatic campaigns.
•	Lifecycle & CRM Marketing: Led targeted email, push, and in-app messaging campaigns, improving user retention and increasing engagement rates by 25%.
•	High-Velocity Experimentation: Executed A/B tests on landing pages, ad creatives, and messaging, leading to a 15% increase in conversion rates.
•	Data Analytics & Attribution: Expert in Google Analytics, Mixpanel, Adjust, and marketing attribution models to measure and optimize growth efforts.
•	Product-Led Growth (PLG): Partnered with product, UX, and data teams to drive feature adoption and user activation.
•	Team Leadership & Scaling: Built and managed high-performing marketing teams, mentoring 7+ specialists across CRM, content, and performance marketing.

Mohammad Mortada

ReKreate Agency

ReKreate Agency is a full-service digital marketing agency that provides top-quality services worldwide. Our team of experts specializes in content creation, design, photography, copywriting, social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more to help businesses grow their online presence and achieve their marketing goals.

We understand that every business is unique, and that's why we take a personalized approach to each project we work on. From creating custom content to developing effective marketing strategies, we have the expertise and experience to help businesses of all sizes succeed in the digital space.

Whether you need help with website design, social media management, or email marketing campaigns, we have the tools and techniques to ensure that your campaigns are optimized for maximum performance and ROI. Our team stays up-to-date on the latest trends and best practices in digital marketing, so you can rest assured that you are getting the best service possible.

Contact us today to schedule a consultation and let us help you achieve your marketing goals!

Founder

Cheers Connect

Strategic planning. 
Leading the team.
Emphasis on customer acquisition, augmentation and visibility.

Digital Marketing Manager

GlobalCom Holding s.a.l

Generating leads 
Sales closing 
Door to Door meetings with customers
Representative, solving customers' issues, and technical support 
Assisting managers in the content of products. 
Aftersales follow-ups via emails, phones, and meetings

Assistant Sales Manager

I remember the day I decided to resign from all 3 jobs to pursue my entrepreneurial dreams. I was so wonderfully anxious, excitedly worried, constantly questioning myself, "Reeda, are you sure about this?" But then, I thought about “the good problems to have”, the challenging obstacles to overcome and took the bold step and founded ReKreate Agency at the age of 23. That tattoo I did when I was younger, "In Omnia Paratus”, indeed meant something.. 

In just a year, we expanded from Lebanon to Qatar, transforming into a thriving digital marketing agency with team members from across the middle east and clients from all across the globe. And that's when I realized stepping out of my comfort zone was the best decision I ever made. 

This journey has taught me powerful lessons about resilience, courage, and the importance of continuous learning. It has empowered me to be a lifelong learner, a daring entrepreneur ready to seize new opportunities, and a passionate leader inspiring the upcoming generation to be bold, fearless, and to embrace their odds!

This kind of journey, the journey towards professional growth, never truly ends. On your way to your destination, you will face so many bumps, checkpoints and milestones. On your way to the view, you will discover a multitude of hidden treasures! Then you will realize that there is always a higher goal to reach, always room for improvements. It's an ongoing process of self-discovery, learning, and development. 

Our potential knows no bounds, and as we strive to better ourselves, we realize that there is always more to learn, more skills to acquire, and more challenges to overcome. Embracing this mindset allows us to continually push ourselves, break through limitations, and reach new heights. It is a journey that unfolds with each step we take, reminding us that the pursuit of greatness is a lifelong endeavor.

If you're ever feeling scared to let go of your comfort zone or you're facing the challenge of starting something new, just remember, it's all about daring to ReKreate your path. It might not be easy, but I promise you, it's worth it.

Have you ever stepped out of your comfort zone to create something meaningful? 

#Entrepreneurship #Learning #Empowerment #ReKreateYourPath #ReedaKban

taplio

The Battle

Mohammad Mortada

Reeda Kabboul

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