Data-driven growth marketing leader with 13+ years of experience in digital-first companies, driving user acquisition, engagement, and retention through strategic marketing.

Expert in performance marketing (Google, Meta, TikTok), lifecycle marketing (CRM, Braze), and high-velocity experimentation to optimize CAC, LTV, ROAS, and CPO.

Proven ability to lead cross-functional teams, scale growth engines, and execute ROI-positive campaigns. 

Adept at leveraging data analytics, A/B testing, and automation to maximize impact. Passionate about building customer-first marketing strategies that align with business objectives.

Key Skills & Achievements

•	Growth Strategy & Leadership: Scaled Berytech’s digital marketing ecosystem, driving a 24% increase in ad performance and a 30% growth in organic traffic.
•	Performance Marketing: Managed multi-thousand-dollar ad spend, optimizing CAC, ROAS, and LTV through paid search, social, and programmatic campaigns.
•	Lifecycle & CRM Marketing: Led targeted email, push, and in-app messaging campaigns, improving user retention and increasing engagement rates by 25%.
•	High-Velocity Experimentation: Executed A/B tests on landing pages, ad creatives, and messaging, leading to a 15% increase in conversion rates.
•	Data Analytics & Attribution: Expert in Google Analytics, Mixpanel, Adjust, and marketing attribution models to measure and optimize growth efforts.
•	Product-Led Growth (PLG): Partnered with product, UX, and data teams to drive feature adoption and user activation.
•	Team Leadership & Scaling: Built and managed high-performing marketing teams, mentoring 7+ specialists across CRM, content, and performance marketing.

Mohammad Mortada

Focusing on aligning business growth with strategic goals, I currently serve as a Business Development Manager at MetLife – American Life Insurance Company.

I have over 10 years of experience in large-scale business environments, including 4+ years in the franchise food industry in Lebanon and 6+ years in the medical and research sector across the Levant, West Africa, and the Gulf. I’ve worked closely with regional teams and UAE headquarters to ensure operations align with broader business objectives.

I hold a Bachelor’s degree in Business Management and Administration from the Lebanese International University and am currently pursuing an MBA (expected June 2026). I’m also a Certified Senior Accountant through the Practical Accounting Academy (PAA).

My focus is on business development, financial and operational oversight, and building high-performing teams. I lead with transparency, accountability, and a commitment to continuous improvement—for both business success and team growth.


Khawla Khalil

No alternative text description for this image

Learning & growth decide who you become !

taplio

The Battle

Mohammad Mortada

Khawla Khalil

Followers

Posts

Engagements

Likes

Performance ScoreKhawla Khalil's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mohammad Mortada

Khawla Khalil

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Khawla Khalil's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKhawla Khalil's LinkedIn Performance