Data-driven growth marketing leader with 13+ years of experience in digital-first companies, driving user acquisition, engagement, and retention through strategic marketing.

Expert in performance marketing (Google, Meta, TikTok), lifecycle marketing (CRM, Braze), and high-velocity experimentation to optimize CAC, LTV, ROAS, and CPO.

Proven ability to lead cross-functional teams, scale growth engines, and execute ROI-positive campaigns. 

Adept at leveraging data analytics, A/B testing, and automation to maximize impact. Passionate about building customer-first marketing strategies that align with business objectives.

Key Skills & Achievements

•	Growth Strategy & Leadership: Scaled Berytech’s digital marketing ecosystem, driving a 24% increase in ad performance and a 30% growth in organic traffic.
•	Performance Marketing: Managed multi-thousand-dollar ad spend, optimizing CAC, ROAS, and LTV through paid search, social, and programmatic campaigns.
•	Lifecycle & CRM Marketing: Led targeted email, push, and in-app messaging campaigns, improving user retention and increasing engagement rates by 25%.
•	High-Velocity Experimentation: Executed A/B tests on landing pages, ad creatives, and messaging, leading to a 15% increase in conversion rates.
•	Data Analytics & Attribution: Expert in Google Analytics, Mixpanel, Adjust, and marketing attribution models to measure and optimize growth efforts.
•	Product-Led Growth (PLG): Partnered with product, UX, and data teams to drive feature adoption and user activation.
•	Team Leadership & Scaling: Built and managed high-performing marketing teams, mentoring 7+ specialists across CRM, content, and performance marketing.

Mohammad Mortada

Berytech

Program Coordination and Technical Advisor

Program Officer

Expert in R&D and product development. By crafting a full product development framework from market validation to recipe development, industrial implementation till market penetration. I advised and consulted the development of more than 25 new products in the dairy industry, pastry, bakery, chocolate, dried fruits and beverages.

FreeLance R&D Consultant 

Freelance Business Consultant

Founder of MR. PET

YY ReGen

Business Development Contractor – B2B Customers (NGOs, Cooperatives & 
Large Agri-businesses)

Business Development Consultant

arcenciel

Product development of new types of yellow cheese and lactose free products in the dairy production unit in Domaine de Taanayel- Arcenciel

Master Thesis

Integrational Internship. Implementing Quality assurance, production management, and supply chain management on
the dairy production unit lines.

Engineer Intern

ICARDA; International Center for Agricultural Research in the Dry Areas

Socio-Agricutlrual research on lebanese farmers

Researcher

Confidential

Production Manager

INJAZ Lebanon (Junior Achievement Worldwide)

. Helping and assisting university and school students to get involved in the 
entrepreneurial ecosystem.

Volunteer in INJAZ company Program

Daher Foods

-Integrational Internship. Implementing Quality assurance, production management, and supply chain management
on Daher Foods production lines.

Highly experienced Agri-food Engineer with project management specializing in Production Management, R&D, and QA with a strong focus on sustainability and innovation. With expertise in both the NGO and private sectors, I bring an entrepreneurial mindset to solve complex challenges in the food industry and sustainable development. Skilled in Agile and Scrum methodologies, I lead cross-functional teams to deliver impactful results. Passionate about driving growth and efficiency in development.

taplio

The Battle

Mohammad Mortada

Elie Bou Faysal

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