Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

Booking $13 billion company Grammarly for a client at Spring Drive.

Cold outbound.


We spend most of our time with clients on competitive differentiation, not automation (we do that too, its just not the point lol).

That's why we *resonate* for them with prospects, rather than saying the same thing as everyone else.

And actually generate meaningful pipeline.

Not...

"Just saw your got funded, here at Generic .ai we're flipping the script on..."


Only Becc Holland can flip the script (she is brilliant btw check her stuff out).


For everyone else there's Spring Drive.

Actually there's a few other great agencies too, not just us.

But if you do want to work with us, you can apply for a pilot at springdrive.co.


Or don't, do whatever you wanna do.

Mohan Muthoo

Most of our best clients at Spring Drive still book through strong email creative variants.


I can't tell you how many companies have spoken to us and said they've tried different AI SDRs and signal tools but that it's not generating anything.

The reason is fundamentally that GTM is a competitive sport, so tools that democratize outreach end up being used by everyone hence making certain messaging too common and thereby less effective.

You have to actually *think* (shocker I know) creatively about where your competitive edge is.

AI is now without question a fundamental layer in our system - no doubt.

But most teams are relying on it to produce quality rather than using it to assist in their strategy.

For pure automation this can be fine, but GTM is fundamentally competitive.

its not about automation or efficiency - thats just for us. its about differentiation and saying something interesting.

As a broad metaphor Clay talk about finding your GTM Alpha - taking that inch ahead of your competition creatively and strategically.

Using tools to *execute* is brilliant, you should.

But too many companies want to use tools to do the thinking for them and these companies are struggling as a result.


Here's a screenshot of us flooding our client with sales opps with clever outreach.

If you want to work with Spring Drive, Apply for a Pilot here:
https://tally.so/r/7R26PA

Getting replies like this reminds us that we're putting out strong positions for our clients at Spring Drive.


Especially knowing the end stats add up too (getting 20-30 leads a day for this client).

But again, its a reminder that most saturation is around messaging not channels.

Before you move on to another channel, ask someone who works on your channel for a living what they think of your campaign.

8/10 times, mistakes are being made that, if corrected, would well actually start reaping success.


Cold email is just another channel and everyone reads their emails.

Don't forget it.

Something I've been noticing more and more lately - the teams that are crushing outbound aren't necessarily better at writing emails or picking better leads.

They're just better at operating.

They've figured out how to monitor campaigns, swap what's not working, keep mailboxes healthy, and follow up at the right time, without it eating their entire day.

That's partly why what Smartlead just released with SmartAgents caught my attention.

I've been playing around with it and there are a few things that stood out:

1. There's a campaign optimizer agent that monitors all my active campaigns every 6 hours. If reply rates dip below 4% after enough sends, it swaps out underperforming mailboxes, and shifts send times.

2. A mailbox health agent that tracks domain health, figures out when I need new ones, buys them from SmartSender, and sets up warmup. 

3. A meeting booking agent that catches intent in replies, books through Calendly, drops prep notes into HubSpot, and pings me on Slack. That whole flow used to be 4-5 manual steps.

What I like is how you build them too. no code, no complex workflow builders. You describe what you want the agent to do in plain language and it deploys. That matters for teams that don't have a technical ops person.

You still need to review, tweak, and make the actual decisions. But the repetitive operational stuff that eats up a few hours a day? That's where these are useful.

Worth looking at if you're running any kind of volume:

https://lnkd.in/ern_wwSJ

The Weirdest Cold Calling Trainer 📞☎️📱 | Cold Calling CAN Be Fun! | ICF Coach | Stoic | 🍍 on 🍕 is a CRIME

Cold calling sucks - but it works well.

It's the fastest way to fix pipeline issues.

If you're struggling with it, get in touch:

UK: +44 7513 624 762

Alternatively, check out my website: www.underdogsales.com
If you're really an email person try info@underdogsales.com

Sales Trainer | Cold Calling Trainer

Giulio Segantini

𝟮𝟬 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗵𝗮𝗻𝗴 𝘂𝗽 𝗼𝗻 𝘆𝗼𝘂.

It doesn't matter if you:
• Have a great opener
• The best tone in the world
• A super-relevant pitch for them

You will catch some prospects at a bad time.

You will call people who hate being called.

Some prospects will just hate your voice.

The hard part is not making the call.
It's knowing you may do everything right and still lose.
Just like assembling IKEA furniture with the instructions.

This is why cold calling is a game of resilience.
(and IKEA is a form of masochism)

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗼 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗽𝗮𝗶𝗻?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest B2B Sales Trainer ❄️📞 Long Live Cold Calling | Pineapple on Pizza is a Crime | IFS Therapy

"𝗜'𝗺 𝗯𝘂𝘀𝘆" 𝗶𝘀 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀' 𝗮𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁.

It doesn't need to be the end of the call.

The right move is to playfully push forward:
"𝘐'𝘭𝘭 𝘴𝘱𝘦𝘢𝘬 𝘳𝘦𝘢𝘭𝘭𝘺 𝘲𝘶𝘪𝘤𝘬𝘭𝘺; 𝘺𝘰𝘶 𝘵𝘦𝘭𝘭 𝘮𝘦 𝘪𝘧 𝘪𝘵'𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘵𝘰 𝘤𝘢𝘭𝘭 𝘣𝘢𝘤𝘬."

The trick is making the next 10 seconds worth it.

𝘞𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘴𝘢𝘺 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘥𝘰𝘪𝘯𝘨 𝘧𝘪𝘯𝘦: 
"𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘥𝘰𝘯𝘦 𝘣𝘦𝘵𝘵𝘦𝘳?"

There's always another line, another angle.

Your job is to give them a reason to stay.

Watch what happens in the video 👇
 
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘀𝗮𝘃𝗲𝗱 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗵𝗮𝘁 𝘄𝗮𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗱𝗶𝗲?

——————————————————————

Follow Giulio Segantini or I'll cold call you.

𝗡𝗼 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗽𝗿𝗲𝗳𝗲𝗿𝘀 𝗮 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹.

Which is why when you call them:

They'll ask you for an email.

And most salespeople will send that email.

As if they don't receive enough emails.

Cold calling is not about politeness.

You'll have to push a little.

"Shy salespeople have skinny kids."

Agree to send that email and then say:

"𝘞𝘩𝘺 𝘥𝘰𝘯'𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘪𝘵-𝘥𝘰𝘸𝘯 𝘢𝘯𝘥 𝘨𝘰 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘮𝘢𝘪𝘭, 𝘪𝘧 𝘵𝘩𝘦 𝘦𝘮𝘢𝘪𝘭 𝘴𝘶𝘤𝘬𝘴, 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘤𝘢𝘯𝘤𝘦𝘭 𝘵𝘩𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨, 𝘧𝘢𝘪𝘳?"

Most of the time, they won't even read the email.

Watch it in action below. 👇🏻

𝗗𝗼 𝘆𝗼𝘂 𝘀𝗲𝗻𝗱 𝗲𝗺𝗮𝗶𝗹𝘀 𝘄𝗵𝗲𝗻 𝗮𝘀𝗸𝗲𝗱 𝘁𝗼?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

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