Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

We didn't turn off campaigns over the holidays.

It's a good thing because we still booked sales meetings.


For this client, we sent 6 sales meetings over that period (one booked on Boxing day).

But this Monday (5th), everyone came back and we started rocking again full swing.

5 meetings booked in 1 day for the same client.


Q1 started already, hope everyone's booking :)


If you'd like to apply for a pilot to work with Spring Drive, head to the website springdrive(.)co and book a call.

Mohan Muthoo

Founder @ Spring Drive | Outbound & GTM Engineering for B2B SaaS/AI | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Irrelevant personalization works.

There's a few nonsense points on LinkedIn about personalization.


You've probably seen a lot of 'relevance' is what matters.

But this space moves quickly.

Relevance is actually tablestakes at this point.


The fact your personalization is relevant does not make it interesting.

yer dull m8.

This is why people who say 'irrelevant personalization' is bad actually don't understand what's happening.


Sales is about psychology.

The reason why irrelevant personalization is 'bad' is because of the way its been traditionally used.


Which is as a disguised opener to reveal a pitch.

It's inherently deceptive.


I can use a door to let someone in or shut someone out.

The door isn't the problem.


But irrelevant personalization, such as some cool things in their location, where they went to school, or maybe something from a photo on their socials...

Can actually be how you build repour where everyone else fails.

You just have to do it correctly, which means 2 things:


1. Structure - don't use it as a way to open a gate to a business offer. That's deceptive.

It should a BY THE WAY.


2. You need to get good at using tools like Clay and prompt engineering to make how you frame those statements genuinely authentic.


'Saw you went to Plymouth University that's so impressive!'

Wtf.

But, saying:

'Omg, I was at Plymouth uni in 2009, did you ever go to Portland's Pizzeria?? I was there every thursday lol'


Irrelevant personalization is HIGHLY effective, if you understand what it is, why it matters, and how to deploy it.


Don't believe all the structural guru stuff on LinkedIn.

Actually some of its good, but a lot of it is dated.

If you are thinking of getting Clay you can sign up using my link and get an Extra 3k credits.

completely forgot I had this lol.


here u go:

Open article: Clay | Go to market with unique data—and the ability to act on it by clay.com

Clay | Go to market with unique data—and the ability to act on it

Harappa

Harappa is an e-learning organization committed to equipping working professionals with critical workplace skills which are beyond technical/functional skills, 

* We build deep competencies in social, behavioral, and cognitive skills, which we call THRIVE skills that every professional needs to excel at different stages of their careers. 

* Our range of personalized and customizable competency-based learning programs helps organizations build the skills and habits necessary to drive strong business outcomes.

KRA's

* Utilized Hubspot to manage sensitive client information and update existing and new client
profiles.

* Worked with marketing and sales to figure out campaigns to run for quality lead generation. 

Skills: LinkedIn Sales Navigator · Lusha · Prospect Research · Strategic Prospecting · Lead Qualification · Sales Prospecting · HubSpot

Sr. Associate- Enterprise Pre-Sales 

NoPaperForms

-Develop a strategic plan to source and develop business opportunities, and own an end-to-end sales funnel. 
-Meeting with key stakeholders like Director/Chairperson/Principal of schools/educational institutions to propose ‘Online Admissions Management ‘Software Services. (SaaS Product). 
-Lead customers through an end-to-end sales cycle in collaboration with NoPaperForms Customer success team. 
-Build and manage a strong sales funnel to meet the set goals. 
-Research about prospective clients and reach out to themthrough various outbound activities and qualify demand generation leads for account executives.

Senior Sales Consultant (inside sales) 

MyGate

* Unseating competition by developing an effective strategy .
* manage a small of team of BDEs to achieve sales targets of designated territory. 
* Designed competitive analysis and taking constructive feedback from the clients
* Collaborate with stakeholders and vendors. 
* work with cross functional teams to manage designated territory and build customer relationship.

Senior Business Development Manager

-Connecting with the builders/ RWA's/Management committees of the society.
-Effectively presenting the Product Demo in order to aware communities to understand a technologybased security system.
- Follow up and Relationship Building with the decision-makers of the management committee in order
to solve the challenges faced by them

Business Development Manager

Carpathy

-Responsible for B2C sales by converting leads from multiple mediums like Google adwords, IndiaMart 
andInbound Calls. Achieved a target of 60-70 bookings a month.
-Responsible for processing B2C orders as a part of the operations team and ensuring smooth running of orders along with Quality Control in order to provide overall customer satisfaction.
-Managed orders for B2B clients like Zoomcar, Cars24 and Droom as an operations executive and ensured that all timelines are adhered to along with quality control. Working as a SPOC in case of Zoomcar from the operations end.
-Responsible for crisis control management for both B2C and B2B orders and negotiate with vendors and clients in case of any disputes

Operations Executive

SPORTXS

• Part of the E-commerce team to manage and own the website front end from A-Z 
• Working on Magento to handle the online store, handled uploading of new category of 
  products online of different bands, including Decathlon, Zeven, Dunlop etc.
• Worked in close coordination with other teams (graphics, marketing, etc.) and coordinate and 
  filter onsite requests, as well as manage updating of inventory 
• Generate and share weekly report with teams to include actionable takeaways, risks and 
  opportunities from a trend, financial and brand perspective 
• Coordinate all aspects of product management on Magento, owning the digital aspects of the 
   product catalogue to maximise marketing messages and social media campaigns
•  Handled online and offline promotional campaigns for newly launched products. Monitored, 
    analysed, perfected and reported on performance of campaigns and key learnings to 
    maximize results

E-Catalouge associate

Tata Motors

•  Worked towards market penetration for Tata’s LCV segment: educated customers for 
   available loan schemes and promotional schemes
• Targeted Competitor Vehicle Mahindra Jeeto’s customers and gathered customer and 
   market response 
• Planned and executed various sales promotion activities in target areas

Sales and Marketing Intern

bookmysports

social media marketing and promotional campaigns

Marketing Intern

A result and process oriented individual , with 5 years of experience in Sales and Marketing domain. Excellent reputation for resolving problems, improving customer satisfaction.
Always ready to learn new practices and also try to better myself in various aspects. Build Competencies : Lead Generation, Client Retention, Market Research, Team Management, Business Strategy, Cross-functional coordination, Enterprise Sales.

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