Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

Booking $13 billion company Grammarly for a client at Spring Drive.

Cold outbound.


We spend most of our time with clients on competitive differentiation, not automation (we do that too, its just not the point lol).

That's why we *resonate* for them with prospects, rather than saying the same thing as everyone else.

And actually generate meaningful pipeline.

Not...

"Just saw your got funded, here at Generic .ai we're flipping the script on..."


Only Becc Holland can flip the script (she is brilliant btw check her stuff out).


For everyone else there's Spring Drive.

Actually there's a few other great agencies too, not just us.

But if you do want to work with us, you can apply for a pilot at springdrive.co.


Or don't, do whatever you wanna do.

Mohan Muthoo

Most of our best clients at Spring Drive still book through strong email creative variants.


I can't tell you how many companies have spoken to us and said they've tried different AI SDRs and signal tools but that it's not generating anything.

The reason is fundamentally that GTM is a competitive sport, so tools that democratize outreach end up being used by everyone hence making certain messaging too common and thereby less effective.

You have to actually *think* (shocker I know) creatively about where your competitive edge is.

AI is now without question a fundamental layer in our system - no doubt.

But most teams are relying on it to produce quality rather than using it to assist in their strategy.

For pure automation this can be fine, but GTM is fundamentally competitive.

its not about automation or efficiency - thats just for us. its about differentiation and saying something interesting.

As a broad metaphor Clay talk about finding your GTM Alpha - taking that inch ahead of your competition creatively and strategically.

Using tools to *execute* is brilliant, you should.

But too many companies want to use tools to do the thinking for them and these companies are struggling as a result.


Here's a screenshot of us flooding our client with sales opps with clever outreach.

If you want to work with Spring Drive, Apply for a Pilot here:
https://tally.so/r/7R26PA

Getting replies like this reminds us that we're putting out strong positions for our clients at Spring Drive.


Especially knowing the end stats add up too (getting 20-30 leads a day for this client).

But again, its a reminder that most saturation is around messaging not channels.

Before you move on to another channel, ask someone who works on your channel for a living what they think of your campaign.

8/10 times, mistakes are being made that, if corrected, would well actually start reaping success.


Cold email is just another channel and everyone reads their emails.

Don't forget it.

Something I've been noticing more and more lately - the teams that are crushing outbound aren't necessarily better at writing emails or picking better leads.

They're just better at operating.

They've figured out how to monitor campaigns, swap what's not working, keep mailboxes healthy, and follow up at the right time, without it eating their entire day.

That's partly why what Smartlead just released with SmartAgents caught my attention.

I've been playing around with it and there are a few things that stood out:

1. There's a campaign optimizer agent that monitors all my active campaigns every 6 hours. If reply rates dip below 4% after enough sends, it swaps out underperforming mailboxes, and shifts send times.

2. A mailbox health agent that tracks domain health, figures out when I need new ones, buys them from SmartSender, and sets up warmup. 

3. A meeting booking agent that catches intent in replies, books through Calendly, drops prep notes into HubSpot, and pings me on Slack. That whole flow used to be 4-5 manual steps.

What I like is how you build them too. no code, no complex workflow builders. You describe what you want the agent to do in plain language and it deploys. That matters for teams that don't have a technical ops person.

You still need to review, tweak, and make the actual decisions. But the repetitive operational stuff that eats up a few hours a day? That's where these are useful.

Worth looking at if you're running any kind of volume:

https://lnkd.in/ern_wwSJ

Matt Firestone

We did the work, you take the credit.

Helping SDR teams to turn “not interested” into “let’s chat”.

I know because I've been there.

When I’m not helping SDR teams grow or posting on LinkedIn, I’m busy chasing after my three kiddos.

Co-Founder

Helping empower and connect the sales development community of Israel.

I wrote this. Not Alex Hormozi...

Bet you read it differently when you thought he did.




(post inspired by James Wogan 🙏)

SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content | Cold call me and say “banana” to win a prize.

I had a dumb post go viral yesterday and gained 100+ new followers.

This post is for you guys. If you already follow me, please skip.

I want to be super transparent with you.

My content is usually mediocre at best.

Honestly, it's only downhill from here folks.

If you want to unfollow me and save yourself a couple of eye rolls and maybe a half chuckle, I won't be offended.

You have been warned.

I blocked 27 people on LinkedIn yesterday.

I’ve had enough.

From now on I’m blocking anyone who posts obvious AI-generated slop.

You know the format:

Hook.

Short line.

Another short line.

Numbered list.

Contrarian takeaway.

1. Same cadence.

2. Same templates.

3. Same recycled “insights.”

We’ve optimized LinkedIn for output instead of thinking.

If your post could’ve been written by a prompt…

Don’t be surprised when people treat it like spam.

( Thanks for the inspo Christian Sancto)

This is how my day starts.

With prayer.

I remind myself every morning that the purpose of life isn't hitting quota.

That's my job, not my purpose.

Remember, you don't take your money with you when you go.



P.S . For the sake of full transparency, my day actually starts by getting the kids to school on time,

only after that (and some coffee) do I start prayers...

SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content

This is one of the best cold emails I've ever gotten.  

Brilliant messaging.

Here's the context:

They make sure your emails land in your prospect's inbox.

With all the new AI gmail filters, the fact that this email didn't land in my spam is honestly impressive.

They know I received the email and they're owning it.

It's a live example of their value prop in action.

This is clearly templated with no personalization...

but is doesn't matter because the context and pain speak to me.

This is how it's done, folks.

Great job Warmy team.

You can check em out here: https://lnkd.in/d7Kpmfpx

Some post types should be BANNED.

Calling out Louis Butterfield.

Seriously. 

Public shaming people on LinkedIn for public shaming people.

I can't believe you did this.

Disappointed.

I've invested in Bitcoin.

I've invested in NVIDIA.

I've invested in Apple.

But my greatest investment was buying a bounce house for the kids.

I will die on this hill.

Matt, why do you like your own posts?

Great question, Jonne Välilä.

I'm proud of the content I create.

So ya, I smash the like button.

It's cringe, I get it.

but I also don't care.

Happy weekend, ya'll.

For the LinkedIn gurus working out at 5am.

Try getting 3 kids to school on time, 

with one on your shoulders.

This is how real men workout.

💪

SDRs should stop sending emails in 2026.

Cold email is dying fast.

Unless you're strategic about it, you're wasting your time.

If you want to succeed with email you need to:

1) Focus on social triggers. 

➡️ Stop with all that "Congrats on the funding:" garbage and see what your prospects are actually talking about in their content/articles/podcast that relate to your value prop.

2) Invest in your email infrastructure.

 ➡️ If you're not using tools dedicated to monitoring your domain health like Warmy, your 90%+ landing in spam. ( Shameless plug, check em' out here: https://lnkd.in/d7Kpmfpx )

3) Make your emails super short and to the post.

 ➡️ Aim for 50 words max.

If you're sending out cold emails the same way you did back in 2025,

you're probably wasting your time.

Brand partnership • SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content

My job on Fridays is to set up the shabbat candles.

My wife lights them.


This was my first weekend home since the war broke out,

 excited that I was able to do my job.

♥️

I closed a meeting with LinkedIn CEO Ryan Roslansky

By cold Whatsapping him.

Ok, to be fair that wasn’t his response, but I’m a big believer in speaking what you want into existence.

Why are SDRs ignoring Whatsapp for outreach when it has 3x reply rate compared to cold email?

Most teams are fighting for attention in crowded inboxes, while WhatsApp is still underused (and underrated) in B2B.

Shameless plug: I use lemlist to create and manage Whatsapp. The key isn’t blasting messages from your phone, it’s using multichannel outreach properly.

If you haven’t tried outreach through Whatsapp, you better jump on it before it gets crowded.

P.S. Ryan, I really did Whatsapp you. Let's chat.

P.P.S. Please don’t deactivate my LinkedIn.

I respect ☠️ Belal Batrawy for sharing his antisemetic views so openly on this platform.

We need more transparency from folks spreading antisemetic troups like Jews controlling the world with money.

In the name of transparency, I have contacted several Israeli companies that your employer Hyperbound has as clients.

I'm sure you'd want monday.com and Tipalti to be aware of your views of Jews and Israel. 

Thank you.

When you realize the Slack hold music is 🔥...

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