Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

We didn't turn off campaigns over the holidays.

It's a good thing because we still booked sales meetings.


For this client, we sent 6 sales meetings over that period (one booked on Boxing day).

But this Monday (5th), everyone came back and we started rocking again full swing.

5 meetings booked in 1 day for the same client.


Q1 started already, hope everyone's booking :)


If you'd like to apply for a pilot to work with Spring Drive, head to the website springdrive(.)co and book a call.

Mohan Muthoo

Founder @ Spring Drive | Outbound & GTM Engineering for B2B SaaS/AI | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Irrelevant personalization works.

There's a few nonsense points on LinkedIn about personalization.


You've probably seen a lot of 'relevance' is what matters.

But this space moves quickly.

Relevance is actually tablestakes at this point.


The fact your personalization is relevant does not make it interesting.

yer dull m8.

This is why people who say 'irrelevant personalization' is bad actually don't understand what's happening.


Sales is about psychology.

The reason why irrelevant personalization is 'bad' is because of the way its been traditionally used.


Which is as a disguised opener to reveal a pitch.

It's inherently deceptive.


I can use a door to let someone in or shut someone out.

The door isn't the problem.


But irrelevant personalization, such as some cool things in their location, where they went to school, or maybe something from a photo on their socials...

Can actually be how you build repour where everyone else fails.

You just have to do it correctly, which means 2 things:


1. Structure - don't use it as a way to open a gate to a business offer. That's deceptive.

It should a BY THE WAY.


2. You need to get good at using tools like Clay and prompt engineering to make how you frame those statements genuinely authentic.


'Saw you went to Plymouth University that's so impressive!'

Wtf.

But, saying:

'Omg, I was at Plymouth uni in 2009, did you ever go to Portland's Pizzeria?? I was there every thursday lol'


Irrelevant personalization is HIGHLY effective, if you understand what it is, why it matters, and how to deploy it.


Don't believe all the structural guru stuff on LinkedIn.

Actually some of its good, but a lot of it is dated.

If you are thinking of getting Clay you can sign up using my link and get an Extra 3k credits.

completely forgot I had this lol.


here u go:

Open article: Clay | Go to market with unique data—and the ability to act on it by clay.com

Clay | Go to market with unique data—and the ability to act on it

Matt Firestone

We did the work, you take the credit.

Helping SDR teams to turn “not interested” into “let’s chat”.

I know because I've been there.

When I’m not helping SDR teams grow or posting on LinkedIn, I’m busy chasing after my three kiddos.

Co-Founder

Helping empower and connect the sales development community of Israel.

I emailed LinkedIn CEO Ryan Roslansky asking for a thumbs down reaction on LinkedIn.

He said if this post gets at least 1k likes, he’ll “seriously consider it”.

Come on LinkedIn fam, we deserve it.

P.S.This is satire. Ryan didnt actually respond (yet). Ryan, please don’t deactivate my LinkedIn.

P.P.S Ryan, I really did email you, (found your email with FullEnrich). 

P.P.P.S If you comment on this, it would be legendary.

Brand partnership • SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content

My LinkedIn Influencer Selfie campaign generated over 40k USD in under a month.

That's more than some people make in a year!

It's amazing how much value large enterprises saw in my content. 

I have offers from companies like OpenAI, Clay, and ZoomInfo all begging to sponsor the series for 2026.

👆 

That would make one amazing story if it was true...

I started the series as a way to poke fun at LinkedIn influencer culture, not to create a revenue steam.

That being said,

Im not saying I wouldn't oppose the idea of a sponsorship...

😏

SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content

Gmail's new AI filters just killed cold email.

But for real this time.

Google just announced their new Gmail AI assistant that understands the context of your emails and the person sending them. 

It can accurately detect sales or AI-generated messaging and keep them out of primary inboxes.

Now is the time to stop investing in ways to blast thousands of "personalized" emails and to start doubling down on LinkedIn and cold calling.

Personally, the only time I’m using email these days is if I’m truly sending a 1-to-1 message or if already in a conversation with that person.

Otherwise, I spend my time on LinkedIn and on the phone.

If you rely heavily on email, it's time to rethink your strategy.

Boss: Alex, you can either make a couple cold calls or go free climb the Taipei 101 building.

Alex:

Day twenty one of copying LinkedIn influencer selfies.

Who should I do next?

✌️Follow me for more insightful sales tips.



P.S. Thanks Lexi Graham for the inspo.

Day twenty two of copying LinkedIn influencer selfies.

Who should I do next?

✌️Follow me for more insightful sales tips.



P.S. Thanks Caleb Whittle for the inspo.

Day twenty three of copying LinkedIn influencer selfies.

Who should I do next?

✌️Follow me for more insightful sales tips.



P.S. Thanks Joshua Bailey for the inspo.

Claude Cowork just replaced my SDR team and is already out performing them.

This is the future of outreach.

In a few hours I created a multi-agent system that:

➡️ Does deep context based research on all my accounts.

➡️ Creates personalized messaging based on triggers.

➡️ Interacts with prospects on my behalf without sounding like a bot.

Want the workflow? 

Comment "Claude" and I'll send it your way.

👆

Here's a fun drinking game: 

Whenever you see a post like this, check to see if it's by someone selling lead gen services.

or some 20 something punk trying to sell you on thier AI sales system that "books meetings while you sleep".

You will get very drunk, very fast.

A day in the life of a Top LinkedIn Content Creator.

I'm here to share the journey in public.

Join me on this incredible ride.



#Blessed

Mom look, I'm a Top Voice on LinkedIn!

3 years ago, I never made a post.

Then I made it a mission to become LinkedIn's #1 mediocre sales content creator.

Nobody believed in me, but I kept posting cringe content until LinkedIn noticed.

To all the people who rolled their eyes at my sub-par content, this is for you.

Thank you. 

🙏

P.S. LinkedIn team, I still haven't officially received my invitation to the Top Voice program. 

Given how awesome my content is, I'm making the reasonable assumption it got lost in the mail.

Please resend.

This is the best LinkedIn DM I've received this year.

It's masterclass in good outreach.

Let's break it down:

-Relevant personalization. He focuses on my LinkedIn tagine and owns that's he's sending cold DM to a fellow sales person.

-Observation. He calls out that I rely heavily on text and suggests looking into creating more visuals to grab attention.

-Tone. The message is a perfect mix of funny, informative and authoritative. I get the feeling I have something to learn without feeling "sold to".

MD Muzahidul Islam Maruf, this is one of the best DMs I've seen.

Can't wait to chat with you.

I emailed Nicolas Maduro last night and got this OOO message:

Thanks for reaching out, I'm tied up at the moment with limited wifi...

I disagree hard with James Hanzimanolis.

If I'm hiring, I don't want to be sold to.

I have been on the interviewer side of this with other folks and felt tricked and taken advantage of.

I'm happy this is working for you, James 

but tricking and misleading prospects to take meetings with you isn't honest selling.

That being said, you do you.

Super excited to be speaking at the 1 Billion Followers Summit in Dubai! 

Matt Firestone on the same stage as Mr. Beast!

Pinch me, I must be dreaming!

(Matt gets pinched by his 2 year old at 6am)

Nope, was just a dream.

Now off to get my kids to school because my life is super boring and nobody invites me to anything cool...

My favorite question to ask the interviewer:

(this question helped me break into tech)

"Do you have any hesitation about hiring me that I can address?"

Boom.

Literally every time I've used that line the interviewer pauses a beat.

It cuts through the fluff.

When interviewing for my first SDR role I asked this question.

The hiring manager said they were really looking for someone with at least 2 years of experience.

I had 0.

I responded that they will find plenty of candidates who have more experience than me,

but they will never find someone who will work harder than me.

I got the job.

6 months later I was the top SDR performer.

1 yesterday later I was managing my own team.

Own your weaknesses, don't hide them.

Own your strengths, don't hide them.

When LinkedIn finds out your using automation tools to scrape their data...

My 3 most controversial takes on SDRs.

1. SDRs should NOT do outreach from their personal LinkedIn profiles unless they sell to other sales people.

Your prospects are more likely to engage with your leadership, especially if they have real industry experience. 

2. SDRs should be compensated for meetings that aren't booked.

Sales leadership focuses too much on outcomes, and not about process. If an SDR does a good job disqualifying a lead  they should be compensated for it as that saved time is valuable.

3. Every SDR should be parralel dialing.

Email is pretty much dead thanks to AI slop. SDRs should double down on calls and parralel dialers (my favorite is Trellus (YC W22) gives you more chances at bat.

Am I the only person who buys props for LinkedIn posts?

Want to kill your top performers motivation?

Increase quota without increasing their pay.

I've been there and it made me want to quit.

My VP of Marketing literally said to me "you shot yourself in the foot by performing so well".

They said it jokingly but I was not laughing.

I was fuming.

You want to motivate your top performers?

Adjust their comp plan accordingly to reward them for outperforming.

If raising quota feels like a punishment to your SDRs, 

you're in trouble.

I'm probably late to the party on this one but:  LinkedIn Dark Mode> Light Mode.

I literally can never go back now.

taplio

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Matt Firestone

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taplio

The Battle

Mohan ‎Muthoo 🇬🇧

Matt Firestone

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