Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

Booking $13 billion company Grammarly for a client at Spring Drive.

Cold outbound.


We spend most of our time with clients on competitive differentiation, not automation (we do that too, its just not the point lol).

That's why we *resonate* for them with prospects, rather than saying the same thing as everyone else.

And actually generate meaningful pipeline.

Not...

"Just saw your got funded, here at Generic .ai we're flipping the script on..."


Only Becc Holland can flip the script (she is brilliant btw check her stuff out).


For everyone else there's Spring Drive.

Actually there's a few other great agencies too, not just us.

But if you do want to work with us, you can apply for a pilot at springdrive.co.


Or don't, do whatever you wanna do.

Mohan Muthoo

Most of our best clients at Spring Drive still book through strong email creative variants.


I can't tell you how many companies have spoken to us and said they've tried different AI SDRs and signal tools but that it's not generating anything.

The reason is fundamentally that GTM is a competitive sport, so tools that democratize outreach end up being used by everyone hence making certain messaging too common and thereby less effective.

You have to actually *think* (shocker I know) creatively about where your competitive edge is.

AI is now without question a fundamental layer in our system - no doubt.

But most teams are relying on it to produce quality rather than using it to assist in their strategy.

For pure automation this can be fine, but GTM is fundamentally competitive.

its not about automation or efficiency - thats just for us. its about differentiation and saying something interesting.

As a broad metaphor Clay talk about finding your GTM Alpha - taking that inch ahead of your competition creatively and strategically.

Using tools to *execute* is brilliant, you should.

But too many companies want to use tools to do the thinking for them and these companies are struggling as a result.


Here's a screenshot of us flooding our client with sales opps with clever outreach.

If you want to work with Spring Drive, Apply for a Pilot here:
https://tally.so/r/7R26PA

Getting replies like this reminds us that we're putting out strong positions for our clients at Spring Drive.


Especially knowing the end stats add up too (getting 20-30 leads a day for this client).

But again, its a reminder that most saturation is around messaging not channels.

Before you move on to another channel, ask someone who works on your channel for a living what they think of your campaign.

8/10 times, mistakes are being made that, if corrected, would well actually start reaping success.


Cold email is just another channel and everyone reads their emails.

Don't forget it.

Something I've been noticing more and more lately - the teams that are crushing outbound aren't necessarily better at writing emails or picking better leads.

They're just better at operating.

They've figured out how to monitor campaigns, swap what's not working, keep mailboxes healthy, and follow up at the right time, without it eating their entire day.

That's partly why what Smartlead just released with SmartAgents caught my attention.

I've been playing around with it and there are a few things that stood out:

1. There's a campaign optimizer agent that monitors all my active campaigns every 6 hours. If reply rates dip below 4% after enough sends, it swaps out underperforming mailboxes, and shifts send times.

2. A mailbox health agent that tracks domain health, figures out when I need new ones, buys them from SmartSender, and sets up warmup. 

3. A meeting booking agent that catches intent in replies, books through Calendly, drops prep notes into HubSpot, and pings me on Slack. That whole flow used to be 4-5 manual steps.

What I like is how you build them too. no code, no complex workflow builders. You describe what you want the agent to do in plain language and it deploys. That matters for teams that don't have a technical ops person.

You still need to review, tweak, and make the actual decisions. But the repetitive operational stuff that eats up a few hours a day? That's where these are useful.

Worth looking at if you're running any kind of volume:

https://lnkd.in/ern_wwSJ

Asseti

· 1st United States Hire
· Closed 1st deal in 2 months
· Collaborated with with CEO and Head of Sales in Australia to form GTM strategy for United States
· Trained BDR's in United States
· Made 100+ cold calls per day
· Ran 4 meetings per day

Enterprise Account Executive

Koncert

• Learned product and processes quickly and closed 1st deal inside of 1 month
• Ran 1-3 demos per day
• $1M Yearly Quota with 80% achievement so far (7 months)
• Made 100+ calls per day
• Sold dialing acceleration technology
• Prospected C-Level Executives at Fortune 500 companies
• Full sales cycle from prospecting to acquiring new business

Realtor.com

• Led and managed a team of 10+ enterprise sales representatives, achieving a 120% of annual sales quota and generating over $10M in annual revenue.
• Developed and implemented strategic sales plans to penetrate new markets, resulting in a 30% increase in pipeline growth and new customer acquisition.
• Provided mentorship and coaching to sales team members, resulting in a 20% increase in productivity and team engagement.
• Collaborated with marketing and product teams to develop targeted sales collateral and messaging, contributing to a 25% increase in win rates.
• Established and maintained relationships with key decision-makers at customer accounts, resulting in a 40% increase in customer retention rates.
• Conducted regular forecasting and reporting to senior management, providing valuable insights into sales performance and areas for improvement.

Enterprise Sales Manager

• Averaged $100k per month
• Hit yearly quota of $1M in sales
• Ran 1-2 demos per day
• Hit 120% to goal last year
• Made 50+ calls per day
• Sold lead generation software
• Worked with largest real estate brokerages in United States 
• Full sales cycle from prospecting to acquiring new business

• Averaged $10k per month
• Hit yearly quota of $100,000 in sales
• Ran 3-5 demos per day
• Hit 110% to goal last year
• Made 100+ calls per day
• Sold lead generation software
• Worked with medium sized real estate brokerages in United States 
• Full sales cycle from prospecting to acquiring new business

Account Executive

Nobly POS

• Led and managed a team of 5 sales representatives, driving a 40% increase in annual revenue and exceeding sales targets for 8 consecutive months.
• Developed and executed strategic sales plans that resulted in a 50% increase in customer acquisition and a 40% increase in customer retention rates.
• Conducted thorough market research and competitive analysis to inform sales strategies and identify new business opportunities, resulting in a 30% increase in pipeline growth.
• Collaborated closely with marketing and product teams to develop targeted sales collateral and messaging, contributing to a 30% increase in win rates.
• Provided regular reporting and insights to senior management regarding sales performance, forecasting, and areas for improvement.

Head of Sales

Yodle

• Managed a team of 16 sales reps
• Kept track of KPI's and metrics
• Hit 110% to goal for the year
• Hired, taught, and coached reps
• Built out scripting for cold calls, rebuttals, and demos
• Managed and motivated sales team
• Worked with Senior managers to implement new business strategies

Sales Manager

• Averaged $6k per month
• Worked with real estate agents and brokers
• Sold marketing SaaS product
• Full sales cycles (cold callling - closing)
• Hit yearly quota of $55,000 in new business sales
• Hit 110% of yearly quota by making $79,000 in total
• Made 100+ calls per day
• Outbound only
• Was promoted to manager in 1.5 years at the company

• Averaged $3k per month
• Set meetings with blue collar and white collar business owners
• Set 8-10 meetings per day
• Achieved yearly quota of $36,000 in 6 months
• Made 100+ calls per day
• Outbound only
• Was promoted to Account Executive in 6 months

Sales Development Representative

SaaS sales Account Executive and Manager.

Sales Philosophies: Consultative, Straight Line, GAP, Sandler, MEDDICC, Miller Heiman

Accomplishments: Partnered with I Luv Pho and sold 500 POS systems while at Nobly POS. Partnered with eXp Realty and brought on all North American brokerages totaling over 100,000 agents nationwide.

Click "Connect" to start a conversation with me!

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