Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

We didn't turn off campaigns over the holidays.

It's a good thing because we still booked sales meetings.


For this client, we sent 6 sales meetings over that period (one booked on Boxing day).

But this Monday (5th), everyone came back and we started rocking again full swing.

5 meetings booked in 1 day for the same client.


Q1 started already, hope everyone's booking :)


If you'd like to apply for a pilot to work with Spring Drive, head to the website springdrive(.)co and book a call.

Mohan Muthoo

Founder @ Spring Drive | Outbound & GTM Engineering for B2B SaaS/AI | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Irrelevant personalization works.

There's a few nonsense points on LinkedIn about personalization.


You've probably seen a lot of 'relevance' is what matters.

But this space moves quickly.

Relevance is actually tablestakes at this point.


The fact your personalization is relevant does not make it interesting.

yer dull m8.

This is why people who say 'irrelevant personalization' is bad actually don't understand what's happening.


Sales is about psychology.

The reason why irrelevant personalization is 'bad' is because of the way its been traditionally used.


Which is as a disguised opener to reveal a pitch.

It's inherently deceptive.


I can use a door to let someone in or shut someone out.

The door isn't the problem.


But irrelevant personalization, such as some cool things in their location, where they went to school, or maybe something from a photo on their socials...

Can actually be how you build repour where everyone else fails.

You just have to do it correctly, which means 2 things:


1. Structure - don't use it as a way to open a gate to a business offer. That's deceptive.

It should a BY THE WAY.


2. You need to get good at using tools like Clay and prompt engineering to make how you frame those statements genuinely authentic.


'Saw you went to Plymouth University that's so impressive!'

Wtf.

But, saying:

'Omg, I was at Plymouth uni in 2009, did you ever go to Portland's Pizzeria?? I was there every thursday lol'


Irrelevant personalization is HIGHLY effective, if you understand what it is, why it matters, and how to deploy it.


Don't believe all the structural guru stuff on LinkedIn.

Actually some of its good, but a lot of it is dated.

If you are thinking of getting Clay you can sign up using my link and get an Extra 3k credits.

completely forgot I had this lol.


here u go:

Open article: Clay | Go to market with unique data—and the ability to act on it by clay.com

Clay | Go to market with unique data—and the ability to act on it

Teamtailor

Account Executive

Okta

Prospecting for new business opportunities via outbounding initiatives. 
Qualify, nurture and develop a volume of inbound leads on set target accounts.
Generate sales-ready meetings and opportunities for the Account Executives.
Research contacts and generate demand through call and email campaigns.
Utilize active listening skills to uncover customer needs and business outcomes.
Willingness to collaborate with other members of the sales and marketing organization to drive deals forward. 
Attend in-person and online marketing events to represent the xDR Organization.
Use and maintain our SaaS toolkit (SDFC, Outreach etc) to keep data accurate.

Senior Sales Development Representative l Strategic Accounts

Seismic

- Cold-calling into targeted accounts, lists or personally researched contacts within a specified region/market to uncover and qualify opportunities.
- Clearly communicating value proposition over the phone by thoroughly understanding Seismic’sproducts and business values.
- Identify client needs and develop positive rapport with both clients and the team.
- Building a network; research prospective clients through the use of web/social media, internaldatabases and external tools to identify leads.
- Documenting client interaction and/or prospecting efforts through the use of a CRM.
- Ensuring qualified leads meet quality standards and that channel partners actively engage in followingup on these leads
- Partnering and strategizing with Outside Sales to build pipeline and set monthly goals.

- Q3 2023 188%
-Q4 '23 100%

Sales Development Representative

JobAdder

JobAdder is a market-leading, cloud-based recruitment platform, that enables recruiters to spend more time doing work that adds real human value. Our platform is backed by award-winning support and trusted by businesses worldwide. Headquartered in Sydney, JobAdder operates globally with offices in New Zealand, United Kingdom and the United States of America.

*   Building a pipeline of leads for the sales team by identifying, researching, and generating new target prospects via all channels.
*   Strategically prospecting key account targets & contacts.
* Developing creative strategies for engaging and nurturing prospects using content, email, phone, and social media.
*   Converting target prospects to sales opportunities by exploring and understanding the clients' needs and challenges.
*   Conducting effective qualification conversations with prospects through your deep understanding of our product value proposition.
*   Setting prospect meetings with our Sales Executives.
*   Recording accurate information on both the prospects and your interaction within the CRM.

Sales Development Representative (APAC)

RedBeard Talent

Talent Scout - Team Lead

I contribute by developing a robust pipeline of talent to help fill hiring needs. To build these pipelines of both passive and active talent, I partner with other members of the Recruiting team, Hiring Managers, Executives at RedBeard Talent, and our clients to define what skillsets, backgrounds, and experiences are needed for a candidate to be successful in the role. Some of my responsibilities are to:

- Generating and Acquiring Talent Leads including working collaboratively with Talent Advisors, and Partners to determine the position requirements
- Drafting and managing job advertisements
- Interacting with talent on professional networks and other channels
- Crowdsourcing and networking with industry partners for referrals
- Identifying and qualifying active and passive candidates
- Booking Talent for screening calls with Talent Advisors and Partners
- Contributing to the innovation of lead generation, acquisition, and Talent sourcing strategies

Supporting Talent Management including:
- Following up on talent referrals
- Acting as the first point of contact for incoming inquiries
- Advising standard information to Talent and connecting them to relevant Talent Advisors and
   Partners

E: kaumini@redbeardtalent.com

Talent Scout

Paladin Analytics

Developing and implementing sales strategies, client service and retention plans, and analyzing sales data to inform or update marketing strategies.

Assist with drafting business plans, sales pitches, presentations, reference material, and other documents as required.

Cultivating strong relationships with new clients, while maintaining existing client relationships.

Conducting market research identifying new business opportunities and partners.

Product Growth Associate - Rooster Recruitment Platform

Indeed.com

First Onboarding Strategist in ANZ.

Service and support existing client base.
Advise clients on how to set up their account for successful hiring.
Drive growth by selling pay per click advertising services to small-to-medium sized employers
Help clients measure their success and ROI from Indeed.
Educate clients on our products and ensure their accounts are optimized.
Retain and grow accounts
Meet or exceed assigned quota on a quarterly basis.

Client Onboarding Strategist

Antyra Solutions

Innovate, research and come up with ideas for digital campaign executions.
Web content/copy writing (social media and website).
Monitor social and manager media platforms using social listening tools.
Assist in developing social media communication strategies and publish campaigns on schedule.
Day-to-Day monitoring and management of Advertising campaigns (PPC and SMO).

Digital Marketing Associate

Smarter enablement, better outcomes | Seismic

I specialize in identifying and qualifying high-quality leads and generating new business opportunities. With 3+ years of experience in B2B tech sales, I have a proven track record of delivering results through effective prospecting, lead generation, and strategic account-based prospecting. My strengths include active listening,solution-focused problem-solving, and an ability to tailor my approach to meet the specific needs of each client/prospect

Specialties: Prospecting, Cold Calling, Cold Emailing, Rapport Building, New Business Development, B2B Software Sales, Building Sales Sequences, Sales CRM knowledge, Lead Gen, Software-as-a-Service (SaaS)Product Demonstration, Social Media Savviness, Email Marketing.

Kaumini De Costa

I’m happy to share that I’m starting a new position as Account Executive - Mid Market at Teamtailor!

Mid Market Account Executive @ Teamtailor | ATS & Employer Branding Tech

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Kaumini De Costa

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The Battle

Mohan ‎Muthoo 🇬🇧

Kaumini De Costa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mohan ‎Muthoo 🇬🇧's LinkedIn Performance

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