Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

Booking $13 billion company Grammarly for a client at Spring Drive.

Cold outbound.


We spend most of our time with clients on competitive differentiation, not automation (we do that too, its just not the point lol).

That's why we *resonate* for them with prospects, rather than saying the same thing as everyone else.

And actually generate meaningful pipeline.

Not...

"Just saw your got funded, here at Generic .ai we're flipping the script on..."


Only Becc Holland can flip the script (she is brilliant btw check her stuff out).


For everyone else there's Spring Drive.

Actually there's a few other great agencies too, not just us.

But if you do want to work with us, you can apply for a pilot at springdrive.co.


Or don't, do whatever you wanna do.

Mohan Muthoo

Most of our best clients at Spring Drive still book through strong email creative variants.


I can't tell you how many companies have spoken to us and said they've tried different AI SDRs and signal tools but that it's not generating anything.

The reason is fundamentally that GTM is a competitive sport, so tools that democratize outreach end up being used by everyone hence making certain messaging too common and thereby less effective.

You have to actually *think* (shocker I know) creatively about where your competitive edge is.

AI is now without question a fundamental layer in our system - no doubt.

But most teams are relying on it to produce quality rather than using it to assist in their strategy.

For pure automation this can be fine, but GTM is fundamentally competitive.

its not about automation or efficiency - thats just for us. its about differentiation and saying something interesting.

As a broad metaphor Clay talk about finding your GTM Alpha - taking that inch ahead of your competition creatively and strategically.

Using tools to *execute* is brilliant, you should.

But too many companies want to use tools to do the thinking for them and these companies are struggling as a result.


Here's a screenshot of us flooding our client with sales opps with clever outreach.

If you want to work with Spring Drive, Apply for a Pilot here:
https://tally.so/r/7R26PA

Getting replies like this reminds us that we're putting out strong positions for our clients at Spring Drive.


Especially knowing the end stats add up too (getting 20-30 leads a day for this client).

But again, its a reminder that most saturation is around messaging not channels.

Before you move on to another channel, ask someone who works on your channel for a living what they think of your campaign.

8/10 times, mistakes are being made that, if corrected, would well actually start reaping success.


Cold email is just another channel and everyone reads their emails.

Don't forget it.

Something I've been noticing more and more lately - the teams that are crushing outbound aren't necessarily better at writing emails or picking better leads.

They're just better at operating.

They've figured out how to monitor campaigns, swap what's not working, keep mailboxes healthy, and follow up at the right time, without it eating their entire day.

That's partly why what Smartlead just released with SmartAgents caught my attention.

I've been playing around with it and there are a few things that stood out:

1. There's a campaign optimizer agent that monitors all my active campaigns every 6 hours. If reply rates dip below 4% after enough sends, it swaps out underperforming mailboxes, and shifts send times.

2. A mailbox health agent that tracks domain health, figures out when I need new ones, buys them from SmartSender, and sets up warmup. 

3. A meeting booking agent that catches intent in replies, books through Calendly, drops prep notes into HubSpot, and pings me on Slack. That whole flow used to be 4-5 manual steps.

What I like is how you build them too. no code, no complex workflow builders. You describe what you want the agent to do in plain language and it deploys. That matters for teams that don't have a technical ops person.

You still need to review, tweak, and make the actual decisions. But the repetitive operational stuff that eats up a few hours a day? That's where these are useful.

Worth looking at if you're running any kind of volume:

https://lnkd.in/ern_wwSJ

Cait Kennedy 🏳️‍🌈 🥄

Founder & Fractional GTM Lead

Strativ Group

Vice President of Sales

Spoons 🥄

Pavilion

Executive Member

RevGenius

Member

Antler

Received investment, now building full time

Founder in Residence

MindRev

Setting up GTM functions from scratch and Building Predictable Revenue Engines

- GTM strategy
- Sales Coaching

Clients include (not limited to): CTG, Workfully, ACELR8, Tribe, Sook

peoplepath.io

- Increased Outbound reply rate and meetings booked rates by 6x 📈
- 100% Target Achievement for Q4/Q1 Goals agreed at signing 🎯
- Launched our VC Talent Leaders community on LinkedIn and Slack, growing it to over 100 members from leading firms within 2 weeks of launch (and growing!) 👩‍👩‍👧‍👧
- Hosted 2 VC Talent Leaders roundtables with over 50+ attendees each, with demand for more 🎙
- Onboarded new SDRs 🌟
- Signed new clients 🚀

Vice President of Sales and Marketing

Talentful

Built and delivered onboarding & development programs for 6 BDMs and 12 SDRs in EMEA + US
👇Check out the "Recommendations" section to see what these reps thought about it👇 

(9 SDRs on Secondment)

Director of Business Development

- Lead team of 4 reps with 125%+ team target hit in 2021 
- Highest win rate in the team as an IC
- Highest annual revenue closed among the team
- Personally signed over 7m+ GBP/8m Euro/9million USD in 2021, while simultaneously hiring, onboarding, and coaching team
- Mapped TAM and developed a framework to identify Priority Prospects most likely to convert with a high customer LTV

Associate Director of Business Development, EMEA 

- 4x YoY Revenue Growth in DE/EU in FY 20, 195% of target in FY 21 (delivered revenue, booked 4x target)
- Highest win rate in the team
- Highest annual revenue closed among the team
- Organised Roundtable events resulting in signed revenue - including the largest new business deal in the companies history at the time of signing (majority of DE/EU signed pipeline generated during COVID stemmed from these sales-run virtual events)

Business Development, DACH

ACELR8

- Drove Revenue Growth by 123% YoY and hit/exceeded targets every quarter
- Grew BD team by hiring first SDR, selling into Startups through Enterprise
- Developed sales playbook, mapped EU market (TAM/SAM/SOM), defined BD strategy
- Implemented SLAs which effectively reduced customer churn
- Hired sales talent for external partners including VP Sales, Sales Directors, Enterprise Sales, and SDRs

Head Of Business Development

Think-it 

- Setup sales function from scratch
- Selling into North America and EMEA
(Short-term contract)

Head of Sales (Interim/Contract)

Helping Startups Grow | 3x VP/Head of Sales | Founder in Residence at Antler | Quantic EMBA Candidate | Harvard Alum

15 years in revenue generation, including 8 years leading gogetter teams

Closing track-record:

• Highest win/close rate (every role with multiple sellers)
• As an IC, I’ve as much as 4x’d my territories (DACH) YoY revenue in bootstrapped environments - without additional resources (Talentful)
• As a leader, I’ve doubled win rates and 2x’d average quarterly revenue *per rep* in as little as 2 quarters - also without additional resources (ResearchGate) 

Top-of-Funnel track record:

• Increased number of weekly meetings booked by 6x (Peoplepath)
• Average reply rate as high as 11x team average (Peoplepath)
• Generated largest new business deal in companies history *at time of signing* from sales run demand gen events (Talentful)

Talk data to me about the Science of Sales 

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Cait Kennedy 🏳️‍🌈

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