Vanta

I talk to security and compliance leaders every day, and these challenges come up again and again:

❌ Missing certifications = blocked deals and lost revenue
❌ Security questionnaires eat up valuable time—teams spend 10-40 hours per month on them
❌ Compliance is only a priority during audit season, making it tough to prove security year-round

That’s where Vanta helps:

✅ Continuous compliance – SOC 2 & ISO 27001 monitoring 24/7
✅ AI-powered automation – answers security questionnaires in minutes with 95% accuracy
✅ Less manual work – so your team isn’t stuck in reactive audit cycles

Security and compliance should support growth, not slow it down.

If these challenges sound familiar, let’s chat! 🚀

Senior Account Executive

Catalyst Software

- Full cycle AE trained on MEDDPICC & Command of the Message frameworks, driving substantial
revenue growth and client acquisition in a dynamic post-acquisition environment.
- Leveraged full-cycle enterprise AE expertise to exceed targets, contributing to the company's
growth and solidifying its market position after the Totango acquisition.

Senior Enterprise Account Executive

Outreach

- Achieved President's Club 4 times
- Ranked top AE among 75 in 2021.
- Closed five six-figure deals and secured 105 net new customers totalling over $5MM in revenue
- President's Club 2019, 2020, 2021, 2022

Enterprise Account Executive

- Managed full sales cycle for new and existing accounts achieving territory goals using MEDDPICC.
- Identified prospect needs and built effective business cases, demonstrating ROI and value of Outreach.
- Partnered with Solution Consultants for successful proof of concept demos to C-level executives
- Achieved quota attainment and maintained high pipeline generation and forecast accuracy

Commercial Account Executive

DocuSign

- Managed 80 customer accounts, upselling from web to corporate, achieving 104% sales targets. 
- Supported principal account executive in client outreach and meeting coordination.
- Enhanced client relationships through strategic upselling, driving revenue growth.

Associate Account Manager

- Led strategic outreach campaigns, surpassing quarterly targets.
- Achieved 134% of annual quota, generating $930K in pipeline opportunities. 
- Ranked #1 out of 30 reps in quota attainment, contributing to team success.
- Promoted rapidly, becoming 2nd fastest in company history
- Awarded Top SDR Producer for FY18/19, demonstrating exceptional performance.

Senior Sales Development Repesentative

Jordan Salon The Professional Man's Barber

•My father passed away while I was in college. I took a hiatus from college in order to oversee my family business and care for my 5 siblings and widowed mother. 
•Grew revenue from 90k to 460k by leading marketing, SEO, customer acquisition, lease negotiations, hiring, and overall business strategy. 
•Acquired barber license and gave over 1000 haircuts over 7 years to well-known tech leaders in the Seattle area such as the president of Microsoft, founder of Concur, etc.

Business Operator + Master Barber

Keller Williams Realty, Inc.

•Facilitated the buying and selling process, throughout the entire real estate transaction.

Real Estate Broker

Starbucks

•  Collaborated with team-members to develop creative and innovative solutions to deliver hot drinks to consumers.
• Formulated outside-the-box ideas while simultaneously working within the boundaries of the Starbucks core image and values.

Project Consultant via Foster School of Business

Macy's

•Refined customer services skills, advised customers, and learned management skills. and recognized as top performer.

Sales Consultant

بِسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْمِ  - وَمَا بِكُم مِّن نِّعْمَةٍ فَمِنَ اللَّهِ ۖ 

The obstacle is the way. 

When I was 19, my father passed away unexpectedly.

I had 5 siblings and a stay-at-home mom to take care of.

Lucky for me, I had spent many years with my father at his hair salon that he opened in 1987, where at age 9, I learned how to answer the phone, book appointments, and greet 6-foot giants with a firm handshake.

However, with no barber degree or management experience, I was thrown into the deep end and had to learn how to swim quickly.

I made more mistakes than I would like to admit, but fast forward 7 years, I had learned some priceless things:

-Gave over 12,000 haircuts having a 97% return rate and a book of clients consisting of leaders and CEOs at Concur, Zones, Microsoft, Expedia, and many more.
-Became the top men's barber in Bellevue (35+ Yelp reviews :))
-Learned how to run a business, manage employees and satisfy customers

This gave me a unique perspective on business and life in general.

I persevered to gain entry into the UW Foster School of Business and ended up graduating with an emphasis in Sales and Marketing.

I knew I had a love for tech and a knack for sales, so when a client of mine, who was an SDR at DocuSign offered to refer me, I did not say no.

I was the fastest promoted SDR at DocuSign, lived through my first IPO with them, and learned a whole lot about SaaS.

After mass blasting emails from Outlook, we got Outreach at Docusign. 

I fell in love with the product and ended up getting hired by the VP of Sales, on the spot during my interview.

Never give up and always give 100%. 

You never know where life takes you. 

I speak Arabic fluently, and some English :)

Thanks for checking out my profile!  Feel free to connect with me.  Would love to meet you!

Mohammed Kiswani

I owe so much of my sales career success to one man--->Alex Kremer.

I worked under Alex on 3 different teams at Outreach and Catalyst

What's unique about Alex is he is the type of leader that leads from the heart and practices what he preaches about authenticity, how you show up for customer calls, and how you show up in every area of life. 

Alex had a very successful sales career and now runs Alluviance teaching  sales professionals how to be the best version of themselves with a focus on inner game. 

Futhallah Hamed and I were  lucky to have him join the Deen & Deals podcast last week. 

We had an amazing conversation. 

Full episode in the comments below. 

Give it a listen!

Sales @ Clari | Podcast Host @ Deen & Deals

Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Spoke to an AE who ranked #2 globally out of 700+ AEs at his company last fiscal.

He’s gunning for #1 this fiscal (which ends in a few months for him)

What’s he doing differently?

It’s not complicated.

It’s the fundamentals.

(and it works)

Here’s a glimpse 👇

1. Knows the problems inside and out

He got the same product training as everyone else during onboarding.

Rather than jumping into product after hearing an ounce of pain, he takes a problem-first approach when speak into IT security leaders.

He spent his first few weeks in role truly understanding not the product, BUT

→ the problem it solves (in prospects language)
→ how said problem affects each key persona
→ how typically teams tackle the problem today
→ negative impact of ignoring the problem
→ KPIs + metrics affected by problem 

So when he talks to prospects, they think:

“This person gets my world.”


2. In discovery, he goes beyond surface-level pain 

If you took him aside and asked him about an in-quarter deal, he could tell you:

→ the specific problem they are facing (in their language)
→ how the team is dealing with problem today 
→ the use cases tied to that problem 
→ the impact on persona, team and org
→ who it’s affecting and why it actually matters
→ the exeutive priority that problem puts at risk
→ the risks or obstacles currently in the deal 
→ how he’s proactively de-risking them
→ next step, who owns it, and the goal

He knows discovery isn’t a stage in the sales process.

It runs throughout the entire deal cycle.


3. He leverages his x-functional team

Works closely with SDR, SE, CSMs, Pro Services, and a TON with partners.

But he doesn’t just “loop them in”. What he does:

→ prepares SEs before every call and demo
→ brings in execs for exec-to-exec alignment
→ sends each exec a 1-page deal brief before that 
→ works with partners as a true win-win
→ consistently meets with them, “walks the halls”
→ builds mutual plans that hold everyone accountable

………………………………………………

I’ve been coaching this AE for almost 2 years.

He wants to Finish #1 globally this fiscal.

……………………….

With how competitive the market is.
With budgets being super tight.
With all the AI tools at our fingertips.

IMO, it comes down to the fundamentals of sales that will help drive our success.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

1st year AE, I was told these were good disco questions:

“Do you have budget set aside for this?” 
“What’s your timeframe in making a decision?” 
“Who's the decision maker on your end?” 

😐 

I asked them pretty much exactly like that. BANT style.
And prospects saw right through it.

They felt lazy.
Salesy.

Pure “check-the-box” questions.
Deals didn’t move forward.

Conversations stayed shallow.
Something had to change.

If I wanted real answers, I had to stop qualifying and start understanding.

Here’s what changed everything 👇

4 simple shifts that made qualification feel natural 
(not salesy)

1. Timeframe → Consequence

Instead of asking:
“What’s your time frame?” 😐

Ask:
“What’s happening today that’s causing you to take a closer look at this problem now vs later?” 🙂

Now timing had meaning.


2. Decision maker → Initiative ownership

Instead of asking:
“Who’s the decision maker?” 😐

Ask:
“When folks are trying to solve a big problem like this I find it’s usually driven by someone at the exec level. In addition to yourself, is there an exec on your side this initiative is being driven by?” 🙂

No pressure.
Just context.


3. Budget → Reality check

Instead of asking:
“Do you have budget?” 😐

Ask:
“Usually what I find is companies fall in 1 of 2 buckets:
a) have budget set aside for a specific project + eval
b) there's no line item for fiscal aligned to the project + eval
Which bucket would you put yourself in?" 🙂

Way more honest answers.


4. Sign-off → Risk

Instead of asking:
 “When do you expect sign off?” 😐

Ask:
“What would prevent your CIO and CFO from moving forward?” 🙂

Obstacles surfaced early.
Not at the end.

............................................

The difference?
Purpose.
Intention.

Respect for the buyer.

Ask questions that help prospects think, not questions that make them feel sold to.

Not so hot take: Quit wasting time and team resources on RFPs you have no business being in.

Imagine this 👇 

→ prospect invites you to participate in an RFP 
→ AE drops what they're doing, pipes a 100k deal
→ gathers team resources (SE, PS, Product, etc...)

Team is heads down for the next few weeks.

Responding to the 100+ questions.

Preparing for the demo so they can meet req'ts.

Only to find out a month later they aren't the selected vendor.

.................................................

Here's why this is a mistake:

→ you're late to the party if you just found out about the RFP
→ prospect already has a good idea on the vendor
→ your team wastes weeks on a lost cause
→ resources are drained

Winning RFPs requires early engagement.

Ask yourself:

- were we engaged prior to release?
- did we help co-create or shape the RFP?
- are they willing to meet so we can learn more?

If not, you've got to make the smart decision and walk away

... and focus on winnable deals instead.

(There are exceptions here, especially in gov't / public sector for example where RFPs are the norm)

But in the majority of cases, it's true.

Use your time (and your team's time) wisely.

The best salespeople know when to say no.

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The Battle

Mohammed Kiswani

Salman Mohiuddin

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Posts

Engagements

Likes

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