Vanta

I talk to security and compliance leaders every day, and these challenges come up again and again:

❌ Missing certifications = blocked deals and lost revenue
❌ Security questionnaires eat up valuable time—teams spend 10-40 hours per month on them
❌ Compliance is only a priority during audit season, making it tough to prove security year-round

That’s where Vanta helps:

✅ Continuous compliance – SOC 2 & ISO 27001 monitoring 24/7
✅ AI-powered automation – answers security questionnaires in minutes with 95% accuracy
✅ Less manual work – so your team isn’t stuck in reactive audit cycles

Security and compliance should support growth, not slow it down.

If these challenges sound familiar, let’s chat! 🚀

Senior Account Executive

Catalyst Software

- Full cycle AE trained on MEDDPICC & Command of the Message frameworks, driving substantial
revenue growth and client acquisition in a dynamic post-acquisition environment.
- Leveraged full-cycle enterprise AE expertise to exceed targets, contributing to the company's
growth and solidifying its market position after the Totango acquisition.

Senior Enterprise Account Executive

Outreach

- Achieved President's Club 4 times
- Ranked top AE among 75 in 2021.
- Closed five six-figure deals and secured 105 net new customers totalling over $5MM in revenue
- President's Club 2019, 2020, 2021, 2022

Enterprise Account Executive

- Managed full sales cycle for new and existing accounts achieving territory goals using MEDDPICC.
- Identified prospect needs and built effective business cases, demonstrating ROI and value of Outreach.
- Partnered with Solution Consultants for successful proof of concept demos to C-level executives
- Achieved quota attainment and maintained high pipeline generation and forecast accuracy

Commercial Account Executive

DocuSign

- Managed 80 customer accounts, upselling from web to corporate, achieving 104% sales targets. 
- Supported principal account executive in client outreach and meeting coordination.
- Enhanced client relationships through strategic upselling, driving revenue growth.

Associate Account Manager

- Led strategic outreach campaigns, surpassing quarterly targets.
- Achieved 134% of annual quota, generating $930K in pipeline opportunities. 
- Ranked #1 out of 30 reps in quota attainment, contributing to team success.
- Promoted rapidly, becoming 2nd fastest in company history
- Awarded Top SDR Producer for FY18/19, demonstrating exceptional performance.

Senior Sales Development Repesentative

Jordan Salon The Professional Man's Barber

•My father passed away while I was in college. I took a hiatus from college in order to oversee my family business and care for my 5 siblings and widowed mother. 
•Grew revenue from 90k to 460k by leading marketing, SEO, customer acquisition, lease negotiations, hiring, and overall business strategy. 
•Acquired barber license and gave over 1000 haircuts over 7 years to well-known tech leaders in the Seattle area such as the president of Microsoft, founder of Concur, etc.

Business Operator + Master Barber

Keller Williams Realty, Inc.

•Facilitated the buying and selling process, throughout the entire real estate transaction.

Real Estate Broker

Starbucks

•  Collaborated with team-members to develop creative and innovative solutions to deliver hot drinks to consumers.
• Formulated outside-the-box ideas while simultaneously working within the boundaries of the Starbucks core image and values.

Project Consultant via Foster School of Business

Macy's

•Refined customer services skills, advised customers, and learned management skills. and recognized as top performer.

Sales Consultant

بِسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْمِ  - وَمَا بِكُم مِّن نِّعْمَةٍ فَمِنَ اللَّهِ ۖ 

The obstacle is the way. 

When I was 19, my father passed away unexpectedly.

I had 5 siblings and a stay-at-home mom to take care of.

Lucky for me, I had spent many years with my father at his hair salon that he opened in 1987, where at age 9, I learned how to answer the phone, book appointments, and greet 6-foot giants with a firm handshake.

However, with no barber degree or management experience, I was thrown into the deep end and had to learn how to swim quickly.

I made more mistakes than I would like to admit, but fast forward 7 years, I had learned some priceless things:

-Gave over 12,000 haircuts having a 97% return rate and a book of clients consisting of leaders and CEOs at Concur, Zones, Microsoft, Expedia, and many more.
-Became the top men's barber in Bellevue (35+ Yelp reviews :))
-Learned how to run a business, manage employees and satisfy customers

This gave me a unique perspective on business and life in general.

I persevered to gain entry into the UW Foster School of Business and ended up graduating with an emphasis in Sales and Marketing.

I knew I had a love for tech and a knack for sales, so when a client of mine, who was an SDR at DocuSign offered to refer me, I did not say no.

I was the fastest promoted SDR at DocuSign, lived through my first IPO with them, and learned a whole lot about SaaS.

After mass blasting emails from Outlook, we got Outreach at Docusign. 

I fell in love with the product and ended up getting hired by the VP of Sales, on the spot during my interview.

Never give up and always give 100%. 

You never know where life takes you. 

I speak Arabic fluently, and some English :)

Thanks for checking out my profile!  Feel free to connect with me.  Would love to meet you!

Mohammed Kiswani

I owe so much of my sales career success to one man--->Alex Kremer.

I worked under Alex on 3 different teams at Outreach and Catalyst

What's unique about Alex is he is the type of leader that leads from the heart and practices what he preaches about authenticity, how you show up for customer calls, and how you show up in every area of life. 

Alex had a very successful sales career and now runs Alluviance teaching  sales professionals how to be the best version of themselves with a focus on inner game. 

Futhallah Hamed and I were  lucky to have him join the Deen & Deals podcast last week. 

We had an amazing conversation. 

Full episode in the comments below. 

Give it a listen!

Sales @ Clari | Podcast Host @ Deen & Deals

Building a community of sales professionals, leaders, & founders mastering the craft of sales and transforming the inner game /Host of The Rising Leader, Top 100 Sales Podcast /Formerly @ Outreach, Microsoft, & DocuSign

Our mission is to bring forth the new wave of the rising sales professional and leader to help others feel a greater sense of purpose, connection, and drive incredible results. Alluviance is not just a community, it's the essence of this mission. 

As someone who's been apart of large corporations and fast growing startups, my experience tells me that the success of these companies boil down to 3 things: 

1/ Mastering your craft
2/ Clarity on your vision 
3/ Having a great culture  

Luckily, these are the 3 things that I'm most passionate about and what I am bringing to sales professionals, leaders, teams, and companies. I've gained my experience by being in 13 years of tech and for the last 5 years I’ve hired, trained, and developed 100+ AE’s and built over 10 teams in segments from SMB to Enterprise. Nearly 70% of the people on my teams hit President’s Club and there was a zero percent attrition rate.

Alex Kremer

I’m 33.

It took me 10 years to learn this. I’ll save you the time:

1. Not fitting in isn’t a flaw.

There are old friend groups I no longer align with and it's painful to admit. But outgrowing people doesn’t make you disloyal, it means you’re evolving. Forcing connection out of history will keep you stuck.

2. The “safe” path isn’t safe.

For years, people told me the smart move was to keep climbing to VP of Sales, CRO, the whole ladder. Instead, I started a community and began running retreats. Almost no one around me understood it, especially my mom and dad. Following a polished career path that isn’t yours is far riskier than building something honest.

3. Getting fired isn’t the end.

It’s often the beginning. After 5 years at Outreach, I got laid off. At the time, it felt like a massive punch to the guy. In reality, it was a push I wouldn’t have chosen but desperately needed. Starting my own company came directly from that moment & I’m grateful it happened.

4. No one is coming to save you.

Not your company. Not your coach. Not your spiritual teacher. I’ve invested deeply in growth - coaches, therapists, retreats. All of it matters but none of it works unless you take radical responsibility for your life.

5. If you’re being criticized, you’re probably doing something right.

I’ve had trolls on LinkedIn and elsewhere. It stung at first but now I see it as confirmation. People who are comfortable rarely attack those who challenge the status quo. Let em talk.

6. It’s not too late.

I started over at 30, you can start over whenever you decide. 
The only deadline is the one you keep agreeing to in your head.

Ps - join over 9k people who are on my weekly newsletter - https://lnkd.in/g2VH8Pgc

Inner Game of Sales & Leadership / Helping High Performers Sell and Lead from Presence & Purpose / Founder of Alluviance / Ex-Microsoft, Outreach, DocuSign

Just wrapped our first-ever corporate engagement, and damn what a ride.

5 months.
It started with a full-day onsite, evolved into monthly reinforcement sessions, and included weekly syncs with their executive leadership team.

We covered a lot of ground:
– Sales leadership training
– Culture development
– Identity work 

But my favorite moment?
Helping the team define who they became in 2025 and what they’re boldly stepping into in 2026.

That kind of clarity redefines how you lead, sell, and show up.

And the best part? 

They’ve asked us to keep going and expand the work to more sales leaders and the broader sales org.

Life is good.
Grateful to be living the mission.

Grateful to my brother Chris Caldwell for being on this mission with me. 

Needing support for your sales or leadership team? DM me!

The world lost a legend this past weekend.

Bob Weir, one of the founding members of the Grateful Dead. 

I love this band.
And maybe even more than the music, I love the movement they inspired.

The thing about the Grateful Dead is… they were weird.
Like, unapologetically weird.

Long songs.
No setlists.
Meandering jams that could make your head spin.

Dancing bears, turtles, and skeletons that couldn’t help but make you smile.
And of course, the almost required uniform: tie-dye

And somehow… it all worked.

You couldn’t really explain why people loved them so much unless you felt it. The music wasn’t polished nor trying to be cool.

It was free.
It was uniquely theirs.

And in that, it gave people permission to be their own unique selves too.

For the past 3 years, the Grateful Dead has been my most-played band on Spotify Wrapped. 

They're also one of the biggest ways I bond with my dad.
He’s been a proud Deadhead since the ’60s.

Some of my favorite memories are with him, my oldest sister, and me going to shows together watching something that felt completely outside the normal rules of music, time, and culture.

Dear Bob... 

Thanks for the music.
Thanks for the weirdness.
And thanks for the memories that spanned generations.

❤️⚡️

One of my favorite posts I get to write each month. 

Our Alluviance Member of the Month goes to Mudassar Ahmed. 

Mud has been in our community for 2 years now.
And if you’ve ever been in a room with him, you know exactly what I mean when I say this:

He full sends it.

At immersions.
In the work.
In life.

Mud is one of those rare people who isn’t afraid to go deep to be fully seen, to bring his heart, and to meet others with real presence. When he looks you in the eyes, you feel it. Like, this guy is seeing into my soul.

He carries what we like to call a Warrior Poet energy.

He can work his ass off.
He can push himself physically (he’s done 75 Hard about 100 times).
And at the same time, he stays intimate with life including his family, his team, God, and this community. 

That combination is rare.

Strength and vulnerability.
Discipline and devotion.

Mud is deeply committed to his inner work, his craft, and taking care of those closest to him. 

He shows up consistently, quietly. and powerfully.

I freaking love this guy.
And it’s been a true honor to walk the path alongside him.

If you know Mud, give him some love👊❤️

Ps - looking to join a community of bad asses like Mud? Check us out to be surrounded by them in your own work - alluviance.co

Most sales people answer this question wrong.

Is sales an art or a science? 
Your answer says a lot about you.  

What I believe actually matters is the level of perception you bring to the craft.

Mastery in sales isn’t about crushing talk tracks or product demos.
It’s about developing the ability to NOTICE more.

❌ The amateur notices what the prospect says.
✅ The master notices how they say it.

❌ The amateur hears the objection.
✅ The artist senses the unspoken fear beneath it.

Go back to your last big call... 

Did you catch the question they didn’t ask?
Did you notice the moment of hesitation before they spoke?
Did you feel the shift in the room when you told a story vs. listed features?

This is the real work.
This is what it means being a master.

Being so deeply present that the totality of the conversation changes.
You’re no longer running a playbook.
You’re feeling the flow of the game.

And the best part?

This isn’t a gift.
It's a muscle you build. 

You ready to build? 
Check us out for how - alluviance.co

There's 2 things that make up your identity: 

1/ The story or image you have for yourself. 

2/ The standards & commitments you hold yourself accountable to. 

The whole goal of a new commitment is to force you outside your comfort zone. 

This is the arena where courage is required. 

You will stumble & you will fail. 

But each loss becomes feedback that makes you stronger. 

Bit by bit, you build skills you never had. 

You develop capabilities you wouldn’t have touched without making that commitment in the first place.

Over time, you develop a new sense of what "normal" is. 

That’s how mastery is forged.

By raising your standard, falling short, and rising again and again.

The most important advice I can give someone looking for their next job:

Figure out your lens.

When I decided to leave Microsoft for a startup, I got brutally clear on what I cared about. There were 3 non-negotiables:

1/ I wanted a challenge.

I was growing… but honestly, a lot of deals closed because I had an @microsoft.com email address.

I wanted to sell something that would push me to my edge. 
A product that forced me to sharpen my craft.

2/ I wanted a leader worth learning from.

Someone who had done the job before and would actually coach me.
Not just manage me.

And I wanted a clear path to step into leadership myself.. fast.

3/ I wanted a culture I belonged to.

Not a group of individual contributors who happened to report to the same manager. But a team.

Shared standards and identiy. 

Here’s the key:

Once you find your lens, everything changes.

The questions you ask.
What you listen for in interviews.
What you say yes, or no, to. 

Don’t just look for the next role.
Look for the next environment that will shape who you become.

What’s in your lens right now?

Ps, loved diving into this on the Deen & Deals podcast with Mohammed Kiswani and Futhallah Hamed. 

Check out the episode - https://lnkd.in/gPwqGphD

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Alex Kremer

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The Battle

Mohammed Kiswani

Alex Kremer

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