Learning about Ideas & how to Execute them. Engineering | Storytelling | Business

I’ve always carried a notebook.

Even in the field, covered in dust, surrounded by sensors, half-finished prototypes, and unanswered questions, I wrote things down. Numbers, equations, but most importantly stories: Stories on what worked, what failed, and why people believed in one idea but not another.

That notebook became a habit, and a philosophy.

I started seeing patterns. The best tech didn’t win. The best stories did. The inventions that earned trust from investors, clients, or the public were the ones that made people feel the science, not just understand it.

Today, I work with deep tech founders who are building the future but struggle to fund itThey have the technology, the patents, the research, but not the language that makes people believe in their vision.

Together, we translate their breakthroughs into narratives that attract consistent clients, funding, and long-term believers.

Like Erin who went from zero leads to 95% inbound, $500K in 1 month, and getting recognized by Nike, Ortholite, Ariat, and other global brands as a leader in footwear. Or Tyler who went from being a NASA outsider to being called “Da Vinci,” sealing a partnership with a former GE executive after a single story reframed his work.

Every project starts with curiosity.

We open the notebook, trace the idea back to its first spark, and build the story forward until it earns the trust it deserves.

If you’re a founder working on something the world needs to understand, let’s start there.

Your story might already have everything it needs. It just needs to be told the right way.

Let’s talk about how to make your idea believable. DM me or connect with a short note.

Or book 15-min chat here: https://tidycal.com/mohammadukhan135/15-min-1-1-strategy-session

Mohammad Khan

We'd just built Henry a prosthetic arm for $20.

Compared to $100,000 arms, this should've changed everything. 

It didn’t. It made things worse.

Henry tries it on while patients, doctors, and other OTs watch.

Then Henry starts the list:
"Velcro straps need padding. Elbow joint wobbles. Need neoprene for comfort..."

The arm worked $20 in materials. We could 3D print arms in 48 hours. 

But getting comfort and fit right requires prosthetists, OTs, hours spent fitting. That would easily spike costs to $5-7K. 

Prosthetists couldn’t bill insurance for a cheap arm. 
No markup = no money = no help for Henry.

That's when I read what Easton LaChappelle discovered with his $7,000 TrueLimb:

"Prosthetists were hesitant to work with us because our price point was so low, they couldn't mark it up to what they were used to."

We became the problem we tried to solve.

Henry needed those OTs. Those OTs needed to get paid. The system that pays them won't support low-cost, affordable arms.

The technology wasn't the bottleneck. The economics was.

I stopped engineering prosthetics.

I started asking what story needs to change for the economics to work?

Great tech + bad business model = expensive failure. 
Right story with decent tech = market transformation

Engineer with a notebook | Investigating how science earns trust in the real world

My first published story broke every writing rule I later learned.

Feb 17, 2020: Started writing fiction. 

No Hero's Journey.
No three-act structure. 
No Save the Cat Beat sheet.

Just wrote what felt right.

164 stories later, a published author friend asked: 'Which framework do you follow?' 
'Framework?' 'You know... Hero's Journey, Dan Harmon's Circle, Blake Snyder's beats?'

I googled them all that night.

My published stories violated every single 'rule.' 
My unpublished ones? The few where I'd tried to be 'correct.'

Frameworks make you sound like everyone else who uses that framework.

It's like using the same Instagram filter as everyone else. Sure, you look professional. But it looks like everyone else's professional.

The stories that actually connected with readers:
• Villain redemptions with no mentor
• Had heroes who never left home
• Started with the end

All 'wrong' by framework standards. All loved by actual readers.

Frameworks are autopsy tools, not birth certificates. 

Use them to understand why something worked. Not to create something that works.

Your weird, broken, 'incorrect' story is more interesting than your perfectly structured one.

The publishing industry doesn't need another Hero's Journey. 
It needs YOUR journey.

Write 1,000 words today. 
Follow zero rules. 
Break something beautiful.

We spent 3 weeks trying to justify betraying our users for $35K. Every path meant a worse prosthetic for them.
We quit.

Upper-limb amputees told us they wanted modular hands for specific tasks. 

From cooking to typing. Like a camera-bag of hands.

I met with the business development lead. Her approval would get me $35K and more partnerships.

But when I presented to her, she didn't get it.

"The market's already saturated. Why pursue this?"

The project died on the mahogany table.

We spent 3 weeks trying different angles.
• What if we added features to justify higher prices? 
• What if we repositioned the value?

Every solution led us to the same conclusion. 
Add features so it's more expensive to make it fundable.

We quit because I wasn't going to betray the amputees who told us what they needed.

Had to take a different path. 

I learned that ideas are invisible if I can't get others to care.

Started researching how others get visibility without hype & keep their integrity.

Theranos raised $724M with pure hype. Real healthcare startups died waiting.

CRISPR researchers overpromised in 2012. Investors got PTSD from Theranos.
Legitimate gene therapy went unfunded.

Then Intellia Therapeutics changed their pitch:
"We're advancing in vivo gene editing for specific diseases. Lead candidates in clinical trials."

Same tech. Different story. They got $108M Series B.

Funding follows evidence, not promises or missions.

Getting visibility without hype means:
1. Your origin story (why YOU started)
2. One problem you solved this week (with evidence)
3. Post it

That's how you avoid death on the mahogany table.

Stanga1

Responsible for the UK and Ireland Market Development. In search for the best possible partnerships in order to maximize efficiency and cost effectiveness of the process of digital applications creation and support.

Business Development Specialist

Eternal Balance Ltd. 

Writing Poetry since 2012 on Twitter 

Self Published two Poetry Books ( with Micropoetry ) available on Amazon Kindle.

Founder

CryptoCurrencies Start Ups

Worked on three projects : 

PoetsUnited ( The First Decentralized Poetry Crypto Community Token ) 
TheHumanXP ( First of its kind Podcasts Crypto Community Token ) 
The Entrypoint ( Crypto Community Token for freelance Musician Artists based on the https://elrond.com blockchain )

Project Manager

Kibertron Ltd

Managing creation and start up of https://VirtualTeamsEngine.com

Mototehnika AD

Marketing and Sales Manager

FISHCONTRACT | European Online Fishmarket | www.fishcontract.com

Strategic Partner for Balkans Region

Dav Ltd  Fish Farm

Managing Marketing and Sales for DAV Ltd Fish Farm with 130 tons yearly capacity. We grow carp, zander, trout spiecies.

Tengo Ltd

Managing the creation new E-commerce platform on the Bulgarian Pool Market (https://poolsite.bg) and developing management online system for https://hydrospa.ro.

ICITT - International Center for Innovations and Transfer of Technology PLC. (МЦИТТ АД)

Assisting The Executive Project Coordinator with daily activities plus : 

Coordinate project management activities, resources, equipment and information.
Break projects into doable actions and set timeframes.
Liaise with clients to identify and define requirements, scope and objectives.
Assign tasks to internal teams and assist with schedule management.

The Project was later executed and finalized you can find more info on it on the website provided below.

Executive Assistant Project Coordinator

DAV Ltd

Marketing and Sales

Tech Teams | Dedicated Resources | CTO As a Service | Custom App Design | It Consulting | Remote Work Solutions | Remote | Sales | BizDev | Striving for Excellence | Creating Opportunities

I'm experienced in Management with strong background in Business Strategy, sales strategy and Marketing Strategy. I have managed business to business as well as international markets to provide solution for customer's needs, create new business, build good relationship with customers as well as with distributors or agents around the world. My working experience gave me an opportunity to learn about other business cultures such as Japan, USA, Israel,  and China. Moreover, I love learning new things and challenges that would enrich my career path.

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The Battle

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